China Entertainment's whatever you want

Chapter 670 Worry-free Development

August is the hottest time of the year in Beijing, but fortunately the temperature in the morning is not that high, which is the biggest comfort for workers who get up early to go to work.

The office building where [Wei Ming Tian Xia] is located has unified central air-conditioning, and the cooling air is very strong.

After entering through the gate, I was greeted by a cool breeze, which was completely different from the scorching heat outside.

After buying the building, Gu Wei hired a specialized company to renovate the building inside and out, and some of the facilities were also upgraded.

The building is full of companies owned by Gu Wei. There is a unified cafeteria, a dedicated fitness center, a lounge, etc., which are open to all employees, so it is quite comfortable to work in this office building.

In the office, Gu Wei was making tea, and sitting opposite him was Li Muge, who was wearing a white T-shirt and jeans.

Compared to when he was filming "Sito" a few months ago, Li Muge's face is a little darker, obviously due to sun exposure.

"Director Li, you have worked hard recently."

Gu Wei placed a cup of steaming tea in front of Li Muge.

"Mr. Gu, you are too polite. This is what I should do."

At the end of May, the filming of "Sito" was completed. Li Muge returned to Beijing with the materials, plunged into the editing room, and began to work on the post-production of the film.

Of course, the main work is still done by the company's editors, but as a director, Li Muge must participate in the whole process.

After the initial editing, fine editing, dubbing, special effects, subtitles, music and other links, the post-production of "Sito" is almost done. Li Muge left the capital again and traveled around with several staff members to select locations for the upcoming filming of "Eastern Palace".

Finally, after spending more than half a month to select several filming locations including Hengdian, Bashang, and Dunhuang, he returned to Beijing.

"When do you expect [Eastern Palace] to start filming?"

Gu Wei picked up the teacup in front of him, blew on it, and slowly took a sip.

"Mid-September. Some of the scenes in the previously scheduled filming locations also need time to be set up. In addition to you, Mr. Gu, and Miss Meng Ziyi, other characters also need time to be screened."

"Director Li will still have to worry about the subsequent work."

Li Muge smiled.

“It sounds like a lot, but the actual workload is not that great.

The filming team is still the previous "Si Teng" team. There are dedicated people to be responsible for these arrangements and they can be completed quickly.

After we have worked together once, it will be easier to do anything else.”

Gu Wei put down the teacup in his hand and nodded.

"What do you think about the matter I raised at the wrap party for Si Teng?"

After the filming of the movie, Gu Wei cordially invited Li Muge to join, but he did not agree immediately, saying that he needed to think about it.

"I've considered it. Thank you, Mr. Gu, for your appreciation. The cooperation with [Si Teng] is going very smoothly. In the past six months or so, I have also gained a deep understanding of [Weiming Tianxia] and am willing to join the company."

Li Muge did not hesitate this time. It was obvious that he had already thought about the matter. It was also within his expectations that Gu Wei would invite him again.

"Very good, then welcome Director Li to join us. I hope we can have a pleasant cooperation in the future."

Gu Wei smiled and clapped his hands. If he could recruit Li Muge to work for him, he would not have to worry about having no one to work with in future TV dramas, especially idol dramas.

"Our company also has other well-known directors such as Wen Muye and Rao Xiaozhi. They are currently working on the crew. I will introduce them to Director Li when I have time."

“I’m very familiar with Director Wen’s name, and Dying to Survive was shot so well.

I have also seen the film Nobody directed by Rao Xiaozhi, he is a very talented director."

Li Muge has great respect for the two company seniors mentioned by Gu Wei. They are not only film directors, but also have excellent works, which are currently beyond his reach.

After reaching an agreement with Li Muge, Gu Wei pulled him aside to chat for a while, and the two discussed some things about the future filming of "The East Palace".

As for the subsequent signing of the contract, he, as the boss, naturally does not need to worry about it. There will naturally be special staff to coordinate with Li Muge on the detailed contract.

After finishing work at the company, Gu Wei took some time out in the afternoon to visit Wuyou Media.

Compared to the last time I came here, there are more people here, and it's a very busy scene with everyone coming in and out.

“.So far, the company has signed hundreds of anchors, most of whom are located across the country.

