They are all reborn, who will fall in love?.

Chapter 561: Bodhisattva started a business?

The next morning the sun was bright and warm.

Dong Wenhao was sitting in the office building of Sohu News Group, drinking coffee and watching the morning light spread over the city.

After this period of wrangling, Lao Dong successfully appeased the anger of Sohu News with "The Art of Speaking". Seeing that the time was almost up and the creation platform was optimized, he finally breathed a sigh of relief.

At this moment, Lu Feiyu arrived in Kyoto, looking like a coquettish man in a suit and leather shoes, and came to the Sohu Building.

"Lao Lu, why are you here?"

"The boss said that the time is ripe, but the popularity is not enough yet. Let me show my emotional intelligence."

"what?"

Lu Feiyu stepped into the office of the head of Sohu News, his emotional intelligence activated.

Not long after, there was a sound of smashing cups and hysterical curses coming from the office.

The court is open, the court is open immediately!

Subsequently, Sohu News issued another statement, saying that Toutiao not only failed to respond, but the person in charge also had an extremely bad and arrogant attitude, angrily criticizing Toutiao as a rogue company.

It is quite fun for Internet companies to compete with each other. Netizens have different opinions on this, which has attracted a large wave of traffic.

Many people know that Tonight Toutiao is a product of Jiang Qin, which has also gathered some residual heat from the previous public opinion war.

But soon, Tonight Toutiao began to respond on major platforms.

The first is his own apology announcement.

The announcement stated that Toutiao’s infringement of Sohu News was due to the immaturity of the backend review mechanism and was its own responsibility. For this reason, Toutiao will bear all fines for the infringing college students.

In order to avoid the recurrence of infringement incidents, Toutiao will also impose a fine of 100 to 500 on these college students as a form of punishment.

In addition, they will provide 3 million yuan in originality incentives to support original authors.

What followed closely was Dong Wenhao’s carefully shot apology video of the infringing college students.

The whole video showed two words, sincerity, and a little girl even cried, saying that she had a weak legal awareness, but she really had no subjective intention to plagiarize.

He also thanked Toutiao for its help, saying that he is a poor college student and would like to thank Toutiao for the part-time opportunity.

"The article involved infringement, Toutiao took the initiative to bear the fine for the college students involved"

Soon, Toutiao's pop-up articles followed, and a large number of paid trolls also began to forward them with one click.

As soon as the news was sent out, it immediately caused a heated discussion in the circle of creators.

Over the years, many content platforms have had infringement issues, and they have always blamed the creators, or they have directly blocked the relevant authors and settled the matter.

This is the first time they have seen a platform take the initiative to pay fines for creators. They resisted a fine of 35, and only asked the college students to compensate between and .

Damn it, Bodhisattva started a business?

Sohu News, on the other hand, was so angry that it immediately stopped, accusing Toutiao of shielding the infringers and encouraging the unhealthy trend of infringement.

Tonight's Toutiao once again expressed its position: "They work hard to write articles in their spare time, but they only earn 35 to on our platform. The compensation of is unreasonable. There are thousands of mistakes, which are all caused by our lax review mechanism."

"?"

Toutiao's response to the infringement incident quickly became a hot search topic.

But there is another entry, which does not contain the words "Toutiao Tonight", but is highly relevant to them.

This entry is called [Only earned 10,000 or 20,000 yuan].

The main purpose of the netizens was to make fun of me, but when they saw this entry, they immediately became uneasy.

what happened?

You can earn a fucking ten or twenty thousand by writing manuscripts in your spare time?

So the popularity soared again.

“Tonight Toutiao, like Zhihu, is a work-study program.”

"We provide a creative platform for college students in the hope that they can earn royalties through their own efforts and continue their studies."

"Everyone should know that our boss is a college student. He studies very hard and is the first Learning Star of Linchuan University."

"He can understand that poor students have difficult lives and it is difficult to raise 35 yuan."

"The original intention of a student aid program is to allow more people to earn money during their scattered study time, but in turn asking them to pay compensation does deviate from the original intention of our work-study program."

"Of course, we will not encourage the evil trend of infringement. The platform has already fined them as punishment."

Dong Wenhao gave this answer when being interviewed by NetEase News.

A female reporter from NetEase News blinked after hearing this: "Can part-time college students earn royalties just by writing articles on the headlines?"

"Yes."

"Really one to twenty thousand?"

Dong Wenhao lowered his voice: "More or less?"

The female reporter smiled slightly: "For college students, ten thousand or twenty thousand a year is enough to live a good life."

