China Entertainment's whatever you want

Chapter 232 Breaking Billion

In the afternoon of the fourth day of the lunar new year, Gu Wei has not been idle since returning to the capital by plane.

Now is the Chinese New Year period, and there is no shortage of human relations.

Gu Wei prepared gifts one by one for the teachers who had a good relationship with Gu Wei in the Film Academy. Some of them were closer, like Teacher Xu from the director department. Gu Wei came to visit in person.

Some are inconvenient, and Gu Weiren will come if he doesn't have a gift. In short, people can't find any faults in the etiquette.

China Film, Guangguang, Wanda and other film companies that have been cooperating with him, as well as companies that are rooted in the TV drama industry such as Huanrui, Juku, and Noon Sunshine, their bosses and directors who are familiar with Gu Wei also sent New Year's greetings one by one. Gift.

These simple gifts, as long as he gave orders, people from the company would naturally take care of them, so he didn't need to bother too much.

After really reviewing his interpersonal relationship, Gu Weicai discovered that since he entered the circle with "Xiu Chun Dao" in 12, relying on his own ability and success after success, he has woven a picture in the entertainment circle that is based on himself. centered network of relationships.

Everyone's interests are entangled with each other. They are friends and even partners with related interests.

Gu Wei believes that even if there is any major black news about him now, as long as it is not a violation of law and discipline, these partners of his will work together to suppress the matter.

After returning to Beijing, there is another thing that Gu Wei is anxious to do. Of course, to be precise, the brand side is anxious, and that is the shooting of his new product endorsement advertisement in 2015.

Originally, all the product endorsements were signed at the end of last month, but because Gu Wei was busy filming [Monster Hunt] at the time, followed by the release of [The Return of the Great Sage] and the preparations for the Spring Festival Gala, he has not been able to spare any time. time to come.

Fortunately, among the 11 new product endorsements he signed this year, 8 are old partners from last year and even the year before.

Only L'Oreal Homme, KFC, and Tuborg are new advertisers, and they need to shoot more things.

To be honest, as Gu Wei became more and more famous, the fees for these endorsements became higher and higher each year, and the income from endorsements has become his largest personal income.

Unlike filming, which takes dozens of days or even longer, endorsement only takes a few days to shoot some short video advertisements, and then some flat photos, which is very easy.

The most is to participate in some promotional activities with the merchants according to the contract, and 1000 million can be easily pocketed.

Like Gu Wei's 11 endorsements this year, the total endorsement fee is 1.1 million, and the contract is still one year.

Of course, this is also related to his current fame and popularity. If Gu Wei’s popularity drops after the contract expires next year, the brand will naturally choose to terminate the contract or reduce the endorsement fee. Otherwise, the endorsement fee for the new contract will still increase. of.

At present, Liu Dehua, Zhou Junjun and Diva Wang Fei have the highest endorsement fees in the domestic entertainment industry. The endorsement fees of the three are 2000 million, 2300 million and 2500 million respectively.

The remaining first-line artists, like Huang Xiaoming and Deng Chao, are all 1000 million per year just like Gu Wei.

Time passed little by little amidst Gu Wei's busy schedule, and it was the end of February in the blink of an eye.

[The Return of the Great Sage] has been in theaters for three weeks. From the 13th to the 18th New Year's Eve, it was screened for 6 days, with a total box office of 4.56 million.

On the first day of the 19th, when the Spring Festival stalls began, Cheng Long's "Heavenly Generals", Chen Kun, Li Bingbing's "Zhong Kui Fu Mo: Snow Demon Spirit" and Zhou Runfa's "Macau Wind and Cloud 2" were released one after another.

Squeezed by the film schedule of these blockbuster films, the film schedule of "The Return of the Great Sage" has declined.

However, after more than a week of release, word-of-mouth of "The Return of the Great Sage" has really spread widely, and the attendance rate has remained high. Even if it competes with several newly released movies on the first day of the new year, it can maintain an 18% share. Filming rate.

In recent years, the Spring Festival file has gradually replaced the Lunar New Year file to become the most popular movie time of the year.

On the first day of the Lunar New Year, the national single-day box office exceeded 3 million, among which Cheng Long's "Heavenly Army" won 1.07 million box office in the melee, becoming the day's box office champion.

From "Little Soldier" in 10 years, "Zodiac" in 12 years, to "New Police Story" in 13, it can only be said that Brother Cheng Long is still young.

The remaining [Macao Fengyun 2] had a single-day box office of 5630 million, and [Zhong Kui Fu Mo] had a box office of 5600 million.

[The Return of the Great Sage] Although the film schedule has dropped, thanks to the dense moviegoers during the Spring Festival and its own good reputation and high quality, the box office has risen instead of falling, and won the No.

In the next few days, word-of-mouth of several films released on the first day of the lunar new year gradually fermented, and dramatic changes occurred in the box office.

