this man is not calm

Chapter 95 The Winner Takes All Industry

After hanging up the phone, Li Xuan asked the bewildered Jin Shang:
"Where did Xingshi ask the crime?"

"No, no, it's Hao Qilian, the director of the Commercial Broadband Operation Department. I told you last time. I just asked about the situation. Under the current conditions, a certain line is faulty. It's just a trivial matter. The key is that there are at least Tens of thousands, even tens of 10 people were directly exposed to it, and after the news fermented, it is estimated that tens of millions of people would know the ins and outs of the matter indirectly..."

"Just because of Dai Yiqin?"

"It's because of Dai Yiqin!"

Jin Shang nodded very positively,

"As I told you before, I probably didn't pay much attention to the terrifying radiation ability of the Internet. Now I feel a little bit better?"

Seeing that the other party still had a little understanding, Jin Shang ate all the watermelon in his hand, wiped his mouth, and continued to explain.

"Let's put it this way, in the past, the direct influence of an idol like Dai Yiqin was limited to the Gyeonggi region, and it radiated at most to the Northeast, North China, North Henan, Jinzhong and other places. After crossing the Huaihe River and going south, it was very limited. gone."

The country is big, and there are cultures from all over the place.

There are different winds for ten miles, different customs for hundreds of miles, and no sympathy for thousands of miles!
This is not an exaggeration!
Jin Shang’s hometown in his previous life was on the bank of the Jianghan River. Most of the dialects of Yun, Gui, Sichuan, Shaanxi, and Hunan can be understood thousands of miles away. The dialects of Xiaogan and Yunmeng, which are more than [-] kilometers away, are more difficult to listen to than English. Guess.

The two prefecture-level cities next to each other, if you don't speak Mandarin, it is a bit difficult to communicate.

There are many plains in the north, and this phenomenon is slightly less; in the south, mountains, rivers and water networks are separated, and the accents on both sides of a small river may be very different.

"Yangtze River Delta, Pearl River Delta, Hubei, Hunan, Jiangxi, Yunnan, Guizhou, Sichuan, Shaanxi, Gansu and Ningxia each have their own unique art appreciation standards. Cantonese rock, Xintianyou, Kunqu Opera, Jingxiang Flower Drum Opera, Huangmei Opera, Sichuan Opera, etc., each have their own characteristics. Even some individual local stars, folk artists, are more popular than Dai Yiqin..."

"It's not that they have to..."

"Yes! Think about it, if there is no Internet, if Dai Yiqin wants to hold a concert in the capital, most of them will only be supported by people from around the capital, and it may be difficult for outsiders to get the news. However, it is different now, and it will bloom in more places across the country in an instant. , with the help of online and offline channels, rapid fission occurs, like a nuclear explosion, all of a sudden... bang!"

Jin Shang made an explosive gesture, then added with a smile:
"The entertainment industry is a winner-takes-all world. Top traffic stars occupy all resources, leaving only unnecessary leftovers to share with other cats and dogs."

"The 'country star' who was barely able to occupy the place and occupy the mountain as king, can't get along?"

"What do you think? In the past, you could take advantage of the advantage of 'the mountain is high and the emperor is far away', and you can leisurely close your door to be a toubob. Now, the Internet has broken the barriers of time and space, and all those who rely on fame and traffic for a living People are all forced to compete on the same stage under the same standard."

After a pause, Jin Shang asked narrowly:
"If I asked you to choose between a local starlet in northern Guangdong and Dai Yiqin, which one would you like to pursue?"

"Of course it's Dai Yiqin, do you need to think about it?"

Jin Shang spread his hands.

"In the past, the two could actually coexist, but now, it's no longer possible. It's like the white salmon in the North Sea, the big carp in the Yellow River, the sturgeon in the Yangtze River, and the naked carp in the West Sea. They must be in the same water system—the Internet rivers and lakes. Competitively, a 'big fish' like Dai Yiqin, who has the advantage of crushing ranks, will eat those small fish and shrimp until there is not a single scum left."

"The winner takes all... all!"

If Li Xuan realized something.

In the past, due to the barriers of reality, Dai Yiqin could not "eat" resources from places with too far away in geographical environment and large cultural differences, but now... he can!

"This is only in the field of culture and entertainment. In other areas, there are more or less similar situations. Big winds and waves are coming. If you adapt early, you will have a good life. If you react too slowly, you will be eliminated by the times..."

