China Entertainment's whatever you want

Chapter 789 Getting Hotter
Time has entered December.

In response to the cold film market after it opened at the end of July, the General Administration has taken many measures.

For example, Shanghai, Guangzhou, Shenzhen and other important ticket-generating cities across the country have issued a large number of "movie tickets" to encourage audiences to consume.

Online ticketing platforms such as Meituan and Maoyan have launched special-priced movie tickets.

"Zhou Chu Eliminates Three Evils" and "Eight Hundred", which were advertised as "market-saving works", quickly gained popularity with the tacit promotion of various companies, and the publicity and promotion work was very smooth.

In addition to the official parties, all parties in the film and television industry actually hope that these two films can achieve good results.

Even companies and individuals who usually dislike Weiming Tianxia and Huayi now hope that their movies will sell well.

Now is not the time for competition and infighting. The overall environment is not good and the entire film and television industry is declining and shrinking.

When the industry was doing well, the film and television industry was very popular. The injection of capital made everyone in this circle make money. The difference was that some people ate the meat while others drank the soup.

The film and television industry is in a cold winter, with capital withdrawal coinciding with the epidemic. Not to mention making money, many people have not even had a job in the past six months.

The cold market after the opening of cinemas has dealt a heavy blow to many people, and everyone is eager for good works to break the current deadlock.

Not to mention bringing the market back to the state it was six months ago, at least having a good box office result will make the film market a little hotter, and also give more confidence to other films that have been withdrawn or delayed in release.

".[Zhou Chu Eliminates Three Evils] is definitely the most challenging film I have shot in recent years!

It’s not that this film was difficult to shoot, but the story and the role I played were a brand new attempt since I entered the industry.”

In the crew's hotel room, Gu Wei was live streaming to promote his new movie which was about to be released.

Thanks to Gu Wei's own popularity and the support provided by Douyin, the number of online users exceeded one million at the beginning of the broadcast.

As Gu Wei interacts and chats with netizens, this number continues to soar.

"The movie revolves around a wanted criminal named Chen Guilin. As for the story, you should be able to guess something from the title.

Everyone should be familiar with the story of "Zhou Chu Eliminating Three Evils" in "A New Account of Tales of the World". Zhou Chu, who was rampant in the village, eliminated the tiger in the mountain and the dragon in the water, but finally found out that he was the third evil in the eyes of the villagers, and he repented.

Of course, movies and stories are different, and you need to go to the cinema to see the details."

“I’ve made a lot of movies in recent years, and [Zhou Chu Eliminates Three Evils] is the most special.

It is different from previous works. The protagonist is not even decent in the traditional sense. He feels a bit like an anti-hero in a Hollywood movie.

After all, everyone knew that Zhou Chu was one of the three evils and a bully in the village.

However, it is precisely because of this that the subsequent scenes of fighting tigers and killing dragons are more dramatic.

This movie is very explicit. In fact, I am very grateful to the General Administration for their tolerance. Almost nothing in the original film was deleted, which is very rare.

From this point, we can also see that the domestic film review is becoming more tolerant and humane.

Gu Wei tried his best to promote "Zhou Chu Eliminates Three Evils" without revealing the plot, and answered some questions from netizens from time to time.

“Heroine?

The heroine is Zhou Ye, but to be honest she doesn't have too many scenes.

This is the second time Zhou Ye and I have filmed together. We had a very pleasant collaboration in "Better Days".

But she played a violent person that time, and this time she plays a completely new role that is very different from "Wei Lai."

“The evil girl track?
Haha, Zhou Ye is indeed very suitable for this track, but if he keeps acting, he will inevitably be labeled.

Xiao Ye is very talented and works very hard. You will see her wonderful performance in [Zhou Chu Eliminates Three Evils] and her fans will be pleasantly surprised."

".My current job?

I am currently filming a comedy in Shanghai. It is very interesting and you definitely won’t be able to see it in the short term. I estimate it will be released next year at the earliest.

I can reveal to you that this drama has two male protagonists. The other male protagonist is Zhang Songwen, who is also the villain in "Zhou Chu Eliminates Three Evils".

Teacher Zhang Songwen’s acting skills are great.

Do you still remember the popular drama "The Bad Kids" two months ago? He also had a wonderful performance in it."

Gu Wei saw that many netizens asked him about the Magnolia Awards, so he thought for a moment and replied:

“Although I was nominated, I felt that my chances of winning were not high.

I have a very calm mentality, after all, I have won the Magnolia Best Actor Award once.

I will definitely attend the award ceremony in two days.

I'm filming in Shanghai, so it's very convenient for me to get there.