[Zhong Kui Fu Mo] was scolded as a bad movie, scored 4.4 on Douban, and the box office has been falling all the way. As of the seventh day of the 25th, it has won a total of 2 million box office results.

"Macau Wind and Cloud 2", which was also criticized by the audience as a bad movie, has a weird box office all the way up. It got a good score of 7 million in 4.6 days during the Spring Festival.

[Heavenly Generals] Although the start was amazing, the follow-up did not maintain. Although the word of mouth is not bad, it may be limited by the subject matter. It is not Cheng Long's best kung fu comedy, but an ancient costume action war movie. It won 7 million in 3.8 days. The box office opened high and went low.

[The Return of the Great Sage] After getting the second place in the single-day box office on the first day of the new year, the lineup has picked up again, and the box office has remained stable. As of the seventh day of the new year, a total of 5.47 million box office has been won, and it has undisputedly won the box office of the Spring Festival. The throne of champions.

From its release on the 13th to the end of the Spring Festival on the 25th, "The Return of the Great Sage" was released for 13 days, and the box office received a total of 10.03 billion, setting a record for the fastest box office of a domestic film to break [-] billion.

This domestic animation film, which was not favored by anyone when it was first released and relied on Gu Wei's fans to hit the box office, completely became popular all over the country during the Spring Festival of 2015!

On the 26th, [Renmin Daily] published a comment

"[Journey to the West: The Return of the Great Sage] is a phenomenon-level work rarely seen in Chinese animation films in the past ten years!"

Other media outlets also spoke highly of "The Return of the Great Sage".

All of a sudden, this film became a work that opened the door to Chinese animation films.

Director Tian Xiaopeng was the happiest about this result, and he became the most sought after director in the film circle during this period.

Some media also mentioned Gu Wei in the news reports, saying that he has a good eye and can pick such an excellent movie as a producer for the first time.

That night, in the grand banquet hall of the Wanda Hotel, organized by Guangguang Media, a celebration banquet was held for the box office of "The Return of the Great Sage" broke one billion.

In addition to all the main creative personnel of the animated film, major domestic media were also invited.

To put it bluntly, if a movie breaks the billion mark, let’s celebrate it and at the same time promote it to get the name out there, so as to keep it popular and attract more viewers to watch the movie.

"Although I have repeatedly said in previous interviews that [The Return of the Great Sage] is not easy to complete, I think this is the reason why this film has achieved such excellent results.

When I was making movies, I finally persisted because of my love for animated movies.

If you want to ask me what I should pay attention to when making an animated film, then I think the most important thing is to lose my mind of gain and loss.

If you enter this industry purely because of the high box office of current movies and the future box office, then I advise you not to come.

It’s not that I don’t want you to spend the money, but that the risks of animation movies are too high, the investment is high, and the cycle is long. If you just want to make money, you will unconsciously fall into a state of eagerness for quick success. In the end, the quality of the movie will not improve, and you may lose money. more sexual.

"

At the celebration party, Tian Xiaopeng, the absolute protagonist, said a lot to the media.

Gu Wei and Wang Changtian sat in the shadows beside the stage as investors, and the director and other main creators were specially arranged for interviews by reporters.

"Mr. Gu, I really admire your vision, the success of [The Return of the Great Sage] really exceeded my expectations.

You have succeeded again~"

Wang Changtian looked at Tian Xiaopeng who was being interviewed on the stage and said with emotion.

"It's also thanks to Mr. Wang, if you didn't introduce this project to me, I wouldn't be able to make this money.

Besides, we are partners, and we are all investors. If we have money, we can make money together. I succeed on behalf of you. "

Gu Wei replied modestly.

"To be honest, when I introduced Tian Xiaopeng to you, I also had doubts about this project. If Mr. Gu didn't inject capital at that time, Guangguang might have to find a way to sell the investment in his hand.

Mr. Gu, your joining has given me confidence. After all, I have worked with you for so long and Guangguang has not lost money. I trust your judgment more than Director Tian. "

"Mr. Tian, ​​you've given me too much credit. I'm just lucky. I don't have the judgment you said."

Hearing what Gu Wei said, Wang Changtian didn't insist, but changed the subject.

"I heard that Mr. Gu's company is also producing a new animation film?"

"Indeed, I am still very optimistic about the future development of domestic animation films. Since we can make a [The Return of the Great Sage], it shows that we are not bad in technology, so as long as conditions permit, it is not impossible to surpass it!"

Gu Wei talked eloquently, the animation production company under his name is not a secret in the industry, and the team of the dumpling director itself is very famous in his circle.

"Heroes see the same thing, Light is also preparing to enter the field of animation production, and will establish a new subsidiary in the future.

I'm going to call him [Cai Tiao Wu Film Industry]. "

(End of this chapter)