this man is not calm

Chapter 406 Too happy too early
The box office ceiling of domestic cinemas is there. If there were no upgraded theaters and no 3D visual effects, with the appeal of "The Legend of White Snake", the total box office would be estimated at around million.

But with less than 3 D theaters, the total box office can be increased by nearly %.

Compared with the data from the past few years, this data is already quite good.

"A Shang, do you know how many people are waiting to see me make a fool of myself? The domestic box office is only 1 billion at best. I have invested more than 1 billion to acquire a large number of old cinemas, and spent huge sums of money on renovation and upgrading. Just like what you said...someone stupid and rich, come quickly. The old renovation areas in several big cities are rushing to dump their junk on me. There are all kinds of sarcastic remarks behind my back, and I have heard them more or less, but I can only pretend not to know. If it were more than a decade ago, I would have made them pay sooner or later. But...when doing business, you can't act on impulse. It's so hard to endure."

"Now we can see the signs of a turnaround, right?"

"Yeah! I feel a little relieved. Xiao Biao is ignorant and only knows how to play. But I have to look at the account book every day when I open my eyes. I am numb to how much money I will lose today."

Taking advantage of the alcohol, he called Jin Shang over and took the opportunity to say something that was difficult to say normally.

"My old man always said that we are all rough people. In the past, we practiced fancy boxing and martial arts. In modern times, we practiced spears and sticks. Now, the only thing we have inherited is the spirit of loyalty and righteousness. We are not good at literature or martial arts, so we just follow the Huang family to make a living. Our life is pretty comfortable. The only thing is that we have to be more careful and don't follow the wrong people."

"Uncle Da Biao, you are too serious."

What era is this? There is no such thing as retainers, slaves, or farmhands. Even housekeepers and maids like Lao Bian, Gui Feng, and Que Sheng are actually employees who have signed labor dispatch contracts. They just get along with each other for a longer time because of long-term trust.

Nan Da Biao smiled foolishly, not knowing what he remembered. After mumbling a few words, he came to his senses a little more:
"The circle of dandies in the capital is actually only this big. We can't reach those who are too high, and it's boring to hang out with those who are too low. This awkward situation of being neither up nor down is really a bit difficult. You also know that my old man is a very strict person. He is old and has little energy, which is why Xiao Biao has become what he is now. In fact, we two brothers don't have much choice..."

Don't think that you can do whatever you want just because you have a background. For example, the Nan brothers have many taboos. There are many things they dare not do, things they cannot get, things they have to avoid, and things they look down upon. Only in the fields of film and television theaters, entertainment audio and video, and cultural publishing do they seem to have fewer concerns.

Given the current domestic situation, the entry point is just right. There are no deadly giant sharks underwater, the market is neither too big nor too small, and the influence is acceptable, so it can be considered a legitimate business.

Three years ago, there didn't seem to be much difference between the Nan brothers and the Jin father and son, but when it came to really putting in an effort, the foundation of the two families, or the strength of both sides, became apparent.

"I don't want to be rich or do anything big. When the old man is done with things, there has to be someone to take the responsibilities of the family, right? If Xiao Biao gets into trouble in the future, I, as his elder brother, can't just ignore him. The entertainment industry is becoming more and more chaotic, and the atmosphere of fame and fortune is getting stronger and stronger. After all, it is a place that requires mutual consent. As long as you can handle things clearly, there won't be any problems."

With a reserved smile, Jin Shang echoed:

"There's no need to underestimate yourself. Movie and TV theaters are a very promising business. Maybe Changdi Culture can also go public and have a market value of tens of billions or even hundreds of billions. From production to promotion and distribution, from theaters to IP comprehensive utilization, when you have money in the future, you can try commercial real estate that is close to cultural tourism. It's hard to say how much money you can make, but as long as you don't ask for trouble, you will have no problem being rich for the rest of your life."

"It was Ah Shang who gave me advice. When I was discharged from the army, I thought about starting a VCD player and disc business, and then opening a record company, and occasionally investing in art films to make money. Now it seems that MP3s are going to kill physical records. As for DVD players, they seem to be at the center of the storm now. Home theater ads are everywhere, but how is our 3DIMAX theater worse? High-end visual effects come to the cinema, and ordinary TV dramas... aren't online videos better?"

Outsiders may not understand the development model and real data of the entertainment and audio-visual products under Jinxi Culture, but Nan Dabiao knows a thing or two. Looking at the trend curve of the past two years, Nan Dabiao gave up his previous unrealistic ideas.

High technology, new trends, and future directions still need to be led by young people standing at the forefront. It would be good enough for a middle-aged man in his thirties to be able to take a ride.