Liu Siyao, Xu Yisha and Sun Yi have all grown into internet celebrities with tens of millions of fans.

In the first half of this year, the company also signed contracts with Duoyu, Maomao Sister, the Guangdong couple and others, who are currently Internet celebrities with hundreds to tens of millions of fans.

Since last year, the company has been ranked first in the Douyin MCN agency monthly list for several consecutive months thanks to its strong financial resources and rapidly expanding scale.

With the booming development of the internet celebrity market, there are more and more new MCN companies.

But there are few who can compare with us.”

In the general manager's office of [Wuyou Media], Lei Binyi and Gu Wei reported on some of the company's achievements in recent times.

As the real manager of the company, he felt that Wuyou Media was developing too fast.

With sufficient funding and manpower, and with the implicit support of the [Tik Tok] platform, [Wuyou Media] has developed rapidly at a speed no one could have imagined.

Gu Wei listened and looked through the company's data tables for recent months, nodding continuously.

In fact, he receives these documents every month, but only by looking at them in summary now can he feel the rapid development of [Wuyou Media].

"very good!

[Wuyou Media] Such a good development is inseparable from Mr. Lei’s professional management and hard work. "

Gu Wei praised with a smile.

"It's mainly because the resources you provide are so good, the company's development direction is clear, and we have no shortage of funds, talents, fame, and connections.

I am just doing my job as a manager."

Lei Binyi is very humble, and he knows clearly the fundamental reason why the company can develop so well.

Following Gu Wei's instructions, today's [501 Media] has been deeply engaged in the Douyin platform, which has now grown into the largest short video platform in China. It not only has the largest number of users but also gathers the largest number of internet celebrity talents.

[Wuyou Media] As the first MCN company to go all in on Douyin, it naturally reaped the benefits of the platform’s development.

What's more, the boss is a major shareholder of ByteDance. Although Douyin has not openly helped [51 Media], the company can always receive some news about changes in the platform's direction one step ahead.

If you are one step ahead, the advantages here will be unimaginable.

In addition, with Weiming Tianxia as the backing of Wuyou Media, some channels can be opened with the help of sister companies.

Finally, there is the boss's biggest signboard. Lei Binyi sometimes thinks that it is normal for [Wuyou Media] to develop so fast. It would be strange if it did not develop well.

"Don't be modest. I have seen Mr. Lei's efforts. The development of the company is inseparable from your efforts.

Of course, there are also joint efforts from other senior executives of the company.”

Gu Wei paused.

"I have planned to set up a stock option pool in the company by the end of this year at the latest. For the first time, 10% of the shares will be invested in it. At that time, the company's executives will have the opportunity to obtain corresponding stock options.

Mr. Lei must be the one with the most.”

As the company develops better and better, some things are indispensable, such as the stock option pool that many large companies will set up.

After all, if you want a horse to run fast, you have to feed it well.

Some employees with strong abilities and outstanding performance need to be bound by stock options from the company.

However, the company's shares are not obtained for free. There are many additional conditions attached to them. For example, when executives receive stock options, they must work in the company for a certain number of years before the shares truly belong to them.

If you resign before this date, you will be deemed to have automatically given up your shares.

As early as two years ago, when Wei Ming Tian Xia was developing better and better, Gu Wei had already set up an options pool in the company.

People like Yang Liwen, Zhao Mingcheng and senior executives of the company's major departments all hold stock options of Wei Ming Tian Xia to varying degrees.

"Thank you, Mr. Gu." Lei Binyi did not refuse at this time. After all, it involved real money. The smile on his face already revealed his mood at the moment.

"How is the online celebrity sales model that I instructed you to do going?"

In 2018, selling goods through live streaming was not as popular as it will be in the future.

The earliest e-commerce live broadcast was initiated by Taobao in 2016. It also started by feeling its way forward. After two years of development, it has achieved some results. However, compared with the Taobao platform, the turnover of live broadcast transactions is still too small.

Now that TikTok is on the rise, there are not many internet celebrities promoting products on the platform.

"We have tried a few events before and the results are very good. The sales of the Internet celebrities with the highest number of fans in the company can reach millions of RMB in each event.

The share given by suppliers is very high, and I think this will be a big profit point for the company in the future."

