China Entertainment's whatever you want

Chapter 665 I can get it easily

After leaving Nazha's house in the morning, Gu Wei first went to the company. After changing clothes and applying makeup at noon, he attended the L'Oreal offline new product launch conference held in the capital.

Although Gu Wei no longer performs in commercials, he still carries many endorsements and needs to participate in some brand activities, which are stipulated in the endorsement contract.

It has been more than six years since he debuted in 2012. As his personal fame has gradually increased, his endorsements have also changed several times.

From the beginning, there were only a few domestic brands, but later the number of endorsements increased. After his fame reached a certain level, the number of endorsements gradually decreased.

Some smaller brands can no longer afford Gu Wei's high endorsement fees, even if his endorsement results are very good.

In addition, he is endorsing more and more high-end luxury brands, and he is becoming more and more particular about the choice of brands. Now, it does not necessarily mean he will accept the brand if he has more money, it also has to match his personal style.

To put it bluntly, even if big brands accept more products, some brands and products that are relatively low in the public's mind cannot be accepted, otherwise it will lower their own style and cause dissatisfaction with other brands.

L'Oreal Men signed an endorsement contract with Gu Wei in 16, which was worth RMB 4000 million over two years.

When the contract expired at the beginning of this year, the team and L'Oreal negotiated and renewed a two-year contract, but the endorsement fee increased to 6000 million for two years.

Gu Wei's endorsement price is basically the ceiling for domestic entertainment stars.

Most other first-line stars are actually priced at 1000 million to 3000 million yuan for two years.

For example, Da Mimi, who has always been a top actress, has only 1700 million for two years in endorsement fees, while Zhao Liying, who is almost as famous as her, has 2000 million for two years.

These two are basically the most popular female celebrities in entertainment in recent years, but their endorsement fees are not even the slightest bit behind Gu Wei's.

In fact, generally speaking, the endorsement fees of female celebrities in the entertainment industry are lower than those of male celebrities of the same level.

Currently, except for Gu Wei, domestic male stars are the only ones in the show. Even Li Jiaheng, who has switched to variety shows, and Lu Han, whose popularity has plummeted, are far superior to female stars of the same level in terms of endorsements.

It can only be said that girls are more enthusiastic and willing to spend money when it comes to chasing stars and consuming.

Gu Wei's current high endorsement fees are indispensable to his fans, especially female fans. Even if he endorses luxury goods, as soon as the news comes out, fans can increase the sales of the corresponding products in a short time.

"Gu, we meet again. Congratulations on the box office success of your movie. You are becoming more and more handsome!"

"Thank you, Mr. Bei."

The new product launch conference was held in a large shopping mall in Beijing. When Gu Wei arrived, he shook hands with a middle-aged white man wearing black-rimmed glasses and started chatting.

The French CEO of L'Oreal (China), whose Chinese name is Bei Hanqing, has been in charge of L'Oreal China's business for nearly 10 years.

The two exchanged pleasantries, walked to the stage of the press conference together, and took a group photo in front of many media reporters.

L'Oreal had already announced that Gu Wei would attend the new product launch conference, so the mall was crowded with people today.

Looking ahead from the stage set up for the press conference, the entire shopping mall was filled with darkness.

Looking up a little, the fences on the second, third, and fourth floors were also full of people looking down. After Gu Wei showed up, the whole mall erupted with shouts like a mountain roaring and a tsunami.

"Gu Wei! Gu Wei!"

"Husband I love you!"

"Ah ah ah, brother is so handsome!"

"."

Gu Wei on the stage has long been used to this situation, smiling and waving to the fans below.

The foreigner beside him, Mr. Bei, had a happy smile on his face. The more popular Gu Wei was, the better L'Oreal's products sold.

This terrifying popularity and super ability to bring goods is also the reason why they had to renew the contract after the first cooperation even if the endorsement fee increased by 50%.

Zhang Yunhui is a loyal fan of Gu Wei and a key member of Gu Wei's offline fan group in the Beijing area.

After knowing that her idol would attend the L'Oreal new product launch today, she took her best friends to the mall early and waited outside the stage, occupying the most advantageous position.

This stop lasted two hours, but the moment Gu Wei appeared, she felt that all the previous hard work was worth it.

"Wow! My brother is more handsome in real life than in the movies and TV shows. How can someone look so perfect? ​​It's so handsome!"

"Didn't you meet Gu Wei in other offline activities before?"

"That was a long time ago. Every time I see him, it's the same as the first time. I am amazed every time!"

"anthomaniac!"

"Aren't you crazy? Why did you come with me and stand there for almost two hours just to get a closer look?"

"I am here to accompany you"

"Tch~ When Gu Wei came on stage and walked over just now, you shouted so loudly that it almost deafened me."

"."

After a while, the voices of the fans around him slowly became quieter.

The host on the stage took the microphone and was about to start the press conference, when suddenly there was a shout from the side of the stage.

"God, I love you!"

It was Zhang Yunhui's voice.

Gu Wei, who was looking ahead with a smile on his face, was also attracted by this voice.

