You don't understand the happiness of the director

Chapter 679 ① New record ② The fall of the academic master ③ Can I sleep in the middle ④ Super moon enlightenment ⑤ One billion on the first day?

Although the mainland film market exploded last year, reaching a scale of 743 billion, surpassing North America to become the world's largest market.

But even with super hits like "Nezha" this year and the continued increase in the number of cinemas, there are less than two months left, and the domestic annual total box office has not yet exceeded 600 billion, and there is still a gap of more than 150 billion from catching up with last year.

If there was no "Xiaoyaoyou 2" to save the market, I am afraid that the mainland market, which has continued to grow for so many years, would have a big decline.

Now it depends on whether "Happy Journey 2" and the Lunar New Year movies can make up for this gap.

In the month before the official release of "Xiao Yao You 2", the movie channel broadcast "Xiao Yao You" three times in the morning, afternoon and evening respectively, helping people across the country to become reacquainted with the story.

Although the TV switching rate is very low nowadays, the ratings of movie channels can still be said to be among the best among all TV stations.

Moreover, the four major platforms of Xi'an, iQiyi, Youku and Tencent Video, as well as overseas Netflix, also placed this movie on the recommended position on their homepage a week before the movie and promoted it extensively.

Netflix has a total movie click ranking list, and "Xiaoyaoyou" is still in the top ten of history and is the only Chinese-language movie.

Perhaps it is precisely because the overseas box office of "Easy Journey" is not as explosive as that of Hollywood movies, but its fame is no less because of Wang Quan, so foreigners who did not go to the cinema to watch it will basically watch it on Netflix, and marvel at the strange and bizarre oriental story created by King David, which is full of surprises.

Now "Xiao Yao You" has become a global cultural phenomenon. Of course, the manpower and financial resources invested in it are also astonishing, but the positive impact it brings is also huge and far-reaching.

Under the current turbulent international situation, the overseas release of "Xiao Yao You" is also highly valued by the top leaders, and the invisible support at the national level is also amazing.

Although "Wolf Warrior 2" may be more popular with some leaders, it is indeed difficult to promote it. There is no market overseas, and people are also cautiously guarding against it. The overseas box office of "Wolf Warrior 2" is even lower than that of the first Wolf Warrior, and it is estimated that the third part will be even lower.

So even though "Wolf Warrior 2" was filmed in Africa, the gifts given to African leaders usually include Blu-ray discs of "Escape from Home" and derivative peripherals.

The energy invested in derivative products is also an important means to maintain the popularity of "Xiao Yao You" and broaden the audience over the past year.

The most active of these is the Xiaoyaoyou Park of the Longtoutai Theme Park which is currently under construction, and the Beijing government has also shown strong support in this regard.

In addition, half a month before the release of the second film, one of the subway lines on Line 400 was fully decorated as a "Xiao Yao You" theme subway, and it will continue until the release of the third film, for a period of more than days.

The advertising fee discount is very generous, and the main purpose is to support domestic products!
Later, seeing that there were too many people clocking in on Line 7, Beijing Metro added two less busy routes.

In addition to travel, Xiaoyaoyou also did not leave out food, clothing and drink.

Take milk tea, which is the most popular brand among young women nowadays. An emerging milk tea brand with a Chinese style cooperated with Xiaoyaoyou and created 10 Xiaoyaoyou-style milk tea cups. They immediately became popular all over the country and became a rare milk tea brand that became popular purely because of its packaging rather than its price or taste. After that, it quickly spread across the country through franchise stores and became a dominant force in the milk tea market.

Now, this milk tea brand, which was established just over a year ago, is valued at at least tens of billions, which makes the Wangdao staff responsible for this authorization very regretful.

Alas, I had less money at the beginning!
But it doesn’t matter. The big boss behind the Jiangshang Chaying milk tea brand is Jiang Shuying, Wang Quan’s former assistant, who has somewhat faded out of the entertainment industry in the past two years.

Having served Wang Quan for so many years, she did not learn much about his talent in finance, but she remembered what he said about milk tea, a little thing that would have great potential in the future.

In addition to Jiang Shuying, she also brought in people with whom she had a good relationship, such as Ni Ni, Nazha, Zhang Tianai, Jing Tian, ​​etc. to become small bosses, so that they could share the risks and make money together.

Because of this relationship, before the release of "Xiao Yao You 2", Jiangshang Chaying did not hesitate to advertise "Xiao Yao You 2" through its own stores and mini-programs. In addition, there were also very strong discount activities related to movie tickets.

When Jiang Shang Cha Ying was not yet popular, the official accounts of Xiao Yao You on Douyin and Weibo also showed great support for the brand and they often interacted with each other.