Lei Binyi had never thought of selling goods through live streaming, a channel for influencers to monetize. He had previously worked on a traditional live streaming platform like YY, and he still thought of monetizing through advertising and audience tips. Now that his boss asked them to try live streaming, it was like a door opened for him, and he seemed to see a broad space for development.

Gu Wei nodded.

In his opinion, a few million per show is too little. For those future big internet celebrities, it would be a piece of cake for them to sell tens of millions or even hundreds of millions per show.

If it coincides with a shopping festival like Double Eleven, the sales will be even more exaggerated.

However, it is not the right time yet. Live streaming sales have not yet reached their peak. Selling millions in one show is something only top internet celebrities can do.

“Yes, in the future the company’s main focus will be put into the field of live e-commerce.

There is a vast world here with a lot to offer.”

"clear."

“How are suppliers selected now?”

Gu Wei asked another question that he was very concerned about.

In his opinion, there are two most important points in e-commerce live streaming: first, product selection and then selling.

Choosing good products is sometimes more important than finding a big internet celebrity to sell them.

For example, anchor A buys goods directly from the manufacturer and sells them for 10 yuan each. Anchor B is more famous than anchor A, but buys goods from distributors and sells them for 12 yuan each in order to make a profit.

At this time, even if B has more fans, he may not be able to outsell A. After all, no one is a sucker, and most people who buy things in the anchor's live broadcast room are looking for a bargain.

The appeal of the phrase "lowest price on the entire network" is huge.

Of course, this lowest price is the real lowest price, and price increases in other channels do not count.

This is still a price issue. If the supplier is unreliable and the goods are fake or the quality of the goods is simply not good, it will be a huge blow to the popularity of the internet celebrity.

Therefore, having a good product selection and a good supply chain are the core competitiveness of e-commerce live streaming.

"Because the scale of live streaming sales is not very large at present, most of them choose first- or second-tier distributors of some brands, and the products sold are mainly big brands that are familiar to ordinary people."

Gu Wei pointed at the table.

“We set up a special product selection department, and then directly discuss the purchase and sale of products with manufacturers of major brands.”

"But our scale is too small now, and the manufacturers may not care." Lei Binyi said with some concern.

He also understood what Gu Wei meant, but the big brand manufacturers would not care about your sales volume.

“If we can’t negotiate with big brands, we can talk to small brands first. As long as they can guarantee product quality and offer refunds or exchanges when there are product problems, they can all become our partners.

Our sales volume is small at the moment, but will increase in the future.

At that time, those big brands will take the initiative to become our suppliers.

In short, you should directly contact the manufacturer and not buy from the dealer."

Gu Wei made the decision directly and settled the matter.

There are actually two advantages to doing this. First, there are no middlemen to make a profit from the price difference. As long as you negotiate with the manufacturers, the items sold in the [Wuyou Media] live broadcast room will be the lowest price on the entire network.

Second, the quality of the product is guaranteed. The manufacturer will be directly responsible for any problems that arise, and the reputation of the sales anchor will not be damaged.

As for the sales scale, I believe that within a year, it will not be [Wuyou Media] that is looking for manufacturers, but the manufacturers of major brands will directly contact them.

Compared with those internet celebrities who fight alone, Gu Wei has a biggest advantage, that is, he has many internet celebrities under his management, including several big ones.

When selling products through live streaming, everyone can share a supply chain for selecting products. In this way, when total sales go up, the company can use this as a bargaining chip to negotiate with brands.

"I'll arrange for people to set up a product selection department right away." After the boss gave the order, all Lei Binyi could do was to execute.

"Mr. Gu, I have two things I want to ask you."

"You say." Gu Wei looked at him and said.

“First, the company has signed more and more internet celebrities, from all over the world. It is relatively convenient for Beijing to serve the northern celebrities, but it is very troublesome for a large number of southern internet celebrities to come to the company, and it is also difficult for our staff to go there.

I think we should set up another headquarters in Hangzhou, a popular internet city, so that [Worry-Free] can become a dual-headquarters model, which will also make it easier to serve the contracted anchors in the south. "

Gu Wei touched his chin.

"What you said makes sense. If we set up the headquarters in Hangzhou, the venue will be easy to deal with. Do you have any good candidates for the host?"

