This actor doesn't look like a good guy

In this situation where all the seniors are present, what Jiang Bai has to do is to be humble.

Say something nice and everyone feels comfortable.

After dinner, Cheng Long took them out to play again, but this time there were many people, so they went to a serious place.

But everyone had their own things to do the next day, so they dispersed.

……

""Jiang Hu II" returns, can Jiang Bai continue his previous glory?"

"Should we continue to grow bigger and stronger, or should we exhaust our talents?"

"Is Jiang Bai a qualified director?"

As the release of "Jianghu II" was approaching, Jiang Bai first let some people know, but soon the media began to report it.

One call after another came to the company. They all wanted to conduct an exclusive interview with Jiang Bai and obtain first-hand information.

But Jiang Bai didn't accept any of them. It was impossible for him to reveal too much about the movie.

Otherwise, it would not have been possible to conduct the filming in a confidential manner.

All that can be released now is a trailer.

But now "Jiang Hu [-]" has been produced.

The tentative publicity effect was pretty good, so it was time to start formal large-scale publicity. Jiang Bai thought about the publicity plan for a long time.

The purpose of publicity is to let everyone know.

In ancient times, the best way to publicize something was through storytellers in teahouses, and then spread it to the streets through the mouths of ordinary people.

Or the emperor's list is posted. Although most civilians are illiterate, there will always be a literate person standing at the front and reading the contents of the emperor's list to everyone.

And this is advertising.

Today's TV advertisements, radio advertisements or some promotional banners serve this purpose.

But Jiang Bai plans to run TV ads and radio ads simultaneously this time. In addition, the previous method of advertising on landmark buildings in major cities is also in Jiang Bai's plan. These are all methods that have been talked about for a long time. , Jiang Bai wanted to come up with a more novel method.

Now that he has sufficient funds, he can spend more on publicity.

On this day, Jiang Bai directly called over all the creative staff of the "Jiang Hu" crew.

"Today I plan to tell you about the promotion method of "Jianghu II" this year. In terms of promotion method, I want to be novel, highly communicable, explosive and unprecedented."

Then Jiang Bai started to tell them.

They talked for about three hours, but after hearing Jiang Bai's plans, everyone's face was full of excitement, because they had never seen anyone mention the plans Jiang Bai mentioned this time. Used.

If these plans can really come to fruition, they will not only have an explosive publicity effect for "Jianghu II", but will also probably cause an earthquake in the advertising industry.

The first plan proposed by Jiang Bai was to utilize the subway.

Although some current companies and brands have already targeted subways and buses, they are limited to spraying promotional images on the car body and placing them in exclusive advertising positions in the car.

But although the plan proposed by Jiang Bai would also be carried out on these means of transportation, the form was completely different.

Because in his first implementation plan, he asked them to extract all the classic lines from "Jiang Hu Yi".

Then go talk to the subway company. No pictures, just text.

Let all the lines be plastered all over the interior of the subway.

At the same time, after these lines, it is necessary to indicate who said these words, and then write on the last line that "Jianghu II" will be officially released on the first day of the new year.

Because the main audience of "Jiang Hu II" is still in the age group of 17 to 35 years old, and people in this age group either go to school or work, and the main way to travel is by taking buses and subways.

Then add a bright but not dazzling background color to catch the audience's attention.

Moreover, if Jiang Bai does this, he will definitely be publicized in the newspapers. When the time comes, Jiang Bai will also find more media to promote it and build momentum online at the same time.

In addition, in the subway plan, there are also advertisements outside the windows.

The subway was moving very fast, but when looking out from inside the subway, it was pitch black, so Jiang Bai planned to cover the walls of the tunnel with light signs and cut out every frame from the trailer and put them on it.

In this way, while the subway is moving, the pictures outside will be played in the form of comic strips.

Moreover, in this plan, Jiang Bai also proposed that after the movie is released, the lines of "Jiang Hu [-]" in the subway should be replaced with the lines of "Jiang Hu [-]".

And this is just the first plan proposed by Jiang Bai.

The second option is to co-brand with some milk teas on the market.

