Back to 1980: Please Love Me Again

Chapter 205 Advertising Signboard
Shanqian Village, Zhao Wenmu's home.

After the Zheng family sat in Zhao's house for a while, they returned home with the items returned by the Zhao family and gift money.

The engagement between Zhao Wenjun and Zheng Guangming finally came to an end.

"Mother, when is the second sister's wedding date?"

After the Zheng family left, the happy Zhao family still sat around and chatted.

Zhao Jing asked curiously.

"Dongyue (November of the lunar calendar) nineteenth."

Liu Sufang replied happily.

This time is actually very particular.

To be precise, this day reflects the sincerity of the Zheng family.

Because it is already the end of July in the Gregorian calendar, if you hurry up and let the two get married as soon as possible, then Zhao Wenjun can marry into the Zheng family before the busy farming season.

As soon as they got married, they immediately caught up with the busy farming season, and the Zheng family could have an extra labor force.

In fact, except for some special cases, it is rare to hold a wedding immediately after the engagement, which will make the woman feel offended.

According to the Gregorian calendar, the time agreed by the two parties is almost the end of December.

There are still five full months until now, so that Zhao Wenjun can have enough time to spend with his parents and relatives, and he can also finish his farm work at home and marry into the Zheng family to directly enjoy several months of slack time.

This is indeed an expression of sincerity for ordinary farmers.

Of course, Zheng Guangming's family doesn't farm land, so no matter when Zhao Wenjun married, he didn't need to do farm work.

Moreover, no matter when, her main energy is still on the fish pond in Shanqian Village.

Therefore, even if she is married, she can still see her parents and relatives at any time.

Instead of marrying to Jin Province, far away from thousands of mountains and rivers like back then, her parents and relatives didn't even know that she was being bullied.

After the engagement was over, the two picked a date and went to the Civil Affairs Bureau to apply for a marriage certificate.

From now on, they are husband and wife in the legal sense.

But obviously the elders don't care about this, the date of receiving the certificate is decided by the young couple themselves.

Although he was engaged and had obtained a marriage certificate, Zheng Guangming became more and more honest and responsible.

Apart from working in the fish pond every day, he never meets Zhao Wenjun in private, and his behavior never exceeds the rules.

"My brother is just too honest, sister-in-law, you have all obtained the certificate, so what is he afraid of!"

Zheng Meiyun couldn't help complaining to Zhao Wenjun about her brother, it was useless to give him a chance.

Zhao Wenjun just smiled, his heart was full of sweetness.

Zheng Guangming never underestimated her, never felt dissatisfied because she was married, never felt confident because she liked him, and never indulged himself because of her weak temper.

Even after getting engaged and obtaining the certificate, he still carefully safeguarded her reputation.

What is there to be dissatisfied with being able to marry him?

This little woman, nourished by love, became more and more lively and bright.

The Pingyang Night School started, and Zhao Jing and Rong Xinyi started their two-point and one-line study life again.

Zhao Wenmu also resumed the daily rhythm of home-school-crawfish restaurant.

The other crayfish restaurants popping up in the county did not affect his business. The old Zhao's crayfish restaurant, the only one in the county with no semicolons, was still full every day.

Even so, Zhao Wenmu has no desire to open a branch.

Without him, less money, too tired.

A trip to Xiangjiang earned more than 1800 million Hong Kong dollars, and it took 100 years for the crayfish restaurant to earn so much.

Why bother, right?

What's more, Zhao Wenmu always believes that the stronger the old Zhao's crayfish restaurant is, the more the crayfish industry in Pingyang County will decline.

Just like a certain Pizza Hut entrenched in Shenzhen Nanshan in later generations, its strength has caused many small Internet companies in China to lose their living space!
Zhao Wenmu doesn't like people who eat alone.

Therefore, the old Zhao's crayfish restaurant will always only have this one.

Not only that, he also intends to make another contribution to the crayfish industry in Pingyang County.

Soon after, an application report appeared in the Pingyang county government.

[Application for the establishment of two advertising signs next to the 206 National Highway of Laozhao’s Crayfish Restaurant in Pingyang County]

The content of this application report is very simple. It is to set up two billboards at the fork of National Highway 206 passing through Pingyang County. This fork is currently the main road entering and leaving Pingyang County.

It can be said that almost 90% of foreign personnel enter and exit Pingyang County from here.

And this billboard can be seen not only by people entering and leaving Pingyang County, but also by anyone passing by on the national highway.

The billboard is ten meters high, 12 meters long and four meters wide, smaller than the triangular billboards next to the highway in later generations.

And there are only pros and cons.

Even so, it is very domineering in this day and age.

As for the slogan, it's very simple, on the front, that is, when you enter Pingyang County, you will see:
Old Zhao's Crayfish Restaurant, authentic crayfish.

and a crayfish pattern.

On the back, that is, when you come out of Pingyang County, you will see:
Welcome to Pingyang County, the capital of crayfish in China.

And yet another crayfish pattern.

The billboard on the other side of the city is exactly the same front and back.

It can be said to be a half-commercial and half-public billboard.

The reason why Zhao Wenmu wanted to erect such a billboard was mainly to promote his old Zhao’s crayfish restaurant, and secondly to contribute to the great cause of “building Pingyang County into the crayfish capital of China”.

In fact, if you want to turn Pingyang County into the crayfish capital of China, the most important thing is to look at the county government.

It is necessary to support the development of the crayfish industry through official power, and at the same time, use the official name to rectify the name of "Crawfish Capital".

Relying solely on Zhao Wenmu's civil power will not accomplish anything.

But by doing so, he can remind the county government.

Tell them it's time to work!

As for the two billboards themselves, it's just a trivial matter.

While this form of advertising is novel, the advertising itself is not new.

And it does not involve any sensitive issues, nor will it affect the daily life of the people, and the billboard is erected on the wasteland, and there is no concern about the occupation of cultivated land.

The county government quickly approved and agreed.

He also generously granted Zhao Wenmu the right to use 200 square meters of land, and he only needs to pay a land use fee of 500 yuan per year.

So Zhao Wenmu got the approval slip and signed a ten-year agreement with the county government.

Successfully obtained the construction and use rights of billboards.

This deal is simply not too cost-effective!

There will never be another opportunity to put up a billboard in such a prime location at such a low price in the future.

Zhao Wenmu invited an engineering team to build the billboards on both sides extremely solidly.

The 12-meter reinforced concrete column carrying the billboard is about one meter in diameter, and the steel bars the thickness of a thumb are tied into an airtight skeleton.

Decades later, when this landmark billboard was torn down and rebuilt, the excavator responsible for cleaning up the construction waste smashed it all afternoon, but failed to remove a single column.

This billboard, which is simple in content but huge in size, immediately attracted the attention of the entire Pingyang County as soon as it came out.

It even attracted the attention of many leading comrades.

This has largely promoted the development of the crayfish industry in Pingyang County.

(End of this chapter)