"The good days have just begun. We are just getting started. Even if we can't dominate the entertainment industry, we should at least dominate the domestic film industry..."

"Yes, yes, yes, I am too short-sighted."

The young man in front of us is no longer a promising teenager, but has grown into a billionaire with a net worth of tens of billions. His every move affects the hearts of thousands of followers.

"Let's not talk about that. Ah Shang, how is your business going? I heard that it's in trouble. Do you want my old man to go and ask? It may not work, but it's worth a try..."

"It's no longer a big deal. Now it's a matter of technical demonstration."

Jin Shang shrugged and said with a little helplessness,
"The city is not promoting distributed photovoltaic power stations, but wind power, which has a lower overall cost. Experts have proposed building a wind, solar and energy storage complementary integrated power station, but the results are not very good. We are thinking of other methods..."

Jin Shang's attitude towards new energy distributed power stations is to generate electricity for their own use, and to supplement the shortfall with city electricity. It even uses the backup plan of peak-shaving for gas-fired generators, but the result is still very subtle.

The best wind power and photovoltaic resources in Beijing's urban area are located in the Changping Imperial Mausoleum in the northwest. It is located at the wind outlet, has excellent wind power resource conditions, and it is also convenient to deploy photovoltaic power nearby.

But when Xiyunfu proposed to contract a plot of land to build a large-scale wind, solar and energy storage power station, it was politely rejected.

The local plan does have the idea of ​​building a new energy base in the tourist scenic area on a trial basis, but there are still concerns about handing it over to a private enterprise. Environmental protection factors are one aspect. The pumped storage project there is a key node for peak regulation of the power grid, and the reservoir is one of the key protected areas for water use by Beijing residents.

The second thing that Jin Shang values ​​is the Guanting Reservoir far away in Yanqing. The wind power and photovoltaic resources there are also very good, especially the south bank of the reservoir, which is simply ideal.

The situation seems to be better this time. The local government also approves Jinxi Cloud Service to build a new energy power station, but there are more requirements on the construction scope, surrounding supporting facilities, and land use.

To put it bluntly, Jinxi Culture has not made any achievements in this regard, and it is hard to feel reassured when it wants to get involved in the power grid energy field.

If there is too much wrangling, it will probably take a lot of time, so let people continue to follow up and don’t let the project fail easily, but there is no rush to move forward, just talk about it slowly.

On the other hand, Jin Shang found two acceptable locations in his familiar old place.

In the southern part of Fengtai, there is a place called Majiabao, where a medium-sized wind-solar complementary and gas-fired peak-shaving integrated power station system has been built. Another large-scale integrated power station is planned to provide energy for the future business district construction on the bank of the Yongding River, not far from Lao Jin's textile and garment factory.

There are two other large power stations in Beijing, one on the southeast Tongzhou Canal, serving the headquarters of Jinxi Mall, and the other outside the East Sixth Ring Road, not far from Jingu, providing energy for the Bohai Rim Chemical and Seawater Desalination Project under construction. As for whether pumped storage and Guanting Reservoir will have a chance, it is hard to say. The former has already been developed, and the latter reservoir is a bit polluted. More than two months ago, Guanting Reservoir completely withdrew from the water reserve for Beijing residents. The heavy metal and E. coli in the water were detected to be excessive. If we want to manage it, it is not just Beijing's business, but the whole Gyeonggi region must act together.

In short, they are all a bunch of troubles, so Jin Shang hopes to do what can be done first. The power station should not be delayed too long, especially the data center, which must be completed before the summer vacation next year, otherwise it will affect the company's overall strategy.

There was definitely no point in talking about these things with Nan Da Biao right now, and there was nothing much to talk about with a drunk who was almost unconscious. After a few random words, Jin Shang called his assistant to send Nan Da Biao back.

When Jin Shang and Li Xuan returned home, it was almost twelve o'clock.
-
Generally speaking, when a movie is released, if the publicity is adequate, the majority of the box office revenue will be in the first two weeks, and then it will slowly decline for the rest of the week until it is taken off the screen.

There are occasional exceptions, but they are basically unpopular.

But "The Legend of White Snake" was an exception. After a slight drop on the first Monday, the box office rose at a curve of more than 60 degrees, shocking all practitioners. On the afternoon of the second Saturday, Jin Shang received the news that the current box office had exceeded 100 million yuan.

The huge wave of changes in the film and television theater industry has also spread outside the circle, and mainstream media have been interpreting this phenomenon.

If the wealth-creating effect of the TV version of "The Legend of White Snake" is not obvious enough, then the intuitive box office explosion is enough to make people jaw-dropping.

