From South China Tiger to NBA King

Chapter 112 Sneaker endorsement finalized, 5 billion US dollars in 1.4 years

After the Hornets game, Jiang Hu spent the night in Charlotte, and then returned to Boston with the team's charter flight.

After arriving in Boston, almost as soon as he got off the plane, Schwartz called. His tone was hot and excited:
"Agreed, they agreed, not only agreed, they are willing to add another 2000 million US dollars to get your priority renewal right!!"

"Get rich, get rich, this will be the biggest endorsement contract I've ever signed in my life!!"

"Who agreed? Nike or Adidas?"

Jiang Hu frowned and interrupted the chattering Schwartz impatiently.

Schwartz said excitedly:

"It was Nike. Nike agreed. After the game, they offered $5 million for five years. I offered them $1.1 million for five years. They agreed right away, without batting an eye, and gave the contract away. It is raised to 5 million in 1.2 years, and the condition is the right to renew the contract at the same price."

Jianghu said calmly: "Let's sign it, the price is right, and the right to renew the contract is also available."

"Wait... One more point, the contract must clearly stipulate: Nike must not insult and discriminate against my country and ethnicity in any way or through any channels, otherwise it will have to pay three times the contract amount in liquidated damages and forcibly terminate the contract. "

Schwartz said hesitantly: "This condition is a bit difficult, maybe they won't agree?"

"This is my last condition for cooperation. If you agree, sign it. If you don't agree, we will change. Believe me, since they offer such a price, they will agree to this condition."

The performance of Jianghu is very indifferent. His country and nation must be respected. This is his bottom line. It cannot be touched.

The largest basic market in Jianghu is still in China. No matter how arrogant he is abroad, or who he offends, he can still get along after returning to China, but if he loses the support of domestic fans and the market, he will become a piece of rootless duckweed.

Who is the enemy, who is the friend, which is more important, the rivers and lakes are still very clear.

After Schwartz talked about the conditions of Jianghu, Nike did not reply for a long time, saying that they were discussing in a meeting.

The meeting lasted for a long time, and finally at 11 pm on November 1, they agreed to reach a cooperation signing agreement with Jianghu.

In this way, between Jianghu and Schwartz's few words, a rookie sneaker contract with the highest price in history was finalized.

Beyond Kevin Durant, beyond LeBron James, Jianghu has created a new history.

Of course, Jianghu's ability to sign such a large sneaker contract has something to do with being in this era of data explosion, and it also has a certain relationship with inflation and the Chinese market.

James' rookie sneaker contract was born in 2003, a year when the U.S. dollar was in global hegemony. At that time, China had just joined the WTO and was just beginning to take off.

Converted from the US dollar at that time to the present, it has been doubled by 1400 times, and there is no problem at all. James's annual average is 2100 million, which is also 600 million, which is only [-] million less than Jianghu.

But the difference between Jianghu and LeBron James is that James almost announced his participation in the draft and signed this contract in retrospect, while Jianghu won the current contract after he played a super performance. The starting point is different.

But Jianghu has confidence in himself, because he now has [Injury Immunity], and can improve his ability by constantly refreshing historical records and victories. His future, and his career, will only be better than James. Brilliant, his next contract will be much higher than the current one.

The next day, Nike and Jianghu himself jointly held a press conference to announce the signing.

Nike CEO Mark Parker personally flew from Portland to Boston, met with Jianghu and reached an agreement.

Despite spending $1.4 million, Mark Parker's face is still full of smiles:

"I am very happy to have reached this pleasant cooperation with Mr. Jianghu. He has extraordinary basketball IQ and physical fitness. He has left us with many impressive moments on the basketball court. Our company believes that his future will be even better. It gets better and better, we will soon design a personal series of sneakers belonging to Jianghu, including the 51-point special commemorative sneakers about yesterday’s game, we will also pay tribute to Mr. Jianghu’s hometown, and release a design style with Chinese characteristics for him in the future shoes, in return for the support his hometown has shown him all the time."

Mark Parker said that he would start Jianghu's sneakers immediately, but in fact, before the official signing, he had already assigned a task to Nike's sneaker design department to pre-design Jianghu's sneakers.

Nike's original idea was to sign Jianghu, but it was not the current price, but 7 million in the next 1.2 years, and no more than 6 million in 1.2 years.

But after Jianghu scored 100 points with a 51% shooting rate, the wind direction of the whole world changed.

The crazy operation of Jianghu caused his worth to soar. Puma even gritted his teeth and was willing to offer such a contract of 7 million US dollars in 1.2 years. It is simply not convincing for Nike, the industry leader, to come up with a contract of the same level.

In the end, Phil Knight, the chairman of Nike, personally made the decision at the meeting and made the decision: "Sign Jiang at all costs."

After talking eloquently for a long time, Mark Parker's speech ended, the audience applauded, and then it was Jianghu's turn to speak.

Jianghu smiled and said: "I am very happy to join the world's best sports equipment company that owns Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant and other world-class players."

"In the past few decades, they have designed many classic sneakers. Michael's AJ series sneakers are still sought after by all young and fashionable people from birth to now, and have become irreplaceable classics in the history of sneakers. Kobe's The technological content of the KB-4 series sneakers has made almost all defenders love them. LeBron’s sneakers are also incredible in terms of ankle wrapping and sole cushioning for heavy people.”

"All in all, Nike is a strong sneaker company, and they have always demonstrated the top level of technology in the industry."

"It is my honor to join Nike and work with these great players. I will do my best to maintain my personal performance. At the same time, I hope to respect each other and cooperate with Nike to win-win."

After the two parties finished their speeches, facing the crackling flashing lights, they shook hands and signed, announcing the formal cooperation.

(End of this chapter)