Don’t underestimate the influence of an official movie account. Other accounts may only be popular for a while when the movie is released, and start to lose followers after the movie is removed from the screen, but "Xiao Yao You" is different.

Take the TikTok account as an example. When the first film was released, it had more than 100 million fans. When it was taken off the screen, it had more than 200 million fans. Now that the second film is about to be released, the number of fans has reached 500 million. It is the movie account with the largest number of fans and the most active one.

Because the production of "Xiao Yao You" was so huge, the behind-the-scenes footage was not released during the release period. After the movie was taken off the screen, this account continued to update the behind-the-scenes footage, unused clips, and derivative peripherals and netizen secondary creations.

In addition, this account can also be seen promoting other Wangdao-series films when they are released. It is very active and knows how to make things happen.

Moreover, two months ago, the official Douyin account of "Xiao Yao You" was also one of the first accounts to try out the showcase function on Douyin, and sold a large number of peripheral products through the influence of its own account.

Now it also has a ticket selling function, and 10 special tickets priced at 30 yuan for the midnight show were launched online. However, as soon as they were put online and advertised, they were instantly sold out.

If you cultivate it well, it can become a sales account in the future.

The first part of "Xiao Yao You" is the record holder for domestic midnight shows, with a box office of 1.5 million, which is more than double the second place.

Usually, if you want a high box office for a midnight show, the movie must be extremely attractive to young audiences, and this group also accounts for the majority of consumption of peripheral products.

For example, Hollywood movies, especially the Marvel series, and young people are more fond of Xiaoyaoyou than Marvel.

Big stars, big special effects, and a smooth plot that can be understood without subtitles. How can we not support it?
OK, the Chinese dialogue may be a minus for some people, but those magical animals in it are so attractive.

"Xiao Yao You" uses "Shan Hai Jing" very effectively. Although it is not the main focus of the film, it is very attentive. Each character is vivid, as if they have walked out of the ancient book, and it has supported countless secondary creation bloggers.

For cinema owners, showing the film "Xiao Yao You" in November is like celebrating the Chinese New Year in advance, and midnight shows have basically been arranged regardless of whether they have the conditions or not.

All you have to do is arrange your show and wait for payment. Midnight shows not only have a high attendance rate, but also have expensive ticket prices.

If the normal average price is 40 yuan, then the midnight show will be at least 50 yuan. Hardcore fans don't care about this little money. They care more about being the first to enjoy the ultimate audio-visual pleasure.

But 100 yuan per ticket was a bit too much. Even though Tian Xiwei was already well-off, she still felt the pain, after all, she bought three tickets.

However, considering that this was the Da Wangdao Cinema in which Director Quan had a stake, she just endured it.

Thinking of Director Quan, Xiaotian's face was still red. He must have seen her body, but unfortunately they haven't seen each other since then.

Tonight she went out to watch the midnight show with Li Gengxi and Zhuang Dafei, whom she met from "Little Joy".

I originally wanted to invite Chaoyue and Yezi, but Yezi went out of town to shoot a commercial and Chaoyue also declined due to something else.

Alas, as expected, once she became famous, she no longer wanted to play with nobody like herself, so she had to play with the other two nobodys.

Even Director Quan said that he was an actor in "Happy Journey 2". Although he only had a few lines, it was still a well-known character.

In the end, Chaoyue was invited to the premiere but I was not.

Chao Yue attended the event with Rocket Girls as the singer of the promotional song and a guest performer.

That night, Wang Quan once again challenged Chao Yue and Cheng Xiao.

Chaoyue is kind of into this kind of game now. She feels like she can feel a lot more relaxed with someone helping her share the burden, and there are also many fun ways to play. It is no exaggeration to say that her happiness is doubled.

At this moment, she set her eyes on Dudu again. She wanted to see what it was like for a top student to fall into depravity.

In fact, the top student has fallen much more thoroughly than her. Dudu has already played the game that Chaoyue is enjoying now.

However, this is the first time I’m working with Da Mimi, after all, she’s the former principal wife.

Perhaps Dudu’s biggest problem is that he has been too obedient in school discipline and lacks some rebellious spirit.

So when the three of them lived together in Wang Quan's house in Shanghai for publicity work, she felt embarrassed to refuse Da Mimi when she took the initiative to propose it, as she always felt that it would be impolite.

But Sister Mi was also very nice to her. In the end, she even let her sleep in the middle and held her in her arms.

Yang Mi, who woke up in the morning, was already awake, her hands on Chen Duling's waist.

"Dudu is good in every way except that you are too thin. Are you dieting on purpose? In fact, if you gain 10 pounds, you will be just right for the camera."

Chen Duling quickly denied: "I just have a small stomach, I feel full after eating a little."

Yang Mi: "How many female stars envy your physique."