Moreover, this year’s Magnolia Awards, Joy of Life received 6 nominations, second only to Little Joy which received 8 nominations. In addition to being the lead actor, I am also the producer of this drama, so I will definitely attend.”

After chatting for a while, the number of people online in the live broadcast room has exceeded 500 million, and Gu Wei glanced at the time.

"Okay, I have something to tell you. In addition to promoting the movie during this live broadcast, I also brought some discounted movie tickets. The link is at the bottom of the screen. Friends who are interested can buy two tickets and bring your family and friends to the theater to watch the movie in a few days. The quality of the movie is guaranteed to be worth the price of the ticket."

That’s right, Gu Wei also sold movie tickets during this live broadcast.

As early as November 2019, the movie [Beneficiary] took the lead in trying "live ticket sales".

The leading actors Dapeng and Liu Yan visited Wei Ya's live broadcast room to promote the film and sell movie tickets. A total of 116666 movie ticket coupons were sold out in 6 seconds.

This attempt not only achieved great success, but also provided a new idea for film promotion.

Since then, more and more movies have adopted live streaming to promote and sell tickets.

Gu Wei’s live broadcast this time was mainly for promotion, and putting movie tickets on the shelves was just a side job.

It is said to be a movie ticket, but in fact it is a movie coupon designed in cooperation with mainstream ticketing platforms such as Meituan, Maoyan, and Taopiaopiao. It is priced the same as a movie ticket, and after purchase, it can be exchanged for any show of the movie "Zhou Chu Eliminates Three Evils" on the corresponding platform.

As he finished speaking, a corresponding link appeared in the live broadcast room. Gu Wei didn't care and was about to say something else.

Suddenly, the comment section below the live broadcast room began to be flooded with comments like “Sold out!”, “Didn’t get it!”, “Any more?”

Others posted, “Haha, I got two tickets,” “I’m watching three tickets with my family,” “I’m watching two tickets with my girlfriend,” and “I got 100 tickets!”.
Gu Wei didn't expect that the tickets would be sold out so quickly. You know, they prepared 100 million movie tickets, and even with a discount, they would earn more than 2000 million.

"Thank you for your support, but buying two or three tickets is normal, but if you buy 100 tickets, are you going to give a movie ticket to all your friends?"

Gu Wei knew that 100 million movie tickets were sold out in seconds, and that some fans must have bought dozens or even hundreds of tickets at once to support him, but he still had to persuade him.

“I am very grateful for everyone’s support for the film, but please don’t buy so many tickets at once. Just watch two or three tickets with friends and family. No one’s money comes from the wind.

Those who have just purchased more can cancel their tickets and get a refund on the platform."

After saying that, he glanced at the comment section. The most popular comments were: "Didn't get it!", "Please give me some more!", "Too little!" and so on.

It seems that although 100 million movie tickets were put on the shelves, only a few people were able to grab them in the live broadcast room. It is normal to think about it. A considerable number of the millions of people in Gu Wei's live broadcast room today are his fans, and most of the others are passers-by who like his film and television works. It is very easy for die-hard fans to digest 100 million movie tickets, not to mention that there are also people who buy dozens or hundreds of tickets at once.

Gu Wei turned his head and looked at Yang Dan outside the lens. There were some staff members accompanying him during this live broadcast.

"Let's communicate and put more movie tickets on the shelves."

Not long after, another 100 million movie tickets were put on the shelves in the live broadcast room. Although they were quickly sold out, Gu Wei did not add more this time.

That night, terms such as #Gu Wei’s live broadcast promotes [Zhou Chu eliminates three evils]# and #Gu Wei’s live broadcast sold out two million movie tickets in seconds# became hot searches.

In addition to making "Zhou Chu Eliminates Three Evils" more famous, Gu Wei's live broadcast also increased the movie's pre-sale box office by more than 4000 million.

Everyone once again witnessed his immense popularity and unparalleled appeal.

Many of Gu Wei’s fans posted screenshots of their ticket purchases online, showing off that they had grabbed the tickets in the live broadcast room, in order to show their support for their idol.

[No matter what, I will definitely go to see Gu Wei's movie once it's released. I've already bought two tickets for the premiere! ]

[To support my brother’s new film, I got 50 copies in the live broadcast room and plan to give one to each of my friends! ]

[The above person, it's people like you who made me fail to buy it twice during the live broadcast, and I had to buy it on the platform]

[I haven't been to the cinema to watch a movie for more than half a year. I plan to go and see one. Gu Wei's new film should be worth watching.]

[After watching the trailer, I feel that Gu Wei has made another breakthrough in this movie. The character image is very different from the roles he played before. I will wait and see how it turns out after the release.]

