China Entertainment's whatever you want

Chapter 695 Live Broadcast Promotion
Some TV series become very popular as soon as they are aired because of the starring roles of big stars and good publicity.

However, as the quality of the plot did not keep up or the story was not appealing, the performance of the TV series became worse and worse as it aired, which is the so-called "starting high and ending low".

Last year's "Ruyi's Royal Love in the Palace" and "The Rise of Phoenixes" were of this type.

There are also some dramas that do not have many big stars joining and the investment cost is not high, but the quality is good and the plot is popular. The performance was mediocre when it was first broadcast, but as the word of mouth spread, various data continued to rise, which is a "low start and high end".

This was the case with the original version of "The East Palace". Both the male and female protagonists were unknown new actors, but in the end, because of the good quality of the drama, it made a comeback through word of mouth.

There is another type of drama that has all kinds of publicity resources in the early stage, is broadcast with everyone's expectations, and the quality of the TV series is excellent. As the plot develops, the performance gets higher and higher, and it sets various ratings records. This is called "opening high and running wildly."

[The Story of Minglan] is a typical TV series that starts off strong but ends up going off the rails.

Starring Gu Wei and Zhao Liying, and produced by Noon Sunshine's production team, the drama had already attracted the attention of countless viewers before it was aired.

The TV series did not disappoint everyone after it was launched. Both the plot development and the actors' acting skills can be called excellent, and the story is particularly attractive. The audience will not want to give up after watching a few episodes.

Since the TV series was first broadcast on December 12 last year, the ratings have been rising all the way. As of mid-January, "Knowing Your Destiny" has been on the air for nearly a month, with the highest rating in 25 cities exceeding 1 and the average rating reaching 52.

After New Year’s Day, various satellite TV channels launched many excellent TV series, but the ratings were far behind that of "Knowing Your Destiny".

In addition to its outstanding satellite TV ratings, "Knowing Your Destiny" also leads by a large margin in terms of online broadcast volume.

After 30 days on the air, the online broadcast volume exceeded 100 billion, and the total number of readings of all topics exceeded 480 billion, making it the first TV series in 19 years with both online broadcast volume and topic reading volume exceeding billion!

It appeared on Weibo's hot search list 181 times, sparking heated discussions among netizens. The total number of short video views on Weibo exceeded 90 billion, and the daily #知否预告# triggered a viewing craze among netizens.

The “Do You Know” style, the discussion on the characters in “Do You Know”, the “Do You Know” emoticons, etc. have become a nationwide phenomenon!

Mango TV is making a lot of money.

Although "Knowing Your Destiny" has not finished airing and it is only the beginning of the year, its performance in all aspects is not inferior to the "drama king" of previous years, and is even better.

All the losses caused by "The Rise of Phoenixes" last year were made up for by "The Story of Minglan".

You should know that "Knowing Your Destiny" is a 78-episode costume TV series. At the rate of two episodes per day on weekdays and one episode per day on weekends, the finale will not be released until mid-February.

With nearly two months of broadcast time and extremely high ratings, Mango TV made a lot of money in advertising fees!

January 1, [Life Events] crew.

After finishing the filming for the day, Gu Wei said goodbye to the people he had filmed with and prepared to return to the hotel.

"Brother Wei, are you going back to the live broadcast later?" Xin Zhilei had already changed out of her costume and was about to tie up her loose hair with a hair tie in her hand.

Although she is older than Gu Wei, she is far inferior in terms of fame and status, and he is also an investor and a big boss.

The young actors in the crew either call him "Brother Wei" or "Teacher Gu", and the staff are mostly employees of Wei Ming Tian Xia, and basically call him "Mr. Gu" or "Boss".

"Yes, how did you know?" Gu Wei was a little surprised.

He will indeed have an online connection with Zhao Liying, Zhu Yilong, Zhang Jianing and other main actors of "The Story of Minglan" today.

The TV series is about to enter another climax, and they are promoting it through live broadcast as required by the video platform.

"Of course I watched the trailer. I follow [Do You Know?] every night. The platform promoted the live broadcast of the main creators a few days ago."

".I forgot about this. I didn't expect you were also following the drama." Gu Wei said with a smile.

“[Do You Know?] is really good. I started watching it when it was first aired last month, and I couldn’t stop watching it.

Even if I am working, I have to watch both episodes of the day in the evening.

My mom is also following this drama and she would send me voice messages from time to time to discuss the plot."

"Haha, thank you for your support, auntie."

"A few days ago, she knew that I was going to film with you, and she asked me to ask you, when will Minglan and Gu Tingye get married?

Minglan is a good girl, you must not let her down."

Gu Wei couldn't help laughing and directly revealed the plot.

"You can send a WeChat message to your aunt right now and tell her that they are going to get married in these two episodes."

"Haha~Okay, I'll tell her later."

"Boss, it's already been debugged. Just connect directly when the time comes."

"Thank you for your hard work~"

Gu Wei sat down in the hotel room, and within a few minutes, it was time to connect to the live broadcast.

After clicking the mouse, Gu Wei entered the live broadcast room first.

The small windows of other people on the computer screen also lit up one after another, and familiar people joined the live broadcast room one after another.

"Hello, Liying, Yilong, Teacher Liu Lin, and Sister Gao Lu, long time no see!"

Gu Wei smiled and raised his hand to greet others.

Others responded.

I don’t know since when, live broadcasts by celebrities have become a means of promoting TV dramas, especially in the past two years, live broadcasts by the leading actors have almost become an essential part of promotion.

The process mainly involves the actors chatting with each other, recalling the interesting things that happened during the filming, and then answering some questions from the audience who enter the live broadcast room.

