The Lord of the World Begins from the Siheyuan

News is like that.

Anything outrageous is news.

If it’s not outrageous and no one pays attention to it, it’s not news.

Just like a dog biting a human is not news, it is news only if the bite is serious, or if the dog owner is also a dog.

Lou Xiao'e stretched out on the recliner, "I don't really understand this."

Li Ming commented: "This is a master of publicity."

"It's just a very ordinary statement. People in Ou Mei didn't even read it or pay attention to it."

"If we broadcast it over and over again, it will attract some people's attention. Ou Mei's newspaper will help report it, and our voice will spread."

Lou Xiao'e immediately thought of learning from this method, "Can we do this for product promotion?"

"The flavors of Magnesium Country, Riben and Yingguo of Red Bull have been finalized and need to be promoted."

Li Ming pays more attention to the main markets, "Are there any problems with the legal procedures for listing in Magnesium Country?"

"We are a multinational company, and compliance with laws and regulations must be our top priority."

Lou Xiao'e affirmed: "There is no problem with the listing process. Red Bull is positioned as a functional drink, and Magnesium Country's policies on such products are relatively loose."

In 1937, without legal prohibition, pharmacists used diethylene glycol as a solvent instead of alcohol in order to make it easier for children to take a sulfa drug, resulting in 107 deaths.

Therefore, the country introduced a series of laws the following year, collectively known as the Food, Drug and Cosmetic Act.

In 1962, the "Kefauver-Harris Drug Amendments" were passed, which brought about a turning point in the country's food and drug supervision, making it much stricter.

Similarly, if such a law can be enacted, there must be some adverse reactions with serious consequences.

Before this amendment, the country's pharmaceutical and food businessmen took advantage of the loopholes and made a lot of messy things.

Especially around 1960, the drug 'Thalidomide' produced by the German pharmaceutical company Grantais caused about 1.2 deformed babies to be born in Australia, Australia, Canada, Japan and other countries.

Although Dr. Francis Kelsey of the FDA in Magnesium Country had concerns about the side effects, he blocked 'Thalidomide' and it was not officially launched.

However, dealers in Magnesium Country bypassed supervision and supplied 1000 million tablets of 'Thalidomide' to 250 doctors for clinical trials, which were delivered to 2 pregnant women and gave birth to 17 children with obvious deformities.

One more thing: Germany's Gruntai refused to take any responsibility for these 1.2 deformed children and only apologized in 2012. Whether it is immoral or not, everyone has a hard time deciding.

Therefore, food and drug supervision in the Magnesium Country has been greatly strengthened, pre-marketing reviews have increased, many modifiers are not allowed, and the FDA has the right to inspect manufacturing companies.

As a foreign company, Xingchen Company tried its best to be legal and compliant before going public in order to avoid the petty tactics of local companies in China.

Lou Xiao'e continued: "We have stated in advance that it is not suitable for children, pregnant women, people with caffeine allergies and cardiovascular diseases."

"After Red Bull is put on the market, it should have no problem passing the FDA's usual inspections."

"The medical device and pharmaceutical business of new projects is much more difficult. As you said, you have to do it with a meritorious attitude."

Li Ming consoled him: "Money is just a number to us. It's no fun to be a miser."

"It is also a very fulfilling thing to benefit more people while running a company to make profits."

Lou Xiao'e smiled knowingly and said: "Yes."

She usually doesn't spend much money, so she likes some sports cars and yachts.

Compared to the net worth of the three of them, this is a hobby that doesn't cost much.

In addition, she is kind-hearted and approves of Li Ming's investment in education, medical care, and charity.

Lou Xiao'e discussed: "I plan to set up the 'Chinese Education Foundation' in our primary school in Tsuen Wan."

Li Ming had a better idea, "No. Let your eldest brother set up this foundation in Magnesium Country."

"Later, we can donate part of the profits of Magnesia Company to this foundation."

The Chinese Education Foundation is what Li Ming plans to use to help overseas Chinese education. For domestic donations for education, he will use other institutions.

Lou Xiao'e asked: "Can Magnesium's foundation invest money in Hong Kong City and Nanyang?"

Li Ming confirmed: "It can be invested all over the world. With this tiger skin from the Magnesium Country, people in Hong Kong City and Nanyang will not dare to embarrass the foundation."

Since there is no problem, Lou Xiao'e arranged: "Then I will send another telegram to my elder brother tomorrow to let him know what documents are needed to establish a foundation in Magnesia."

"can."

Li Ming reminded: "Sister Qin is here."

Lou Xiao'e teased: "She has been quite diligent recently."