Everyone collaborates to launch joint products, such as Yidiandian, Coco, Mixue Bingcheng, etc. We will discuss cooperation with each other, and whoever negotiates will be the one.

At the same time, materials related to "Jiang Hu II" can also be placed outside those stores, and the cartoon image of "Jiang Hu II" can be printed on the outer packaging of milk tea.

According to this kind of publicity method, it must be used in conjunction with the promotion of some local landmarks.

How about holding a cup of milk tea with the characters of "Jiang Hu II" reflected in it, and then looking up, the skyscraper in front of you is exactly the slogan of "Jiang Hu II" released on the first day of the new year. One out of ten must be tempted to watch it, right?
Furthermore, there must be one in a hundred, right?

And this is only what I saw with my own eyes, not the exposure reported by the media.

The third option is to link up with other dramas.

"For example, "Unexpectedly", "Unexpectedly" has good traffic now, and the first season was a great success, so I plan to invest more in the second season, but you should still film it according to your style. , I plan to add a plot linking up with "Jiang Hu [-]" in the middle, is this easy to implement?"

Mingshou was sitting below at the moment. Hearing these words, he pushed up his glasses: "No problem, this is easy to implement. I will write the script later, but "Unexpectedly" may also take a month to film. , there will be review after that, and the broadcast may not be until February or March." "It's okay. There are also benefits of broadcasting it later. The movie will basically be weak until the later stage, so it is just right to use this to promote it, and It can also support "Wonderful Unexpectedly" through the previous box office."

"Then it'll be fine. My arrangement here is that we will shoot as soon as they have a holiday. It will probably be after the fifteenth day of the first lunar month."

"Well, I'll give you red envelopes later. It's still hard not to be able to reunite with my family during the Chinese New Year."

Jiang Bai knew very well that if he wanted to let the horse run, he had to give it grass to eat. No matter how big the pie was, no matter how many empty promises he wrote, it would not be as satisfying as giving it real money.

After the meeting, each department started busy contacting advertisers according to the tasks assigned by Jiang Bai.

This time, the landmark building side was okay, because I contacted them when we were filming the first part. The subway side was a little more difficult, because it is managed by the subway company under the municipal government. If it is only placed in fixed advertising spaces For advertising, just go through the normal process, but this time it has to be all over the carriage, so you have to have a good talk with the other party.

Therefore, this most important task is also for Zhao Zhe to discuss.

"Brother Zhao, explain the pros and cons to them when the time comes. Although we are the ones investing in advertising, this kind of publicity can actually increase the topic of the entire city.

At present, the theme of some big cities in China is openness and inclusiveness. When the time comes, we can talk about this aspect. Give gifts when necessary, and invite guests when necessary. Anyway, we have already reached this point, and the publicity and distribution expenses will definitely be No less. "

"No problem, I'll try to win this. As long as I can win one city, the rest will be easy." Zhao Zhe was confident about this.

After coming out of Zhao Zhe's office, Jiang Bai went to the "Never Expected" studio again.

But right now there is only Mingzhu here, and the other actors are either in school or taking advantage of this gap to work in the advertising department under Wang Taili.

After all, they are not students, so they cannot just get the minimum wage every month.

"Calling Beast, during the meeting just now, I saw that you had something you wanted to say but couldn't say it out. Do you have any questions?"

"Brother Jiang, I don't have any doubts. I just suddenly thought of an idea when I was writing the script, but there were so many people just now that I was embarrassed to say it."

"What idea?"

"When we were in the first season, didn't we have a spoken word broadcast sponsored by so and so? But those were just jokes. This time I want to get more commercials, and then we will focus on those commercials. When shooting, the script is also written around advertisements. Of course, our story is still a story, but those advertisements and our stories are cleverly connected through some internal connections."

Jiang Bai nodded, he knew what "Calling the Beast" meant, because advertising for "Jiang Hu" was actually the same form, except that "Jiang Hu" and "Wan Wan Wan Fang" were owned by the same company.

"That's okay. You can talk to Wang Taili about advertising. He has a lot of resources, and you can decide which one to choose for advertising. You don't have to change your style just because others give you more money. , of course if you give me a lot of money, it would be the best if it fits the theme of your script, so you need to grow up as soon as possible."

