this man is not calm

Chapter 63 The First Surprise

Before leaving get off work, Jin Shang told Wang Yan and Zhao Rongzhen of his idea, and asked them to use their professional ability and rich experience in the field of advertising media to judge whether it was worth hyping in advance.

In the past, the company's marketing strategy generally followed the traditional routine, using services and products as selling points to attract customers to consume.

If the focus of the publicity campaign is on Jin Shang, the big boss, will it bring benefits to the company's development?
Of course, Jin Shang didn't let the two editors who heard about the matter make an immediate decision, but asked them to collect information first and then give an answer.

Later, Jin Shang went to check the progress of the renovation of the stands of the stadium, and then he was about to drive home. Halfway through the trip, he received another strange call.

Parking the car on the side of the road, Jin Shang thought about it carefully, and then he recalled that it seemed to be the call from his cousin Mei Fengchun.

After hesitating for a moment, Jin Shang still pressed the answer button.

"Hello! Who is it?"

"Cousin? I just got off work, and I've been very busy recently, so I missed a lot of calls..."

"At this time... Is it too urgent? I'm not ready yet."

"It's not something important, it's just... It's been a long time since I saw you. It feels a bit abrupt to invite you suddenly."

"Then... okay! Let's talk about it later."

After hanging up the phone, Jin Shang couldn't help pressing his temples with a headache.

The aggressive way of speaking is not much different from when he was a child, and it doesn't make Mei Fengchun more polite just because there are a few more humble words in Mei Fengchun's words.

The world is easy to change, but the nature is hard to change. With just a few words, Jin Shang felt that his cousin, whom he hadn’t seen for many years, was still the heroine who had a hot temper, disagreed with each other, and moved her hands faster than her mouth. The brain is very good, but it is all used to compete with others.

For the time being, let her submit the demo tape of the song "When Will the Moon Come" tomorrow morning, and discuss the details of the song's arrangement and singing style.

"I haven't decided who will sing, so it's your turn to make irresponsible remarks?"Don't treat yourself as an outsider! 』

Nan Dabiao has already mentioned three good intention singers, one of them is very popular, with a sweet voice, beautiful song melody, and soft singing voice, which has attracted many fans; Small look, changeable style, strong control ability, coupled with the strong push of the record company, is favored by many people in the industry.

These two, after Jin Shang listened to their previous works, quickly rejected them.

The former is famous for his beautiful songs, but his singing skills are not distinctive, and his soft interpretation style does not match the romance, optimism, and slightly wild heroic spirit of "Shui Tiao Ge Tou·When Will There Be a Bright Moon" at all.

If you let her sing, it is very likely that the popularity will be taken away by the singer, the song will be so-so, and the instant messaging software Jinxi will be completely ignored.

This is completely inconsistent with Jin Shang's original intention of propaganda, so it will definitely not be considered.

The basic skills of the latter are enough, but they like to show off their skills too much. Most of the past works and music reviews focus on praising the stage style, good singing skills, avant-garde and fashionable voices, etc., but few of them are highly popular. work.

Because you are young, you are too eager to perform, completely ignoring that the key is to sing songs that are sought after by fans. It’s one thing to be praised by your peers. People who don’t understand music theory at all, how can you care if your singing skills are superb?
Whether the song you sing is good or not is the focus of their concern.

This person definitely wouldn't think about it. Jin Shang took out this song for the sake of each other's achievements and to take advantage of each other. It was not a consumable for the little girl to improve her experience.

The last person turned out to be an opera actor with some experience in stage plays. He had released two albums that were fairly well-known. They were not very popular, but they were still somewhat well-known.

Her voice is still a bit different from what Jin Shang imagined, but if there is no better choice, she can barely get by.

Therefore, it is listed as an alternative for the time being, and a decision can be made after waiting for the audition.

Dai Yiqin also mentioned a person. When he was popular in the early years, he also knew some celebrities. After he was so down that he almost retired from the circle, he still kept in touch with him. The relationship is probably unusual.

Jin Shang also listened to some of this person's songs, and felt that he sang well, the lyrics and music were mediocre, empty and boring, but that was not her fault, without the support of the gold master and the record company, relying on personal ability to work hard in the music world, after a few years of mixing, she can still Those who persevere do have some skills.

Including the cousin I haven't seen for several years, there are a total of three candidates, which is already very good.

It was originally planned to come back next weekend to officially decide on the singer of "When Will the Moon Come?" In the end, it conflicted with Changdi Brothers' plan.