"Gu Wei, why are you still wearing a hat? Are you filming on the set?" At the beginning of the live broadcast, everyone chatted with each other for a few words, and Zhao Liying asked Gu Wei.

"I'm currently in the crew in Wuhan. I wear a hat because my hair is cut short," Gu Wei said with a smile, then reached out and took off the baseball cap on his head.

There is nothing to keep secret about the new drama's styling. The hat he wears is also for Yang Dan's consideration of his image, but Gu Wei doesn't care. "Cut it so short!" Zhao Liying sighed.

“It’s because of the plot, and this isn’t the first time I’ve had my hair cut, I did it when I was filming a movie in the first half of last year.

I didn’t expect that I would have to cut it off again after it had grown back for more than half a year.” Gu Wei shrugged and said indifferently.

A few people talked to the parents for a while, and then started answering questions.

There is a host of the platform in the live broadcast room, and she will select some questions from netizens for everyone to answer.

".How did you get this role?
The reason I was able to take on “The Story of Minglan” was all because of Liying.

To be honest, when [Noon Sunshine] sent me the script, I wasn’t very interested because [Do You Know?] is a TV series with a strong female lead.
During that time, I was filming in Shanghai, and Liying came to visit the crew with a lot of things and persuaded me for a long time, and finally I agreed to take this role. "

“Why do you listen to Zhao Liying so much?

Of course it’s because we have a very good relationship.”

"Haha, of course that's one aspect.

Liying and I were good friends when we filmed “Come on, My Love” together many years ago.

Later, my company produced "Princess Agents", and I felt that the role of "Chu Qiao" was the best for her, so I invited her.

Liying agreed very readily, but made a request that I play the male lead "Yuwen Yue".

I agreed readily at the time, but later found out that I didn't have the schedule to shoot.

So I promised her that I would make up for this cooperation in the future.

No, [Knowing or Not] has made up for it."

Based on the questions, Gu Wei explained the ins and outs of taking on the role in “The Story of Minglan”.

Netizens began to swipe the screen.

[So that's how it is. The Yutang couple is really in love.]

[What a pity! I really want to watch "Princess Agents" starring Gu Wei and Li Ying~]

[You two have a deep connection, and indeed you two have a special relationship. You might as well just be together.]

【.】

After Gu Wei finished speaking, Zhao Liying looked at the comments from netizens and chuckled with her hands covering her mouth.

".Gu Wei has nothing wrong with what he said, but I want to correct one thing.

It was actually because of him that I was able to play the role in "The Story of Minglan".

Gu Wei filmed "Nirvana in Fire" a long time ago and has a very good relationship with Mr. Hou and Director Kong of Noon Sunshine.

[Do You Know] During the preparation, Mr. Hou asked him if he had any suitable people to recommend.

So I got the invitation.”

After she finished speaking, the netizens who were scrolling below the screen became even more excited.

The live broadcast was not too long and ended before the broadcast of "Knowing Your Destiny" on the same day, but the effect was surprisingly good.

That night, the number of viewers in the live broadcast room exceeded 10 million, and the amount of interaction exceeded 20 million.

As a result, the ratings and daily playback volume of "The Story of Minglan" reached new highs that day.

Of course, in addition to the reason that the main creators connected to the live broadcast for promotion, the surge in ratings is also related to the fact that the plot of "Knowing" has entered the climax stage of the wedding of the male and female characters.

[It’s better to say that Zhao Liying is playing Minglan than to say that she is Sheng Minglan, strong and cute. Gu Wei and Gu Tingye both have the last name Gu. They are getting married in the drama today, so why not get together outside the drama too! ]

[I hit it, I hit it. As expected, Minglan and Uncle Gu are the most suitable. I didn't expect that there would be so many twists and turns for the two of them to take on this role.]

[Today's wedding scene was so exciting to watch, "From now on, I will be the boss among men, and you will be the boss among women!" Second Uncle Gu's marriage proposal was so domineering! ]

[.I can’t bear to watch it, but I’m anxious to watch it. Is it the same for everyone? ]

[I never follow TV dramas, but I really like this one, so I watched clips from various channels.

But today I really couldn't help it. No wonder [Do You Know?] was praised by others. The picture quality is very good, the music style is also very warm, and the overall feeling is comfortable. This kind of quality is rare in TV dramas nowadays! 】

[When Minglan left the house, her grandmother held her hand and said everything was fine. I burst into tears. Minglan had a miserable life as she lost her mother when she was young. Fortunately, she had the love and care of her grandmother, who nurtured her with great care. I hope Minglan can continue to be happy after marriage.]

【.】

After the wedding, the plot of "Knowing" has progressed to the next stage.

After the climax, various data of the TV series also declined slightly, but they are all within the normal range.

After the live broadcast, Gu Wei, Zhao Liying and other main creators reposted the red and green wedding posters of the two protagonists on their respective Weibo accounts to promote the event.

At the end of January, many new dramas were launched on the market.

The costume martial arts drama "Flower Girl" starring Ariel Lin and Zhang Binbin; the costume romance film "The Eternal Love" starring the newcomer Gong Jun promoted by Haixi Media; "The Legend of Hao Lan", the second collaboration between last year's popular actress Wu Jinyan and Nie Yuan; "Ghost Blows Out the Light: The Wrath of the West Hunan" starring Pan Yueming and Gao Weigang, etc.

However, almost no drama, whether it is broadcast on satellite TV or online, can become popular.

[Legend of Hao Lan] failed to replicate the success of [Story of Yanxi Palace] last year, and the performance of [Ghost Blows Out the Light: Wrath of the West Hunan] was also mediocre.

There is only one movie, "The Story of Minglan", which was popular from the end of 2018 to the beginning of 2019. Now it is February, but there is no other movie on the market that can compare with it.

(End of this chapter)