China Entertainment's whatever you want

Chapter 721 Two Cash Cows

After entering the summer vacation, July in Beijing has become the hottest time of the year.

The sun was high in the sky. The trees on the roadside were yellowed by the hot sun, and the withered leaves rustled in the breeze.

Vehicles are constantly flowing on the road. On both sides of the road, there are workers in work clothes rushing to work, and tourists in casual clothes holding parasols and strolling leisurely.

The city was filled with rolling heat waves and the air was filled with a hot atmosphere.

"No, it's too hot outside, Nannan, let's stop shopping and go home.

It’s too hot today, I’ll get a heat stroke if I keep going.”

A little girl wearing a white hat and a sky blue dress raised her hand to fan herself with a sad look on her face.

Next to her was a short-haired girl wearing a white T-shirt and jeans. The two of them had just walked out of the shopping mall behind them.

"It was your idea to go shopping today. Why don't you do it after just a while?"

The girl in the white hat had a bitter face.

"I didn't expect it to be so hot today. Going out shopping is just asking for trouble.

In this kind of weather, you should stay at home, enjoy the air conditioning, eat snacks and watch TV shows."

As she said this, she put her arm around the short-haired girl next to her.

"Come on, let's go to my house. I haven't watched the two episodes of The Untamed that were updated today.

Let’s go back and watch today’s update together.”

The girl with short hair shook her head.

"Looking at the hot searches and comments online, [The Untamed] is very popular recently. Is this drama as good as they say?"

Speaking of this, the girl in the white hat became excited.

"Of course it's good to watch. 'Wei Wuxian' and 'Lan Wangji' are so cute. Xiao Zhan and Zeng Shunxi are so handsome. They are the perfect actors for the two roles.

I recommended it to you a long time ago, why didn’t you read it? "

"Um, I heard this is a gay drama, you know I have no interest in this type of drama."

"Oh, believe me, if you watch two episodes you will love it, you will definitely not be disappointed!

Since it's summer vacation now and I have nothing to do, I'll watch it with you from the first episode again.

Let’s go to my house.”

As they were talking, two little girls waved and got into a taxi.

In early July, The Untamed was exclusively broadcast on Tencent Video.

To be honest, the statistics of this gay-themed web drama were not very impressive when it first aired. After all, the leading actors Xiao Zhan and Zeng Shunxi were only third-tier celebrities at the time, and their number of fans and national popularity were very low.

However, because the producer [Wei Ming Tian Xia] has always had a good cooperative relationship with Tencent Video, with the company's strong promotion, [The Untamed] has received considerable publicity resources on the Tencent platform.

Gold will always shine, and a good drama will not be buried as long as it has the opportunity.

A week later, word of mouth for The Untamed gradually spread, online broadcast volume increased rapidly, and various discussions about the TV series became more and more numerous.

Tencent Video itself also realized that this web drama has become popular, so it naturally invested more promotional resources.

"Two weeks after its launch, The Untamed has had over 10 million views per day and over billion views in total, making it the most popular online drama of the summer season.

What is commendable is that this drama has attracted a lot of discussion online.

It can be seen that all the audience who have watched it likes it very much.

The Douban score has also jumped from 5.1 on the first day of the show to 7.4, and it looks like the score will rise further as more people rate it.”

In the office of [Wei Ming Tian Xia], Yang Liwen reported to Gu Wei the recent data of [The Untamed].

"This is just the beginning. As word of mouth spreads, the show will perform even better." Gu Wei picked up the coffee on the desk in front of him, blew on it gently, and took a sip.

No one knows better than him how popular "The Untamed", a gay-themed web drama that doesn't seem to have any big-name stars, will be.

"At the beginning, because Xiao Zhan and Zeng Shunxi were not famous, The Untamed could not be sold at a high price, so we signed a contract with Tencent Video to share the online broadcast volume. The better the performance, the higher our income will be."

Different from other TV series produced by Wei Ming Tian Xia, The Untamed stars all the main and supporting roles.

Gu Wei would definitely not be satisfied with the offer from Tengxun Video, so they negotiated and signed a tiered profit-sharing contract similar to the one they used when they first sold "The Rise of Phoenixes", so that no matter whether the film flopped or sold well, both sides would not lose money.

"Copyright income is secondary. I value more the impact of this drama on Xiao Zhan and Zeng Shunxi's fame.

What are their recent schedules?

"Since The Untamed started airing, the two have been busy promoting it.