After Li Ming let Qin Huairu in, he immediately reported, "Sister Qin, Xiao'e just said that you have been very diligent recently."

Lou Xiao'e's face was also tempered, and she immediately denied it without blushing, "He spread rumors, I never said that."

Qin Huairu said with a bright smile: "I know he has bad intentions. He wants to sow discord between us sisters."

Seeing Qin Huairu going to change clothes, Lou Xiao'e raised her eyebrows proudly, "Some people are just bad guys!"

Li Ming chuckled and said, "I'll take out the tape later and see who the little villain is."

Lou Xiao'e was immediately confused, "You're still recording!?"

"I'm trying to scare you. There are many spies and espionage equipment in Hong Kong City, so be careful what you say."

"Know it!"

Lou Xiao'e sat up and asked suspiciously: "Are you sure there is no recording?"

Li Ming understood what she meant, "I really didn't record it. Why should I record it?"

Lou Xiao'e threatened with a sullen face and clenched fists: "If you dare to record secretly, I will never end it with you."

Li Ming said with a bad smile: "With you by my side, why should I listen to the recording? It's so exciting to listen to it live."

"Deadly."

When Qin Huairu changed into light pajamas and came over, she saw that the two people were already disheveled.

With nothing to say, she joined in.

. . .

Sing lowly
. . .

Afterwards, Qin Huairu, whose face was glowing, huddled on the recliner to regain her strength, "I originally wanted to ask you, how does the new director treat you?"

You can ask at any time during the day. Li Ming didn't bother to expose her and handed her a glass of warm water.

"Director Wei has just arrived at the factory. Even if he wants to make a fool of himself as a new official, he must first understand the situation in the factory."

Qin Huairu took the cup happily, "Didn't you find out before that the new director is relatively strong?"

"You are the most powerful in the factory. I guess if he wants to deal with others, he may first attack you."

Lou Xiao'e lay on the side-by-side recliners and winked: "You have already experienced what your man is capable of. You don't have to worry about him."

Qin Huairu patted Lou Xiao'e gently, "I just miss him all the time."

Lou Xiao'e did not continue to joke, "Sometimes when I drink tea or coffee, I think about him and what he is doing, whether he is hugging other women and talking sweetly."

Li Ming didn't think about how to coax the two girls, so he simply chose to pretend to be dead.

The more you say, the more likely you are to be wrong; the less you say, the less likely you are to be wrong.

Qin Huairu glanced at the smelly man who was drinking water and said, "I didn't think about that."

Lou Xiao'e said casually: "You can see him at any time in the capital, so you know for sure."

Qin Huairu quickly clarified: "I either work in the office or do housework in the courtyard every day. I don't have many opportunities to see him." "I don't see him as much as you do."

Lou Xiao'e said nonchalantly: "It's up to him."

"If he has good intentions towards us, he will naturally not make us angry. If he just wants to be angry with us, there is nothing he can do to stop him."

Li Ming was not going to let them continue, "Young man, you are quite naughty today!"

"Let's continue. I'll make you happy first."

Lou Xiao'e was indeed very happy, "Go, go, go find Sister Qin."

. . .

Icing on the cake
. . .

Qin Huairu has already gone back first.

Li Ming and Lou Xiao'e took a rest in the hot water pool again.

Lou Xiao'e took a sip of orange juice and said, "You haven't made up your mind about the promotion of Red Bull drink yet."

Li Ming said happily: "Let them come up with a plan first and bring it back to me."

Lou Xiao'e said coquettishly: "You must have a good idea."

"I'll listen to you first. If they make something bad, I'll just ask them to modify it according to your ideas. Then I'll show it to you after they've modified it."

Li Ming's small hands touched him randomly, and Li Ming knew that he couldn't do it without giving him some information. "I wonder if product placement is popular in Magnesia?"

"embedded advertisement?"

"Find some movies and TV series currently being filmed by the Magnesium Country, with modern plots, and add our drinks to the movies and TV series without leaving any trace."

Lou Xiao'e's eyes lit up, "If the movie or TV series is very popular, more people will see it. If it is broadcast repeatedly, this advertisement will also be broadcast continuously."

"Yeah." Li Ming continued: "We don't need an exclusive cooperation agreement, and we only need to appear when it fits the theme. It should be positive and the advertising price should not be expensive."

Lou Xiao'e said happily: "I will take this with me when I send a telegram to Magnesia tomorrow."

"Just in time to find something more for my brother to do, so that he won't be idle in Magi Country, lest he find another woman again."

"I heard from employees in New York that he was having a heated relationship with a woman recently."

