Back to 1980: Please Love Me Again

Chapter 178

Xiangjiang area, Rong family villa.

No wonder Rong Zhenyi was so angry.

Fake and shoddy products not only took away their market, but also damaged the reputation of Yutian Pharmaceutical.

Typically bad money drives out good money.

"Let me guess, you put a lot of effort into cracking down on these counterfeit underground factories, but the effect is not significant?"

Zhao Wenmu asked with a smile.

He was asking the question knowingly, and if the effect was good, Rong Zhenyi would not be troubled.

Rong Zhenyi put her hips on her hips angrily and was about to answer, but Rong Renyi spoke first.

"These underground factories are just like mice. No matter how you catch them, they can quickly start anew, transfer machinery and equipment, and quickly reorganize production and imitation."

"Even if it's me, there's nothing I can do."

Rong Renyi spread his hands helplessly.

Even this big boss who wants to sell his face in both black and white can't eradicate the rats that fall into the sewer.

The governor of Hong Kong has no such ability!
But this also shows that Rong Renyi put in a lot of effort to help Rong Zhenyi deal with this matter, but unfortunately the result was not satisfactory.

"Fake medicines are the same size and color as real medicines, and not only patients, but even pharmacists sometimes have a hard time distinguishing between real and fake medicines."

"Not only that, but the relevant laws in the Xiangjiang area are not perfect at present, and the protection system for trademarks and patents is not perfect. What we can do is to find the underground factory, sue him, ask him to compensate for the loss and publish an apology in the newspaper."

"But it's hard, it's so hard to find them."

Rong Zhenbang added.

It can be seen that the Rong family father and son care a lot for Rong Zhenyi, the little princess of the Rong family.

"That's right, third brother, what do you think? If this goes on like this, let alone making money, I'm afraid the consumer's lawsuits alone will be overwhelming."

Consumers can't tell the difference between genuine and fake medicines, and when problems arise, they will naturally blame Yutian Pharmaceutical.

Yutian Pharmaceutical is both a victim and a scapegoat, which is really pitiful.

Seeing Rong Zhenyi's pitiful appearance, even Zhao Jing hated these fake drug factories.

Zhao Wenmu pondered for a moment, then said slowly:

"It's not realistic to find these underground factories, and they are like leeks in the ground, they will continue to grow continuously after being cut."

He was thinking and talking, more like talking to himself.

"Therefore, there is no way to eliminate the fraudulent production process."

"Since it can't be eliminated, there is no need to waste effort on it."

Several people nodded thoughtfully.

Zhao Wenmu continued:
"In this case, we can only work hard on the circulation and sales links."

"How can we prevent pharmacies from selling counterfeit medicines and let consumers know that they are buying counterfeit medicines?"

He simply stood up and paced up and down the room.

Door-to-door publicity?

Go to the pharmacy to issue a notice, or even a lawyer's letter?

When does this need to be done?And I'm afraid the effect will not be good.

Zhao Wenmu just wanted to understand how to make a fuss in the circulation link, but he couldn't figure out how to do it for a while.

"I have an idea!"

Zhao Jing suddenly said loudly.

Everyone looked over.

She was a little embarrassed.

"Uncle Rong, Big Brother, Zhenyi, what I said may not be right, just listen and see if you can do it."

Zhao Wenmu looked at her expectantly.

Others may not understand, but Zhao Wenmu knows in his heart that Zhao Jing is a lucky general.

His girl is smart!
"You can organize a giveaway sale."

"Any consumer who has purchased Heli Collagen can participate, as long as the consumer writes his name, address, and the name and address of the pharmacy on the pill box, and then sends it to Yutian."

Zhao Jing said unhurriedly.

After a while.

"Wonderful! This plan is really wonderful!"

Rong Zhenbang exclaimed.

Rong Renyi and Zhao Wenmu also showed gratified smiles, only Rong Zhenyi was still thinking.

"Ah, I see!"

"As long as the prizes are very generous, consumers will be very willing to send over empty pill boxes, and there are a lot of fake medicines mixed in here. As long as we organize people to identify the authenticity of the pill boxes, we can know which pharmacies are selling fake medicines. And you can get consumer information!"

Rong Zhenyi clapped her hands and said.

Then he continued with a vicious expression:

"At that time, I will send a lawyer to cooperate with the drug regulatory department to visit these pharmacies selling counterfeit drugs one by one!"

When Rong Zhenyi said 'visit', she especially emphasized her tone.

I believe these pharmacies will have a deep memory of this visit.

"Not only that, Tangtian Pharmaceuticals will also send a letter to every consumer who has bought counterfeit medicines. Tell them that they have bought counterfeit and shoddy products, and tell them how to identify counterfeit medicines. These counterfeit medicines are very harmful. I believe they must be very I am happy to go to these pharmacies that sell fake medicines to ask for an explanation! Hehe~"

Rong Zhenyi let out a sinister sneer while talking.

The corners of Rong Zhenbang's mouth turned up slightly, obviously very satisfied with the result.

"Cough cough!"

Rong Ren coughed twice.

The two brothers and sisters immediately restrained their complacent expressions.

"Ah Jing's idea is very good!"

"This strategy has educated consumers and restored the reputation of Yutian Pharmaceutical. Drugstores have never dared to sell counterfeit Lihe collagen. If the distribution channel is cut off, those underground factories will not be successful!"

"It's a good trick to counterfeit the country. It's twists and turns, and the chain is intertwined. In the end, it's the counterfeiters who are unlucky!"

Rong Ren stroked his palm lightly, still savoring this trick to himself.

This public relations campaign against counterfeit medicines did not mention the word "counterfeit medicine" at all during the implementation stage. I believe that not only consumers, but even those who manufacture and sell counterfeit goods, did not mention the word "counterfeit medicine" at all until Yutian Pharmaceutical's knife holder was in their hands. Before it was on the neck, no one would have thought that such a result would happen.

This also ensures that consumers have no worries when purchasing medicines.

Otherwise, if consumers know in advance that Yutian Pharmaceutical’s purpose is to eliminate counterfeit medicines, many people will be afraid of buying counterfeit medicines and will not participate in this activity.

Drugstores that sell fakes will also be on guard.

It is based on this consideration that the maximum effect can be achieved by hiding the serious and tragic battle against counterfeit medicines behind the tender appearance of "prize sales".

Through this activity, Yutian Pharmaceutical killed many birds with one stone. It not only promoted itself, but also educated consumers, and also restored the reputation damaged by counterfeit drugs.

The most important thing is to completely cut off the living soil of counterfeiting.

"Wonderful! Wonderful! Worry-free!"

Rong Ren sighed softly.

This marketing campaign and the follow-up 'visiting' session lasted for a full three months, and Zhao Wenmu and Zhao Jing naturally couldn't witness the final result with their own eyes.

However, after they returned to the mainland, Rong Zhenyi called every now and then, and the development of the matter was exactly as expected that day.

Yuda Pharmaceutical regained market share.

And this magic drug, which has been continuously introduced in the following 40 years, has formed a huge commodity matrix, and has always been one of the most profitable main products of Yutian Pharmaceutical.

In this matter, Zhao Wenmu and Zhao Jing's couple can be said to have contributed a lot.

The afternoon tea did not come to an end until the lights came on.

When they walked out of the study, everyone felt that something was brewing in their minds, waiting for the day of sublimation and transformation.

After that, Rong Zhenyi took Zhao Jing to prepare the implementation plan for prize sales.

Zhao Wenmu is looking forward to the meeting with Li Chaoren the next day.

(End of this chapter)