As we all know, the ticket price of 3D IMAX theaters is much more expensive than that of ordinary theaters. The full price is seventy-five yuan. With such a high price, not many tickets can be sold in this era. Taking into account various online ticket discounts and offline discounts, the actual price is only around fifty yuan. It is more expensive during the daytime and even cheaper during the quiet early morning hours.

Even so, the price is still high.

In order to maintain the style of 3DIMAX theaters, Jin Shang and Nan brothers deliberately distanced themselves from traditional old-fashioned cinemas. The 3DIMAX theaters under Changdi Cinema Line are currently basically renovated and renovated from old large-scale cinemas, theaters, and conference venues.

Unlike small community cinemas that can accommodate dozens to a hundred people, or no more than two hundred people, these venues are particularly large. Even though the seats have been distanced further apart to improve the viewing experience, the number of people who can watch a movie at the same time is still extremely large, basically between six hundred and eight hundred and upwards.

Some of the originally very spacious super-large theaters are even more exaggerated. After the upgrade and renovation, the largest one can accommodate nearly 2,400 people to watch movies at the same time. The giant screen is 20 to 30 meters in size, as high as seven or eight floors.

The enjoyment in this kind of super cinema is completely different from that in an ordinary cinema. As for the pirated and low-definition DVDs, videotapes, etc., they are even more incomparable.

Therefore, the current situation where the box office generally drops sharply in the second week due to various factors did not affect the movie "Legend of White Snake" at all.

Even many fans who had watched the ordinary 2D version and pirated copies bought tickets and went to the cinema again just to experience the 3D IMAX feeling.

Cheap piracy has become a booster for movie box office growth.

By Sunday afternoon, the single-day box office had risen again, and Nan Dabiao, who was so excited that he didn't know how to express his feelings, calmed down a little. He turned around and urged Nan Xiaobiao to take a group of main creators to go on roadshows across the country, and even made plans for overseas publicity.

Jin Shang, who knew the subsequent developments, ignored all this and took Li Xuan, who had taken a leave, on Mei Wenhui's private plane to go on vacation to Southeast Asia, no longer caring about these trivial matters in the country.

The fact that copy director, script creator, song composer and co-producer Jin Shang is not in China does not affect the movie "Legend of White Snake" from continuing to gain ground in the film market.

One hundred million?

It has long been left behind. Two hundred million doesn’t seem far away. Three hundred million?
There is hope, and it’s not a small amount, four hundred million?
It’s hard to say, let’s see how it develops.

Good reputation, excellent movie-watching experience, the 3D IMAX giant-screen theater with only square meters has an attendance rate of nearly % even during the bad hours of or in the morning. There are even more people watching during the day, and there is no obvious drop even on weekdays.

The movie tickets are so expensive, why do so many people go to see it?
In such a big country, the proportion of relatively poor people may be quite high, but when the base is increased, there are still many ordinary citizens who have some spare money. In the past, if they wanted to spend money, there were not many places to go, and playing mahjong in the skating club was a bit boring. As for traveling, the domestic trend was not so popular and the infrastructure was not very perfect.

It seems just right to go to the cinema to watch a movie, or to participate in a national carnival.

At about the same time in the previous life, the movie "Titanic" was released when piracy had already been rampant, and it still earned 240 million yuan at the box office. The situation of the movie "Legend of White Snake" was much better than that of "Titanic". Jin Shang thought that its box office would be very good, but the people's enthusiasm for watching movies surprised Jin Shang, who was well prepared.

After a day of diving, surfing and sailing on a South Pacific island, Jin Shang went out to eat with everyone when he saw a poster for the movie "The Legend of White Snake" in a local cinema.

Not only tourists and compatriots came to support the event, but many native foreigners who were not very familiar with Chinese culture also watched with great interest.

Apart from anything else, the gorgeous sound and light effects make it worth the price of the ticket.

"Ashan, I thought you were going to make a big bet on the energy and chemical industry, but you just made a few hundred million just for fun by investing in a movie. It's simply... too enviable."

Zhang Yunying, who was talking about how convenient private jets were a few days ago and asked his cousin to speed up the delivery, saw that Jin Shang was doing almost nothing and making a lot of money on a leisurely vacation. He thought about how he had worked hard for half a year and finally got his business in Beijing on track, but now it seems that his ability was not really that great.

Comparing people with others will lead to death, and comparing goods with goods will lead to throwing away!
"Stop talking nonsense. If you keep talking, I'll go back and tell my aunt that you didn't go on a blind date just to see the cool beauties on the beach."

Zhang Yu, Mei Fengchun and others were already tired and came back early, and had already prepared food in advance.

Enjoy your vacation time and don’t talk about business!
(End of this chapter)