There are interviews and activities organized by the platform, as well as variety shows arranged by the company.

Recently, thanks to the popularity of the TV series, they have been highly exposed."

Gu Wei nodded.

"After the hit of The Untamed, Xiao Zhan and Zeng Shunxi's traffic will increase dramatically. The company needs to be well prepared for the two to become famous, and all personnel need to keep up.

The contact with resources and online marketing and review control are comparable to the top streamers.

After hearing this, Yang Liwen's eyes widened slightly, a little uncertain.

"Boss, it's just an online drama, how can it produce two top stars?"

The entertainment industry is neither big nor small, and there are only a few who can be called top stars, and most of them have debuted for many years.

The most popular person who can be considered a top star is Cai Xukun, who debuted as the center of "Idol Producer" last year. He caught the wave of talent shows in the past two years and became very popular.

However, they only have a small number of die-hard fans. In terms of national popularity, they are far behind Lu Han, Wu Yifan, Li Yifeng, Yang Yang and others. It is also a question whether they can continue to be popular.

“Of course, there is no doubt about that.

The most important thing now is to arrange the personal teams of Xiao Zhan and Zeng Shunxi. These two people will be the company's two cash cows in the future.

I don't want them to have any black jokes like "singing, dancing, rap, and basketball", so they should be careful with their words in the future.

The market is so small, and the emergence of two new traffic stars will definitely have an impact on other wandering stars. If you want to avoid being attacked, you must be careful about what you say and do, and your team must also be strong."

"Understood. I will arrange personnel later to optimize the personal teams of these two people to the highest standards!"

Yang Liwen has always been very convinced of her boss's judgment.

The boss said that Xiao Zhan and Zeng Shunxi could become top stars, which means that they both have the potential to do so.

As the general manager of Weiming Tianxia Agency, she knows very well how huge the profits brought by a top star are.

Especially for these two people, because they had no fame before, the contract they signed was only slightly better than that of newcomers, and the company's share of the profits was relatively high.

After listening to Yang Liwen’s report on some recent company matters and signing some documents, Gu Wei returned to the editing room to continue to oversee the post-production of "Detective Chinatown 3".

In the afternoon, Gu Wei changed his clothes, came out of the company, and got into his black Bentley.

China Film Star International Cinemas.

The red carpet outside the cinema was crowded with reporters, audiences and fans, and next to it were several standing posters of "Galaxy Tutorial".

Stars walked on the red carpet from time to time, causing screams from people around them.

Today is the premiere of "Galaxy Tutorial" in Beijing. Produced by Guangguang and directed by Deng Chao and Yu Baimei, this film focuses on education topics and has been under intense promotion in the past month.

This is the third film directed by Deng Chao after "Breakup Guru" and "Bad Angels".

Unlike the previous two pure comedies, "Galaxy Tutorial" is a drama.

Ever since the huge success of "Dying to Survive", there is no longer any saying in the industry that feature films cannot sell at the box office.

Some films that focus on sensitive topics are more interesting.

[I Am Not a God of Medicine] discusses medical care, while [Galaxy Tutorial] focuses on educational issues.

Starring Deng Chao, even a feature film cannot be without comedy elements. Drama + comedy can be said to be the configuration of a blockbuster movie.

In recent years, the summer vacation period has become an important period second only to the Spring Festival period.

In 16, there was the super IP "Detective Chinatown 2", in 17, there was "Wolf Warrior 2" which swept the national box office, and last year, there was "Dying to Survive" which achieved great success in both box office and reputation.

However, since this year's summer season, there have been no outstanding films in the domestic film market.

[Galaxy Tutorial] is a movie that is expected by many parties to make a difference in this year's summer season.

"Deng Chao and Sun Li are here, take a photo!"

"A family of four, so cozy!"

"With both a son and a daughter, Deng Chao is considered a winner in life!"

"."

On the red carpet, Deng Chao held Sun Li's hand, and the two of them smiled and waved to the reporters and fans around them from time to time.

His son, wearing a black children's suit, walked in front of the two of them holding his sister's hand. He looked like a little adult and was not at all nervous in the face of so many onlookers, and strode forward.

"Wife, go inside and look after the two children.

A lot of friends are coming today, so I have to go and greet them."

The family of four walked down the red carpet, took photos at the autograph board, and walked inside. Deng Chao whispered in Sun Li's ear.

"Go ahead and do your work. I'll take care of the child."

Sun Li can be said to be 100% supportive of her husband's career.