He turned his head slightly and looked in that direction. He saw a chubby little girl about 20 years old. She looked fair and clean. No one could have imagined that she had such a loud voice.

"I love you too."

Gu Wei took the microphone and replied with a smile.

After he finished speaking, the fans in the stadium became excited again.

All kinds of "I love you, husband, I love you, Gu Wei, I love you, brother" are endless.

However, Gu Wei did not answer the call.

"Ah~ I can't do it anymore, I want to die of happiness." Zhang Yunhui covered her chest with a look of intoxication.

"I'm not dreaming, Gu Wei actually answered me, it's so beautiful."

Her best friend next to her held her up to prevent her from falling and pouted.

"Shit luck"

"What, I call it sincerity. I have been pursuing Gu Wei for five years. I liked him when I was in middle school. Now that I am in college, I still have my original intention. This answer is my reward."

Zhang Yunhui said proudly, and her best friends, including the other girls next to them, looked at her with envy.

In 2018, China has entered the short video era.

Douyin has only had hundreds of millions of users at the beginning, but it has rapidly expanded to more than 2.5 million active users today and 5 million monthly active users, completely surpassing Kuaishou to become the number one short video APP in China.

As the spokesperson of Douyin and the most popular star in China, Gu Wei is undoubtedly the number one follower on Douyin.

At the end of the afternoon press conference, a short video of his attendance was quickly uploaded to L'Oreal's official account by the staff.

At the same time, many videos recorded by the audience on their mobile phones were also uploaded by them, including Gu Wei's reply to the female fan.

As a result, this matter became popular on Douyin.

The number of likes on the first account to post Gu Wei's video quickly climbed to hundreds of thousands.

[My brother is so handsome and so gentle. I love him so much! ! 】

[He is indeed the idol I have been chasing for 6 years. He is both professional and good at character. He is a truly high-quality youth idol! 】

[I really envy that little girl. If I were her, I would definitely not be able to sleep that day. She must have done good deeds in her previous life to get Gu Wei to say he loves her. She is so beautiful! 】

[I was there at the time. There were too many people. By the time I got to the mall, I couldn’t squeeze in. I regretted not going earlier. Otherwise, if I had been in the front row, such a good thing might have been my turn.]

[I fell into a trap watching "Gu Jian Qi Tan" in high school. I have been chasing stars for 5 years and now I am taking the postgraduate entrance examination. It can be said that Gu Wei's works have accompanied me throughout my youth.]

[I was earlier than you. I fell in love with Gu Wei when I first watched "Xiu Chun Knife". At that time, I was just curious about who this new actor was. Before, I was able to work with Liu Yifei without being famous at all, and he was also the leading actor.

Later, in "Gu Jian Qi Tan" and "Shan Shan Is Coming", I became more and more fond of Gu Wei, until he became the most popular star in domestic entertainment. It feels like he has been cultivated! 】

[If nothing else, Gu Wei’s appearance is simply too foul. As long as he doesn’t deliberately act ugly, he is almost handsome in every corner. Not only his face, but his height and body shape are also perfect. 】

[Needless to say, Gu Wei’s appearance is recognized as the only one among domestic entertainment male stars. Many male celebrities of the same age try to avoid being in the same frame as him. After all, it doesn’t feel good to be crushed in terms of appearance. 】

[I suspect you are connoting a certain Canadian star, and I have proof~]

【.】Palm Springs International Apartments.

Nazha, who came home early, was standing in front of the kitchen stove, wearing an apron and doing something.

Her hair was tied up, revealing her fair and slender neck. She held a long-handled spoon in one hand, scooped out a spoonful from the pot, blew on it, and slowly took a sip.

"Well, it tastes just right. It's fine according to what the book says."
It seems I have a talent for cooking."

After talking to himself, he smiled happily, then turned off the gas stove and closed the lid.

I came out of the kitchen, walked to the chair in the living room, sat down, took out my phone and started watching Tik Tok.

Soon, she came across the video of Gu Wei attending the event today.

Click on the comments below to read them one by one.

"Haha~ What's the matter? Just saying I love you too makes me happy like this. I've never seen anything like this in the world."

Just as he was talking, the sound of opening the door came.

"I'm home"

Nazha put down her phone and stood up, then walked to Gu Wei with a smile.

"Hmm~ It smells so good. Are you making dinner?" Gu Wei changed his shoes and looked at Nazha's outfit and asked in surprise.

In his impression, Nazha didn't know how to cook and had never done it before. When they were recording "Hua Shao", he and Zhang Ruoyun would prepare some meals.

"Of course, come on."

Nazha was a little arrogant and dragged Gu Wei to the restaurant.

He went to the kitchen and brought out the soup that had just been cooked.

"Did you make all of this?" Gu Wei looked at the four dishes and one soup on the table in disbelief.

Nazha did not answer, but asked Gu Wei to sit down and gave him a bowl of soup that had just been served.

Gu Wei looked at the seaweed and egg drop soup in the bowl, took a spoonful of it, blew on it and took a slow sip.

