Siheyuan, a comfortable life under Zhengyang Gate
Chapter 899 Marketing Slogan
"Before I knew it, we already have so many colleagues in our company."
"Yes."
"Old Ji, do you still remember the time when you came to the company for an interview?"
"Of course I remember. I will never forget it."
After the reform.
Ji Dongxue resigned from his job and started his own business like others, but he didn't expect that he was not cut out for business. He suffered huge losses and was too embarrassed to continue working at his original company.
It was the winter of 1985. Around this time, Ji Dong passed by Beiheyan Street and saw a recruitment advertisement for Zhiwei Wine Company.
In this way, he joined Zhiwei Wine Company and became the general manager of Zhiwei Wine Company.
At that time, the company was just starting out, and he, as the general manager, was alone and had to start everything from scratch.
Now, three years later, the company's number of employees has reached nearly three thousand.
"Old Ji, you have worked hard over the years."
Yang Yukun closed the document in his hand and put it on the table.
Since the establishment of the company, the person who has worked the hardest is the general manager Ji Dong.
"Director Yang, actually, it's not that hard for me. I think working in our company is easier than my previous job at Tong County Winery."
The boss is a hands-off manager, and Ji Dong has to be in charge of all the affairs of Zhiwei Wine Company.
It was indeed quite tiring when the company was just starting out, but now that the company has been on the right track and each department has its own responsibilities, Ji Dong feels that he is now a lot more relaxed than before.
In addition to the weekend off, there are many holidays every year at Zhiwei Wine Company. The salary is so high that others are jealous, and there are profit dividends every year.
Not to mention that working at Zhiwei Wine Company is not tiring, even if he is a little tired, he is happy in his heart.
"We still have to keep up with the publicity. We have established so many direct-sale stores now. Before the 1,000-store plan is completed, we need to make our Zhiwei wine famous across the country so that people all over the country know about it."
Since the establishment of Zhiwei Wine Company, it has never advertised.
The reputation that Zhiwei Wine Company has accumulated today is entirely due to word of mouth about its excellent quality.
Now that the company has launched the Thousand Stores Plan, it plans to set up directly-operated stores across the country to serve customers nationwide, so naturally it needs to do a good job in marketing.
"Director Yang, we are already working on the marketing plan. In addition to advertising in newspapers and magazines, we are also planning to invite several well-known actors and singers to shoot commercials to be broadcast on TV."
"TV commercials must be well shot, the images must be beautiful and charming, and the slogans must be distinctive and catchy so that people can remember them immediately."
"Director Yang, how about you help me come up with some advertising slogans?"
"Let me think about it. The flower of a famous family, whose fragrance has intoxicated the world for three thousand years; the nectar from the vast ocean, the best of all jade liquids; the supreme and wonderful product, intoxicating the Eight Immortals."
"Okay, Mr. Yang, the advertising slogans you came up with are great!"
"I'm just saying this to give you some ideas. You must carefully consider the advertising slogans."
"Director Yang, I understand. We will definitely shoot our advertisement based on the ideas you provided."
Ji Dong had previously organized a meeting to discuss how to shoot advertisements for the company's three wines: Baxianzui, Hanhaiqiongjiang, and Jieyuhua.
But none of the advertising slogans that could be thought of were as poetic as the ones Yang Yukun said at this moment.
He felt that the three advertising slogans that Yang Yukun thought of could be directly used on the three wines: Baxianzui, Hanhaiqiongjiang and Jieyuhua. They were simply tailor-made for him.
However, I will have to discuss with professionals how to shoot the advertisement, and try to shoot the advertisement and put it on TV stations as soon as possible.
"By the way, Old Ji, should we start purchasing New Year's goods for our company?"
"It's almost time. Manager Fan was talking to me about the New Year's shopping yesterday."
"Some time ago, Jingping and I took Xiao Zongzi, Pingping and Xiao Yumi out for a walk. We tried the ham in Xuanwei, southern Yunnan and Weining, Guizhou and Guizhou, and it tasted very good.