"Brother Jiang, I understand. I will go talk to Mr. Wang later." Mingshou said.

After Jiang Bai finished his work here, he went to find Zhang Yi again, because he thought that the competition for programs in the Olympics would definitely be very high, and during the review, it was not just Zhang Yi who made the decision. In addition, there are many leaders of the Olympic organizing committee and publicity departments.

So he planned to let Zhang Yimou take a look in advance.

However, Zhang Yimou was really busy here, but Jiang Bai came over and Zhang Yimou still agreed to go and take a look in advance.

Three days later, Zhang Yi came to the scene.

This program has a total of 6 minutes, and the first two and a half minutes are Jiang Bai's solo show.

Wearing Tai Chi clothes, Jiang Bai took turns performing Tai Chi sword, Tai Chi stick and Tai Chi pole, combining virtuality and reality, stillness and movement. For this performance, Jiang Bai used all his skills.

After the performance, others came on the stage to practice Tai Chi together.

Under Jiang Bai's training, everyone's movements were uniform, and these children with martial arts backgrounds were all working hard and wanted to perform well.

After the 6 minutes were over, everyone stood neatly and looked at Zhang Yimou.

"This show... is still very good. I saw everyone's energy and the spirit of martial arts performed by everyone, but I suddenly thought of one thing, that is, we will perform in the Bird's Nest. That venue is very Big, our number seems to be a bit small now, and if there are light effects and light curtains all around, it will seem insufficient.

At that time, at least 9 people were watching, and there were hundreds of millions of viewers in front of the TV. I thought we should make the scene a little grander. "

Jiang Bai sighed inwardly after hearing this. Fortunately, he called Zhang Yi to take a look in advance. Otherwise, when the leaders saw that the scene was too small, they might just pass it by.

But now even if this show is arranged by Zhang Yimou, since ancient times, leaders have always broken their legs if they open their mouths. Even if Zhang Yimou said before that there would be dozens of people, now Jiang Bai can only continue to look for it.

"Jiang Bai, now I have a new idea. Although your solo performance is very good, except for swordsmanship, the other two are not so representative.

How about this, you separate these things, start with a group of drummers, first play a Jiyang drum music, and then there is a Tai Chi performance. There are too few people now, so expand the number to [-]. After all, the rhythm of Tai Chi is relatively small. Soothing, there will be no momentum if there are few people, only when there are more people can we show our momentum.

After Tai Chi, there will be performances of swordsmanship and swordsmanship. These two are the traditional weapons of our country and are also the most widely used. For these two, you can lead 25 people respectively... No, [-] people form a five-five square array. Performance.

But in the future, I still want to have a one-man show..." Zhang Yimou said and began to think hard again.

"Jiang Bai, do you want to perform alone or be the leader of these three square formations?"

Zhang Yimou returned the choice to Jiang Bai.

"I can do anything, Director Zhang. I can do whatever you want me to do. I have full authority to obey your command."

"Then you should lead the phalanx. After all, they are all taught by you. I will find someone for the solo performance. Do you have any recommendations? It is best to have a tough image, good kung fu, and age. Not too big.”

"Recommend candidates."

"Li Lianjie, how is Brother Jie?"

Zhang Yimou shook his head: "To put it bluntly, he should be over 40 this year, still a bit older. If it was ten years ago, then he would definitely be a unique candidate."

"If you are over 40, then it will be Wu Jing or Zhao Wenzao. Wu Jing is 33 this year, 34 next year, and Zhao Wenzao is 35 next year. The two of them have relatively young images."

"The two of them feel pretty good, they're famous, and they've both won martial arts championships. I'll talk to them later."

Jiang Bai nodded.

After Zhang Yimou left, Jiang Bai still couldn't help but sigh. Now they are only about fifty people, but Zhang Yimou also said just now that the Tai Chi team will be directly expanded to five hundred people. In addition, sword and sword skills Each performance requires 25 people.

"Now I have no choice but to look for it again." (End of Chapter)