When chasing stars, you have to chase after the most handsome, the best singers, and the most touching actors.

Under the same cultural background, the aesthetic and cognitive tendencies of the general public will not be much different.

Therefore, there are only a few top traffic stars who can really stand out.

"Today's things are like this. There is Dai Yiqin who has real value to chase after. Why should I chase after 'Li Wan Dai Yiqin'? I couldn't reach it before, but now I can just move my fingers and click the mouse to buy concert tickets. ah!"

"How do you know that my hometown is called Li Wan, and there is a second idiot who calls himself 'Li Wan Dai Yiqin'?"

"Is this the point of concern?"

Jin Shang stretched out his hand, scratched Li Xuan's delicate nose, and said with a smile,
"I'm telling you about Internet thinking! To put it bluntly, whoever can gather together netizens who are stupid and rich, and then find a way to 'realize' them, will not be far from success. Market share and the number of active netizens are more important than anything else. Important. Don’t think about making money first, if you can cheat anyone, just be willing to use our Internet products, control the cash flow until we beat all the peers to death, and we will win.”

"What a waste of money that would cost!"

Li Xuan touched the hot bridge of the nose in displeasure, stuck out her tongue, and said with lingering fear,
"According to what you said, tens of millions is not bad enough. If you invest hundreds of millions every year and stick to it for a few years, maybe there will be something."

"What do you think? Why do I often tell you that the most important thing is to find the right direction for Internet entrepreneurship, and the second is to survive and kill all competitors."

"Then... we can't always be like this, only going out but not going in?"

"Because of this, I didn't give up on offline business. Without these cash flows, Jinxi Culture may not be able to sustain the venture capital money, or be so strong that it will be recruited by the "national team", and it will be cold."

The Internet cafe business provided the first wave of cash flow, followed by income from the publication of newspapers and magazines, and the commercial development of football clubs, which can also earn a little commission.

Coupled with the income from the copyright of lyrics and music "created" by Jin Shang himself, it is more than enough to support the current operation of Jinxi Culture.

In addition to Laojin investing more than 100 million at the beginning and using various resources to help Jinshang build the initial team, the follow-up operation actually made a lot of money. After deducting various initial and re-investments, it still made money.

That's hard to come by.

Now, Jin Shang has taken a fancy to another industry that he can try to do, and that is education and training.

In the foreseeable future, this industry will definitely be very profitable. The national birth rate has always been relatively high, with a population of less than [-] million, distributed in such a huge country, it is really too spacious.

Whether it is preschool education, subject tutoring or vocational education, there are quite good prospects.

Moreover, with the development of IT technology to a certain extent, distance online education combined with the Internet is really profitable.

"Look at the foreign language cram schools all over the street, don't you have any idea? Instead of letting those so-called foreign teachers with uneven levels mislead their children, it's better for us to rectify the order of the market. I can't control the ones that are too far away. We need to do something about the land in the west of Beijing.”

After sharing the general idea with Li Xuan, Jin Shangcai asked Li Xuan's opinion in a discussing tone.

"Using the "Jingxi Metropolis Daily" as the carrier, hold a composition contest, and then buy a small training institution to gradually expand the scope of business. The background of Jinxi Culture makes "Jingxi Metropolis Daily" only local, and the upper limit is too low. Start in the hot field of training and education, start from a familiar place, children's books, teaching aids, you can try."

"Have you... talked to editor-in-chief Zhao Rongzhen?"

"Not yet. It was originally planned to be said at the regular meeting at the beginning of the month, but it turned out to be too busy today, so it was postponed."

"Then wait a little longer."

Li Xuan seemed to disagree with Jin Shang's idea, and didn't think it was a good idea to start a new business at this time.

"With the appeal of our country's national level 'student master', it should be very good to do education and training, why not?"

"It's definitely possible to do it, but it can't be done in this way. Everyone's energy is limited, and you are complaining about yourself. When it gets bigger, just "Jingxi Metropolis Daily" or "Zhiyin Zatan" is enough for the editorial team to be busy. Now, they also provide content and information for the portal website, and if you ask them to do some training and education, you are going to send them Be used as an animal?"

"This... is true!"

As of the beginning of July, Jinxi Culture had more than 160 full-time employees, including about [-] temporary workers.

