China Entertainment's whatever you want

Chapter 24 Publicity
Gu Wei returned to the company first, picked up his agent, and came to China Film Group together.

In the conference room, Gu Wei, Lu Yang, and Director Han sat facing each other.

"【Xiu Chun Dao】The fine cut is basically finished, and now there is almost a soundtrack, and it should be finished soon." Lu Yang said.

"Gu Wei, I called you here today because the movie is about to be finished. Let's discuss the release time together." Director Han said to Gu Wei.

"Director Han, China Film is a professional in terms of distribution. I have 100% confidence in Senior Brother Lu. The movie must be an excellent movie. When you watch the release, you can maximize your profits and get the highest box office possible." Gu Wei threw the question back and gave Lu Yang a hand by the way.

Director Han frowned when he heard this, "The production of the film will take some time, plus the early publicity will take a month, and it can be released at the end of October at the earliest, so the National Day file will not be able to catch up."

As he spoke, he took out two pages and handed them to Gu Wei and Lu Yang respectively.

Take a look at "Here are all the movies that have been scheduled for release from the end of October to February next year."

Gu Wei took it over and took a look.

Director Han also said, "The best time of the year is definitely the New Year's Eve, but the Lunar New Year's Eve brings together the best Chinese and foreign films, and the competition is very fierce."

"Director Han, can China Film Group arrange to release it as soon as possible? I have confidence in the quality of the film."

Lu Yang didn't know much about the distribution of movies. This was his first movie that could be released. He had confidence in the movie and wanted to know the market's response as soon as possible. Naturally, he felt a little urgent.

"I also agree with the brother's opinion, we can reserve a month's publicity time, and release it at the end of October or early November.

The investment of our films is small, so try not to compete with those blockbuster films, and choose a time slot with fewer blockbuster films to release, and the proportion of the film schedule will also have an advantage. "

Gu Wei also hoped to release it as soon as possible. He looked at the filming list and probably knew which of these movies had a good box office and which ones didn't make a splash.

Definitely not in December. [People on the Journey: Lost in Thailand] will be released in December. Even those who don’t pay attention to movies know that this movie caught everyone’s attention when it was released in the last time and space.

It is estimated that the director himself did not expect that the box office of a road comedy film can reach 12 billion. It is the first domestic film with a box office of more than 10 billion, which also opened the era of domestic films with a box office of 10 billion.

Moreover, the release period is very long, and it will not be released until February next year. In February, "Journey to the West: Conquering the Demons" took over from "Thailand", which is another 2 billion plus movie.

Originally, Jackie Chan's film "Zodiac" of the same period was also expected to have the potential to reach 10 billion, but in the end it was suppressed and only achieved a score of more than 5 million.

Although Gu Wei is very confident in the quality of "Xiu Chun Knife", we are far behind them in terms of investment, director and starring lineup.

Those with small arms and legs will not join in the fun with these big guys.

No matter how you look at it, November is the best month. Basically, there are no competitive movies, except for [11] directed by Feng Da, and [Life of Pi] directed by Ang Lee, both of which will be released at the end of November. , By the time they release [Xiu Chun Knife], there will not be much box office potential left.

The remaining ones are a bit famous, [Tai Chi 2] is a famous bad movie, "The King's Feast" invested more than 1 million yuan, and the box office was 5000 million yuan, and the investors vomited blood.

Then there are some names that Gu Wei has never heard of.This shows that there is basically no splash after these movies are released.

The time is up to me, whoever I choose if I don’t choose it.

Director Han thought for a while, "Since both of you are so persistent, I'll go and apply to President Han for a release date at this time."

"Please, Director Han." Lu Yang said

"Don't be polite with me. This is our own movie. Of course I hope that its box office will be as high as possible." Director Han said with a smile.

The next day, Gu Wei received a call from Director Han.

"Mr. Han made the decision. [Xiu Chun Knife] will be screened nationwide on October 10. The company has already prepared the publicity plan before then."

"Thanks for your hard work, Director Han, what is the publicity budget China Film provided for [Xiu Chun Knife]?" Gu Wei asked.

