They are all reborn, who will fall in love?.

Chapter 553: Toutiao is infringing

Double Eleven lasted for three days, and the data was quickly published on the Internet. According to Alipay's statistics, the total sales of the entire shopping festival reached 53 billion.

Compared with last year’s 9.6 million, it increased nearly six times.

Being able to single-handedly transform Singles' Day into a shopping carnival, with sales rising year after year, has also made the concept of the Internet changing traditional commerce deeply rooted in the hearts of the people.

However, some consumers have questioned Taobao's prices.

Is it really a discount? Is it really cheap?

Some people did get low-price discounts during Double Eleven in 2010 and took advantage, so they specially selected the products and have been waiting for this year's Double Eleven.

As a result, I found that the price of the product I was paying attention to suddenly increased on the eve of Double Eleven, and then the price increase was discounted in the name of the discount.

It seemed like a discount was given, but in fact it was just a restoration of the original price.

However, only a small group of people discovered this, and it did not cause any waves. Taobao is still the biggest winner.

In addition, Alipay protected nearly 6 billion transactions in just three days without any mistakes, which also brought its credit image to a whole new level.

"Well, we have a project called Shenma Search, which will be launched the day after tomorrow."

Therefore, Lu Zhichuan still wanted to remind He Xiaopeng not to underestimate Tonight's headlines.

"Shoubai and Tencent are also making in-depth plans in this track. The above meaning is that we hope that uc can quickly transform and develop our own search engine, otherwise it will be a bit like making a wedding dress for Baidu."

After the investment failure of Lashou.com, he was solely responsible for the acquisition of UC. This Double Eleven traffic diversion not only proved UC's ability, but also proved Lv Zhichuan's investment vision.

The entire Internet business is full of vitality.

Another person who has achieved both fame and fortune is UC.

Seeing this scene, Lu Zhichuan couldn't help but breathe a sigh of relief.

UC's promotion department also conducted a vigorous marketing campaign. With the help of information flow delivery, it collected hundreds of millions in advertising fees in just one week.

Because Jiang Qin’s headline tonight is heading towards the same track.

With the precedent of the group buying war "The Tyrant Returns", Jiang Qin is equivalent to a predator in the current Internet business layout.

He Xiaopeng smiled slightly: "It can be regarded as proving UC's ability."

Based on its powerful traffic-draining effect and the evidence of Double Eleven sales, many advertisers began to flock to this browser platform.

Otherwise, Lu Zhichuan, the general manager of the investment department, doesn't know if he can continue to do so.

Some people don’t believe in publicity but only in results. In this wave, Alipay has achieved both fame and fortune.

However, Lu Zhichuan always felt like there was a sword hanging over his head.

Especially the brand incubation along the way and the harvest that jumped out halfway made many investors feel that this person is almost a completely unreasonable terrorist.

"Mr. He, congratulations."

Alibaba's headquarters has been filled with congratulatory messages in recent days, and He Xiaopeng's UC is booming.

"Mr. Pang, Mr. He, congratulations."

"Thank you."

Lu Zhichuan stepped in front of He Xiaopeng.

Lu Zhichuan glanced at He Xiaopeng and understood that he was well prepared, and couldn't help but admire him.

The pioneers who can see the market clearly are destined to be the winners in the future. This has long been verified by Jiang Qin.

The default search engine currently used by uc comes from Baidu search, which is actually a bottleneck that limits the development of uc.

Because for browsers, although information flow delivery and pop-up windows are relatively reliable advertising and marketing solutions, the effect is not as good as search promotion.

why?

Because of precision.

Information flow placement is to display advertisements to everyone, but if one percent of them are interested, it is extraordinary.

But what about search engine placement? It is to push precise advertising and marketing to you based on your search.

To put it bluntly, it is just to mix ads into your search results and then mark them with an inconspicuous advertising word.

Just like Baidu, it doesn't matter your qualifications, your results, or whether you are true or false, as long as the more you pay, the higher your entries and web pages will be.

Before the acquisition, UC had been in a state of loss. The reason was to reduce the amount of advertising in order to ensure user experience, enhance user stickiness, and expand the audience.

It's like they have been burning money and giving away profits in the early stage of the group buying war, all for the sake of size.

But after the acquisition, He Xiaopeng no longer had the final say on some things. Realization became the top priority at this stage of development.

Therefore, search engines are one of the monetization channels for UC Browser.

However, it is certain that advertisements will affect the audience experience, especially advertisements that do not tell everyone that they are advertisements, which will also affect reputation, and sometimes even kill people for the sake of money...

But then I thought about it, Baidu did the same thing.

It has been so many years, and although Baidu's reputation has dropped dramatically, no one can shake its dominance in search engines.