How about this, we will add a ham to this year’s New Year’s goods, one for each person in the company. You go back and talk to Manager Fan and ask him to go and make the purchase.
I prefer three-year-old ham to one-year-old ham. Three-year-old ham tastes better. "
"Director Yang, the company has nearly 3,000 employees in total. It will cost a lot of money to purchase nearly 3,000 additional hams."
"Everyone has been tired for a year, so just treat it as an extra benefit for everyone. Don't be afraid to spend money."
"Director Yang, I understand. I'll tell Manager Fan later."
"Okay, go ahead and do your work. I, the hands-off manager, will leave first."
"Director Yang, I'll take you there." "No need to take you there, just go do your thing, I'm leaving now."
Yang Yukun came out of Ji Dong's office and found Bakayev in the company cafeteria.
This guy was eating and drinking in the company cafeteria and chatting enthusiastically with Master Chen.
"Master Chen, Lao Ba."
"Bacchus, are you done?"
"Busy working."
Chen Xiazhi smiled and said, "Welcome Director Yang to visit the cafeteria to inspect our work."
Yang Yukun smiled and said, "Master Chen, I'm busy. What are we having for dinner tonight?"
"There are chicken, duck, hairtail, braised pork, Chinese cabbage, and spicy and sour shredded potatoes."
"Yes, it's very rich."
Bakayev said: "Bacchus, the braised pork made by Master Chen is delicious. I just ate several pieces."
"Let me try it. Wow, it's so hot." Yang Yukun picked up a piece of braised pork and put it in his mouth: "Master Chen, your cooking skills have improved again."
"Thank you for the compliment, Director Yang."
"Since you are busy, we will withdraw first. Let's go, Lao Ba."
"Director Yang, please walk slowly."
"it is good."
Yang Yukun brought Bakayev back home, where his father-in-law was busy preparing dinner in the kitchen.
The girl Xiao Zongzi also came back from kindergarten and was in the kitchen helping her grandfather cook dinner.
"Dad, Uncle Lao Ba, you are back."
"Little Zongzi, grandma and your brothers and sisters haven't come back yet?"
"not yet."
Cai Quanwu said: "At Cheng Xueru's house. They are having dinner at Cheng Xueru's house tonight."
"Dad, why didn't you go to Aunt Cheng's house?"
"Isn't there a minibus?"
The reason why Cai Quanwu didn't go to Cheng Xueru's house for dinner was because Bakayev was there.
The second daughter and son-in-law will go to Su Xiaoli's house soon. If he also goes to Cheng Xueru's house for dinner, who will cook for Bakayev?
"Xiaoba, let's have mutton hotpot tonight, and we'll have a drink later."
Tonight, only Cai Quanwu and Bakayev will have dinner together. He will take out the mutton from the refrigerator and slice it up, and they will have mutton hotpot later.
"Okay Uncle Cai, I'll have a couple of drinks with you later."
"Then I'll go to Aunt Cheng's house to pick up Pingping and Xiaoyumi, and then go to Sister Xiaoli's house."
"Okay, you go."
"Little Zongzi, let's go pick up my brother and sister and go to Aunt Xiaoli's house for dinner."
"Dad, Mom hasn't come back yet, shouldn't we wait for her?"
"Mom went to Aunt Xiaoli's house first and is waiting for us there."
Little Zongzi patted Black Panther's head and said, "Black Panther, my father and I are going out. You stay at home and look after the house."
"Woof woof woof..."
"Let's go."
We had agreed before that we would have dinner at Su Xiaoli's house today.
Xu Jingping said that after she finished her work, she would go directly to Su Xiaoli's house and asked Yang Yukun to bring Xiao Zongzi, Pingping and Xiao Yumi over.
After leaving the house, Yang Yukun took Xiao Zongzi to Cheng Xueru's house to pick up Pingping and Xiao Yumi, and then went straight to Su Xiaoli's house. (End of this chapter)
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