Persuading my father to return to China, he was forced to stay as a chaebol

Although South Korea only has a population of over 50 million, its film market is not that small. It ranks among the top ten in the world, reaching a peak of sixth place.

Take last year 2016 as an example, the number of movie viewers in South Korea reached 2.16 million. The population next door is more than twice that of South Korea. It is also a neon city in developed countries, but the total number of moviegoers is only 1.8 million.

This explains the problem, right?
At the very least, South Koreans have developed a pretty good habit of watching movies.

But is this thing profitable? Taking last year’s data as an example, more than 75 South Korean films were released last year, of which less than were profitable, and most of them could not even recoup their costs. But those who make money really make money. The top ten movies directly take away % of the profits.

However, these actually don't matter to Li Mingxi. After all, South Korea's annual box office and peripheral industries total a market of only 14.4 trillion Korean won, equivalent to only billion U.S. dollars. I don’t know how many companies will share this amount of money. As a new company, how much can Baz Pictures get?
In fact, Li Mingxi’s purpose of investing in movies, or the entertainment industry, including investing in the short video industry, is one. What he wants is influence, what he wants is the right to speak, and what he wants is that if someone wants to deal with him one day, he will run away. Countless people came to his side.

But having said that, in order to achieve this goal, you still have to make money. If he sells kimchi well, only vegetable farmers, agricultural cooperatives, and the government will support him; if he shoots Korean dramas well, audiences, TV stations, and related practitioners will support him.

The same goes for movies. If the movies he makes don't make money, then he can't even survive in this industry, so how can he be supported?
So far, Buzz Films has invested in three films, namely the science fiction film "The Witch" starring Shirley, the suspense film "The Memory of a Murderer" starring Park Ji-yeon, and the two-parter Son Ye-jin and Kwon Yoo-ri. "Night of Memory".

Among them, "The Witch" is a science fiction film and requires some special effects shots, so the cost is relatively high, reaching 6 billion Korean won, which is equivalent to more than 31 million Chinese dollars.

The cost of the latter two films does not exceed 3 billion won, and the total cost is less than 30 million won.

Three movies were made with 60 million, including production, publicity and distribution costs.

If this undefeated golden status is broken by Baz Films, they will stop messing around.

There was a bit of nervousness throughout Buzz Films.

Therefore, the focus of publicity must be on the movie itself.

How to arrange the schedule and how to share the box office is just a matter of negotiation. No company dares to bully Baz Films as a newcomer.

If it were just the hype, it wouldn't be scary.

Now that the film is set, the next step is to choose a release date.

Next is the issue of publicity and distribution. There is nothing to discuss about distribution. There are only a few theater chains in South Korea, and they are basically all chaebols behind them.

Therefore, most South Korean movies are released on holidays or weekends.

After much selection, Baz Films set the release date of "The Witch" on March 3rd. It's Friday, and there aren't any movies that look promising in the two weeks before and after.

Fortunately, Baz Films relies on the Tick short video as a killer!
Let's put it this way, by March 3rd, the day the movie was released, almost no one in South Korea didn't know that a sci-fi action movie called "The Witch" was released.

Buzz Films looks anxious here! They also want to make money, want to be popular, and also want red envelopes!
But a movie doesn’t just come out as soon as it’s released, you have to find a suitable schedule.

It must be said that the leading actors of this movie, Sulli, Jo Min-soo, Park Hee-soon, Choi Woo-sik, are either idols, veteran supporting actors, or new actors, none of whom can carry the box office. It is not much hope to expect them to attract fans to the cinema.

Publicity is a key point. After all, no matter how good your movie is, it won’t work if no one comes to see it. How to get people to come? Promote it.

Probably because people love to watch movies, have good movie-watching habits, and there are short public holidays, the South Korean film market does not pay much attention to such schedules as "Spring Festival" and "Summer", and it is difficult to form a relatively large film market. schedule.

And which movie will be released first? This is the first shot of Baz Films, it must be launched!

After many days of discussion, Baz Films decided to let "The Witch" be released first, because it is also very simple: this movie has the highest investment and the most enjoyable content.

The three movies including "The Witch" and the four TV series "The Ghost Bride" were basically produced at the same time. Now those four TV series have been broadcast for more than a month, and if one is broadcast and the other is popular, the company will give out a red envelope. .

