Treasure Island 1992, starting from the Four Little Heavenly Kings

Chapter 223 Los Angeles, Warner Records' plan

Perhaps many Americans think that Asians can't sing.

But the reality is that Chen Qiming's album did sell very well in the United States.

In the beginning, most of the buyers of this record were Chinese and Asians.

As Warner began to promote the song on some radio stations, more and more people were attracted by the three songs in this record, began to order songs on the radio station, and went to the video store to buy the record.

The album was released on the 22nd, and as of the 25th, within three days, the title song "That Girl" in the EP has entered the fifth place on the Los Angeles radio chart.

The two songs "Lemon Tree" and "Take Me to Your Heart" are not weak, ranking seventh and eighth respectively.

Moreover, not only in Los Angeles, but in places where Chinese people gather in the United States, these three songs are spreading to other surrounding Americans through local Chinese people at an extremely fast speed.

The same goes for Canada.

To be honest, Warner Records is clear about the quality of this record.

As the publisher, after Chen Qiming's album was produced, Warner was the first person to hear the album besides Fulong.

Being able to open up a record company so big has a good influence all over the world.

The people in Warner Music's distribution department are not dead-setters.

Many of them understand music and are even very proficient in market control.

After Chen Qiming's record was handed over to Warner Records, Warner Records immediately organized staff to evaluate the record.

Among the evaluations of a total of more than [-] professionals, [-]% of them think that this record has great potential.

The remaining [-]% are also right and wrong, thinking that Chen Qiming is of yellow race and it will be difficult for him to succeed.

However, although Warner executives generally believe that this record has great potential and is likely to become popular.

But Warner Music did not expect that this record would become popular as soon as it was released.

In three days, it broke into the top ten of the Los Angeles radio chart.

Although Los Angeles is just a city and a region in the United States.

But at a glance, the data of a region has already shown how much American audiences love this record.

Therefore, realizing that the company had underestimated this record, and even underestimated Chen Qiming's Warner Records, he dared not waste any more time.

Immediately invested a lot of money, stepped up efforts to promote the record, and called Chen Qiming one after another, urging him to go to the United States to promote.

Chen Qiming's original plan was to promote in Japan first, and then go to Europe and the United States.

After all, he has a very good influence in Japan, and he is also of yellow race. The audience here is more likely to accept his English records.

But who would have thought that just three days after it was released in Europe and America, the record would quickly become popular.

At the urging of Warner Records, he had to abandon his promotion plan in Japan and fly to the United States ahead of schedule.

On the afternoon of the 25th, Chen Qiming flew for more than ten hours and officially landed in Los Angeles.

"Hi Chen! Welcome, welcome to Los Angeles! I'm Mike Willis"

The person who came to pick me up was the release manager from Warner headquarters.

This guy looks so strong, nearly two meters tall, with protruding muscles all over his body, and he has an unusually vigorous beard all over his body.

Make him look like a big pyrene bear.

As soon as he saw Chen Qiming, he immediately gave Chen Qiming a big hug.

Chen Qiming resisted a little.

But knowing that this is other people's etiquette, he reluctantly hugged him, then quickly got rid of it, and asked:

"Can you talk about the data and the next publicity plan in detail?"

Mike seemed to see that Chen Qiming didn't like to have intimate contact with men, so he no longer approached Chen Qiming intimately, but introduced in a serious manner:
"The ep was released for three days, and the local sales data in the United States is [-] copies, and about [-] copies in Canada.

In addition, on radio demand, the three songs in this ep are very popular, and they have all reached the top ten on multiple radio charts. "

As he spoke, he apologized solemnly: "When it comes to sales, we need to apologize to you.

We misjudged the explosive power and speed of this record.

In the early stage of distribution, we only carried out distribution around the major Chinese gathering places.

This resulted in many other neighborhood fans not being able to buy the record at a video store after hearing the song on the radio.

We apologize for this! "

Hearing this, Chen Qiming nodded.

In the final analysis, the main problem of this reason is because he is Asian.

Chen Qiming also heard some rumors inside Warner Records.

Several guys are promoting racism, saying that it is impossible for yellow people to succeed in the European and American music scene. I hope that they will not spend a lot of effort to promote this record in Europe and the United States, but concentrate their resources on Chen Qiming's stronghold in Asia, especially Japan and other places.

Although these guys' remarks did not affect Warner Records' general promotional policy for Chen Qiming's album, they did.

It is precisely because of this that the promotion of Warner Music will be concentrated near the Chinese gathering places.

And even when the goods are distributed, they are mainly distributed in these places.

Obviously, most of Warner's top executives are still in the observation stage.

It's just that they obviously didn't expect that the speed of this record would be so fast.

It took only three days to become popular in Los Angeles and other places, and began to spread to surrounding areas.

Chen Qiming was a little dissatisfied with Warner's approach, but he also knew that it was inevitable.

So far, no Chinese, or even Asians, have made it to the top of the American music scene.

This inevitably makes these old Americans think that Asian songs cannot be popular in the United States.

Chen Qiming is indeed popular in Asia.

But people like him are not without it.

In the 80s, Teresa Teng was also popular in Asia, but she was not blocked by Europe and the United States.

Therefore, it is not surprising that Warner Records is skeptical about his record and did not make great efforts in the early stage.

"I'm very happy that you can tell me this directly, it let me know that our cooperation is still happy.

Regarding this matter, I think we can discuss it in detail later.

Now, I hope that your company can abandon the wait-and-see attitude and spare no effort to promote this record! "

Chen Qiming said.

Chen Qiming had not encountered the problem of distributing goods.

His Mandarin album "Fairy Tale" once encountered such a situation.

He is well aware of the pros and cons of untimely delivery.

Especially in the current era when piracy is prevalent, if the distribution of goods cannot keep up, it is easy to be taken advantage of by piracy.

The main reason why the sales data of Chen Qiming's "Storm of the Stars" has dropped so fast is because of pirated copies.

After the record has been released for a period of time, after pirate companies have overcome the problem of record piracy, a large number of pirated VCDs will appear on the market.

Cheaper than genuine and easier to buy than genuine.

In addition, fans do not have the concept of piracy.

The result of this is that many fans bought all the pirated copies, but the sales of the original version have never been raised.

The album "Storm of the Stars" has already sold 900 million genuine albums.

But this is only a genuine copy. According to statistics, if this record is considered a pirated copy, the total sales volume may have exceeded 2000 million copies.

However, compared to Asia.

Piracy is not prevalent here in the US.

Therefore, it is not a big problem here if the goods are not distributed in time.

As long as the publicity keeps up and the follow-up stores are in place, the sales can also increase.

Even, because of hunger marketing, it may not be certain that sales will usher in a big explosion when the store is in place.

"OK! Thank you, thank you for your understanding. We are already solving the problem of distribution. It is expected that all audio-visual product stores in the United States and Canada will be able to see your record the day after tomorrow.

In terms of publicity, our company has temporarily allocated 300 million US dollars for publicity.

Starting tomorrow, we'll put your posters on advertising spots all over the United States, and your songs on all radio stations! "

Mike replied solemnly.

Obviously, when it came, Warner Records had already made up its mind to spend a lot of money on this record.

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　Push the book, the dead brother is the same person, the zombie travels through the world of the dead brother, and the elder brother will be tougher than the second brother.

　　
　
(End of this chapter)