Li Ming didn't comment on this and changed the subject, "Have you got any plans for the villa you bought for your parents?"

Lou Xiao'e followed his train of thought and said, "My mother and my two sisters-in-law are going to visit a place tomorrow."

"If they think it's okay, I'll go take a look at it. If there's no problem, I'll pay for it."

Li Ming said softly: "It doesn't matter how much you spend to buy it. There can't be any problems with the house. Don't make your parents uncomfortable."

Lou Xiao'e smiled sweetly and said, "You are so kind to me."

"I feel sorry for you the most."

"Ah."

a week later.

May 5, Beijing Hongxing Steel Rolling Mill.

Office of the Security Section Chief.

Captain Fan Jiawen took a piece of paper and came to report, "Section Chief, here is an order issued by the Military Control Team of the Municipal Public Security Bureau."

Li Ming leaned back on the chair and asked lazily: "What other orders did they issue so early in the morning?"

"This time it is a general order about maintaining traffic order in the capital."

"Are there any new suggestions? If not, you can have the office copy it and distribute it to various departments, workshops, and family buildings."

Fan Jiawen said with a smile: "Although the six regulations are the same old tune, you'd better take a look at them yourself."

Li Ming said helplessly: "Okay."

After receiving the order, he glanced at it casually, except that there was one "It is strictly prohibited to bring people on bicycles" which made him a little confused.

Other regulations such as no decking, no driving without a license, and no random parking are all normal.

"Since we hope that all levels of government committees will carry out extensive publicity and education to their staff, then let the factory have more blackboards."

"There is nothing new in traffic regulation. You can arrange for it to be reprinted and distributed."

Fan Jiawen responded: "I will arrange it."

"There are too many people running rampant now, and the injuries are not worth it. We really need to improve the traffic order."

Li Ming said disapprovingly: "It's of no use at all."

"The work of the Public Security Bureau has not been restored, and no one has punished those who violated the rules. Those selfish people must be doing what they want to benefit themselves."

Master Zhong from the Chengxi Innovation Technology Research Institute, Zhou Xiaobai has already told him that the bus queue is too long to win over others.

The young officers in the security department sometimes need to take buses and trams, and they have strong objections to public transportation that does not stop according to stop signs, cuts into stations, rushes people on and off, etc.

Fan Jiawen joked: "Since it is selfish, then we should drag them to **, criticize, and correct them."

Li Ming clicked his tongue, "Sometimes when I encounter cars and bicycles that rush to pass at intersections, I really want to get them to approve them."

"Thinking about it later, people like this will have a car accident sooner or later, and they will regret it, so I think better of it."

Fan Jiawen also complained about this, "These people are quite bad, especially they are easy to hit others, which is quite harmful."

Li Ming sighed and said, "No way. Even if someone takes charge, those who violate traffic rules will only be criticized and educated, and there will be no punitive measures."

"Punitive measures will only be taken if repeated violations lead to serious accidents. Then it's too late."

Fan Jiawen shook his head and said: "But it's not under our control, so we can only let them go."

Li Ming picked up the tea cup and said, "Yeah, it's not our responsibility. We just do our part."

After Fan Jiawen left, Li Ming continued to read the newspaper.

'Coal output in Hebei Province has increased month by month, and many coal mines have completed their April production plans several days ahead of schedule. '

'Benxi Mining Bureau Caitun Coal Mine set a record of the highest monthly output in a year. '

'Guiyang Coal Mine completed its April plan eleven days ahead of schedule. '

'The ** excavation team of Xinqiu Coal Mine of Fuxin Mining Bureau has exceeded the plan for fifteen consecutive months. '

Recently, coal mines in Datong, Pingxiang, Pingdingshan, Zaozhuang and other places have been promoted. For several days in a row, they have praised the coal production achievements of various places.

This time, production plans are completed ahead of schedule and monthly output records are everywhere, instead of the previous percentage increase. This kind of data is much more reliable.

Coal production appears to be returning to normal.

At this time, coal played a greater role in industry than oil. With coal, the industry would not decline even if it declined.

Before and after a good day like May Day, there is constant bad news in Beijing. Li Ming feels that this is a rare and real good news.

Factories can produce normally, the supply of various industrial products will be normal, and people's lives will be more convenient. At least they don't have to worry about not being able to buy soap and slippers.

The weather is about to get hotter, and you need a large supply of cooling and toiletries.

Li Ming looked at his watch. It was almost time.

He has to go to the office building for a meeting. The steel rolling mill will study "The Spirit of Yan Eucalyptus Will Shine Forever" today. (End of chapter)