They are all reborn, who will fall in love?.

Chapter 614: As fierce as the sky

The university town has its own business district, which is not in the same ecosystem as the business environment of the entire city, so there is a natural barrier.

Judging from the type and richness of businesses near the university town, it can operate independently even if it is separated from urban commerce.

In the beginning, group buying relied on the cover of university towns to continuously accumulate strength, and then launched countless fierce combinations in the national market, establishing its position as the group buying overlord.

Therefore, it is not an exaggeration to say that university towns are fertile ground for group fights.

In addition, Zhihu Campus, the most vertical social application for college students, is also a group-building company, so in this field, the entire group-building system almost follows the rules.

This is actually the reason why Koubei Takeout and Baidu Takeout have always been unwilling to touch the college student market.

In this independent market, few people can do better than group sharing.

Hungry will not sink into the university town market later, not because it feels that it can compete with group delivery, but because it needs a higher market share to raise financing, so it has to do this in the university town market.

Even if they lose it after doing it, as long as they get the financing, they won't be considered a loss.

In other words, everyone knows that not doing group takeout in college towns is only temporary. When they want to do it, it will be difficult for any opponent to stand up to this place.

But no one expected that group takeout would choose to sink at this time, which surprised everyone.

why?
Because there are still two months until summer vacation.

There are actually very few students staying in school during the summer vacation. There is no doubt that the business of the food delivery platform in the university town will instantly fall into a trough.

In terms of word-of-mouth takeout, Baidu takeout, and Hungry, the best time for group takeout is actually the school season in September.

The admission of new students brings fresh blood to the university town.

Students who first enter a university campus are curious about everything, and promotion work will be much easier.

However, the group fight suddenly came to an end at the end of April, which was stagnant.

Generally speaking, the end of a new opponent will not have much impact in a short period of time, but the group takeout seems to come with the power of wind and thunder, and the start is as fierce as heaven.

Several brands that had already been confirmed to be members of the Linchuan Business Gang stopped performing at this moment and went directly to the exclusive page for group takeout.

The first is Xitian milk tea, which has become popular across the country. Three new products are immediately launched that can only be purchased through group online channels.

Burger King has also launched a Juhuasuan set meal for group takeout.

The profit point of convenience stores is relatively low. Generally, delivery fees are charged for delivery, but there is no charge for group takeout.

The most important thing is that you don’t need to download a special app to use group food delivery, because the group food delivery port has been connected to the main group food app.

College students originally like to sing karaoke, watch movies, and have hotpot dinners. Group play can be said to be one of the software that this group cannot live without.

So, the exclusive merchant made the sword, Zhihu supported it online, and there was no need to download the app. The university city market went crazy.

"It's broken. You seem to be coming for me?"

When I was hungry, I went to the headquarters. Zhang Xuhao’s expression suddenly changed after receiving the news.

They spent a lot of money on subsidies last time, but the fruits they produced were directly "brought to you" by Jiang Qin, so their current capital chain is in a tight state again.

At present, Tencent focuses its business on WeChat promotion and spends hundreds of millions to support Tencent Video, and has no energy to worry about them.

Therefore, Zhang Xuhao is constantly looking for new investors.

Alibaba extended an olive branch this month, hoping to invest in Ele.com, and the conditions it offered were also very attractive.

Zhang Xuhao is very excited. He is currently in contact with Li Changming from Alibaba and has washed his feet several times.

Seeing that things were starting to go smoothly, group takeout suddenly came to grab the college student market, which really made Zhang Xuhao's heart pick up in his throat.

They lost to group delivery in the national market once. If they also lose in the university city market, Alibaba’s investment in Hungry Bu’s may shrink indefinitely.

Because Ali is not a fool, he can't bet on you knowing that you can't do it.

"Mr. Zhang, Manager Yang is here."

"Invite him in."

Chen Jiaxin went to Shanghai to participate in the food delivery industry seminar at the Internet Conference. Currently, the only person who can give him advice on operations is Yang Xueyu, who came from Dianping.

After all, Yang Xueyu has participated in group buying wars, has experience in fighting against groups several times, and understands Jiang Qin's style.

Soon, Yang Xueyu came to the office with a bitter expression.

Damn, as expected, he was really afraid of fighting against the group for fear of getting beaten again.

"Mr. Yang, please sit down."

"Mr. Zhang, are you looking for me to join the group takeout business to enter the college student market?"

Zhang Xuhao nodded: "There was no sign of the end of the group this time, but the attack was very fierce. The managers in charge of the university city market were a little overwhelmed, so I want to learn from you."

Yang Xueyu was silent for a long time: "Burn the money."

"But... we only have the last operating funds left in our account." "If Mr. Zhang believes in me, invest all the money while ensuring the normal operation of the company."

Zhang Xuhao was silent for a long time: "Can you tell me the reason?"

Yang Xueyu organized his words and then said: "According to what I know about Jiang Qin, he never ends hastily. He must be fully prepared. His first attack will always be a combination of punches, which will not give people a chance to breathe. We can't hold it in mind." It’s a fluke, you have to go all out.”