["Zhou Chu Eliminates Three Evils" is a very interesting movie title. From the posters and trailers, it seems that Gu Wei's character is a bit crazy. After watching his live broadcast, I feel that this movie will give the audience a big surprise! ]

[Gu Wei is so popular. Not only is his live broadcast room extremely popular, but he also sold out millions of movie tickets in seconds twice. I wanted to grab two tickets, but they were sold out in one click.]

[The 200 million movie tickets were sold out in seconds not because my brother could only sell 200 million tickets, but because he only put 200 million tickets on the shelves. Otherwise, they would have been sold out even if the price was doubled.

Always support my brother's movies! ! 】

"Netizens are so enthusiastic, why don't you prepare more tickets?"

Resting in the room at night, Reba asked puzzledly.

She was wearing a light yellow nightgown, which was cool and comfortable. She leaned in Gu Wei's arms like a boneless mermaid, holding a plate of grapes, eating them herself and feeding Gu Wei one from time to time.

Gu Wei put one arm around her slender waist, and placed his warm big hand on her cool and delicate thigh, stroking it casually.

"That's enough. Too much is as bad as too little. The main purpose of my live broadcast is to promote the movie. Selling tickets is just a by-product. We can't confuse the main and the secondary.

And I know in my heart that most of the people who bought tickets in the live broadcast room are my fans.

After the live broadcast, I looked at the background data and found that many people bought dozens or hundreds of tickets at once, and some even bought hundreds or thousands of tickets.

A normal cinema hall only has about 100 to 200 seats, which is equivalent to booking several theaters.”

Gu Wei ate a grape and continued.

“I have confidence in my film and I don’t need to scout fans, even though they volunteered, but I don’t think it’s good.

After looking at the data, I asked the staff to contact those who bought hundreds or thousands of tickets under their personal accounts and ask them to refund the tickets."

"So they withdrew?"

Gu Wei shrugged: "No, those who bought one or two tickets later can get refunds, but those who bought more tickets have no refunds."

The small number of people are most likely passers-by, who may refund their tickets later for various reasons, but the large number of people must be Gu Wei’s fans, many of whom are very fanatical and will never refund their tickets.

……

As the release date of "Zhou Chu Eliminates Three Evils" is getting closer, the pre-sale box office of the movie is also rising steadily.

Although all offline promotional activities including the premiere were cancelled, the popularity online has reached new highs.

Netizens can often see trailers of "Zhou Chu Eliminates Three Evils" and some edited highlights on short video platforms such as Douyin and Kuaishou.

On Weibo, Wu Jing, Deng Chao, Wang Baoqiang, Yang Mi, Liu Yifei, Yang Zi and other friends who have a good relationship with Gu Wei have been reposting the Weibo to help promote him.

Of course, there are also stars from Weiming Tianxia, ​​Jiaxing Media, and Wajijiwa.

There were dozens of celebrities and artists, and the event was extremely lively and spectacular.

Although the movie has not been released yet, it seems as if we have returned to the hottest stage of the movie market box office last year. There is no such thing as a bad environment or a cold market.

Huayi Headquarters.

"According to the current momentum, before the movie is released, [Zhou Chu Eliminates Three Evils] will probably get more than 200 million yuan in pre-sale box office.

Sure enough, Gu Wei's influence and box office appeal were so strong that as soon as he came out to promote the film, the popularity of the film soared immediately."

Wang Zhonglei sighed as he looked at the pre-sale box office which was still slowly rising.

“So I didn’t release “Eight Hundred” and “Zhou Chu” at the same time.

In fact, the market has not changed. What you see is just what Gu Wei created using his own influence.

The most important thing now is how to take advantage of the popularity brought about by [Zhou Chu Eliminates Three Evils]."

Compared with his younger brother Wang Zhonglei, Wang Zhongjun, as the real helmsman of Huayi, is the best in the circle in terms of vision and courage.

He often looks at problems accurately, sharply and to the point.

Wang Zhonglei lowered his head and thought for a while: "I understand, I will ask the publicity department to formulate specific measures later.

It's just to take advantage of the popularity. It's also a "market-saving work". The "Eight Hundred" which was shown at night for 10 days has the same reason to get everyone's support and attention.

Wang Zhongjun smiled and nodded.

“Another point is that [Zhou Chu Eliminates Three Evils] has completely given up on offline event promotions.

We can pick this up.”

"It's not convenient now, is it?"

“The roadshow is unlikely to work, but the premiere can go ahead as usual, right in Beijing, and we can invite more film critics and celebrities to come and praise our film.

It will be held one week after the release of "Zhou Chu Eliminates Three Evils".

I estimate that by then the market will be heated up by Gu Wei's film, and we will take advantage of this favorable trend to spread the reputation of the film thoroughly."

"clear."

(End of this chapter)