"I think Director Xu from the Operations Department and Manager Li from the Business Department are both suitable. Their abilities are no problem. If they bring some employees over, they can set up the system in a short time."

Lei Binyi did not directly choose a person, but listed two suitable candidates for the boss. This is also his workplace wisdom.

After he finished speaking, information about two people emerged in Gu Wei's mind.

As a senior executive of Wuyou Media, Gu Wei is quite familiar with him.

"Xu Jie, I think she is more suitable." Without hesitation, Gu Wei directly selected the candidate.

The reason is very simple. Director Xu was one of the employees who was transferred from Weiming Tianxia when Wuyou Media was just established, and Manager Li was a talent recruited later.

For Manager Li, from recruitment to work, he has to face Lei Binyi, the general manager of the company, and Gu Wei is just a big boss who rarely shows up.

Xu Jie was one of the earliest employees to work with Gu Wei. She used to be Yang Liwen's subordinate and knew the big and small bosses of the company better than anyone else.

“I’ll arrange this at the next meeting.”

"What's the other thing?" Gu Wei asked after taking a sip of the water on the table.

“It’s like this. Now that Wuyou has signed more and more Internet celebrities, I wonder if we can organize a party for our company’s Internet celebrities, similar to the “Weibo Night”.

Let rare internet celebrities from all over the world gather together.

This is not only a good gimmick that can attract a lot of traffic, but also allows these Internet celebrities to see the true strength of the company and enhance their sense of belonging."

Gu Wei's eyes lit up after hearing Lei Binyi's words.

“That’s a good idea, you can go ahead and do it.

But don't worry, you can find a place with beautiful scenery at the end of the year to hold it. Be sure to make sufficient preparations beforehand and don't be afraid of spending money. You can give more budget. It would be best to make this a grand event for internet celebrities.

Once a year kind of thing"

"Understood, Mr. Gu, I will send you the plan when I'm ready."

"Well, once it's done, I'll be there too.

Then we can bring some artists from Weiming Tianxia to support the show, and that way both the topic and traffic will come rolling in."

Lei Binyi was very excited when he heard this, and he also admired Gu Wei's idea very much.

He felt that he had only made a suggestion, and the boss not only accepted it immediately but also quickly improved and upgraded it. Otherwise, he is the boss.

“By the way, I was browsing short videos online recently and saw a very interesting TikTok account called “Crazy Little Yang Ge”.

You can contact him later, and sign him to the company as long as the conditions are not too outrageous."

As soon as Gu Wei finished speaking, Lei Binyi knew which internet celebrity it was. As the manager of the number one MCN company in the industry, he was familiar with most of the famous internet celebrities on the Internet.

He also knew the account "Crazy Little Brother Yang", which refers to a pair of twin brothers. The younger brother is called "Little Brother Yang" and the older brother is called "Big Brother Yang".

The two of them often shoot some funny short video clips, which are very interesting and attract a lot of people to watch.

He currently has about six million fans on Kuaishou and more than one million fans on Douyin, making him a medium-level funny internet celebrity in the industry.

"Understood~"

Although he didn't know what the boss saw in them, since he had given the order, it was not a difficult thing to do. He would just go back and sign "Crazy Little Brother Yang".

With the current fame and size of Wuyou Media, I believe that "Crazy Little Brother Yang" will be very willing to join the company as long as a signing fee is paid.

After all, it’s nice to be under a big tree for shade, and being able to be close to [Wuyou Media] is also a good thing for the internet celebrity himself.

The corners of Gu Wei's mouth curled up slightly.

Lei Binyi is not sure, but he knows that "Crazy Little Brother Yang" will be considered a benchmark for Internet celebrities in the future. He has more than 7000 million fans on Douyin alone, making him the account with the most fans on Douyin.

It has used its influence to make great strides in the field of e-commerce live streaming, and has also established its own [Three Sheep Group], which can be said to be a very good cash cow.

However, the success of "Crazy Little Brother Yang" is not only inseparable from his own comedic talent, but also from the support of the Douyin platform. It is hard to say whether he can achieve such high results again.

But even if they are not as popular as in the original time and space, with the comedic talents of Brother Yang, they can definitely become internet celebrities with a net worth of tens of millions. It will definitely not be a loss to sign them.

(End of this chapter)