After hearing Yang Xueyu's words, Zhang Xuhao fell into deep thought.

To be honest, as the boss, he not only needs to seek new business growth points, but also takes into account the overall situation and steers the ship steadily.

Now some people are suggesting that he invest all his operating funds, which is very difficult for him.

Yang Xueyu saw his embarrassment and spoke again: "Mr. Zhang, I was an employee of LaShou before I joined Volkswagen. When I joined the group to enter the national market, the local pushers were extremely fierce. Everyone planned to wait until his pushers were tired and smash them. Money smashed him to death, and the result..."

"what's the result?"

"It turned out that his local promotion was really tired, but a bunch of chain cooperation brands appeared out of nowhere, and they directly broke through the blockade of friendly merchants through the stores of those chain brands. Therefore, when it comes to group fights, there can be no luck. ."

Zhang Xuhao thought for a long time, and finally made up his mind to spend money to fight.

So in college city markets across the country, Hungry's violence subsidy campaign was officially launched, preparing to deal with Jiang Qin's oncoming combination punches.

After the event was launched, users of Fandian began to lose rapidly, and the order volume reached a record low.

"Boss, it's just like you said, don't start burning money when you're hungry."

"Yang Xueyu went there some time ago. Are you hungry? Chen Jiaxin is also there. They know my style, so they are afraid that I have a back-up plan. They will definitely have a stress reaction when they see me end up. It is normal to spend money to defend the ring. Moreover, being hungry If we are not raising funds, we will never lose the college student market."

Ye Ziqing thought thoughtfully: "What's next?"

Jiang Qin narrowed his eyes: "Stay still until you get hungry and don't burn the food to death."

"However, if we don't participate, Hungry is unlikely to eat up most of the meal market share."

"I don't care, the market share can be regained later, but this time, as long as the food is gone."

Ye Ziqing pursed his lips: "But what if I'm hungry and don't have enough food to cook?"

Jiang Qin smacked his lips: "Then let's go down and make up for it ourselves, so as not to let him suffer."

When the boss fights with the second child, the third child usually dies. This is an absolute truth.

There are a large number of brand merchants for group takeout, and those merchants have also produced exclusive limited packages for group orders, so even if it does not burn money, it will not be driven out of the market in a short time.

But what’s for dinner?
The fate of group takeout has just caused Meidian to lose a large number of top users. Now that he is hungry and has a stress reaction, burning money quickly, how can Meidian survive.

There is no other way than not burning even more when you are hungry.

Jiang Qin wanted to use his hungry stress response to empty the investment of Hurricane Capital.

At this time, everyone at the meal headquarters was feeling numb. First, they had lost the merchants to a group fight, and then faced the problem of burning money like crazy when they were hungry. They could only burn the funds they had just received.

But they underestimated college students. As a group of college students... they really dare to eat something!
After the subsidy war started in full swing, the market was like a bottomless black hole, and funds began to drain crazily.

The college students were all very happy, thinking that after living for so many years, they would really see a living Buddha, so they ate whatever was subsidized and whichever was cheaper.

Three meals a day? Nonsense, I can’t stop even after five meals!
The University Town Operations Department of the group takeout branch also received requests from superiors. If they don’t feel hungry, they need to change their meal options.

Duan Wenzhao went crazy: "What's going on? How could this happen?"

"Mr. Duan, a lot of our high-quality merchants have been robbed by group shopping. We can't afford to spend this money, so we might as well forget it."

"Forget it? If you forget it, we will be gone. Don't get crazy discounts when you are hungry. We have exclusive packages for group takeout. What do we have? Users will definitely abandon us quickly!"

"But Mr. Duan, it's only been one day, and half of the money we just got has been burned. This is the money we used to open up the national market."

Duan Wenzhao sat on the chair and breathed for a long time: "Have meals always been so fragile?"

While Duan Wenzhao was puzzled, Zhang Xuhao, who was hungry, was also confused.

What about combo punches? What about the promised group punch combination? Could it be that...the group fight is not for me?
However, Hungry doesn’t seem to be trying to unify the university city market!
Zhang Xuhao knew that he could not hesitate this time, so he immediately continued to advance.

In three days, most of the investment from the meal was burned, but what really made matters worse came from Sang Jingbo.

"Mr. Duan, the merchant requires us to settle the payment in advance and provide a deposit."

"why?"

"We've burned too much money in the past three days. They're afraid we'll get carried away and burn their share as well, so they're unwilling to continue unless we pay them."

Duan Wenzhao was furious: "Nonsense, we obviously still have money."

Sang Jingbo pursed her lips: "But... there was a post on Zhihu, saying that we will soon be out of money, and those who want to earn money should get on the bus. This post became very popular and was forwarded to various university towns at about the same time. merchant group.”

"Do they believe this rumor?"

"There have been a lot of thunderstorms on group buying websites before. They accidentally burned themselves through, and then ran away with the merchants' money. These business people are now afraid."

(End of this chapter)