They are all reborn, who will fall in love?.

Chapter 578: Use hype to ignite the trend

After the first batch of news on Toutiao was released, netizens gradually began to comment on the delivery service.

Many people lament that the development of technology has made life more convenient, but many people are also complaining about why there is no takeout delivery here.

The momentum of public opinion is excellent.

So Jiang Qin asked Lu Feiyu to add a few more news articles, and the focus of the report shifted from queuing at the entrance of Burger King to the introduction of quick-service meals.

“Boss, please order your meal to be on the news!”

"What did you say?"

"The quick-service delivery riders dressed in pink add a touch of heart-warming color to this winter when travel is inconvenient."

"Haha, I'm pretty good at writing these little words!"

The owner of the quick order restaurant is Xi Zhongwen, and he has been in the order business for three years.

This made Xi Zhongwen think about the integration of the food ordering business and the Internet.

But if the number of orders is large, the delivery fee he charges will be reduced accordingly.

Xi Zhongwen also looked for several investment institutions, but many people waved their hands when they heard it.

In this situation where the delivery fee for more orders would be discounted or even reduced, Xi Zhongwen gradually began to grow bigger and bigger, contracting the food delivery business of many companies.

Later, the mobile Internet became popular, smartphones took an increasing share of the domestic market, and various apps emerged, changing the lives of the public in a very short period of time.

How much you can earn is actually not much, because the labor costs in this industry are very high, and it is difficult to suppress them. But the good thing is that his business has always been in a growth trend, making the future full of unlimited opportunities. possible.

The office building is full of white-collar workers who need to solve the problem of three meals a day. Sometimes one phone call may require multiple orders.

But Xi Zhongwen didn't expect that the snow would fall so heavily this time.

Labor costs are very expensive, and unless a large amount of capital is invested, it will be difficult to expand in a short period of time.

why?
Because he orders more, he can earn a lot just from the price difference.

But since we are doing business, we can’t help but think about going big.

Moreover, ordering one or ten copies are delivered at one time, so the cost will not increase much.

What I have been doing before is ordering food by phone, which is to outsource the delivery business to nearby merchants, negotiate low prices, earn the difference, and then go to office buildings to post advertisements to form a demand chain.

Then he gave instructions on the phone and asked his delivery people to pick up the food and deliver it to the designated location.

But just like the bottleneck encountered when I am hungry, if I want to expand this industry, the limitation is not the ordering methods such as phone calls, text messages or the Internet, but the number of delivery people.

The orders in their backend surged like crazy, and they couldn't deliver them at all.

The same is true for Xi Zhongwen, who gradually became dissatisfied with the current scale.

The brutality of the group buying war is still around the corner, and the industry competition that will destroy all success makes many venture capital institutions afraid to leave.

So he quickly asked the quick-service marketing manager to recruit a group of part-time workers, as many as fifty.

So in September last year, the fast food ordering platform was officially established.

On the basis of earning the merchant's price difference, he will charge an additional delivery fee.

Of course, he never expected that his food ordering platform would make headlines and be targeted in reports all day long. Now, just by browsing, the internet is full of news about his quick-service meals.

Xi Zhongwen felt that he had simply met a Bodhisattva.

As a result of Toutiao's strong publicity, an organization called Excellent Venture Capital soon called and wanted to talk to Xi Zhongwen about a quick meal.

Throwing wealth and honor!

Xi Zhongwen had a premonition of an unprecedented wealth!
At three o'clock in the afternoon, Xi Zhongwen rushed to Excellence Venture Capital with several partners in his team.

At this time, Wei Chengkun, the boss of Excellent Venture Capital, and Han Liang, the investor, were waiting for them in the conference room. After meeting, the two parties shook hands cordially.

"Mr. Xi, we saw the news about the huge demand for fast-food restaurants in Tonight's Toutiao. We are very optimistic about the development model of fast-food restaurants. I wonder if Mr. Xi has any idea of ​​going big?"

"Of course we do, but funding is a bit difficult right now."

"We're here to help you solve this problem."

"..."

At three o'clock in the afternoon, Xi Zhongwen came out of Excellence Venture Capital's company and completed his first meeting with investors.

After this meeting, he could easily see the heartbeats of Wei Chengkun and Han Liang, which meant that the investment was almost settled.

However, Wei Chengkun did not give a clear answer, but said that he would make an evaluation and consider the funding and shareholding matters.

So the two parties agreed to meet again next week.

The next time we meet, we will talk about the investment capital and shareholding ratio, as well as some details.

The situation is great!
At the same time, at the headquarters of Hungry, Zhang Xuhao also changed into a suit, arrived in Kyoto with Chen Jiaxin, and came to the headquarters of Dianping.

Zhang Xuhao had discussed with Chen Jiaxin before, hoping that she could contact Tencent's investment manager Peng Sheng through Volkswagen's connections.

But like Alibaba's investment manager, Peng Sheng also realized that the food delivery industry might burn more money than the group buying industry, so he politely declined.

Besides, if he's hungry and his current size isn't worth it, it's not worth their while.

However, after the news reached Zhang Tao, Zhang Tao had a different idea. Under the pressure of group shopping, Dianping can no longer afford to spend any money, and even if it invests more in it, it may be in vain.

