The aircraft carrier has been launched into the water, and you still call it a toy?

Chapter 135 Invincible Advertisement!
Let me ask, except for the evil pen.

Don’t buy a Kirin phone with better performance, lower price, and better experience.

Who the hell would buy a Sanxing mobile phone that is extremely expensive and has a lot of poor performance! ?
However, the executives of Sanxing obviously do not want to lower the price.

They also have their arrogance.

I won't sell it to you!

There was an example of Naoteng 7 before.

They found that even if they withdrew from the Great Xia market.

It can still be the number one in the world in terms of mobile phone sales.

So in the face of such a situation, they did not actively respond.

No remedial measures were taken.

The consequences of this are obvious.

Sanxing almost completely lost the Daxia market.

Why almost.

Because even Sanxing Toutie does not cut prices at all.

But there are still some people who are its loyal fans.

Even if you buy a foreign version, you must support Sanxing.

for these people.

It can only be said that they are not short of money, and they don't care about the price/performance ratio at all.

Of course, Sanxing has actually withdrawn from the Daxia market for a long time.

Except for some individual models launched.

Most of the mobile phones are not sold in Daxia.

Therefore, Sanxing also believes that Daxia's Kirin mobile phone does not pose a threat to them.

After all, the main market for Sanxing mobile phones is not in Daxia.

But they didn't think of it.

Daxia's Kirin mobile phone is not only sold in Daxia.

After Sucher released the Kirin phone.

After layers of fermentation until now, almost the whole world knows about the Daxia 3nm chip!
Moreover, there are cheap and large bowls of Kirin mobile phones that attract the attention of countless people.

There is almost no need for too much publicity for Kirin mobile phones.

Kirin mobile phones are exported all over the world.

However, the price of Kirin mobile phones after export is definitely different from those in Daxia.

One reason is that Sucher doesn't want to make a mobile phone that is similar to welfare money and make others cheaper.

Therefore, the exported Kirin mobile phones are sold at higher prices.

And it is also in the interests of those countries that import.

If the price of Kirin mobile phones is the same as that of Daxia.

It is bound to seriously disrupt the local mobile phone market.

It is not conducive to the development of their local mobile phone brands.

Therefore, their authorities still support the high price of Kirin mobile phones.

But what they thought was obviously a bit simple.

I thought it would be fine as long as Kirin mobile phones do not engage in price wars and disrupt their mobile phone market.

However, they did not want to understand.

As long as you put the Kirin mobile phone into the field, it is already letting a tiger into the flock!

Yes.

The price of Kirin mobile phones is basically at the same level as their high-end phones.

But what is the configuration of the Kirin mobile phone! ?

Leaving aside other accessories, in terms of chips alone, Kirin mobile phones are the only ones in the world mobile phone market!
Not to mention, because of the use of a large number of high-end 3D printing technologies, the texture of the mobile phone has reached a level that is far beyond the reach of ordinary mobile phones.

Only relying on these two advantages, Kirin mobile phones can form an overwhelming advantage over competing products!

Then again.

Isn’t Kirin’s competing product the same as Sanxing, which still holds a 22% market share in the world after losing the Daxia market? ?
Sanxing apparently did not expect Kirin mobile phones to enter the global market so quickly.

They also didn't expect the Kirin mobile phone to become their biggest opponent!

Just a week after the Kirin mobile phone entered the global market.

Sanxing headquarters has received feedback from other regional markets around the world.

"what!?"

"Our sales in the global market are declining sharply!?"

"What's going on! What are you eating!!"

In the huge office of the headquarters, the roar of the president came.

He looked at the report in his hand, his face became more and more ugly.

Last week, Samsung's sales in various markets around the world dropped by 10 to 15 percent!

It's only a week away! !

It was normal a week ago, what happened! ?
As he continued to flip through the report.

The brows became tighter and tighter.

At the end, he knew the reason for the decline in sales.

It turned out that Daxia's Kirin mobile phone entered the global market! !

but……

How could Kirin mobile phones cause their sales to decline so much! ?
Such a directional reason can only explain one thing!