In June, the company's revenue approached the 300 million mark, with an average income of nearly 2 yuan per person. The average salary was between 1000 and [-], which was at least [-]% higher than the average salary in Beijing.

The level of profit created per capita is not guaranteed for the top three in the ranking of listed companies, but the top ten is definitely stable.

It is inseparable from the high-intensity workload of everyone, except that the boss Jin Shang has played an exemplary role in making such money.

In addition, Jin Shang also thought of the "Golden Broom" that he carried with him. Although the power of the "Golden Finger" has not been directly manifested, the subtle influence has always existed.

It not only keeps Jin Shang energetic, focused, and studying hard, but also provides the protection ability to seek advantages and avoid disadvantages.The employees of the company are more or less affected.

Of course, Jinxi Culture's employees are obviously much more efficient than ordinary companies.

After being reminded by Li Xuan, Jin Shangcai realized that the ability of the company's employees has limits, and they will do well in their own comfort zone. If they change fields, they may not be willing to do so, and there will definitely be resistance.

Ability and willingness are one thing, and reshaping a company's business too often can backfire.

For example, Zhao Rongzhen is in her 30s. There are seniors and juniors, and a job that is stable and progressive, with a good income and does not affect family life is what is most needed. I hope she will forge ahead and start the education and training business. It's better to start from scratch, recruit a new team, start from scratch, connect with the propaganda force of newspapers and periodicals, and reorganize after the business is deeply integrated.

The same is true for Wang Yan, who has done a good job in the position of editor-in-chief, but if she is given more burdens to take care of the industry on her own, she may not be able to carry it up.

It's not that I look down on their abilities, but that the company, the employees, and the boss, Jin Shang, all need time to learn to adapt and improve gradually.

You can't do things with high eyesight and low hands, which encourage the growth of seedlings!
Given the current domestic environment and cultural background, matters involving children and education are particularly sensitive, and once something goes wrong, it will end badly.

Nowadays, Jin Shang himself and Jinxi Culture are still relatively weak in resisting risks, so they should not be too impatient.

"Then let's take it easy and focus on the matter at hand. However, you can try to hold competitions for regional elementary and middle school students' composition, cultural performances, and foreign language listening and speaking skills."

Although Jinxi Culture's employees don't have much experience in office activities, the football club has many relevant talents.

If he didn't have any confidence, Jin Shang wouldn't dare to organize a large-scale concert.The Football Park Stadium is not only the home field of the Beijing Northern United Football Club, it holds many large-scale commercial exhibitions every year, and they are very familiar with it.

It is difficult to cover operating costs only by ticket revenue and advertising expenses. It is common to rent out venues for concerts.

If it weren't for the stadium to take advantage of the summer break for repairs this year, the schedule would have been full.

Of course, if you hold a concert with tens of thousands of people present, you must report to the relevant local authorities. It is certain that the organizers will strengthen security measures. Road traffic and regional public safety all require the assistance of relevant departments to maintain order.

"First do a good job of the portal website, instant messaging and online online games. There are not many reliable talents to take care of you alone. Not to mention the hard work, it is also prone to problems."

As Li Xuan said, Jin Shang generally agreed with this view.

"Well! First, maintain the enthusiasm of the old boss, and then use Dai Yiqin's traffic to survive the off-season. By the way, Nan Xiaobiao's first movie is about to be edited. As long as there are no problems in the review, it will be later this month at the earliest. Showing..."

It can be postponed for half a month at most, and you must not miss the summer vacation.

The pioneering work of Changdi Culture can accept a small loss, but it must not lose word of mouth.

In two days, go to see the finished film, and then start promoting it.

Speaking of this incident that was almost left behind, Jin Shang suddenly realized that although the league has been temporarily suspended, there are not many events that can be used as the focus of publicity.

What Internet practitioners are most afraid of is a pool of stagnant water, and nothing that can attract the attention of netizens will happen.Even if there are no celebrity anecdotes, celebrity gossips, idol house collapses and other big melons, there are still ways to create momentum.

For example, the dispute over salty and sweet tofu, the quarrel between men and women, whether to drink chicken soup or eat dumplings during the Chinese New Year, etc. Many debates have no real value, but they have successfully attracted the attention of netizens.

It doesn't have to be a great person or a big event, and the influence of small things that are closely related to everyone cannot be underestimated.

(End of this chapter)