Liu Ye asked: "There is another question, what should we do with the other brewers in Changtang Village?"

Hun Sen smiled and said: "Isn't that easy? Incorporate them all. We will use the two acres of open space in my house to build a factory and make wine using the secret recipe given by my father. Anyone who is willing to work in the winery can come. We will give The salary will not be less than what they earn from making their own wine, and it is even more. I don’t believe they will still make their own wine. Don’t see those people carrying rice roasted from village to village to sell it, it’s very hard work!”

Liu Ye said: "I am not as familiar with the situation in the village as you are. You can figure it out yourself. In the new year, if you can quadruple the winery's business, I will reward you with a Santana."

"really?"

"Do you think I'm lying to you?"

"Thank you, Brother Ye. If you follow Brother Ye, the situation will be completely different."

In accordance with Hun Sen's work arrangement, Huihuang Group took over the county winery.A month later, a wine called "Mud God" went on sale on the market.

Immediately afterwards, various media began to promote the "Confused God" on a large scale and with high intensity.

"The God of Confusion" has entered thousands of households at its own unique pace.

That afternoon, Liu Ye brought two boxes of beautifully packaged "Muzzy God" to Pan Ziyang's office.

Pan Ziyang had already known about Liu Ye's acquisition of the county winery.When he saw these two boxes of wine, he understood.

Pan Ziyang asked: "Is this the wine you produced?"

Liu Ye: "Yes. New product, I would like to ask the secretary to try it."

Pan Ziyang immediately opened the bottle cap, poured out a glass of white wine and tasted it.

He asked: "Yes, it's a good wine. How much does it cost for a bottle?"

"Four dollars."

It turns out that "Xinzhou Spring" in a glass bottle only costs [-] cents.The current bottles are in porcelain.The price has increased fivefold.

Pan Ziyang asked: "Can such expensive wine be sold?"

Liu Ye replied: "Judging from the current situation, supply exceeds demand. For the first time, the winery has zero inventory."

Pan Ziyang's eyes widened with a smile when he heard the news.

Liu Ye sent him another good news.

Pan Ziyang said: "Since the opening of the Xinjiang Bridge, the development of the east bank of the Xinjiang River has been put on the agenda. Key enterprises in the city have been attracted to the east bank."

"Liu Ye, the East Bank will be a hot land for development in the future. Are you interested in coming here to get a share of the pie?"

Liu Ye said: "I am already building a small commodity market. I cannot allocate so much funds for other projects at the moment."

Pan Ziyang nodded approvingly and said, "You are a relatively positive and steady person, so that's okay. It won't easily capsize."

After that, Pan Ziyang proposed to take Liu Ye to visit the East Coast.

Liu Ye hasn't been to the East Coast for a long time.We haven’t seen each other for a few months, and the changes here have been huge.

The East Coast is dotted with construction sites.Dust was flying and the machine was rumbling.A busy scene.

Pan Ziyang sat in the car and introduced the development of the East Coast while driving.

In less than half a year, more than 20 major projects were settled.

Liu Ye had to sigh that the development speed was indeed fast.It seems that people like Pan Ziyang and Wang Xiaoqing are busy all day long, and their work is not in vain.Their work is still very effective.Pan Ziyang said with emotion: "I can only work for three to five years. If I want to achieve great development, I need to work one term after another. I will often be confused and work hard for a long time."

While driving, Liu Ye listened to Pan Ziyang talk about the city's development.The results are certainly inspiring.

"Liu Ye, I'm sure that at such a young age, you already have such a good foundation for development. As long as you act steadily, I think your future achievements will be very high."

"Secretary Miao Zan, I'm not as good as you said."

"A few years from now, if you think back to what I said today, you will understand that we are in an era of great development. In this era, a large number of people can be successful. You are just in time for a good era."

In just two years, Liu Ye's brilliant group's annual output value reached more than 4 million.If you want to calculate the potential value, the market value of Huihuang Group exceeds one billion.

More importantly, he is a self-made man.Going from nothing to a billionaire is really not easy.

Liu Ye invited Pan Ziyang to have dinner at a small restaurant called "Old Muscovy Duck".

The specialty of this restaurant is charcoal-braised Muscovy duck.The older the Muscovy duck, the better.The old Muscovy duck with clean hair was stewed in a charcoal stove for 24 hours, and even the duck bones were stewed.The taste is very delicious.

Pan Ziyang smiled and said: "There is nothing to do tonight, let's break up and have some drinks."

Liu Ye and Pan Ziyang shared a bottle of "Confused God".

Good wine and good food, both of us were very drunk.

Pan Ziyang is also a person who is "alcohol-tested". Whether the wine is good or bad, you can tell by tasting it.

According to him, the quality of "Mushu Shen" will not be worse than Moutai.The remaining work is to continuously establish the brand effect.

Liu Ye smiled and said: "For the brand promotion expenses alone, the group allocated 3000 million."

"so much?"

Pan Ziyang's jaw almost dropped.Even in a county or even a city, no one is so generous.Last time, Pan Ziyang only spent 30 yuan to promote Sleeping Beauty Peak, and it was still painful.

He asked in a daze: "Spending 3000 million on publicity? Isn't your approach too awesome?"

A newly-taken-over winery with just over 300 employees dared to spend 3000 million on publicity.

Isn't this crazy?

Liu Ye smiled and said: "My winery invested all the money it earned in advertising within three years. We established an advertising department to specialize in brand planning and promotion. Brand is an intangible asset."

Pan Ziyang shook his head and said: "I don't understand business management. But your approach is indeed unacceptable to me."

The purpose of renovating a winery is to make money.Liu Ye's goal is not to make any money for three years.

Who would believe this if I say it?

Why run a business if you don't make money?
It is still the winter of 1984.The tuition fee for a technical secondary school student is only 20 yuan a year.However, Liu Ye spent as much as 3000 million yuan on advertising and publicity!
Such a sum of money is really more valuable than hundreds of millions in future generations.

The two of them felt very relaxed while drinking and chatting.

Pan Ziyang got to know Liu Ye a little better and felt that this guy really had a way of running a business and was not just messing around.Otherwise, a self-made man like him would be unlikely to achieve such good results.

When they were almost done eating, Liu Ye took advantage of the wine and said, "Secretary Pan, I have a suggestion. I wonder if I should take it seriously?" (End of Chapter)

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