"How does it taste?" Nazha sat aside and looked at him expectantly with her big eyes blinking.

“Not bad, moderately salty and delicious. It’s rare to cook to this level for the first time.”

Gu Wei smiled and praised.

In fact, the taste of the soup is very average and a little salty, but Naza deserves praise for being so positive.

After Gu Wei took a sip, he put down his spoon, looked at the other dishes on the table, picked up his chopsticks and picked up a piece of sweet and sour pork ribs.

"Is this your first time cooking? You can do so many tricks. It's amazing!"

Nazha, who was still happy to receive the compliment, was a little embarrassed to hear Gu Wei say this.

“Only this seaweed and egg drop soup is made by me, the rest are takeaways from nearby restaurants.”

Gu Wei suddenly realized.

He took a bite of the ribs and knew that it was most likely not made by Nazha. If she could cook at this level for the first time, Nazha could change her career to be a cook. This talent was not ordinary, even the young master could not match it.

“That’s great too, the soup is delicious!
It seems that Nazha, you are a chef who was delayed by acting. If you had studied cooking, you might be a chef with three Michelin stars now."

"What? It's not as exaggerated as you said."

Naza said coquettishly.

"Don't look at me, you can eat too."

"Hmm~"

Nazha agreed and thought of something.

"You said you love me"

"What?" Gu Wei was a little surprised.

"Just tell me." Nazha said coquettishly.

"I'm impressed with you, I love you."

"hey-hey."

Naza smiled, said nothing, and started eating with Gu Wei.

'Whatever is difficult, it is a great thing for you, I can get it at any time'

The two of them had dinner together and chatted about each other's recent work. The atmosphere was very warm for a while.

"Are you okay during this time?"

Gu Wei put a piece of squirrel fish into his mouth and asked casually.

"The TV series I filmed was finished at the beginning of the month. I have no plans to join the cast yet. Sister Wang said that the company has offered me several variety shows. In September, I was invited by a brand to go to Milan Fashion Week to watch a show."

Nazha was waving her fingers and calculating her next work. It can be said that the past few days have been rare and relatively leisurely days.

"What TV series did you film before?"

"An urban emotional drama directed by Zhang Silin is called [My True Friend], which tells the story of a real estate agency."

Gu Wei thought for a while, but there was no impression of this drama in his mind.

"It's a TV series produced by [Yida Film and Television], and Mr. Jia is the producer."

She said that Gu Wei had some ideas.

[Yida Film and Television] is one of the most famous media companies in Shaanxi Province. Mr. Jia, whose full name is Jia Yiqun, is the producer of [Mr. Good] and [Mr. Love].

"It should be easy for Yida's films to become stars. Who are you working with?"

"The male protagonist is Deng Lun"

Naza thought that Gu Wei didn't know who the actor was, so she explained:

"He previously starred in [Ode to Joy 2] and is somewhat famous. Because Deng Lun's agency is another producer of [My True Friend] [China Television Entertainment], so he can play the male lead.
The second male lead is Zhu Yirong, who became popular in [Zhenhun], and Tian Xiwei from our company also played the supporting female role in it."

Gu Wei nodded to show that he understood.

"I have worked with Zhu Yirong before when I was filming [Do You Know], and his acting skills are quite good.
He also plays the second male lead in the company-produced film "Sweet Honey as Ashes as Frost" that will be released in the next few days."

"Speaking of which, Zhu Yirong is still our senior. I chatted with him and found out that he was from Beijing Film Academy in Grade 06, five years older than us.

I haven’t been famous for so many years since I graduated. I became famous recently because of the Dangai web drama.”

Gu Wei took a mouthful of rice and said nonchalantly:

"This is not normal. The school graduates so many students every year, and a few of them become popular. He is lucky to be able to survive now."

Naza nodded slightly.

"While filming this drama, I also met a junior student who is from our next two years. He plays a couple with Tian Xiwei in the TV series, named Zhang Wanyi.
People regard you, a senior, as their idol and have been working hard with you as their goal."

It was another familiar name, but Gu Wei no longer cared about these celebrities who would become popular in the future.

With his current status and resources, even if he is an 18th-tier young artist that no one has heard of, he can make him famous if he wants to.

"You've made a lot of friends since you went out to film."

Naza chuckled.

"No, they are mainly alumni, so naturally there is less sense of distance when working together.

Zhu Yirong, Zhang Wanyi, I are from Beijing Film Academy, Xiao Tian and the male lead Deng Lun are both in the show, so we all have some common topics when chatting."

The entertainment industry is small or big, and it doesn't matter whether the circle is big or small, it's very important.

If Gu Wei had not been a student of Beijing Film Academy, he would not have been able to meet Lu Yang through Teacher Xu. Even if he had money, he would not have had the means to invest in [Xiu Chun Knife].

He will not be favored by Han Sanping in the future.

Sometimes, if you are in the circle and among yourself, then many things will be very simple. If you are not, it will be much more difficult to achieve the goal.

(End of this chapter)