Isn't it magical? Anyway, Li Mingxi thinks it’s quite amazing. Can you make a science fiction movie with more than 30 million? This kind of money can’t even make a big variety show movie in China!

What’s really scary is that Baz Films launched online pre-sales and subsidies for “The Witch” a month before it was released.

It costs 500 million to film a script, and 300 million to lose weight!
Oh my God! No wonder some people say that those who make movies are laundering money!
anyway. Within the Baz Entertainment Group, both Baz Video and Baz Entertainment have made money, and both have made a lot of money. Baz Culture has only been established for a few days, and it is impossible to expect it to make money. That leaves Baz Films.

Li Mingxi has invested in so many industries, whether it is Tianrun, Baz Entertainment, Baz Video, or Korean Guardian and Tick Technology, so far, I have never heard of him losing money.

Normally, buying a movie ticket in South Korea costs about 8,000 won, but if you book a movie ticket for "The Witch" through Baz Films, there is a subsidy of 1,000 won
The originally inconspicuous Baz Films app suddenly became popular!

As of February 2, the pre-sales of "The Witch" exceeded 28, including 2014 pre-sales on the first day. It almost broke the record of the highest first-day box office for a single movie of 68 set by "The Battle of Myeongryang" released in .

Faced with this situation, other film companies have complied.

What a joke! Li Mingxi understood that he wanted to do the same as the previous New Year's drama, a king descended from heaven. The six major TV stations fought hard with him, but what happened? Don’t you all admit defeat? Isn't it embarrassing to have to come to apologize?

So, let’s not be tough with him. Let’s wait and see what happens after “The Witch” is released.

As a result, all new films originally planned to be released from March 3st to March 1th were urgently withdrawn.

When people saw this situation, they knew that the major film companies were cowarded, so some viewers who originally planned to wait and see before going to the cinema, or who had no intention of going to the cinema to watch "The Witch" were curious and bought "The Witch" movie ticket.

I want to see how good this movie is!
Two days later, on the evening of March 3, the final pre-sales results of "The Witch" came out. The total pre-sales results were 2 million, and the first-day pre-sales were 87!
The box office on the first day was 87, which was a full increase of 68 from the 21 of "The Battle of Myeongryang", an increase of 28%. The key is that this movie hasn’t been released yet!

When it is released tomorrow, the first-day box office record of a single movie cannot be raised to 100 million, right?

Looking at the film schedule, 80% of the film schedule was taken away by "The Witch". If you look at it this way, even 100 million people won’t be able to stop it, right?

Faced with this result, other film companies are trembling, secretly glad that their own company's film has been withdrawn, otherwise they will have to lose everything?

As for Baz Films, I was both excited and nervous at the same time! Of course I am excited and excited when I get good results, but I am afraid that the audience will not approve of the movie after it is released tomorrow, feel cheated, and then curse.

If that were to happen, it would be over.

Everyone in the company was nervous, not to mention Shirley as the lead. If the reputation of "The Witch" collapses, then as the starring role, she will definitely bear the brunt of the criticism.

Ugh!
The more I think about it, the more nervous I become, and the more I think about it, the more anxious I become. As a result, Shirley suffered from insomnia.

Fortunately, Li Mingxi is here.

"Li Mingxi brand sleeping pills" are very easy to use. The only drawback is that they are tiring. Shirley was too tired to care about her anxiety and fell into a deep sleep.

After breakfast the next morning, the group of them set off to the cinema. Lee Ming Hee, Lim Yoona, the five members of F(x), Jung Soo Yeon, and Park Min Young, a total of nine people.

This was the second time for Shirley and Xiujing to come. This time they came mainly to promote the movie with Li Mingxi and Lin Yoona. The other three members of their group were brought along for the same purpose.

This is the first time for Jessica Jung and Park Min Young to come back.

At nine o'clock in the morning, a group of them arrived at the Lotte Cinema in Yeondong, Jeju City.

Today is Friday, a working day. Logically speaking, everyone is at work at this time, so there shouldn't be many people in the cinema. But when they got to the cinema, they saw this guy! Not to mention the huge crowds of people, the crowd was also overwhelming.

There are young people, but not many. Most of them are older people.

