You don't understand the happiness of the director

Chapter 653 ①NB② million on the first day③Anchor who sells goods④Surpassing Britain and the United States!
The nightlife in big cities always starts late, and 12 a.m. is sometimes just the beginning.

But in fourth- and fifth-tier cities, there are hardly any people on the streets at 12 o'clock, so some people look very awkward.

Look, this boy is called Xiao Shuai, with one nose and two eyes. He is an avid blockbuster fan, but he cannot be considered a fan of Wang Quan. He didn’t like Wang Quan’s previous two films, “Parasite” and “Who is He”, and he can only say that they are just so-so.

But judging from the publicity, "Xiao Yao You" is indeed a return to the blockbuster movies that Wang Quan is good at, which also allowed him to watch a rare midnight show.

The last time he watched a midnight movie was last year's "Pacific Rim 2", when he felt Wu Jing's charm for the first time. Since then, the "Pacific Rim" series has replaced the "Transformers" series in his heart.

In fact, he had not had an in-depth understanding of "Xiao Yao You" before. Sometimes, if you know too much in advance, you will miss out on surprises.

What surprised him was that there were so many people like him here tonight, and most of them were girls.

I never thought that in a small city like theirs there would be so many beautiful young girls who would stay out all night.

But I got closer and secretly listened to their conversation. Wow, they were all fans of Wang Quan, and they were fans of his looks.

This is simply a blasphemy to the movie! If you like it so much, why not just buy its poster?
Xiao Shuai curled his lips and went in to check his tickets. The theater manager looked at so many people and felt a little regretful. There were eight theaters in the cinema, but only three were open. The tickets were sold out three hours before the show started. If he had known earlier, he should have opened two more shows. That would cost a lot of money!
However, after the audience entered, the manager and the employees immediately took action and placed all the peripheral products of "Xiao Yao You" on the counter.

They are cinemas belonging to Da Wang Cinema Chain, and the sales of movie-related products have become a hot business, specifically catering to the further consumption needs of those movie enthusiasts.

Common name: cutting leeks.

But this is a deal that is mutually agreed upon. Although there will definitely be some premium on the price, compared to the prices of movie peripherals in Europe and the United States, it is actually very generous.

These "Xiao Yao You" peripheral products mainly include Duo Jiugong's "Treasure Ship" model, the pirate-style panda Po, and the character posters of the two heroines Liu Yifei and Chen Duling.

The film producers have already done research to clearly understand what the highlights of the film are and how to arouse the audience's desire to consume.

The movie started at 11pm and ended at almost am. If he hadn't returned home by then, in this small fifth-tier city, this would be enough for many parents to call the police.

As audiences swarmed into the theater, people they knew and even those they had just met were discussing the movie.

Xiao Shuai's eyes were shining with excitement and he was not sleepy at all. He finally saw a commercial blockbuster that could represent China!

It contains all the elements he wants to see. It is more popular and smoother than "Hero" and "The Promise", and more massive and vast than "Curse of the Golden Flower" and "The Banquet". This is a Chinese blockbuster that no one has ever made before.

Although the opening credits said that the films were adapted from Journey to the West, Dream of the Red Chamber, Zhuangzi and so on, the only ones he could tell were Flowers in the Mirror and Classic of Mountains and Seas. The films were adapted based on literary works, so they looked very familiar and easy to get into the show.

Some of the monsters in it are from the Classic of Mountains and Seas, and the special effects are so realistic. It shows that Director Quan is willing to spend money!
The official said that the investment was 7 million, which is definitely a real 7 million, not including the cost of publicity and promotion. It is indeed the most expensive Chinese-language film!

There were some movies that claimed to have an investment of 400 or 500 million before, but compared with this one... forget it, there's no comparison at all, they're not on the same level at all.

This time, Wang Quan has really brought Chinese-language films to a world-class level.

Looking at the long list of behind-the-scenes staff at the end of the film, you can tell how much effort was put into this film and what a huge project it was. If it weren't for the Easter eggs for the second part, I'm afraid no one would be able to persevere and watch such a long end credits.

When he walked to the ticket counter of the cinema, Xiao Shuai found that many people were surrounding the ticket counter.

He leaned over and found that everyone was buying pandas.

He is the panda Po in the movie who follows Chen Duling and likes to wear an eye mask, a straw hat and a cloak to pretend to be a pirate.

The plush toy models are relatively cheap, ranging from 30 to 50 yuan, while the action figures are more expensive, ranging from 200 to 500 yuan.

There are also three types of ship Lego toys that appear in the movie, which also cost a few hundred yuan, but are very playable.

The cheapest item is the exquisite posters of several leading actors, which cost only 10 yuan, and you can get one for free if you spend over 200 yuan.

