Back to 1980: Please Love Me Again

Chapter 377

Shanqian Village, Jingyun Group.

"Huaguo element?"

The chief designer of Jingyun clothing, Ms. Yang Songwen, who had studied in Paris, asked hesitantly.

She has great respect for Zhao Wenmu, the behind-the-scenes boss.

But in her professional field, she naturally maintains the professional quality of doubting all authority.

"Developed countries have a deep-rooted prejudice against China, and the idea of ​​white supremacy is very common. The elements of China may backfire and arouse the market's resentment."

Incorporating some Chinese elements into fashion design, she tried it many years ago when she was studying in France.

But that time she was humiliated beyond recognition.

The tutor who has been taking good care of her very rudely commented on her work:

"Song Wenyang, you should be ashamed! You are humiliating the entire fashion industry, throw these things into the trash can quickly! You are a promising student, I don't want to see you fall again!"

She just transplanted some elements of the traditional Chinese cheongsam into the evening dress, which further highlights the beautiful figure of women while maintaining solemnity and elegance.

Since then, she has never reflected Huaguo elements in fashion design again.

Even so, she is only considering it from a pragmatic point of view, because doing so will not be recognized by the market.

Instead of thinking that Huaguo elements are bad.

On the contrary, she held a sigh of relief in her heart, and one day, she would let the world applaud the elements of Huaguo.

At last year's fashion week, Yang Songwen made a big splash.

The "Power Suit" produced by Jingyun Clothing has won unanimous praise from the European fashion industry. Melanie played the role of Tess in the movie "Working Girl", wearing Jingyun clothing many times.

The film was so influential that many credit it for cementing the popularity of the rights suit.

Power suits are a general term for a class of women's clothing. Generally speaking, they are neutral or masculine women's clothing. The main features are oversized lapels and wide shoulders.

It came into being along with the process of women's liberation and independence in the world.

As women's lifestyles changed, they gained more labor and job opportunities, and the idea of ​​"new women" gradually penetrated into all walks of life in Europe and America.

So more women are willing to go out of the family and take off the traditional and cumbersome skirts.

In response to this demand, many designers began to specialize in women's clothing, innovating the cutting method and silhouette of clothing.

The power suit gradually took shape.

A suit with a coat and trousers with large shoulder pads conceals the female figure.

This diverted the attention of those who watched her from her gender, and created a sense of authority in her career.Therefore, it is called the rights suit.

Many dignitaries, ladies and stars like this style of clothing very much.

In fact, the 80s was the age when the power suit matured, and this style has been loved by women for more than a decade.

Jingyun clothing keenly grasped this historical trend, and further amplified the fundamental characteristics of power suits with great courage.

Because of this, it received unanimous praise at the Milan Fashion Show.

However, everyone in Jingyun Factory, including Zhao Wenmu, was not complacent about it.

Because this is just an attempt to echo the mainstream aesthetics of Europe and the United States, and there is not much innovation in itself.

The applause from Europe and the United States is more of a recognition of a Huaguo company that echoes their mainstream aesthetics.

To put it bluntly, people are not praising your work for being good.

Instead, praise you for a good lick.

It's hard to say whether this kind of praise is a kind of humiliation.

"Designer Yang, the environment has changed a lot now. Most ordinary people in Europe and the United States are very curious about Huaguo, but they know very little about Huaguo."

"It is true that doing so is very risky and will be resisted by many people. But it can also make many people realize the beauty of Huaguo clothing. Everything is difficult at the beginning. In this case, let Jingyun clothing be the pioneer of Huaguo fashion industry and go to the Huaguo fashion industry. Explore the world!"

Zhao Wenmu is naturally aware that because of the long-term demonization propaganda, the misunderstandings of European and American people are very deep.

This is definitely not going to change overnight.

But by the same token, if you don't do something about it, it will never change.

The field of clothing and fashion is a good breakthrough.

People's curiosity and tolerance for art and culture are always relatively high.

"Mianfu Huazhang is called Hua, and the great country is called Xia. Hua originally refers to the beauty of Fuzhang. Jingyun Clothing is duty-bound to spread the beauty of Huaxia to the whole world!"

"You can do it with confidence, I will take all the responsibilities!"

On this matter, Zhao Wenmu has made up his mind.

Even if it fails, Huaguo Fashion's going overseas will only be delayed for a few years at most, and it is not an unacceptable loss.

Yang Songwen is a designer who dares to innovate. Since the big boss said so, she will go all out to redesign.

Zhao Wenmu looked at Zheng Meiyun embarrassedly.

I was the one who made the other party work less overtime just now, and now I am the one who completely overturned the design draft of Jingyun Factory and asked everyone to rush to the draft again.

It goes without saying that this group of people will go crazy.

"Sorry, Meiyun!"

Zhao Wenmu spread his hands to express helplessness.

Then he took out a stack of design drafts from his briefcase, to be precise, a stack of drawing drafts.

These are some splash-ink landscape paintings by Zhao Jing.

"Ah Jing originally wanted to come here in person, but she has something to do at the moment. She thinks these sketches are very suitable for integration into clothing design, what do you think?"

The ink-splash technique in landscape and Chinese painting is a common Chinese element in the field of clothing design in later generations.

They seem to have a sense of tranquility and indifference, which makes the overall clothing more artistic and beautiful.

Yang Songwen thought about it seriously, then nodded cautiously.

"Mr. Zhao, is it convenient to give me a ride later? I need to have a face-to-face chat with Sister Jing."

"it is good!"

It is indeed selfish to bring Zhao Jing's paintings.

After all, Zhao Jing is not a professional master of traditional Chinese painting. It is doubtful whether her works meet the requirements of artistic quality when her works are moved to fashion works.

But Zhao Wenmu has no doubts about Zhao Jing's role in the costume design.

Because the integration of Huaguo elements is by no means simply printing some Chinese characters, ethnic patterns, and traditional Chinese paintings on clothes, nor is it just using some Huaguo crafts such as embroidery and tie-dye.

The most important and fundamental thing is to integrate Huaguo culture into it.

Every work is not created for creation's sake.

Every piece of work should have its cultural background and connotation. It needs to show the style of Huaguo, tell the story of Huaguo, and promote the culture of Huaguo!
Only by doing this, is the real good work!
Zhao Jing's cultural background can definitely play a very important role in this work.

From the former Jingyun Factory to today's Jingyun Group, there is always a word "Jing" in front of it.This time, it will be a cooperation between the two swords of Jing and Yun.

The two girls will join hands to present a real visual feast to the world.

A stage show that shocked, envied and hated Europe and the United States.

A few years later, European and American fashion circles will still talk sourly about this Milan Fashion Week:
"It's a turning point in fashion history."

With a splendid history of 5000 years, the people of Huaguo are silently preparing to take over the banner of fashion.

(End of this chapter)