Her own fame and status are actually not inferior to Deng Chao. What is commendable is that she has been supporting Deng Chao's career while being busy with her own work.

"Chen He and Lu Han are here. The relationship between these people in [Running Man] is really good. But I heard that Deng Chao and others withdrew from this year's episode. I don't know why."

"Others are fine, but even the team leader Deng Chao has quit. I feel like there's nothing to watch on Running Man anymore."

"Wang Baoqiang is here too. I heard he has a new girlfriend. Is that true or not?"

"Look, it's Wu Jing. He has rarely appeared in public recently. I didn't expect him to attend today's premiere."

There were many stars on the red carpet. Deng Chao has many friends in the industry, and with the support of Guangguang, today's premiere can be described as star-studded.

Just as the crowd was discussing the celebrities present, a deafening scream was heard from the beginning of the red carpet.

“Ahhh, Gu Wei, it’s Gu Wei!”

"Hubby, I love you, look here!"

"Gu Wei, so handsome!!"

"Brother, look here, ahhhh!!"

As a slender figure walked across the red carpet, the surrounding fans and audiences became excited.

Reporters were no longer stingy with their camera's memory and battery, and their flashes kept flashing.

"Oh my god, Gu Wei is here too. Didn't he say he was filming a movie?"

"Yes, according to the news, he should be filming in Tokyo, [Detective Chinatown 3], I have been waiting for 3 years, and it finally started filming."

"It should be finished. I remember reading in the news that his movie started shooting in May. It's been more than two months now."

"Gu Wei has been keeping a very low profile these past two months. Apart from attending Zhang Ruoyun's wedding at the end of last month, there has been almost no news about him."

"He's filming, so of course there's no news. But he has a drama that will be aired next month, so he'll probably start promoting it in a few days."

"What play? A movie or a TV series? I haven't heard of it."

"The TV series, I think it's the one that was filmed last year, [Eastern Palace], it hasn't started public promotion yet, I heard about it from my friends at the TV station."

"Brother, thank you for coming to support us today!"

Gu Wei entered the venue and Deng Chao, the host, stood near the door to greet him.

"Brother Chao, you are so polite. I just finished shooting a movie and returned to China. I have been working on post-production these days, so I have time."

"I know, Detective Chinatown 3, the famous Detective Chinatown series, you're shooting this third installment really slowly, fans and audiences are getting impatient.

When is it going to be released, next year during the Spring Festival?"

With the scale of "Detective Chinatown 3", it is definitely aiming for a box office of over 40 billion yuan. After all, the second part has already made 39 billion yuan.

Currently, the only time slots in China that are suitable for such hit movies are the summer vacation and Spring Festival.

“Haha, let’s see how the situation goes. Let’s not consider the release until the post-production is finished.

Everyone has high expectations for the third film in this series, and they will definitely choose a suitable time slot. "It is definitely impossible to release it during the Spring Festival next year. By then, let alone "Detective Chinatown 3", no other movies will be released.

What Gu Wei is more in favor of is the Spring Festival period the year after next, which is 21. There will be a wave of retaliatory movie-watching at that time, which will be the best time to get high box office.

"I heard that Brother Chao, you left Running Man?" After chatting for a while, Gu Wei mentioned Running Man.

“Listen to what Reba said.

Indeed, because of some things that happened last season, there was some conflict with the program crew.

I feel that the revision is different from the beginning, and it is becoming more and more restrained.

But recently, Tencent contacted me and planned to start a new outdoor variety show. We can decide many things ourselves.

Are you interested in joining us?" Deng Chao looked at Gu Wei and invited him.

"Is it similar to [Running Man] or [Go Fighting]?"

"It's almost like a travel outdoor reality show~"

"My schedule is too full. I have several dramas waiting to be filmed, and there are a lot of things to do at the company. I don't think I have the time to be a permanent resident. It's okay to be a guest on one or two episodes occasionally."

"Okay, it's settled then. When the program is scheduled, I'll ask you to be a guest. Don't refuse!" Deng Chao raised his eyebrows and patted Gu Wei's shoulder with a smile.

“Don’t worry, it’s just for fun~” Gu Wei knew that Deng Chao’s new variety show should be [Wu Ha]. He had watched a few episodes in the original time and space and felt it was pretty good.

"There are a lot of people here today, so don't just greet me, go get busy~"

"Okay, I'll get busy. Chen He, Xiao Lu and the others are here too. You can chat with them."

Deng Chao nodded to Gu Wei and turned to walk away.

(End of this chapter)