Reborn as the richest man in India.

Chapter 175 Bargaining Power

The power of public opinion is still very strong, and the revelations by the big news newspapers are very informative.

As a result, the director of Indian National Television was immediately investigated.

Even if the newspaper broke out a little bit, this kind of thing might be over soon.

It's a pity that this time the topic of the "Ramayana" TV series is too hot. It was originally a fair showdown between the two dramas, but now they are doing such a disgusting action, and they are simply treating the audience as fools.

The audience was not happy either.

For them, of course they want to watch more TV dramas, especially good TV dramas, the TV dramas in which Xili Daiyu participated.

What the TV station is doing now is too much, and many people are angry.

Especially when Darka was interviewed by reporters, he said that they sent the backup as soon as possible last night, but he was stopped and could not enter the TV station at all.

In short, the impact of this matter continues to ferment.

The federal government of India could not sit idly by and sent investigators to the TV station to temporarily suspend the exercise of power by the director.

However, the order in which the TV series are played remains unchanged.

Qiao Ge probably understood in his heart that this was the government's dissatisfaction or beating on him.

After all, I was using newspapers to blackmail the government with public opinion.

But can you blame yourself?

At this time, do you admit that you are cowardly?
But judging from the government's actions, it's just to give yourself a little warning, so you don't have to worry too much.

From another perspective, Jogo should feel happy.

Because I now have the ability to influence some things in the government.

Of course, it's not good to use this kind of thing frequently, otherwise it will cause displeasure to some big bosses in the government, and it will be of no benefit to me.

Although he has a lot of money, in front of the country, he is just a little bug, at most a slightly stronger little bug, there is not much difference in essence.

It doesn't matter if the order of broadcasting has not been changed, as long as it can be broadcasted, Qiao Ge has already obtained the result he wanted.

Tonight, his "Ramayana" was finally aired on time at 11 o'clock, without any problems.

Perhaps it was because of the previous doves, tonight's ratings hit a record high for the same period.

However, it is still much worse than the gold 7 o'clock file.

Next, after the normal broadcast, the word of mouth is getting better and better, word of mouth, more and more people wait to watch the TV series at 11 o'clock.

After watching a few episodes, everyone had a comparison, and Ramonand's TV series suddenly became unsatisfactory.

Ten days later, the result came out, and Qiao Ge successfully overtook it.

The head of the station was dismissed and will be prosecuted next, and Kuhl became the acting head of the station.

A few months later, if there are no accidents, he will take over as the official director.

After Kool took office, the first thing he did was to buy both "Ramayana".

According to him, although Ramonand's TV series are not as good as Jogo's, it cannot be denied that their TV series are also very good.

The vast majority of people also think so, and many people feel sorry for Ramonand, thinking that he was born at an untimely time, otherwise it would definitely be a classic.

In the future, it is impossible for the TV station to broadcast one episode of the two dramas every day, but to alternately broadcast one episode of the two dramas, and then take a day off before continuing the cycle.

Kool had consulted Jogo for this policy.

According to Jogo's memory, in his previous life, one episode would be played a week.

But it’s different now. In the previous life, it was shooting while broadcasting, so the broadcast time interval was extended to one week.

Now that all of their TV dramas have been filmed, if they delay one more episode a week, the audience might riot.

There are TV dramas for two days, and one day off, everyone can accept it.

For Jogo, of course, he still hopes that the TV series can last longer. If one episode a day, it will be finished in 50 days, which is not so beneficial to his brand promotion.

Hunger marketing is still needed, but the week is shortened to 3 days, which is equivalent to 50 episodes of TV series lasting 150 days, 5 months.

Jogo is still satisfied with this time.

Although it can be replayed in the later stage, it will not have as much impact as the first broadcast.

As expected, the crowd-pleasing scene still appeared, which made Jogo heave a sigh of relief.

Hebicha and the others called Jogo. Apart from congratulating Jogo on the success of the TV series, they were also a little depressed thinking that they had lost their bet.

Although there are not many advertisements now, with the TV series being such a hit, is there any doubt that the advertising fee exceeds the bet amount?

They lost.

But they can still afford to lose 1000 million, which is a kind of playful nature in itself, and it's not like putting all their net worth on it.

"Oh, the placement ad hasn't come out yet." Thinking of last night's plot, Qiao Ge still looks forward to the follow-up ad placement plot.

But that's almost 30 episodes later, and it's still early.

"Boss, Mr. Barry Laju of Lazhu Retail Company wants to see you." An employee knocked on the door and came in to report.

"Barry Raju? Ask him to come in."

Qiao Ge was a little puzzled in his heart, what did Barry Raju want to do with him?

I have no friendship with him.

If there is anything to do with it, it is probably because there was a confrontation in that auction.

Before Sheduk, he had competed with himself for the shipping company.

Barry Laju, the main business under his name is a clothing retail company that sells clothing from major clothing companies.