He now needs a new growth point to ensure that his assets will not shrink.

In line with the idea of ​​​​a two-pronged game, Zhang Tao specifically asked Chen Jiaxin to bring Zhang Xuhao over, thus facilitating this meeting at the Volkswagen headquarters.

"Mr. Zhang, please sit down. Since we are members of the same family, you are welcome."

Zhang Tao made the tea himself and served it to the two of them.

Zhang Xuhao immediately smiled: "I don't count Mr. Zhang, you are a senior. How dare I call you Mr. Zhang in front of you? You can just call me Xiao Zhang."

"Hahahaha, I have been working in the public for many years. It is not an exaggeration to call me a senior. So, let me support you and call you Xuhao."

"Okay Mr. Zhang."

Zhang Tao sat on the chair: "I've heard Mr. Chen tell you about being hungry. To be honest, I'm very interested in your food ordering business and I have some willingness to invest, but there are some things that I'd better discuss in person." .”

Zhang Xuhao nodded: "I understand this. If Mr. Zhang has any questions, feel free to ask me."

"Have you brought your development plan?"

"Bring it."

Zhang Xuhao planned to meet Peng Sheng from Tencent's investment department, so he prepared all the information and took it out of his bag and handed it over directly.

After reading it, Zhang Tao roughly understood Hungry Bu's current operating model, so he began to talk about the issues he was most concerned about, which were costs and profits.

Regarding this, Zhang Xuhao also prepared documents, and a lot of data was clear at a glance. This sufficient preparation gave Zhang Tao a little confidence.

Because when investing, in addition to looking at the business, we also need to look at the boss’s character.

Being able to prepare things so fully shows that Zhang Xuhao takes this matter very seriously and is not the kind of person who just wants to make a fortune and run away.

But when Zhang Tao was checking Hungry Bu's recent operating costs, he couldn't help but frown slightly.

"Uh, Hungry Bu's labor cost...is zero?"

"Yes, it's zero."

Zhang Tao pursed his lips: "Isn't there a basic salary?"

Zhang Xuhao smiled slightly: "We operate a part-time model. We pay according to the amount of food delivered. The more we deliver, the more we earn. This is also to encourage riders to take more orders."

"Why don't you buy insurance? Real-time delivery involves riding an electric bicycle, which is still very dangerous."

"Since it is a part-time job, there is no need to buy insurance. This saves a lot of expenses and reduces the company's troubles."

Zhang Tao was stunned for a moment, then took a sip of tea: "It doesn't even have insurance, and it's stipulated that it will be delivered within half an hour. Can you recruit someone?"

Zhang Xuhao coughed: "As long as the delivery fee is high, of course there will be people willing to do it, so if I want to expand the scale now, I need to invest a lot of money in this area."

"The delivery fee is so high, this is also a cost."

"Now that the industry has just started, there is no way not to spend this money, because there are not many people willing to be part-time riders, so we can only start from this aspect."

"What about the later stage?"

"In the later stage, when the industry is developed, we will reduce part of the delivery fee within the acceptable range of the rider. At the same time, we will increase the price of food on the platform and let consumers bear the remaining part."

After hearing this, Zhang Tao opened his mouth and took a deep breath after a while.

There are talented people from generation to generation, but in terms of ruthlessness, they are still young people!

What does Zhang Xuhao mean?
First spend money on subsidies and high delivery fees to support the rider industry and consumer habits.

When the industry matures, the number of riders is saturated, and consumers cannot live without food delivery, then the cost of this segment will be shared between consumers and riders.

In this way, the largest cost item of the food ordering platform will be eliminated! Talent!
The most important thing is to use high delivery fees in the early stage to attract people and expand the industry, rather than selling insurance for a basic salary. This has another advantage.

That is, there will be a general consensus in the rider industry that it is normal to be a part-time rider without insurance.

Once such an industry consensus is developed, it will be a blessing!
"Okay, Xu Hao, you and Mr. Chen will stay in Kyoto for two more days. I'll book a hotel for you, and then I'll do the math."

"Okay, then I'll stay for two more days."

Zhang Xuhao actually knew that Volkswagen, a gradually declining company, could not invest much money. It would only cost one or two million to survive, which would be a drop in the bucket for the development of the industry.

But he still lowered his profile and said all the good things. The reason is because the person standing behind the public is Tengxun.

As long as he can use Dianping's investment to fight a beautiful expansion war, he is 90% sure that he can catch up with Tencent.

This is how running a business is. You must first get into the sight of capital and show your talent before you can obtain a steady supply of ammunition.

After leaving Dianping, Chen Jiaxin took the time to go back and found Zhang Tao.

"Mr. Zhang, do you feel hungry?"

"It's very good. If his current business model can be achieved, he will definitely have great potential. The most important thing is Zhang Xuhao, who is very ambitious. Today's young people are really much sharper than us old guys."

"It seems that you also feel that his character is somewhat similar to someone else."

"Good at calculations and layout, I seem to see the shadow of Jiang Qin back then."

(The previous chapter was caught and revised. Please vote for me!)

(End of this chapter)