Xiao Shuai weighed his pocket and decided to buy a Lego model of the heroine Shi Xianggu's pirate ship "The Mushroom" and assemble it himself when he got home.

This thing costs 350 yuan. It not only has a transparent protective cover and colorful lights, but it can also spray, which is also the setting of the Mushroom No. in the movie.

However, he still wanted posters of the two heroines, but the 350-yuan mushroom account could only give one poster, so he gritted his teeth and bought a pirate panda, spending a total of 400 yuan.

After he got out of the house, he realized that he could just spend another 10 yuan to buy one separately. He didn't have a girlfriend, so what was the point of having such a doll?
Because he was too excited, Xiao Shuai rushed to Douban to post a comment when he got home.

There are a lot of new comments at this time. Every time you scroll down, you see a page of new comments, and most of them have four or five stars.

Xiao Shuai just felt that he was too short of words and could only say "NB", which was not as good as others, so he frequently liked those positive comments.

Those who can watch the midnight show are either fans of blockbuster movies or fans of Wang Quan or the actors, so it is impossible for them to say anything bad about it.

I just wonder how much the box office for such a grand midnight show will be.

~
The next morning.

Wu Ershan suddenly jumped up from the bed and grabbed the cell phone immediately.

It's eight o'clock now, and it turns out I have only slept for two hours.

He also watched the midnight show of "Xiao Yao You" last night. Director Quan did not disappoint him. Those shots, those aesthetic designs, the smooth plot, and the interesting dialogues are what he wanted to catch up with.

And the tip of the iceberg of indescribable things that appear in the easter eggs are so tempting that I can’t wait to watch the trilogy together!

So much so that after he finished reading it and went home, he wrote a work diary for several hours before lying down. Even in his dreams he was thinking about how the story would unfold.

At present, the "Fengshen" trilogy is still in the actor selection stage, and the famous roles have basically been decided. Old friends such as Huang Bo, Chen Kun, and Fei Xiang will come to help.

But the protagonists of his Conferred Gods are actually a group of newcomers, so after they are selected they have to be trained for a long time before they can be used. There is a little girl with Russian bear ancestry who looks good and is very suitable for Daji.

His movie will start shooting next year. Given his ability, it will probably take two years to shoot, plus the time for post-production, so I don’t know if it can be released in 2021. I really envy Director Quan’s efficiency. He deserves to be the fastest director!

"Oh, by the way, how much was the box office for the midnight show?" Wu Ershan searched for relevant information and was stunned.

This, there are so many!
Weibo, Toutiao, and even Baidu Baijia account all reported, "The midnight show of Happy Journey sold 1.35 million!"

The news spread to every corner of the Internet at the fastest speed. Last week, Thor: Ragnarok, which was a big hit in both word-of-mouth and box office, grossed 3 million yuan on its first day in mainland China, but Happy Journey easily surpassed that with just a midnight show.

Moreover, today, the support from major cinema chains for "Easy Go" is unprecedented. Even though there are new films such as "Thor 3" that are still fresh enough on the market, the first-day screening share of "Easy Go" still reached an astonishing 80%!

The film has not officially opened today, but the pre-sale box office has already reached 2.8 million on that day!
This is the advantage of the cold season. There is only one new movie, "Xiao Yao You", this Friday.

Early in the morning, Wang Quan's mobile phone received many congratulatory text messages. The midnight box office of "Xiao Yao You" plus the pre-sale box office have exceeded 4 million. This terrifying box office harvesting ability has made all colleagues in the industry sigh with admiration.

Your uncle will always be your uncle, and Director Quan is still Director Quan.

He had only been shooting art films for two years, and when he returned to the field he was good at, he was still the strongest.

"Escape Plan" is the first movie to break 5 million yuan in midnight screenings. Previously, the highest midnight screening for a movie was "Transformers 4000" with million yuan. However, midnight screenings of Chinese-language films usually cannot beat Hollywood blockbusters.

But "Xiao Yao You" not only did it, it also killed it instantly!
This shows how high the audience's expectations are for this movie.

At this time, Wang Quan had just climbed up from Chen Duling's bed, and the two of them had to continue their publicity work.

Even though the publicity and promotion expenses have been burning, there will be no shortage of reports about "Xiao Yao You", but the main creators like them also have to ensure their exposure. They are tied to "Xiao Yao You" during this period.

For example, Chen Duling can talk to the media and fans about her character's past and present life, and the achievements of Wang Zhenyi, a scientific talent in the Qing Dynasty. These are all very interesting topics.

On this day, the publicity and promotion team contacted Wang Quan for another job, which was to participate in the Taobao Double 11 event tomorrow. The live broadcasters would sell tickets directly on Double day in order to achieve a higher box office on Saturday.

The Double Eleven Shopping Festival is now at its peak, and even the anchors selling goods have become big stars with many fans.