"Mr. Han watched the film and was very satisfied with the quality of the film. After my efforts, the company plans to invest 1000 million yuan in publicity and distribution budget."

Director Han replied.

"That's great, Director Han, when you have time, Senior Brother Lu and I will treat you to a meal. Thank you for your support for the movie." Gu Wei said happily.

"There's no rush to eat. When the movie is released, I hope I can attend the movie's box office celebration."

"There will definitely be a box office celebration." Gu Wei was full of confidence.

After the release time of the movie is set, everything revolves around the release of the movie.

Lu Yang quickly completed all the post-production of the movie, and the cut-out promotional videos will be released every few days, gradually becoming popular.

"Now [Xiu Chun Dao]'s first promotional video has been uploaded on the Internet, find some sailors to stir up the popularity of this movie." Gu Wei explained to his agent Yang Liwen.

After all, China Film is a state-owned enterprise. In the traditional thinking, the publicity and distribution mainly stays in the news media and ground promotion, and the publicity on the Internet is still a little slow.

"Okay, Mr. Gu, what is the theme of our hype?" Yang Liwen asked.

Gu Wei thought for a while and said, "【Xiu Chun Knife】The pioneering work of the new school of martial arts!
Tell the people in the navy to find someone to praise first, and then separate some people to scold, and both sides attack each other. It is best to stir up passers-by.

Do it like this for every promotional video, and be sure to maintain the popularity on the Internet. "

"Understood, Mr. Gu."

There is still one month before the film's release, and China Film's promotion has also started.

First, a variety of rigid advertisements, such as light boxes on bus stop signs and theater material displays, began to be placed all over the country. Then, under Gu Wei's strong suggestion, China Film Group began to organize a media field.

The original version of "Xiu Chun Knife" had a very big problem when it was announced. I don't know if it was too confident in the quality of the movie, thinking that a good movie would definitely be favored by the audience.

Before the film was released, there was no media viewing event organized, resulting in no media reports before the release, and the audience did not know about the film.

No one knew that the box office in the early days of the film's release was dismal. The box office in the first week was only 3000 million, and the filming dropped sharply.

Later, after the first wave of passer-by fans who had seen the movie brought their own dry food for free promotion, everyone knew that there was still such a high-quality movie in theaters, and the box office fell sharply in the second week.

It's a pity that it was too late, and the final total box office failed to exceed the 1 million mark.

Of course Gu Wei would not let this happen again.

"Sister Yifei, are you busy?" Gu Wei began to contact Liu Yifei. The difference from the original version is that the heroine of the movie is now Liu Yifei. This popularity is not low and cannot be wasted.

"Not busy, petting the cat at home." The voice on the other side of the phone was a little lazy.

"Our movie will be released next month, so you can promote it on your own Weibo, you also know that the combined number of fans of our crew and actors on Weibo is not as many as yours.

The publicity on Weibo still depends on Miss Yifei. "

Gu Wei's voice was a bit flattering, after all, he wanted something from others.

"Haha, Boss Gu is worthy of being an investor, and now he is concerned about the box office, for fear of losing money."

Liu Yifei said playfully.

"I have confidence in the movie. The main reason is that it's not a movie starring Yifei. The box office is definitely not a problem." Gu Wei went on to praise

"I was so proud when I invested, but now I know that I am anxious.

Don't worry, I have signed the contract, and I am obliged to cooperate with the crew's promotion, so I will post it on Weibo.

You remember you owe me a meal. "

In the end, he still didn't forget to blackmail Gu Wei for a meal.

"One meal is not enough, ten meals is enough. Treating me to a meal, Miss Fei, is an opportunity that many people can't ask for."

Gu Wei thought it over, Yang Zi owed him ten tons, and he owed Liu Yifei ten tons.Just ask Yang Zi to invite Liu Yifei, and he will be fine, perfect.

　Ask the big ones who have read it for a monthly pass, recommend it, and the author will keep updating it.

　　
　
(End of this chapter)