They are all reborn, who will fall in love?.

Chapter 656 Merit +1
After the vigorous promotion of Cloud Quick Pass, group takeaways continued to encroach on market share, and Hungry Bubu, which was unable to find funds, began to shrink seriously.

This company seems to have been cursed with weakness. Even without the money-burning attack of group takeout, it still feels like it is riddled with holes and is on the verge of collapse, making it extremely unstable.

Especially since the takeout market has matured, promotion of this kind of thing is no longer very effective.

Once some people take the initiative to delete the Hungry Bu app from their mobile phones, it will be difficult for them to download it again even if they spend money.

So in front of some catering stores, you can often see four or five group riders wearing yellow rider uniforms waiting for their meals, while there is only one Hungry Rider wearing a blue rider uniform next to him. He is weak, helpless, and rustling. trembling.

Then within a few days, the remaining little blue figure was silently dyed yellow.

This kind of market change is the smallest, but at the same time it is the most eye-catching.

Because even the number of riders has begun to decrease, the order volume of the entire platform can be imagined. Many netizens will also discuss online, saying that in recent months, there have been fewer and fewer Hungry Riders. .

Yellow is indeed the most contagious color, and no one doesn’t love yellow.

“The discounts for group takeout are distributed in the form of store discounts, and are only targeted at certain stores, and each region is different. The stores with discounts are all unique, and they are all mainly engaged in dine-in dining. Lord’s.”

"In addition, these stores are also the ones with relatively high local sales in Hungry Bu's recent sales report."

Chen Jiaxin was like a ruthless reporting machine. Finally, she gently put the document on the table and waited for the people in the conference room to respond.

"Jiang Qin will not burn money for no reason." Zhang Xuhao said silently.

"That's right, the marketing department didn't dare to act rashly. After three days of investigation, they found that some of the brands offering discounts this time had already joined their strategic cooperation plans. They were burning money in a big way because they wanted to continue to heat up the market and accelerate the incubation of what he wanted. brand you want.”

Zhang Li took over Chen Jiaxin's words and said: "This is not a guess, because in the group buying section, these stores also have great in-store discounts."

Chen Jiaxin rubbed her temples: "At the beginning of this month, some stores received high praise from Dianping.com, and they issued some coupons targeting mass users."

At present, regardless of group buying or takeout, there are two types of discounts, one is platform discount and the other is merchant discount.

Platform discounts are available to the entire store and are issued by the platform, while merchant discounts can only be used in this store and are issued by the merchants.

In other words, these brands that cooperate with group shopping are using our channels to issue discounts and increase sales and popularity.

At the same time, Jiang Qin assisted from behind, spending money to put pressure on the market, hoping to provoke a war and drag everyone together to increase the market popularity.

"Damn, what a dog..."

In the conference room, the heads of the Propaganda Department, Marketing Department, and Commerce Department were talking a lot.

It was as if they saw a dog-man, waving at them, saying, come on, come and burn money. If you don’t burn money, you are not a man.

It doesn't matter if they are hungry. The boss of Dianping has brain congestion. He actually wants to invite others to help. He really wants to put his hand into their wallet without fear of being bitten!
If it were Zhang Xuhao in the past, he would definitely not be able to stand this kind of provocation.

He would be like a brave warrior, roaring angrily and charging into the battlefield.

But unexpectedly, Zhang Xuhao acted very calmly, with only the word "hatching" buzzing in his mind.

When I'm hungry, I don't just do takeout...

When he was interviewed by the media, Zhang Xuhao once said frankly that he is not a professional food delivery company focusing on food delivery, but group food delivery is just an amateur.

But now that I think about it, that sentence refers to the biggest weakness of not being hungry.

Because Tuan Tuan is a part-time takeaway, he also has a Tuan Tuan supply chain, community group buying, incubated various catering brands, and even used the influence of the forum to treat the college student market as his own territory.

In the same way, Hungry is not a professional takeout, so it only has takeout.

Burning money once to enter will not only gain back some market share, but there will be no other benefits.

But when it comes to group-building, orders from the supply chain will continue to rise, and brands that have signed contracts with them will be hatched, and they will grow in the future. In other words, they can't lose at all.

"Boss, from this moment on, the market is completely under the control of the group. It's almost like the wind will blow and the rain will rain."

Chen Jiaxin took a deep breath. After speaking, she suddenly felt like she had lost all her strength. Her back, which had always been stiff, bent slightly and she leaned back on the chair.

Moreover, after half a year of market sinking, there are only a few cities that can serve as new growth points.

In other words, in this mature market, if you want to regain your momentum, you cannot go head-to-head with group delivery.

However, there is no chance of winning in a head-to-head confrontation, it is a dead end.

"I don't recommend burning money."

Chen Jiaxin gave a suggestion.