Wang Quan refused. “Do you think it’s hard to sell our movie tickets? We have to offer discounts by cooperating with anchors and give anchors a portion of the profits. What’s the point? But…”

He then said: "If it is to sell our peripheral products, I think it is acceptable."

Last year, the box office of "Wang Dao" in mainland China was 145 billion yuan, but the sales of its derivative peripherals totaled less than 5 million yuan.

This data is much better than other companies, but there is still a huge gap compared to Hollywood.

The 2 million yuan is mainly for the magic weapons in "Zhu Xian", the giant mecha in "Pacific Rim " and the rice dumplings in "The Wrath of the West Hunan". The sales channels mainly rely on the display cabinets in cinemas.

Although there are online stores, it is not easy to attract traffic to them, and it is not easy to stimulate the audience's desire to consume.

The anchor has been selected, it is Taobao's top anchor Wei Ya. As for who will sell goods with Wei Ya, Wang Quan held a small video conference with Liu Yifei, Chen Duling and Jiang Wen.

Jiang Wen first said, "I won't go. Movie promotion is my job, I accept it. I really can't sell goods, I'm afraid I'll mess it up for you."

Wang Quan looked at Liu Yifei and Chen Duling again. Liu Yifei looked embarrassed. She had never done this before and had never even watched a live streaming video of selling goods.

Chen Duling was about to raise her hand to take on this hot job to save Director Quan from embarrassment, but Wang Quan said, "Then it seems I have to do it myself."

~
"What, Wang Quan is going to come to our live broadcast room in person!" Wei Ya was stunned.

Although she later found out that they would not be selling tickets but peripheral products, she said it was no problem. As for the low-priced tickets, she could buy hundreds of thousands of them herself to give back to her family.

Will she lose money? Maybe, but she doesn't care anymore!
It means a lot to me to have Wang Quan appear in my live broadcast room.

Although she is already Taobao's top live streaming anchor, there is also a Li Jiaqi on Taobao. The two of them can be regarded as Taobao's dragon and phoenix in the live streaming business, and neither of them is willing to give in to the other.

If Wang Quan could appear in his own live broadcast room, even for just a few minutes, it would be enough for him to secure the title of "the number one live broadcaster who sells goods."

Don’t forget, Wang Quan is now richer than their boss Ma!

Even if Li Jiaqi could invite Boss Ma to his live broadcast room, it would be useless. No matter how good Boss Ma is at making things happen, he can't be as popular as the big directors in the entertainment industry!
"By the way, how much is the box office of "Xiao Yao You" now? Are there any tickets left? I want to go see it now..." Viya asked her assistant.

~
Meng Ziyi told Wang Quan, "The current single-day box office is 5.1 million, and there is still some time, it should be able to increase further!"

With over 5 million yuan, it has already broken the single-day box office record of more than 2 million yuan set by "Wolf Warrior ".

Afterwards, Wang Quan asked Dorothy about the situation in North America. Due to the time difference, the film will be released later in North America, and the results are not out yet. Moreover, its popularity will definitely not be as high as that in mainland China, but it will definitely be the number one new film, and winning the weekly championship will not be a problem.

The next day, the media reported that "The Happy Journey" set a record of 5.2 million box office on the first day!

This does not include the midnight show.

Including the midnight show, "Xiao Yao You" broke 100 million US dollars on the same day.

On the first day in North America, the sales were 3800 million US dollars, also winning the single-day championship!
Neon, kimchi, Malaysia, Singapore...

The good news that "Xiao Yao You" won the championship and sold well came from various countries.

There were no new Hollywood films in the same period, so "Easy Travel" simply swept the market!
While Wang Quan was sitting in Wei Ya's live broadcast room, he saw a comment in the comment section.

"Director Quan, just now, our total box office in mainland China this year officially exceeded 100 billion US dollars!"

"Ah, so fast?!" Wang Quan was a little surprised.

Last year’s total box office was 568 billion, and as of November 11 this year, it has already reached 11 billion!

But it's normal to think about it. This year, apart from "Wolf Warrior 2", "Legend of the Sun", "Detective Chinatown 2", "The Lobster Cop" and "Condemned" are all blockbuster movies that shouldn't have appeared. These movies have grossed more than billion yuan.

These are all big hits, and there are many more small hits. Under the leading role of Wang Dao, the overall quality of Chinese-language films has improved a lot, the audience's consumption enthusiasm has also increased, and the scale of cinemas has developed rapidly, so that in 2017, Chinese-language films surpassed the peak box office of the original time and space.

He thought it would take until 2019 to reach this number.

In previous years, the total annual box office in North America was usually around 110 billion US dollars, and this year will probably be the same.

And there are still 50 days left until the end of the year!
In other words, this year the mainland market has the potential to surpass North America and become the world’s largest film market!

(End of this chapter)