Dudu said that Sister Mi is still the one to be envied, as she is worth two of them. It is so shocking that she, who is so ordinary, even feels a little inferior.

Listening to the conversation between the two about their bodies, Wang Quan turned over and said, "Mi Mi, can I sleep in the middle?"

Seeing her nod, Dudu made way for Wang Quan, and then he asked, "By the way, how much was the box office for the midnight show?"

I was so tired last night that I didn't even have time to take a look.

Yang Mi has already seen it. "Congratulations! It's a new record, 1.65 million for the midnight show."

Wang Quan shook his head. "The increase is not that high. It seems that the midnight show is just like this. It has reached its peak. However, the first day box office should still be promising."

Yang Mi smiled and said, "Well, I think it will surpass the first day box office of the first film before noon."

The main plot of "Happy Journey 2" is about the Kingdom of Women. She is the undisputed leading female role, and Dudu can only be ranked second, so she naturally hopes that the box office of this movie will be as high as possible.

Although I may not be able to catch up with Sissi, at least I can narrow the gap a lot.

Thinking of this, Yang Mi patted the two of them and said, "Okay, get up and prepare for the roadshow. You won't be idle all day." Seeing the three of them coming out, the two new assistants Ma Fanshu and Sun Yining said that breakfast was ready.

They could still handle a simple breakfast, but they still felt a little disappointed inside. Sister Mi didn't treat them as her own family, and she called Dudu last night but didn't call them either.

Fortunately, Wang Quan treated everyone equally and asked them to sit down and eat together.

The first show was about to start at nine o'clock. On the way to the cinema, Assistant Ma wanted to read Wang Quan the audience's comments on the midnight show.

Wang Quan waved his hand and said, "No need. Those who can go to the midnight show to support the box office must be die-hard fans. Their evaluation is usually unfair. Let's wait until there are more audiences. There will be at least 20 million audiences today. We will see then."

"Okay, boss."

Wang Quan put his hand on Assistant Ma's stockings and said, "You two have to run back and forth during this period of time. Thank you for your hard work."

Sun Yining took Wang Quan's hand and said, "I want to touch it too."

"Fuck you, what's the point of touching it with pants on."

Sun Yining snorted, "You stupid guy, it's already November and you still want me to wear a skirt."

Only she dares to sneer at Wang Quan like this, but this is also her personality, she is rebellious. The happier Wang Quan is having fun, the sadder Si Cong is. She can't be happy at all that IG club won the championship!

Seeing that Wang Quan was unwilling to touch, Sun Yining simply touched Assistant Ma's leg.

Assistant Ma was still looking at the data and was upset by their disturbance.

"Today's screenings have reached... 40 screenings, and 'Happy Journey 2' alone accounts for 35 screenings, creating, creating new history."

Never before has a movie been shown so many times in a single day. Previously, "Easy Go" only had over 2 screenings. Even before the release of "Easy Go 32", the number of screenings per day had dropped to 2. This was because the release of "Easy Go " increased the number of screenings so much.

It is not the case that the more densely the screenings are arranged, the more money a cinema will make. During the off-season, the cinema will have fewer screenings, and some early shows may be skipped if possible, as few people will watch them anyway.

Ma Fanshu also mentioned the new film, "In addition to our "Happy Journey 2", "Hello, Zhihua" starring Zhou Xun, Qin Hao and Zhang Zifeng was also released on the same day, and the director is Japanese director Shunji Iwai."

Sun Yining didn't understand: "Is this director so powerful that he dares to confront our Director Quan head-on."

Ma Fanshu: "The director of the classic romance film Love Letter is not going head-to-head with the mainstream. He should be trying to pick up some bargains and share the spoils with the market."

In order to avoid the giant ship "Happy Journey 2", "Detective Conan: Zero the Enforcer" which was originally scheduled to be released on this day was moved to last week and has now made million yuan.

As for "Venom", which hit North America last month, it finally got a release license, but it was not scheduled for release immediately. Instead, it begged and pleaded with China Film to delay its release for another half a month.

People like this who want box office success are afraid of death.

Wang Quan knew about it a long time ago, and Zhou Xun even informed him about it.

However, the current four veteran actresses are indeed getting worse and worse, and none of them have had any hit works for a long time.

Zhou Xun just released a big-budget TV series "Ruyi's Royal Love in the Palace" with a star-studded cast, but it was criticized and outshined by a young girl like Zhou Ye.

Xu Jinglei is now focusing on training new talents, but Li Gengxi also has to rely on the resources of the Wangdao system. She has already said: As long as Director Quan likes her, I will do the ideological work on that girl.

And Yan Zi was also buried because of the things caused by "Cell Phone 2".

Only Zhang Ziyi is still struggling, and now she has come into contact with Hollywood, which gives her a chance to turn things around, just like Jade Fox.