Times have limitations, and He Xiaopeng’s thinking on monetization channels is still that of a PC-side search engine.

He still doesn't know that there is a dog who is going further and further on the road of knowing the needs of users without relying on search terms.

"Mr. He, I suggest you pay attention to the development of Tonight's Toutiao when you have time." He Xiaopeng was thinking, and when he came back to his senses, he heard Lu Zhichuan's words.

Lu Zhichuan crossed his arms: "Boss Jiang and I are old friends. Don't underestimate him. You may not understand the group buying war, but... he is really scary."

"Okay, I'll get it."

Lu Zhichuan thought for a moment: "How about I invite Mr. Wu, who is holding the hand, to come over and let's have a meal. Mr. Wu will show off when he hears the names of Jiang Qin and the group, and I will ask him to perform for you."

He Xiaopeng leaned on the sofa and pondered for a long time: "Mr. Lu may not know that there is going to be a lawsuit on Toutiao tonight."

"?"

Toutiao does not have its own news department or editorial department. Except for some "big event" news, which is controlled by the content team led by Lu Feiyu, the rest are second-generation works by part-time college students.

Sometimes these college students will browse a webpage or accidentally see a piece of news, and they will write an article and post it to Toutiao Tonight.

There are also some people who are more able to fish in troubled waters. They quote a large number of original news in their articles and earn original income by porting them.

This resulted in the content and data of some manuscripts being infringed.

Just on Wednesday, Lu Feiyu received a lawyer’s letter from Sohu News, specifying that six news articles under its sports channel and 13 news articles in the entertainment section involved infringing reprints.

Sohu demanded a public apology from Toutiao and compensation of 35 yuan for infringement.

Tencent News then followed up and pointed out that Tonight Toutiao had misappropriated their social news content, involving 63 articles and five contributors.

Of course, Tencent cooperates with Zhihu and Pintuan, so they did not submit a lawyer's letter.

This can be regarded as a follow-up blow in the public opinion war.

After receiving the lawyer's letter, Lu Feiyu found Jiang Qin immediately, but Jiang Qin was not surprised.

I often walk by the river, how can I not wet my shoes.

They don't even have an editorial department, so this kind of result is completely normal.

"What should we do now?"

"It is not us who infringe the copyright, but the contributors. Even if we offer compensation and apology, we should not be responsible."

The person who spoke was a supervisor named Chen Qiong who Lu Feiyu hired from a newspaper company.

Jiang Qin glanced at him: "Why are you more capitalist than me?"

"Thank you for the compliment, boss."

"?"

Jiang Qinxin said that the word "capitalist" is obviously a fucking derogatory term. Why do you think it is a compliment? "Our part-time contributors are all college students. You asked them to compensate the 350,000 yuan. You didn't ask them to do it." life?"

Chen Qiong was stunned for a moment: "But they did make a mistake first. They stole other people's manuscripts to make money from us. This kind of behavior is very bad."

"Young people all make mistakes, not to mention I don't miss the 350,000 yuan."

Dong Wenhao frowned: "Boss, do we have to pay for this money ourselves?"

Jiang Qin nodded: "We will pay the compensation and let those college students apologize, but not now."

"The deadline given by Sohu is three days."

"Send a sharp-tongued man to argue the case, and we'll be safe for a week."

Jiang Qin looked at their puzzled eyes and spoke softly: "In a week, the optimized content creation platform Toutiao will be open to the whole society. We need more self-media creators to participate. This news should be considered very important." Good publicity.”

Dong Wenhao thought for a long time: "We take care of everything for the creator. In this way, bad things become good things?"

"Yes, but in terms of supervision, we still need to strengthen our efforts to prevent this from happening again."

"clear."

Lu Feiyu slapped the table: "Then let me argue!"

After hearing this, Dong Wenhao immediately said: "Forget it, I'll go. If you want to go, don't say three days, the court will probably start tomorrow."

Lu Feiyu: "Really?"

Jiang Qin glanced at him: "Fake, I guess the court will be held tonight."

"..."

In the period that followed, Tonight Toutiao temporarily gave up its previously arranged promotion plan, settled the matter, and then sent people to negotiate with Sohu.

The content creation platform named Toutiao has also begun to continuously optimize, striving to continue to simplify the already simplified threshold, and adding many tools that are beneficial to creators.

In addition, Jiang Qin has increased investment in the algorithm laboratory, continued to expand, recruited talents in the field, continued to optimize the algorithm, improve accuracy, and avoid homogeneity and interconnection in the same field.

Some things are very popular when they appear, and the public will think that this is what it is.

But in fact, starting from scratch is a very long process.

(Ask for monthly ticket)

(End of this chapter)