From fans to superstars

Chapter 17 Mr. Jiang's Thoughts
ps: This chapter is a bit boring, but I really think his idea is very good.

Granada has the most white alleys.

Countless Granada fans in this white alley are waiting for news.

"Have you heard? The new chairman is a Chinese. He said he hopes Granada can fight in Europe!"

"The vampires of the Pozzo family are finally gone, can we finally get rich?"

The fans rejoiced. They thought they would become a famous big club from a small club like Chelsea and Manchester City.

This idea is beautiful, but the reality is cruel!
On June 6, local time, in Granada, the capital city of Andalusia in southern Spain, Mr. Jiang, the founder and CEO of Double Edge Sports, and Gino Pozzo, the representative of the Italian Pozzo family, completed the equity delivery ceremony.

The price of 3700 million euros has acquired 98.3% of the shares of Granada Football Club with the same name as the city, officially becoming the new owner of this La Liga club.

At the press conference, facing reporters, Mr. Jiang expressed all his expectations and plans for the Granada club.

About, why choose Granada.

"It is also a kind of fate. Someone has news about this. I privately consulted Xiaogua (Pere Guardiola). He has these clubs. Once he chooses, Granada is suitable, so I will not go there again. We have communicated with other clubs. Judging whether the fate is reasonable is also based on the matching of the needs of the two parties at that time."

About, why choose La Liga.

"We first watched it in the Premier League, Serie A, and Ligue [-], and finally chose La Liga. There are several reasons. On the one hand, La Liga has a lot of room for improvement. In the past, La Liga was dominated by Barcelona and Real Madrid. In the past one or two years, the pattern has changed. With some changes, teams like Atletico Madrid, Valencia, and Sevilla can start to compete with Real Madrid and Barcelona. Second, as long as the corresponding investment is made in La Liga, the results can be seen. Except Real Madrid, Barcelona, ​​Atletico Madrid, Sevilla, etc., other teams are similar. They can reach the level of playing against Villa (Real), and they may also enter the top four. We have seen this kind of rise trend.

In addition, the new La Liga TV rights will start next season, and the income will increase a lot at once.Finally, the Spaniards are relatively easy to communicate with the Chinese. They are a free, open, and flexible nation. Unlike the British, who are more conservative and rigorous, the French are more pretentious, and the water in Italy is a bit deep, such as high debts, and The underworld background that was joked will make us feel that we don’t know what is hidden behind it, so Serie A football has been declining, and Ligue [-] has surpassed it, no matter in terms of business conditions or fans’ love.So after much deliberation, La Liga is the first choice. "

Plans for Granada.

"There were many large clubs recommended to us, but we didn't think about it, but chose a club that matched with us. The pairing means that we can "hold" and our team needs time to grow, so I chose a small and medium-sized club like Granada. To be honest, the whole of China has not really managed a well-managed football team. We will start with small and medium-sized clubs to run the team, and then go to the big clubs in depth.”

"Granada has been under the careful management of the Pozzo family for five years. The club's overall situation is relatively healthy, including finances, personnel, and teams. Unlike other teams in La Liga, they are not that healthy in a sense. Guerra Nada is the one we "hold", relatively healthy, and has room for improvement, so in the end we chose it as the first step in our football career."

"We are self-aware. We first go to La Liga to hone ourselves and build our own team. After we build it, we will eventually enter the Premier League. Only by taking this step, use our professionalism and football resonance to impress others and influence Someone else will succeed in the end."

What do you mean by impact?
"For us, the first thing to do in football is to respect the laws of science, which cannot be achieved by burning money. For example, children grow up step by step, and the head coach must build a system step by step, not to hire a A very good head coach, the results can be scored immediately.

I learned from Pozzo that we must respect local laws. China has Chinese laws, Spain has Spanish laws, and Italy has Italian laws. The culture of each country is different.We must now respect the laws of Spain, such as what the fans think, what the media thinks, what the league thinks, what is the relationship between the league and the team, and how the players in the team play.

Based on these two foundations, our purpose of doing this is to do something for Chinese football, which can eventually be fed back to Chinese football.We will also see how Chinese football tried to integrate into world football in the past. For example, Qian Bao got Zhang Chengdong over last year because the sponsor had negotiated with the team. If I sponsor you, a Chinese player must go over.After the Chinese players passed, in a sense, they couldn’t feel at home, couldn’t play football, and didn’t have an environment and team to really help him grow up.From this matter, we feel that if we want to truly feed back Chinese football, there must be a club under our own control.In addition to satisfying the above two laws, the third is that we have to create an environment that truly belongs to Chinese football.

After we take over Granada, there will be Chinese players in the past. We hope to create a "butler service" for the club. First of all, everyone from the general manager of the club to the following people must be ideologically committed to Chinese football. Do something concept.Secondly, in terms of specific execution methods, there must be a dedicated team to help them grow, rather than passive growth by themselves, from coaching to life, and communication with other players, so that they have no worries.

We hope to have a hematopoietic system in the club, from the first team to the second team to the third team.For example, for the first team, we may spend a little bit more to get a player to Granada first. To be honest, Chinese players are not worth that much money, but if we want to get Chinese players out now, it will cost so much. The value is so high, there is no way but to pay this amount.From the perspective of the future, we must first have a Chinese player in the past. This is like a key. This player will go to the first team.

But we can't always spend this money, so starting from this season, we will put 3 to 6 people in the second and third teams, from the age group of 16 to 20 years old.Through the second and third tier teams, they may have a player in the next season.In addition, we may soon have our own Chinese club. The club has some very good players, and many players can be loaned there without spending so much money to do this.In the near future, Granada's scouting system will come to assess the corresponding players.Our original intention of acquiring the club was that on the one hand, we felt that football could make money, and on the other hand, we hoped to find our own way for Chinese football. "

Do you think this path can be successful?
"I'm not sure if it will be successful, but at least I have done it. In China, if there is a Chinese player in our system, and he is indeed successful, it can provide another path for the development of Chinese football and give Chinese football More confidence, and at the same time more players are willing to come to our system, including some small players to develop with us, then we may dedicate at least two international players to Chinese football in the future. This is a real contribution to China in terms of competition Football contributes.

From a commercial point of view, Chinese football is in urgent need of a leader. Similar to Yao Ming in basketball, a heroic figure is needed to lead Chinese football to develop with greater confidence. Therefore, we also strive to use some branding methods of operation. , to operate this person, many things are not passive, but the environment must be actively created.We come from a marketing background, and the professional competition level is handed over to the Spanish team. Professional technology is the core. On this basis, we will provide brand-style packaging methods. "

Is the Chinese player you mentioned CHEN?Will Granada fans agree?
"Whether the fans and the media in Granada will recognize it depends on what we present to them. We represent the Chinese market. Chinese players have passed, so the whole of China is paying attention to this team, and it will give Granada a lot of attention. Other industries have a big impact."

　Warm reminder, it is half overhead!
　　
　
(End of this chapter)