The strongest unicorn in basketball

Chapter 78
Lin Shuhao finally rejected Li Pu's proposal.

Although he is only a second-round pick, even though he is only a water dispenser administrator, for a sports company like Anta that he has never heard of, he will never hand over his fate to the other party.

He is still young, and he still has a chance to fight hard!I don't want to just accept my fate like this!
For a young man who grew up in an ugly country, Nike's status is far from just a sporting goods company, but also a kind of culture and belief.

Li Pu did not insist, because he knew that Lin Shuhao, who had not been beaten enough by life at this time, would not listen to his own words, and it was impossible for him to know what he would miss in the future.

Just when Anta boss Ding Shizhong was preparing to enter Oklahoma City for the second time, the annual All-Star voting officially started.

Those with the highest number of votes include old faces and new faces.

In terms of popularity rankings, Kobe, James, Howard, Wade, Anthony, and Paul are all at the forefront of the league, and what surprises people is that a group of new faces also appeared on the list, including: Derek Rose , Kevin Durant, Blake Griffin and... Lee Pu.

Sure enough, as everyone expected, Li Pu relied on his nationality advantage, and the fans voted to be ranked sixth in the Western Conference, just ahead of Griffin, the most powerful contender for the best rookie.

You must know that the popularity of White Warcraft in North America is the highest among rookies in recent years. The last rookie who is more popular than him may be James.

Therefore, the media in the Ugly Country has been criticizing Li Pu endlessly, and many fans of other teams or stars have also echoed Li Pu's words.

To be honest, Li Pu's performance so far is still quite good, averaging 12.2 points, 12 rebounds and 2.6 blocks per game.

Just like this, the score was still the result of the hole dug too large at the beginning of the game.

You must know that Andrew Bynum, another All-Star favorite, has only 11.3 points and 9.3 rebounds so far this season.

But Heizi doesn't care about you. In their view, you are a blue-collar worker, why should you rank higher than our 22+12 Griffin?
Regardless of the fact that the Thunder are now a strong team in the playoffs, and the Clippers are still the same.

However, as the so-called black red is also red, it is precisely because of this controversy that Li Pu's reputation is getting bigger and bigger.

This also gave him the courage to bargain in front of Ding Shizhong!
"Mr. Li, our company really wants to cooperate with you, but you..."

"Boss Ding, don't get excited, you have something to discuss!" Before Li Pu could speak, another person in the room spoke to appease Ding Shizhong.

This person is none other than Nvzhao Riyue's cousin's girlfriend's boyfriend, and also the general manager of Nvzhao's team, Zhang Mingji.

The two have been in contact for a long time. Finally, after the Christmas battle, Zhang Mingji and Li Pu reached a cooperation. Zhang Mingji officially became the general manager of "Team Li", mainly responsible for image promotion and brand cooperation in China.

This time, Ding Shizhong was able to come so quickly, thanks to Zhang Mingji's contribution.

"Boss Ding, I also really want to cooperate with you, but you should be clear that the conditions a month ago are different from the conditions now!" Li Pu retreated tactically and said slowly.

Compared with more than a month ago, Li Pu now has a salary, no debts, more fame, and even a partner. Now it is even more difficult to see that even an All-Star is not a dream. The conditions will naturally have to be re-negotiated.

The previous small goal of [-] million can no longer satisfy Li Pu's appetite. What he wants now is dividend rights or shares.

For such a request, Ding Shizhong's face can be imagined.

To be honest, he is regretful now, why didn't he insist on it?

Just shivering!

Who would have thought that a rookie who seemed to have a weak rotation at the beginning would not only be firmly established in the starting lineup, but also be so popular that he would touch the floor of the All-Stars.

In this case, Ding Shizhong is actually ready to give in, isn't it just [-] million, here it is!

However, he never expected that Li Pu would raise the price on the ground!

It is impossible not to be angry, but Ding Shizhong is a businessman who has been in business for many years after all, so he still has this city.

What's more, if you really sign a "Jordan" that belongs to Anta, then you will not lose no matter the shares or the dividend rights of sneakers.

In the second contract between Jordan and Nike that year, Nike not only gave Jordan a lifetime contract, but also gave him 4.5% of the company's shares.

This is not over yet. In 2003, Nike separated the Jordan series into a new brand. Jordan's 4.5% Nike shares were converted into 66.6% dividend rights for the AJ series.

It has to be said that although Jordan is not up to standard in selecting people, he is still very successful in doing business.

Although the 4.5% of Nike's shares are worth 100 billion in later generations, the share of Jordan's sub-brand in the North American market is increasing year by year, even reaching 2022% by 6, and the annual dividend alone exceeds 5 million. This is a proper cash flow, which is much more direct than stocks.

Ding Shizhong thought about it for a long time, and finally said: "Personally, I am willing, but you know that we are a listed company, and it is useless for me to agree personally. The board of directors must agree to it!"

Ding Shizhong didn't say the second half of his sentence, which meant that the board of directors didn't think you were worth the price!

Of course Li Pu also understood, but he was not afraid of Ding Shizhong speaking, but he was afraid that he would not speak.

So Li Pu said again: "Of course I understand Boss Ding's difficulties, but I don't want so much money right away, we can make a step-by-step reward in the contract, which can also increase your persuasiveness in front of the board of directors. "

Li Pu followed suit, since Ding Shizhong aimed the conflict at the board of directors, he pulled Ding Shizhong to his side to negotiate with the board of directors.

Although he knew that Ding Shizhong must be the one who really opposed it. After all, Anta said it was a listed company, but it was actually a family company in essence. Ding Shizhong and his son held absolute power and were not afraid of the board of directors at all.

But when he said this, it would undoubtedly bring him closer to Ding Shizhong. Although it was small, it was enough to use a little bit, and it is likely that a single thought would be worth a million.

Of course, Ding Shizhong knew about Li Pu's step-level rewards, which is very common among sponsors in the sports circle.

It's nothing more than how much more money you can give if you reach the All-Star, MVP, win the championship, or drive sales growth.

To put it bluntly, it is essentially a kind of gambling, but in Ding Shizhong's opinion, this is also a good way, which can greatly reduce the risk borne by the company. More importantly, if the star can really fulfill these conditions, then the company will definitely It is not a loss, and even a big profit.

It is impossible to finish the negotiation in one day, nor can it be settled by the two of them in the room by patting their heads together.

Li Pu has Zhang Mingji, agent Montgomery, and lawyers, etc., and there are more people on Anta's side. There are more than a dozen people. After nearly a month of discussions, the contract was finally signed.

Anta signed Li Pu with a price of [-] million U.S. dollars in five years and created a personal sneaker brand for Li Pu.

After that, within three years, if Li Pu is able to win honors such as All-Star, Dpoy, and entering the best team, he will receive different degrees of rewards, and at the same time, he can also obtain different proportions of personal brand shares.

But in terms of Anta shares, Anta reacted the most strongly, adding many conditions, such as MVP, such as championship, etc., but Li Pu agreed to them one by one.

In this way, after a series of negotiations, Li Pu officially became a member of Anta.

When the signing was completed, Li Pu shook hands with Ding Shizhong.

Ding Shizhong said: "Li Pu, you are welcome to join our Anta family. Regarding your personal brand name, do you have any suggestions?"

"A name? Let's call it Unicorn!"

(End of this chapter)