~
It was already 3:30 when Tian Xiwei, Li Gengxi and Zhuang Dafei returned to the house arranged by the company after watching a movie. Now they could not fall asleep at all.

Fortunately, there was no performance for their youth group today, otherwise they would not dare to stay up like this.

After watching the movie, all three of them said it was better than the first one. After looking around online, they found many reviews saying the same thing.

To sum up, there are only a few points.

The first part needs some preparation, so the main plot is not entered in the first half hour. Unlike the second part, the story has already unfolded and you can just follow it.

As for the special effects, they felt that the second part was more grand and exciting. It was so exciting that they didn't want to sleep after watching it. Their minds were full of the terrifying appearance of the final boss.

Although we didn’t see the whole picture, it was already very scary. What’s more, we didn’t completely eliminate it in the end, which is the scariest thing.

And then there is the male lead.

Tang Han, played by Jiang Wen, is a growing male protagonist. In the first film, he is just a scholar with ideals and ambitions, but also a bit cowardly.

In the second part, he completely took off his long gown, and his personal charm increased dramatically.

In the Kingdom of Women, although King Yang Mi wants to marry Song Qingming, played by Fan Wei, many details show that she is actually somewhat attracted to Tang Han.

The audience can even see some familiar leadership charm in Tang Han. His words to Li Yugang, "Men can also hold up half the sky," are very much in tune with that.

Of course, other supporting characters continue to improve their personalities through this nearly 3-hour sequel and become more and more likable.

Even the villain, Thunder God, although he is hateful, he and his team are also very unlucky, which contributes a lot of laughs to the film.

There are also many surprising guest appearances by big names, making the movie well worth the price of the ticket.

Of course, Wang Quan’s control over the plot and rhythm is also indispensable, which is simply at the master level and is an art.

The same three-hour movie can be made so boring and sleepy by some people.

But the audience at the midnight show of "Happy Journey 2" was so sleepy that not only did no one fall asleep, but they became more energetic as they watched.

This may be the benefit that Wang Quan has gained from watching a huge amount of movies. He is undoubtedly the person who watches the most movies in the world.

When Tian Xiwei woke up at noon, the first-day box office of "Happy Journey 2" had reached more than 6 million, breaking the first-day and single-day box office records held by the predecessor!
She quickly checked her homepage on Maoyan, and sure enough, Tian Xiwei's personal box office had exceeded 10 billion!

"Flash Girl" grossed over 2 million, and "Happy Journey " grossed over million. As long as the names are in the actor list, they can be counted.

It’s a pity that I’m not in “Happy Journey 3”, otherwise I can barely be considered a billion-dollar actress.

~
At around seven o'clock in the evening, the single-day box office of "Happy Journey 2" had reached 8 million yuan, which is frighteningly high. People all over the country are discussing it, some are discussing the movie itself, and some are discussing the box office figures.

At this time in Hangzhou, all members of the Xiaobaihua Yue Opera Troupe, led by their troupe leader, entered the IMAX theater of Hangzhou Jiahe Cinema to support the film.

Although it did cost some money, it was nothing compared to Wang Quan’s contribution to the troupe.

Among these people are naturally Chen Lijun and Li Yunxiao. Unless there are special circumstances, everyone has to come, and they can bring their families. No one is unwilling to come. This is not a boring movie where the higher-ups force a showdown.

But Chen and Li really didn't want to come. They wanted to go back early and catch up on their sleep.

In order to support Wang Quan, they watched the midnight show last night, and they both contributed to the 1.65 million.

They had originally planned to watch the film again after some time when there were fewer viewers, but they didn't expect that day to come so soon.

It's exactly the same day!

But it was worth it, because after returning home in the evening, Wang Quan specifically asked the two of them whether they supported his movie.

The two girls immediately showed their tickets for the midnight show and the evening show with confidence, which moved Wang Quan so much.

Wang Quan: "That's very generous. For such sensible fans, directors are usually willing to offer their bodies. Who wants it?"

Chen Lijun: "Take a knife, half for each of us."

Li Yunxiao: "Junjun is too violent, is it just cutting left and right or up and down?"

Wang Quan: "You are still talking about Junjun, Xiaoxiao, you are also a bad guy."

After chatting with them for a few words, Wang Quan put down his phone and looked at Dudu and Chaoyue, who were exhausted in front of him, with relief.

Chaoyue finally got what he wanted. Although he was weaker than Cheng Xiao, he was strong compared to Dudu.

This feels so good!

Wang Quan took a look at the box office situation, which is basically fixed now, and he felt very happy.

The midnight show grossed 1.65 million, and the first day grossed 8.41 million.

The cumulative box office is 10.06 million!
(End of this chapter)