That is.

All the markets that Sanxing lost were taken away by Kirin mobile phones! !

This inference not only made the president of Sanxing unbelievable, but also the other executives of Sanxing were dumbfounded!
It's outrageous!
With only one model of mobile phone, Daxia defeated Sanxing's entire category of mobile phone products! ! ? ?

The Arabian Nights are not written like this! !

"President... what should we do?"

The executives all asked with some concern.

Follow this trend.

Their sales may drop to an unacceptable level!

The president gritted his teeth and cursed for a long time.

Finally made a helpless decision.

"Price reduction!"

"Oh we're cutting prices too!"

Now he finally understood why the price of the fruit was cut so decisively.

Not that they want to lower the price.

But there is no way without reducing the price!

Even the price of Kirin mobile phones in the global market has been raised.

But the advantages of being unable to stand up to Kirin mobile phones are too great!
Not to mention that the price is similar to that of flagship phones from other brands.

Even if the price is more expensive than the flagship phones of other brands, people will inevitably buy them!

In many respects, Kirin mobile phones have almost no equal opponents!
No other mobile phone can match the huge performance advantages brought by the 3nm chip!

The quality advantage brought by ultra-fine 3D printing technology is unmatched by other mobile phones!
The advantages brought by the system experience and humanization are still incomparable to other mobile phones!

In other words, even if it can break the wrist with the Kirin mobile phone in terms of the system.

It is also inferior to Kirin mobile phones in several other aspects!

Moreover, with the blessing of the 3nm chip of the Kirin mobile phone, the system experience must be much better than that configured at the same level!
In such a case.

It also caused the situation where Kirin mobile phones are killing people in the global market!
Faced with an opponent like Kirin mobile phone, which is usually opened and hung up.

They have almost no other way to go except to cut prices!

When technology has no advantage.

Only by fighting price wars can we survive!

The president of Sanxing almost gritted his teeth and made the price cut decision.

However, the price reduction can only solve the temporary problem.

Can't solve the fundamental problem.

In essence, the mobile phones of their mobile phone brands are technically backward.

This is how the situation is now.

If we want to solve it fundamentally, we still need to make a breakthrough in the chip.

"Axi!"

"3nm chips...how did they make it!!"

After the president of Sanxing cursed angrily, he asked the director of the technical department.

"When will our chips be 3nm!?"

The technical director's heart trembled, and he said: 5nm can't be done yet!You are thinking about 3nm! ?

However, he still bit the bullet and replied: "It will take at least three years for a 3nm chip to break through..."

Although it says so.

But he is not sure whether he can break through to 3nm in three years.

"Three years... is too long!"

"Let's not talk about whether Daxia will break through more advanced chips in the past three years."

"Even if their technology can't improve."

"But these three years are enough for them to turn the world's mobile phone market upside down!"

The president snorted.

The technical director thought for a moment, gritted his teeth and said: "The 5nm technology is already under development, and mass production will be realized by next year at the earliest, and the year after the latest at the latest!"

The president of Sanxing frowned and said: "Even if this is the case! No matter what, this is 5nm! It's not as good as 3nm!"

"Not to mention, no one knows when Daxia will be able to break through 2nm or even 1nm chips!"

"Are we going to keep falling behind!?"

"Then do you know that falling behind means losing the market!"

The technical director has a bitter face, doesn't he want to break through to a higher technology! ?
But is it so easy to break through! ?

An executive in charge of marketing next to him suddenly said, "Or, we will increase our investment in marketing!"

"Many sinking markets now don't know much about performance and configuration."

"We can rely on the brand advantages we have built up over the years and increase our publicity in this area, and perhaps we can recover our disadvantages!"

After pondering for a while, the president felt that this was a solution.

Those who know more about the performance and configuration of mobile phones are basically young users.

And many older ones don't have such an understanding of configuration and performance, and they don't value it so much.

What they care more about is whether your mobile phone can be used, whether it is smooth or not.