"Oh, then 10,000 or 20,000 yuan a month is not bad, right? Our boss is afraid that he won't be able to help those poor students."

"?"

The female reporter was confused and thought, ten thousand or twenty thousand a month? Damn, my salary is not that much.

Seeing this, Dong Wenhao added: "Actually, Tonight Toutiao's income is based on its popularity. The higher the popularity, the more you earn."

"..." As the incident unfolded, Wang Hai, the head of Baidu Mobile, Zeng Yong, the head of Tencent News, and He Xiaopeng of UC, as well as people from other portals, were paying attention to the matter.

After all, this is considered news within the industry.

But as time went by, they felt more and more something was wrong.

Because the direction of public opinion has changed.

Everyone’s focus has shifted from the infringement of Toutiao to how much money the creators of Toutiao can earn.

Especially that sentence, they definitely can't afford to lose 35 yuan. They only earn to yuan part-time.

These keywords are getting more and more popular.

Some people have even begun to publish Tonight Toutiao’s creation income chart and post it on the Internet.

Tonight Toutiao's creative platform has never been open to the outside world before. It only recruits college students through the content team headed by Lu Feiyu and gives them registration codes for use.

Therefore, the outside world does not know much about Tonight Toutiao’s creative income.

But until this time, many netizens couldn't help but start making fun of me.

Especially some freelance creators who focus on original fields, or employees of news media, as well as some mothers who are idle at home because of childbirth, are extremely sour.

College students can earn 10,000 to 20,000 yuan by writing manuscripts in their spare time, so I can do it too!

So many people went to Toutiao’s Weibo and asked how they could work part-time in Toutiao.

Oh, what a coincidence!

We have just developed a content platform that allows everyone to participate in creation. Whether they are office workers, students, elites in the information industry, or mothers taking care of their children at home, everyone can create their own news.

[What you create is the real headline. 】

At around five o'clock in the afternoon, Tonight Toutiao's creation platform was officially launched, and the number of creator registrations soared.

He Xiaopeng and other senior executives, who were closely following the trend of Toutiao, immediately felt as if they had been slapped in the face. While their minds were buzzing, they finally figured out what kind of development direction Tonight Toutiao was going to take.

Yes, they have no news department or editorial team, and all manuscripts are supplied by part-time college students.

But what if an entire industry of people became their part-time contributors?

You know, even for news portals like Sohu, Baidu, and Tencent, a large part of their exclusives are bought out from the creators.

After the impact of this news, countless creators will quickly flock to the headlines.

Coupled with the recommendation algorithm that Toutiao has been studying with great concentration, this is a huge fucking combination.

From the time the platform was launched, the platform has been criticized for being unprofessional, too subjective, and contradictory. Until the release of the headline account of the platform, the loop has finally been closed.

【Just a random thought】

【I'm just a businessman】

[I don’t know anything about this high-end industry]

[I don’t know what the development direction is, and I want to learn from Mr. He]

He Xiaopeng put his hands in his pockets and couldn't help but take a deep breath. He began to feel a sense of urgency that he couldn't draw in all the breath.

Once something appears, you will know that it will go very far.

The development of the Internet has shrunk the size of the world, brought people closer together, and made the dissemination of news faster and more efficient.

But what could be faster than writing it in person?

Especially in the era of mobile Internet, the national economy is the future of the industry.

Tonight’s Toutiao went from being an unprofessional, second-rate platform with many rumors to directly revitalizing the entire chess game with this Toutiao account created by everyone.

The person in charge of Sohu was also a little confused at this time.

They never expected that while the two sides were fighting each other, Toutiao would use them to complete a huge public opinion marketing campaign.

"Mr. He, please take a look at their creative platform."

"what happened?"

As soon as the headline account was released, someone on UC had already registered as a creator.

Then they carefully studied the creation model of Toutiao and found that after the article is written, if the creator wants to publish the article, he needs to select a field and classification.

The higher the domain verticality of the content, the higher the system will rate the creator.

In addition, each article must select six key words before publishing, or manually fill in the keywords. The more accurately the words summarize the content of the article, the more traffic recommendations will be obtained.

In this way, domain creators are formed and labels are formed.

Combined with the front-end user browsing history, domain matching, and keyword matching, a complete set of recommendation models is formed.

This model can only be used by self-media platforms.

Because keyword matching needs to be done for each article, this is a very huge workload for a platform.

Unless it is a creative platform with universal participation, this matter cannot be realized at all.

"Mr. He, Mr. He."

"what happened?"

"Jiaduoji changed its packaging into gold cans and cost Toutiao 200 million in advertising fees."

(End of this chapter)