Back to 1980: Please Love Me Again

Chapter 291 The Seven-Day Covenant
Capital, Wudinghou Street.

Talking with Liu Jingming, Zhao Wenmu confirmed the fact that "some people urgently need a health care product to strengthen their bodies and soothe their spirits".

Especially middle-aged and elderly people and some young ladies.

Zhao Wenmu thought for a while, and the future brand donkey-hide gelatin was just right.

Zhao Wenmu didn't intend to do it for him, he simply agreed with Liu Jingming on the cooperation intention, and the specific cooperation matters need to be decided after Zhang Zhenpeng came back.

In this way, half a month later...

Feeling sublimated, Zhang Zhenpeng and Zhao Wenlin returned to Pingyang County.

Under Zhao Wenmu's matchmaking, Future Factory signed a cooperation agreement with Jinghua Market. The latter will set up a future food counter in the mall, specializing in various high-end snacks and donkey-hide gelatin products of Future Factory.

Zhang Zhenpeng imitated Heli Collagen and designed a very conspicuous outer packaging for Ejiao in the future.

Red and black in two colors, simple in design, sharp in contrast, the bronzing future trademark is stylish and atmospheric, and even Zhao Wenmu couldn't help but praise it.

Zhao Wenmu thought that the other party would come up with a bunch of colorful and eye-catching things.

"Hey, just this paper shell cost more than 700 yuan!"

After working for a long time, Zhang Zhenpeng spent 700 yuan to ask an art master to design this packaging box.

Have to say, it was well worth the money.

The carton designed by the master not only has a beautiful appearance, but also has a very simple structure, which greatly reduces the packaging cost.

The cost of packaging accounts for a very small proportion of the total cost of Ejiao in the future.

This is fundamentally different from other health products.

During the negotiations between Future Factory and Jinghua Market, Zhao Wenmu attended the whole process and never stated his position.

Until the two parties signed a cooperation agreement, Zhao Wenmu suddenly made a suggestion.

"For future food to be sold in Jinghua Market, we plan to advertise in the Beijing Evening News for seven days."

Zhao Wenmu had already discussed this matter with Zhang Zhenpeng.

Even before he went to the capital, he had already negotiated with the newspaper.

The newspaper promised at the time that as long as there was no problem with the content, Zhao Wenmu could come to them for cooperation at any time, after all, they were familiar with advertising.

After all, print media is different from TV, and it is already a very mature industry.

"This is a quote from the Beijing Evening News."

Zhao Wenmu tore off a piece of paper from his notebook and pushed it in front of Liu Jingming and his party.

The advertised quotation is not low, but it is still within the acceptable range.

Liu Jingming and others were a little confused.

Although the products are sold in their shopping malls, it is Future Factory's own business whether to advertise or not. As long as the advertisement does not involve the Jinghua market too much, there is no need to ask for their consent, right?
Just when Liu Jingming and others were wondering, Zhao Wenmu showed them seven advertisement samples.

After a while...

"It's really eye-opening!"

Liu Jingming couldn't help admiring.

Zhao Wenmu finally expressed his intention at this time.

"Director Liu, it shouldn't be too much for you to pay half of the advertising fee?"

Naturally, he didn't want to show off his advertising idea to the other party, after all, he stole, uh, copied it.

Can the work of a scholar be called stealing?

Based on the principle of sharing half of the meeting, it is natural for the other party to bear half of the advertising fee.

Liu Jingming hesitated for a moment, then stood up and straightened his glasses gently.

"We need to make a collective decision on this matter."

After a pause, he continued:

"But I can guarantee that Jinghua Market will bear half of the advertising costs!"

As he spoke, he stretched out his right hand and shook hands with Zhao Wenmu and Zhang Zhenpeng who had already stood up.

"Happy cooperation!"

"Happy cooperation!"

……

A few days later, the Beijing Evening News published a strange advertisement.

The advertisement occupies half of the page, but there is only one sentence on it: please wait for six days, there is an unexpected new product coming soon!
There is a stick figure under the text, and everyone can recognize that this is the Jinghua Self-selection Market.Besides, there is no other content in the entire advertisement, and the large blanks make many people mistakenly think that the newspaper office has made some omissions.

The next day, it was still at the same location, and the text on the ad was changed to "Please wait for five days, a surprise is coming!".

On the third day, the advertisement continued, and the text became shorter, "Please wait for four days".

The Beijing Evening News still has a huge influence in the entire capital.The ingenious advertisements for three consecutive days made a large number of readers scratch their heads with curiosity.

What is the surprise?Many people couldn't help but go to Jinghua Market to have a look, only to find that there was nothing new in the entire shopping mall.

Only a small area of ​​the mall is under construction, which has not attracted everyone's attention.

Never underestimate the enthusiasm of the masses to join in the fun, because of this curiosity, the sales of Jinghua Market have doubled in three days!
Many people couldn't bear to be driven by curiosity, so they simply went to the newspaper office to inquire about the news.

Zhao Wenmu naturally wouldn't let them succeed.

In fact, apart from the person in charge of the advertising business, even the people in the newspaper office didn't know what kind of medicine was sold in Zhao Wenmu's gourd.

On the fourth day, the advertisement finally changed, and the text was changed to: "Please wait for another three days. Professor Qilu University has worked hard for three years, hundreds of experiments, and strives for perfection, just for you, me, and him. It will come soon !"

What would a university professor develop himself?Everyone is more curious.

On the fifth day, the slogan changed to: "Please wait for two more days. Relying on ancient prescriptions, passed down for thousands of years, 18 Chinese herbal medicines, 22 processes, ingenious products, and healthy families."

At this time, many people finally realized that this should be a health food or something.

Some people sneered at this, while more people became more and more curious.

On the sixth day, the advertising slogan was more straightforward: "To nourish blood and stop bleeding, nourish kidney and strengthen essence, beautify and nourish skin, it has everything you want! You have been waiting for a long time, and it will come tomorrow!"

At this time, people's heated arguments could be heard everywhere in the streets and alleys of the capital.

"What is it that can nourish both blood and kidneys?"

"It's so good that it can be used for beauty, I must go and see it!"

"really!"

...

The future donkey-hide gelatin, who is still hugging the pipa half-hidden, has already attracted everyone's attention.

Finally on the seventh day, the advertisement expanded to a whole page, and the picture was the extremely eye-catching outer packaging of Ejiao in the future.

The text is surprisingly simple: love life, love donkey-hide gelatin.

In just six words, it has been passed down for hundreds of years.

Of course, this is much later.

At the same time, the surrounding construction area in Jinghua Mall quietly removed its camouflage.

It is a commodity exhibition counter with a very modern decoration.

The crystal chandelier casts soft light on the crystal clear glass showcase, and the salesperson with a sweet smile has a gentle tone and considerate service.

If I have to make an analogy, it is a bit like a jewelry counter in later generations.

What matters is an atmosphere.

Although the main products sold are snacks, Ejiao only occupied one-third of the booth.

At this moment, the flow of people in Jinghua Market can only be described as horror.

　Thanks to Van Gogh for tipping without paper ()
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(End of this chapter)