After hearing this, Zhang Xuhao stood up, came to the big map in the conference room, and looked at the areas with blue flags. That’s not to say that there are currently existing markets, most of which are concentrated in the northern and central areas of China.

Back when the food delivery industry was just emerging, Hungry's main business area was a circular area from Hangzhou to Shanghai. Later, group food delivery was driven out across the country, and the entire stall grew bigger and bigger like a pie. .

Such a large stall currently has a market value of nearly 10 billion.

But next to those blue flags, there is always a yellow flag that follows, like a ghost that cannot be shaken off.

These small flags are a hobby that Hungry Bui uses to relieve stress. He uses children's colored paper and toothpicks. When making the flags, he also puts some of his own thoughts into it, always making the yellow flag smaller than the blue flag. .

From a visual point of view, yellow seems to be attached to blue.

Of course, in addition to the blue and yellow flags, there are a few red flags, but the small number can be ignored.

After watching in silence for a long time, Zhang Xuhao suddenly opened the drawer at his hand, took out a handful of small yellow flags, and inserted another one beside each yellow flag.

This flag is called group supply chain.

Then he inserted another yellow flag next to the two yellow flags. This flag was called Group Buying to the Store, then the fourth flag was called Daily Specials, and the fifth flag was called Xihan Heqing, and the sixth flag, Wanzhong Mall.

He also wanted to plant a seventh yellow flag, but unfortunately it was not enough to plant it at half-mast.

This flag is the latest, called Pin Tuan Cloud Quick Pass.

After placing the flag, Zhang Xuhao took a step back, feeling cold in his heart.

Even if the reality is the same size as the flag, yellow is not as big as blue, but now the densely packed yellow flags on the map have completely surrounded the blue flags.

This world was swallowed up by a part-time, amateur guy.

From the beginning, he was proud that he was doing "professional food delivery", but now he had to admit that the food delivery war was not a matter of the food delivery industry.

Cloud Quick Pass, supply chain...the other party has too many ways to deal with it.

Zhang Xuhao pulled out one of the blue flags with a snap, but his eyes were still resolute, like a general who was proud despite defeat, and there were seven red words in his heart - I will definitely come back.

Then he discovered that he was also a warrior when he decided to avoid the battle, because a shopping mall is like a battlefield, and it takes a lot of courage to retreat from the rapids!
Preserving one's own strength and re-adjusting the layout may be the best way. Damn, I am indeed a genius who can stretch and bend!

"Boss, if you are hungry, you will not close the business in five cities, shrink the front line, and lay off more than 500 employees. It seems to be to reduce the burden and re-optimize the layout structure."

"What?"

Jiang Qin had just arrived at the headquarters and before his chair was heated, he received a call from Ye Ziqing.

Senior Sister Ye's voice continued to come from the phone: "It's true, and the brands we promote in the region have all been removed from the shelves for various violations."

"Damn it, how could there be such a shameless person who wouldn't let me know in advance if he didn't want to spend money? Wouldn't this make me spend my money in vain!"

"?"

Jiang Qin sighed and couldn't help but hold his chin and look at the autumn scenery outside the window.

He kept provoking during this period, waiting for a reaction from hunger, hoping that they would punch like crazy when they attacked the meal spot.

The result was a huge disappointment.

"Where's Dianping? Isn't Zhang Tao discharged from the hospital? They have been trying to seize back part of the group buying market. Why don't they fight? I'm about to ride on his face!"

Ye Ziqing pinched the string of Buddhist beads in his hand and spoke into the phone while playing the beads: "Boss, Mr. Zhang seems to get nervous whenever he hears your name."

Jiang Qin felt extremely aggrieved: "So what? What he got was just cerebral congestion, but what I got was loneliness!"

After Ye Ziqing finished listening, the beads in his hand turned faster and faster, and he silently recited Amitabha in his heart.

"Forget it, after this week's discounts, don't burn money, otherwise you will abuse your market dominance and constitute unfair competition. Let them all take a breath and give up part of the market appropriately, so that they don't despair."

Jiang Qin: Merit +1
At this time, there is still only some warmth left in the winter sunshine, and on the streets of the bustling city, people rushing to go to work have already appeared one after another.

A large truck carrying a group supply chain drove into the city from the suburbs, delivering goods along the road. Riders in yellow robes passed by from time to time, and then gradually disappeared into the morning mist along the streets covered with UnionPay advertisements. among.

After the peak ordering period in the morning has passed, some riders who choose to stop taking orders will go to the group supply chain or the warehouse area of ​​Xihanheqing to take a rest, recharge their batteries, and grab a bottle of Kang from the supply station. Mailang drinks, the 1 liter bottle is very enjoyable.

(Ask for monthly ticket)

(End of this chapter)