In the case of cutting off many redundant functions, they can make the system more smooth based on the existing mobile phone configuration.

Then add the effect of mobile phone brands.

It is indeed possible to regain some market share!
Thinking of this, he said to the marketing director: "Increase marketing efforts! Also try to re-enter the Daxia market!"

"We're going to have a brand war with them! A price war!"

After Sanxing changed its strategy.

Sales of mobile phones have indeed improved.

In particular, they have re-entered the Daxia market through operations, and in many developing regions, they have also begun to increase their efforts.

They do have the ability to do well in this area.

Because Sanxing is not all high-end products, there are also many mid-range products, and low-end products can also be picked up.

This is the advantage of the whole industry chain.

Moreover, Sanxing has indeed established a high-end brand image over the years.

The strategy starting from marketing has recovered their disadvantages to a certain extent.

...

Jinghai, a super industrial park.

In Sucher's office, besides himself, there was Yu Dong from Xia Wei.

The success of Kirin mobile phones.

It is also inseparable from the operating system provided by Xiawei.

This time it's a win-win situation.

Last time, many of their brands came to Sucher's office together to finalize a series of cooperation.

The first generation of Kirin mobile phones is equipped with a 3nm flagship chip.

But many brands do not only have flagship phones, but also a large number of high-end and low-end mobile phones.

Can't all share the same chip!

Then it is divided into high school and low end of the hammer!

So they commissioned Jinghai Group to design and produce more high-grade chips.

Yu Dong came here this time for this matter.

He Ting, who was originally in charge of Kirin chips, should have come.

But He Ting had something to do, so Yu Donglai talked with Su Che.

At this stage, Sucher has not started to engage in chip design, system and software and other fields.

So this side of the business.

Jinghai Group is working with Xia Wei.

And Xia Wei does have top technology in this area.

Originally, America may also get stuck in chip design software.

However, Jinghai Group made up for this shortcoming very well through the artificial intelligence technology from Sucher.

"Director Su, now Kirin mobile phones have gained a firm foothold in the global market."

"The data from the past two weeks shows that the sales volume of Kirin mobile phones in the global market has always been the number one!"

"Even Guoguo and Xingzi have to cut prices to maintain their competitiveness!"

"This is a big win for us!"

"However, I found that Sanxing seems to have adopted more intense marketing methods."

"It lasted a little longer than I thought."

"At first, I thought that Sanxing, which is also an excellent mobile phone, would be hit by the Kirin mobile phone and quickly collapsed!"

Yu Dong spoke with a proud look on his face.

Sucher nodded and said, "This is the inevitable result!"

"As for Sanxing, which has changed its strategy, there is nothing to be afraid of."

"They are now focusing on marketing, sponsoring various programs and projects, and advertising is several times more than before."

"However, you need to be hardworking yourself, and marketing may bring you a temporary advantage."

"However, as time goes on, this advantage will become worse and worse."

"At that time, it may have the opposite effect."

Yu Dong agreed with Sucher's statement, but he still suggested: "You are right, but should we also do some marketing?"

"We haven't made any publicity all the time. We just rely on the effect of your previous live broadcast to develop to the present."

"Maybe you look down on marketing, but it is undeniable that marketing can be more conducive to our development!"

"Our products are already very strong. After marketing, more people will notice our products!"

"what do you think?"

Su Che smiled and said, "Okay! Isn't it just marketing! We can do it too!"

Of course he knows that marketing must have an effect.

He didn't engage in marketing at the beginning, not because he didn't want to.

It's just because I don't have time to think about it.

Now I see that Sanxing, which was supposed to be defeated in one blow, has come back to life through marketing means.

Also started to think about this aspect.

Seeing that Su Che agreed, Yu Dong said happily, "Leave this to me! I'm a professional!"

Sucher thought for a while, and suddenly came up with an idea.

"In terms of content such as marketing copywriting, Daxia Aerospace can also be taken into consideration!"

"I think……"

"Our astronauts are also happy to help with this advertisement!"

……

(End of this chapter)