Li Mingxi asked his subordinates to inquire, and then he realized that these old men and women regarded the movie ticket subsidy as free eggs. If they don't take advantage of it, they will suffer a loss!
It's a bit funny, but then again, it's an unexpected surprise. As long as it can increase the box office, it doesn't matter the age of the audience at all.

Afterwards, they collected their tickets and entered the screening room.

After more than two hours, the movie ended.

Li Mingxi and the others sat motionless in their seats, listening to what the other audience members were saying.

Over there, an old lady was full of dissatisfaction: "This movie is not good. Blood and brain matter are flying everywhere. I can't stand it. It's too exciting."

The old man next to him said: "Isn't it good to be exciting? Isn't the point of watching this movie just to be exciting?"

"But my heart is not good."

"Then I haven't seen you close your eyes either."

"All the money has been spent, and you can't get it back. Don't you think it's money wasted in vain?"

Here, there was a couple, and the boy laughed and said: "This movie is good, it's quite exciting. The money is not in vain."

Next to her, the girl nodded happily and said, "Sulli's acting is good. It's a bit surprising."

"Not only are the acting skills good, the action scenes are also very good, and those long legs are great!"

"Um?!"

"It's definitely not as long as your legs."

"Humph!"

Some praised it, and some said it was a waste of money, but overall the audience was quite satisfied.

Li Mingxi was quite satisfied with this situation, and Shirley was relieved.

But does it count as success if the audience is satisfied? That's certainly not the case. You have to guard against blackmail!

No need to ask, Li Mingxi also knew that at this time, there were already online trolls hacking the movie "The Witch".

If a tree is beautiful in the forest, it will be destroyed by the wind. It is abnormal for no one to be evil.

So, after the audience had almost left, they began to take selfies and group photos, and then each posted the group photos online.

As a result, topics such as [Lee Ming Hee, Lin Yoona and others watch "The Witch" together] [f(x) team up to watch "The Witch"] [The Jung sisters support Sulli] and other topics became hot searches.

Navy, right? I see you're busy, come here!
Are Internet companies still afraid of trolls?
At the end of the day, the opponent’s trolls didn’t make any waves online. The reputation of "The Witch" has slowly grown.

[The overall style and rhythm of the film are quite smooth]

[Novel content, tense plot]

[The action scenes are mind-blowing and hearty. 】

[The aesthetics of violence and scene scheduling are taken to the extreme, but the special effects are not satisfactory, and there is still room for improvement. 】

[Sulli’s acting skills are surprising! 】

Overall, audiences responded favorably to the film. However, because it is a working day, the box office growth of "The Witch" is relatively slow during the day.

Wait until around four o'clock in the afternoon, the box office growth rate begins to increase.

rub rub!
At five o'clock, people get off work. Subsequently, the screenings of "The Witch" in the cinema were sold out!

But the exact box office figures will have to wait to be calculated.

At around 126 o'clock in the evening, the first-day box office results of The Witch came out, million people!
Good guy!
Seeing this number, Lin Yoona and other celebrities were shocked!

Because "The Witch" directly broke the highest single-day box office record for a single movie of 125 million held by "The Battle of Myeongryang"!
Good guy! That's "The Battle of Mingliang"! More than 1760 million people watched the movie! It is still the box office champion in South Korea so far!
The first-day box office of "Myeongryang Battle" was only 68 people, but the first-day box office of "The Witch" was almost twice that!

Key audiences also have very good evaluations of "The Witch". In this case, the box office on the first day was 126 million people. It is still a working day, tomorrow is Saturday, the box office must not take off? !
Maybe "The Witch" will reach the top!
Excited! Everyone at Baz Films was excited, and the crew of "The Witch" was excited! Even netizens were excited!

Li Mingxi quickly said to Lin Yuner: "Honey, please don't get excited, for the sake of the child."

"I know!" After giving the scumbag a coquettish look, Lin Yoona took Sulli's hand and said, "Congratulations, Sulli, you succeeded."

"Thank you Yoona Unnie!"
Crying with joy, Shirley cried and lay in Lin Yuner's arms.

"Don't thank me, thank your dear Oppa. Didn't he give you this script?"

"Then let's go to bed early!"

(End of this chapter)