Siheyuan, a comfortable life under Zhengyang Gate

Chapter 482: Giving Hou Kui advice
The next morning, Yang Yukun and Xu Jingping took the little zongzi on a plane from the Imperial Capital to Southern Guangdong City.

I brought a lot of things, big and small, which my father-in-law, mother-in-law and Cheng Xueru prepared for Xu Jingli and Hou Kui's family.

"Xiaokun, Jingping."

"Brother-in-law."

"Brother-in-law, I haven't seen you for a long time. Why do I feel like you are getting fatter than before?"

"I have been socializing a lot recently, eating and drinking outside, and I have indeed gained a lot more weight than before."

"Yeah..."

"Little Zongzi, you're here too, let me give you a hug."

"Giggle..."

"Xiaokun, Jingping, let's go home first."

"it is good."

The plane landed at the airport in Yangcheng. Yang Yukun and Xu Jingping brought their little rice dumplings to meet Hou Kui who came to pick them up at the airport.

"Brother-in-law, your business is getting bigger and bigger now, and you are now engaged in import and export trade."

"It's all hard-earned money. You don't know how busy I am every day."

Hou Kui's clothing factory now has more than 300 employees, and it is considered a relatively large clothing company in this area.

Yesterday, his clothing factory signed a batch of clothing processing contracts with a foreign merchant. The volume seems to be quite large, but they all earn a small profit, and the contract processing does not make much money at all.

Although he and Xu Jingli also founded this shoe and clothing brand called Xiangxiniao.

However, the development of their company's own brands is relatively slow. Currently, they still focus on OEM production, supplemented by the promotion of their own brands.

"Take your time, brother-in-law. I believe that your independent shoe and clothing brand will definitely be successful."

"I also believe that the Xixiniao brand can be developed, and recently the proportion of our own brand shipments has been getting higher and higher. When the proportion gets higher, I will cut off all contract processing and OEM production. I will devote myself wholeheartedly to building the brand of Angel Bird."

"Brother-in-law, have you ever thought about opening your own brand store?"

"Don't tell me, I have really considered this issue. Jingli and I have discussed the feasibility of this matter before."

In the past, the clothes produced by the company, whether they were off-brand clothes or their own brands, were all wholesaled to dealers, which would not bring much fame to the brand.

Hou Kui and Xu Jing thought of many ways to develop the brand of Santa Claus and increase the popularity of the brand of Santa Claus.

One of the ways is to open a direct-operated store of the brand "Single Bird" and make a fuss about the direct-operated store.

He came up with this idea from Yang Yukun and Xu Jingping's Zhiweilou Restaurant.

Zhiweilou Restaurant is so well-known in the catering industry in the imperial capital, and it has opened so many stores in other provinces and cities, all of which have opened here in southern Guangdong.

At present, it seems that not many people in China pay attention to the concept of clothing brands, let alone opening directly-operated stores to build brand awareness.

If they can open up the direct-operated stores of Baoxiniao like Zhiweilou Restaurant and spread them all over the country, are they afraid that no one will know the Baoxiniao brand?
"In addition to opening direct-operated stores, advertising is also essential. You can place ads in newspapers, even on the radio, on TV, and ask actors and singers to shoot ads."

"Can we still advertise on TV and invite actors and singers to shoot commercials?"

"Why not? It has been changed now. With economic construction as the centerpiece, the TV station also needs to generate income. You can find a few famous actors and singers to shoot an advertisement for your Annunciation Bird clothing, and ask them to endorse your Annunciation Bird, and then Pay advertising fees to the TV stations so that they can play your ads."

"Can you do it?"

"How will you know if you don't try? In addition to these, you can also win awards, such as the International Fashion Design Gold Award, the Oscar for Best Costume Design, the World Fashion Design Championship No. 1, the Fashion Design World Cup Gold Award, etc. .”

"Xiao Kun, wait a minute, are there any of these clothing design awards that we, the lucky birds, can also participate in?"

"No." "Then you're talking nonsense."

"You won't make something out of nothing. Isn't it difficult to find someone to make two cups of awards by yourself?"

"This is not good. Isn't this fraud? Once our brand of Angel Bird is launched, people will dig up these things. Isn't this a black history?"

"That's right, then why not make the fake one real."

"How to make it real?"

"Go find a small country abroad, or find a tribe in Africa, give them a sum of money to sponsor various related awards, and then award this award to you in their official name."

"Forget it, I may not be able to do it this way. This method may not be suitable for me."

Hou Kui believes that if a brand wants to build a brand, in addition to how to gain popularity, the most important thing is that its quality must be excellent.

As the saying goes, you need to be strong when you are forging iron, otherwise it will be like a castle in the air that will collapse one day.

The ideas Yang Yukun gave him earlier, such as finding media advertisements and finding famous actors and singers as spokespersons, sounded relatively reliable.

As for making some fashion design awards out of thin air, or sponsoring awards held by small countries or African tribes, Hou Kui felt that these methods were too wild, and he was worried that he would not be able to control himself and fall into the ditch.

"I just said it casually, and you just listened to it."

Yang Yukun had already come up with the idea for Hou Kui, but it was still up to Hou Kui himself whether he wanted to use it or not.

"Xiao Kun, thank you."

Although Yang Yukun's idea was wild, Hou Kui still had to say thank you to him.

Father, like son.

Yang Yukun's words really opened up his mind, cleared away the fog that shrouded his eyes, and let him know which direction to go next.

"Brother-in-law, you are too polite. One family does not speak the same language as the other."

"By the way, are your parents in good health?"

"Don't worry, they are in good health. My parents are planning to open the Sanqiuye Hotel to other places, and Aunt Cheng is also planning to launch a branch of Xueru Restaurant recently."

"That's good. Jingli and I are not in the imperial capital. You guys have to work harder."

"You and eldest sister, don't worry about things at home. Jingping and I are here."

"When do you plan to open your Yangcheng store?"

"Jingping and I came here this time to inspect the progress of the Yangcheng and Pengcheng stores. If nothing else happens, there will be no problem in opening before the year."

"When your new store opens, Jingli and I will take our children to support you."

"Row."

Chatting all the way, it felt like we arrived at Hou Kui's house in a short while.

"Miss!"

"Jingping!"

The nanny walked with Xu Jingli, who was pregnant, in the yard.

After my mother returned to the imperial capital, Hou Kui found a nanny for Xu Jingli to take care of her.

He has to be busy with the company's affairs. As Xu Jingli's belly is getting bigger day by day, he also has to take care of his eldest son Cai Zhen. He doesn't feel at ease when there is no one around him.

(End of this chapter)