This weekend, I need to record the last song of the album that I handed over to Dai Yiqin. The first album after comeback has been delayed for a long time. If it is not released as soon as possible, the popularity of "Men Be Self-improvement" will drop, and the loss will be great.

I originally planned to take two days off on weekends, and find a less busy weekday next week to go to the recording studio together. Now it seems that it will save more time to gather things together and finish them together.

Thinking of this, Jin Shang made another phone call with Nan Dabiao, and after confirming that there was no problem with the itinerary of all parties, they made a hasty decision.

Feeling a little more relaxed, Jin Shang started the car again and returned home smoothly.

"Huh? I thought you weren't coming back, and I was worrying about whether to throw away the food if I couldn't finish it."

"I picked up a phone call on the way, and talked about something by the way, and it was delayed for a while."

Seeing that his father Jin Shi had just finished dinner and was sitting down at the dining table, Jin Shang asked a little unwillingly,
"Is that niece of yours a brain? If she doesn't answer the phone, she just doesn't want to talk to her. She keeps contacting her. I really don't know why she is so thick-skinned."

"Then did you take it?"

While serving the dishes, Kim Si-si, who asked nonchalantly, smiled and asked,

"Looking at the expression, it seems to be connected."

"Can you not contact me? If I keep pretending I didn't see it, I'm afraid she will kill me at home and block me at some point."

"It's not impossible, Xiao Fengchun is still very reasonable."

"Wouldn't that be worse? Everyone else is nice, but it's too miserable to bully me alone?"

"There are various ways to express closeness. Xiao Fengchun always makes you unhappy. Does it mean that you are special, so you need to use a special way to show that you are extra different?"

"Come on, I'd rather she stay away from me."

Jin Shang curled his lips, then stuffed his mouth full of food, swallowed it whole, and said vaguely,
"Tomorrow morning, I'll ask her to come and bring the accompaniment tape. First, I'll see her skills, and then I'll make some suggestions. I'll go back to rectify in the afternoon, and go to the recording studio for an audition the day after tomorrow. Everyone else is doing a singing audition to determine the quality. , I also gave her a chance to check for omissions and make up for vacancies, which is a great way to save face..."

"So, that's enough. I have something to do tomorrow morning, and no one at home will disturb me, so I just leave it to you to discuss things?"

Jin Shi responded with great satisfaction, but Jin Shang was a little unhappy.

"At home, what do you want her to do? Let's find a secluded place to discuss it, and it will be fine in a few minutes..."

"Then why are you so embarrassed? It's hard to come here! It's not like I haven't been here before, and I'm very familiar with it. At that time, you prepare some tea and snacks... Forget it, I will let the old man buy some later, counting on you, I guess It's hard."

"It's obviously a very simple thing, but it has to be so troublesome."

Jin Shang complained loudly, but did not refute after all, but acquiesced to Jin Shi's arrangement.

To refuse too strongly, it seems that Jin Shang himself has lost his sense of normalcy.

The father and son only kept a low profile on this topic, and did not involve more sensitive figures.

Chatting one after another, Jin Shi suddenly asked:
"Your girlfriend... Li Xuan, has she decided to do it with you?"

"Well! I went through the entry procedures today, and I will officially go to work next Monday."

"That's also a bit cautious..."

"What happened?"

"You do not know?"

Jin Shi asked unexpectedly,

"Today, the marketing director of the garment factory gave me a report saying that 60 of the 50 garments in stock were sold..."

"Eh? This is a good thing, what does it have to do with Li Xuan?"

"It was the buyer she found and the matchmaking made it possible."

"Is there such a thing?"

Jin Shang did mention this matter to her before, and asked her to pay attention to it in advance, but unexpectedly, he did such a big thing without making a sound.
"How much did you sell it for?"

"Ex-factory price [-]% off!"

"That's fine!"

At this price, after deducting fabric and labor costs, as well as storage and logistics expenses, it can barely cover the cost.

Considering the subsequent backlog of expenses, this business is obviously profitable.

Jinshi's garment factory has a lot of outdated garments in previous years, but this year there are a lot more, which is really a headache. In order to clear the unsellable inventory, Jinshi also thought of many ways, but the results are not very good.

If there is no way to deal with it, they can only donate it all as in previous years, and they will not get back a penny.

60 pieces were sold and 50 pieces were sold, and the inventory was reduced by more than 100%.