The stores are almost all over the major cities of the country, and they are quite famous in the clothing retail industry.

After Barry Laju came in, he exchanged greetings for a while and explained his purpose to Jogo.

"I hope my clothing can be sold through your store channel?" Jogo asked, "As far as I know, you have a lot of partners now, especially Weimu clothing. Are you afraid that there will be no business?"

Jogo was a little surprised by Barry's request.

Barry's store business is still very good. In addition to big brands like Wim, there are also some small-brand clothing. In short, there should be no shortage of suppliers.

"To tell the truth, Boss Gupta, I'm in big trouble now. It can be said that it's Vim clothing for success, and Wim clothing for failure..."

Barry told Jogo about his current predicament.

It has to be said that Barry's ability to make it so big has a lot to do with Wim's clothing.

At that time, he was regarded as a regional clothing retailer. Later, Weimu Clothing found him, and he became one of the distributors of Weimu Clothing. With the rapid development of Weimu Clothing over the years, his stores have become more and more More and more, until now all over the country.

Of course, the retail partners Vim found were not only the Barry family, but also many others, which made Vim clothing quickly occupy the Indian market.

As Vim Clothing becomes more and more powerful, there are new requirements for their channels, and these requirements change more and more frequently. Every time they change, the benefits of their channels will be greatly reduced.

For example, only Wim's clothing can be sold, and the share is getting smaller and smaller.

Recently, Wim slashed his share again. It can be said that if this continues, he will be working for Wim's clothing for nothing, and he will not be able to make any money at all.

Like many other retailers, they sold Vim clothing separately in the early years. For such an exclusive, Vim clothing gives them a slightly higher share.

But ever since the source of the goods was controlled, their life has become even more difficult. Basically, they are at the mercy of Wim Clothing. They can only agree but have no power to object to what Wim Clothing says.

Barry is still a little lucky, he has withstood the pressure before, and there are other brands of clothing sold in the store. Although the share of Vim's clothing is a little less, it is still considerable.

At least he felt early in the morning that he couldn't hang himself from a tree, otherwise the risk would be too great, and he had to share the risk.

But what was to come finally came, and Weimu Clothing almost gave him an ultimatum. If he did not accept the exclusive agreement, then he would be disqualified from the channel. From then on, Weimu Clothing would no longer be sold in his store.

Channels and suppliers, the relationship between the two is complex.

Whoever is strong can dominate.

At present, Wim Clothing is much stronger than Barry, and Barry's bargaining power is much smaller, almost no bargaining power. It's almost what Wim Clothing said, and he can only accept it.

So he came to Jogo to see if he could work together and find some other clients and partners.

If he can't find a strong enough partner, his retail store may not last long with those small brands alone.

"Boss Lazhu, do you think too highly of me?" Qiao Ge asked, "I have just started this costume. I tried it on the market a while ago. Guess what? I can only sell out of ten pieces at most." Two pieces were sold, and they were sold at a loss."

"Boss Gupta is being humble. You have invested in so many branch factories recently, which shows that you have great confidence in this." Barry said with a smile, "If it is really a loss-making business, I don't think Boss Gupta will Do."

Jogo was silent, and he was very excited to cooperate with Barry.

Although I have also set up stores in major cities across the country, they are new after all.

Compared with an old store like Barry, a retailer with regular customers is definitely not as good.

With the help of his retail channels, his clothing can occupy the market faster.

Jogo once thought about whether he could quickly seize the market by joining.

This kind of franchise has become a scam in many previous lives, just to cheat the franchise fee, who cares about the life and death of the franchisee.

But at the beginning, the way of franchising did make certain brands bigger and stronger, and the franchisees also made money, a win-win situation.

It's just that on the Indian side, Jogo has no confidence.

Not to mention how many people believe that their clothing can make money, how many people will join.

Even if you have joined, you may not be able to effectively restrict these franchisees. If you get some counterfeit products, it will still affect your brand reputation.

Jhogo doesn't do such short-sighted things.

So franchisees still forget it.

My next organic agricultural products also need channel stores, which means I have to double the size of the store.

Now he doesn't have so much money, and he doesn't have so much manpower.

Originally, I thought to get the clothing channel done first, and then it would not be too late to build new channels for agricultural products and mineral water.

If there are Barry's clothing channels, the stores I bought now can be used as channels for agricultural products and mineral water, saving a lot of people and troubles.

But there are also disadvantages, the channel is not in their own hands, and there may be a frontal conflict with Wim's clothing, these must be considered.

"Boss Gupta, do you want to advertise with Ramayana?" Barry asked again.

"Why do you say that?" Jogo was startled. Could it be that he discovered his ad placement? This matter should not have been leaked yet.

Because these episodes haven't aired yet.

Could it be that someone on his side leaked it?

Unlikely.

(End of this chapter)