China Entertainment's whatever you want

Chapter 108
On November 11, the launch conference of [Detective Chinatown] officially began.

Taking advantage of Gu Wei's popularity, the promotional videos and posters of the movie have been released online one after another since September.

For two consecutive months, many people knew about the existence of such a movie.

Especially Gu Wei's fans and black fans are waiting for the release of this movie.

The fans are there to support the idol, and the black fans are gearing up and waiting to be popular.

After all, for more than a month, Gu Wei's good songs one after another made them unable to talk.

You can criticize his movie badly, people will send songs against you, this is called a dream.

When anyone is young, dreams are innocent.

Besides, the movie hasn't been released yet, no matter how much you spray it, you don't have the confidence.

But it's different when the movie is released, just wait for a watch, and then judge it as a bad movie.

At that time, there will be something to say, even if you have a dream, you can't feed the audience.

The audience has no reason to pay for your dreams.

Justified, just perfect.

In view of the excellent quality of "Tang Detective", the distributors China Film, Light, and Wanda have formulated a special promotion plan for this film.

In the early stage of publicity and distribution, China Film is responsible for the publicity on some TV stations and official media.

Wanda is in charge of theater chains, some theater materials, and local promotion.

Light is responsible for the organization and coordination of the crew's publicity.

It can be said that the advantages of each company are used.

Moreover, it is planned that starting from November 11th, within 20 days, the film publicity team will conduct promotional screenings in 18 major ticket warehouse cities across the country.

In order to be able to spread word-of-mouth of the film to the greatest extent.

After all, although Gu Wei is very popular now, there are many people who listen to his songs.

But once the movie is released, only his loyal fans can go to the cinema to support him.

Even if other passers-by like to listen to music, they will not pay for his movies.

Zhou Jielun has already proved this point for Gu Wei.

Even if he is the king of Chinese pop music, no one will watch bad movies.

The launching conference was held in the party hall of Wanda Hotel in Beijing.

Some journalists and friends from the capital were invited to be present, mainly to promote and tell everyone that our movie will be released on December 12.Now it's time to start promoting the screenings.

This press conference was relatively simple, and the last promotional posters of the movie were announced.

All the main creators of [Detective Chinatown] were present, and each of them wore a detective trench coat, and the main theme was a detective style.

First, the host came on stage and told the media about the main events of the movie in detail, and then the director Gu Wei came on stage and sang songs for everyone.

There is no way, who made Gu Wei's song the most popular at this time, everything is for publicity.

This is because other directors do not have this ability, if they had the ability, they would have sung it too.

Sang the song "The Lonely Brave", and then all the creators came to the stage to be interviewed by the reporters.

"Director Gu Wei, what is your original intention for making a movie?"

"Fulfill your dream!" Gu Wei replied with a smile.

"Is it your dream to make a movie?"

"This is one of my dreams. At first I just wanted to shoot some ideas in my heart, but since the filming started, it was not my own film.

It belongs to everyone who worked hard for this movie. "

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The press conference was relatively simple, and soon all the links were over, and all the cast and crew took a group photo on stage, and the whole press conference was successfully concluded.

"Director Gu, you have worked hard for the promotion of the movie in the past two months."

Mr. Wang from Guangguang was also on the scene, and he participated in the design of the entire publicity plan.

He knew about the series of things that Gu Wei had done for the promotion of the movie in the past two months.

To be honest, he has always thought that Gu Wei is an absolute genius in publicity, and he always has all kinds of whimsical ideas.

"What did Mr. Wang say? Isn't it right for us to work hard to promote our own movies? After a long period of hard work, the movies can still achieve good results at the box office."

"Haha, Director Gu is right, we should work hard for our own movies.

Director Gu can rest assured that the early publicity is good, Director Han and Mr. Wang have put in their best efforts, and Director Gu will definitely not be disappointed by the proportion of the film schedule on the first day of release. "

Hearing what Wang Changtian said, Gu Wei breathed a sigh of relief.

[Tang Tan] He has done the best within his ability to promote this movie.

Its scale, momentum and popularity in the hearts of the audience are not comparable to the original version.

Liu Haoran, the male protagonist of the original version of "Tang Tan", was only 19 years old when the movie was filmed. He is a complete little transparent in the entertainment industry, with almost no reputation at all.

And the director Chen Sicheng just made his first movie [BJ's Love Story]. Although that movie did not lose money, it was not considered a success.

In terms of publicity, [Tang Tan] rarely publicized on major platforms at the time, and only had some regular roadshows.

The box office of a movie is basically accumulated slowly by word of mouth among the audience. This can be concluded from the film's initial screening rate and attendance rate, and the subsequent increasing screening rate.

As for Gu Wei's version, it can beat the original version from the previous publicity.

Gu Wei, as the most popular entertainer in the entertainment industry at the moment, is popular because of his singing, but he has traffic, and he used his own fame to drive the promotion of the movie.

At least let many people know about the existence of the movie "Tang Tan".

Then it is to use nationwide spot screenings to build the reputation of the movie, so that after the movie is released, it will attract more audiences into the theater.

This kind of propaganda is only effective for high-quality movies.

It is not dare to use some movies that are obviously bad movies.

The producers knew that the movie they were making was bad, and ordered screenings in advance to let the audience see it. Once the word of mouth spread, no one came when the movie was released.

Therefore, the publicity method for bad movies is generally to keep it absolutely secret before it is released, and then make the publicity big, and finally release it in one fell swoop. The more you can't control it, the more you give up completely.

The publicity party earns the money of the previous few days, and the publicity is used to trick the audience into the movie theater and it is over.

They didn't care about how bad the reputation was and how harshly the audience scolded them. Anyway, they made money.

[Tang Tan] The pre-promotion of the movie is done well, Gu Wei is most concerned about the film schedule when it is released.

This is too important for a movie's box office.

Like a movie [To Our Dying Youth] released in April this year.

This movie won a box office of 7.2 million in one fell swoop, stunned everyone in the entertainment circle.

It's just a youth romance film, why can it win such a high box office.

The reason is the super high theater lineup when the movie was released.

Originally, this movie was announced by China Film and Guangguang, and Wanda’s proprietress has a good personal relationship, so other theaters are willing to sell her face.

As a result, when this movie was released, the screening rate once reached more than 80%. At that time, as long as you went to the cinema, you could only watch this movie and had no other choice.

Of course, this is also related to the absence of any foreign blockbusters in the same period, and the release of excellent domestic films.

In this way, "To Our Dying Youth" won a super high box office result.

So although the first movie exploded at the box office, it has never filmed other works again.

The original version of "Tang Tan" was jointly produced by Wanda Film and Television and Shanghai Chengya Film and Television.

Chengya Film and Television is a company established by Chen Sicheng himself with the support of Wanda.

So the original movie was basically produced by the Wanda family, and it was announced by himself.

Although Wanda has its own theater chain, it cannot support itself. Even if it puts its entire family on [Tang Tan], it will not be of much use.

Now Gu Wei's version is released by China Film, Light, and Wanda, and it can completely beat the original version in terms of publicity and screening rate.

(End of this chapter)