The remaining [-] pieces, it doesn’t matter if they can’t be sold, just donate them, and you can apply for a deduction for tax returns at the end of the year. Although there are not many, mosquito legs are also meat.

"How did she do it?"

Jin Shang asked curiously, and Jin Shi replied with a complicated expression:

"I just made a few phone calls, negotiated the price with the buyer, and then I was ready to ship. I only found out at noon today, and I thought you had already figured it out..."

In fact, it is not complicated to put it bluntly. Li Xuan used the account of Jinxi Culture to log in to the Yellow Pages advertisement, and found a few contact information of companies related to the clothing trade, and directly connected to the other party. Party A who needed it, or Li Xuan's outstanding negotiation skills, quickly transferred it to the sales department of the garment factory and sold it smoothly.

"It's such a joke. I don't even know how we came here before. We worked so hard to make connections and give gifts, endured the blackmail from others, drank on the wine table until we were sent to the hospital for gastric lavage, and the business might not be successful. Now, just this?"

Lao Jin didn't know whether to laugh or cry,

"This world seems to have become a little strange."

"It's normal!"

Jin Shang filled Dad's half-empty glass with cold draft beer, and then explained,

"In the final analysis, the way of doing business in the past was still going around within the circle of contacts. After the birth of the Internet, the situation is different. You can easily deal with companies and individuals across the country, or even the world, without the barriers of space. would be an obstacle."

"Then... the old acquaintance society, is it outdated?"

Jin Shang shook his head, and replied in a low voice:

"It's still useful! But, it's no longer the petty way of playing in the past. Taking this matter as an example, do you think Li Xuan deserves the most credit, or the Yellow Pages..."

In an instant, Jin Shi remembered that after his son started his business, the first business deal he negotiated was to spend money to advertise with Sanshui Network.

At that time, Lao Jin didn't take it seriously, and the long list of promotional words seemed unreliable.

"Companies need publicity, products need publicity, stores need publicity, and news releases need to be released. The Yellow Pages website can solve these problems for you. 』

Now it seems that he is the clown.

In the past, when two companies talked about business, they first had to get to know each other's origins, and then find a trustee to find a relationship, ask an acquaintance to be an intermediary, and only sit down and talk about serious business after several dinners.

The bosses who are so busy all day long do not really want a few big meals and a glass of good wine, but the process of getting to know each other is so troublesome.

You are not sure about the sincerity of the other party's cooperation, and the other party still suspects whether you are a liar.

It is difficult to do business without a good broker.

Among them, the cost of manpower, material resources and time is really too great.

Now, there is a Yellow Pages website that crosses time and geographical barriers and brings everyone together. The intermediate process can be simplified a lot.

"Do you know why I want to cultivate in the Internet industry? There are huge interests hidden here, and the power to change the current social form. Since there is this opportunity, it would be a pity not to get a share of it."

After hearing what his son said, Jin Shi nodded in agreement:
"Then the Yellow Pages is worth a lot. If others can do it, why don't you do it?"

"It's not the time! Some people are jealous of this benefit. Jingcheng Telecom made a fuss and wanted to make a yellow page by itself, so Sun Daqi had to sell it at a low price."

In essence, Yellow Pages is a business-to-business (B2B) commercial website, which is only one step away from typical e-commerce.

At present, it is only an information platform for enterprises to advertise. There is no sound information on supply, purchase, processing, agent franchise, business services, exhibitions, etc., and it is up to each company that intends to cooperate to negotiate on its own.

The foundation for leaping from an advertising platform to an e-commerce platform is not yet in place, so Jin Shang is not very interested in the Yellow Pages, and it doesn't matter how much Sun Daqi struggles, but if he has more knowledge in the field of foreign trade and economics, will he be born as a cross-border Ideas for an e-commerce platform?

Even, foreign counterparts who are one step ahead, do they already have similar companies?

"Father, don't worry, I've thought of this a long time ago. The portal website is my famous 'Juyi Hall'. If you really want to dominate one side, you must master at least one 'place for military strategists'. Internet e-commerce The concept is too advanced now, whoever touches it will die, gold and silver are not bad enough.

Therefore, my idea is to use the portal website to compete for traffic, cover instant messaging, secretly build a "friend circle", and when the relationship network is stable, I will be invincible.

Remember what I said, the small circle in the past can't hold the big era in the future?Because, the online communication method will smash the closed circle of the past to pieces, and it will be impossible to enclose the world and be self-indulgent. "

(End of this chapter)