They are all reborn, who will fall in love?.

Chapter 703 I will rule the market
Kyoto, Guomao Hotel, the deep night under the spring sun is already charming, and coupled with thousands of street lights and continuous sparks, it looks even more dazzling.

A table of exquisite Western food was set up in Travis's suite to entertain his friend Peter Fenton, who had come all the way from Silicon Valley.

"You haven't been back for a long time?"

"I will go back when the market stabilizes."

"Is business good here?"

Travis opened a bottle of whiskey and walked over with a bright smile: "To me, the Chinese market is like a toy made of gold. It is very shiny, but... I can only play with it."

Fenton picked up his glass and smiled: "It seems that the real Chinese market is far less dangerous than the rumors."

"of course."

Travis toasted: "Great people usually like to find reasons for failure, like Amazon, eBay, and Gaopeng. They always feel that they have lost face after being driven away, so they have to describe the market as more dangerous."

Fenton put down his glass: "But I have always thought that Chinese consumers exclude Americans."

"Of course they reject it, but that doesn't stop them from using our stuff."

"What an interesting country."

Travis was cutting the steak: "If you have time, you can stay a few more days to see how Uber wins. I think the time is almost up. I will conquer this continent again like my ancestors."

Fenton nodded: "It sounds grand. I like grand performances."

The two of them picked up their wine glasses and just took a sip when they heard the sound of the door opening coming from the suite. Travis's female secretary came and smiled at Fenton.

Travis raised his head: "Miss Anna, what's the matter?"

"Mr. Cheng and Mr. Chen just called. I'm afraid they won't be able to attend your dinner."

"why?"

"They said they were feeling unwell, but it sounded like they both had the same disease."

Travis turned cold and said: "They are still delaying for no reason, so we won't leave any room and we will crush them to ashes in the market."

Fenton held the wine glass and thought for a moment: "Who is Mr. Cheng? Who is Mr. Chen?"

“The CEO of Kuaidi and Bibi, China’s local taxi-hailing platform.”

"Uber's rival?"

Travis looked at him: "You must be drunk."

Fenton grinned widely: "It sounds like you are very disdainful of your opponent?"

"Weakness is the original sin. I gave them a choice to merge into Uber and cash out. Although they promised, they kept delaying. Chinese businessmen really have no integrity at all."

"All yellow people are like this."

Later, after a Western meal, Travis planned to take Fenton to his China headquarters to have a look, so he asked Anna to call a car.

After the two people got in the car, Fenton looked at the surrounding street scene along the road and was attracted by the word "Didi" that could be seen everywhere.

"Uber only has two competitors in China: Bibi and Dike? Why do I always see this Didi? Ube has fewer ads than him."

“A platform that works hard on marketing, but you can’t even see Uber’s taillights.”

"Anna, what's written on that car?"

Anna, who was sitting in the passenger seat, looked out the window after listening: "Mr. Peter, it says Didi Taxi, low-carbon travel, which is also one of the advertisements."

After hearing this, Travis also looked out the window and found that there seemed to be a lot of cars with "Didi Travel" written on them on the street, with different styles and brands, traveling in all directions on the roads.

He frowned slightly, showing a thoughtful expression, and finally couldn't help but make a sound and sat up straight again.

Soon, the car drove to Uber's China headquarters. The two people visited various departments, but they were stopped by Trott, the operations director.

"Mr. Travis, I have something to report."

"what happened?"

Trotter opened the data sheet in his hand: "In recent times, the number of Uber orders has continued to decrease, and other data has also shown an overall decline."

Travis glanced at it: "Spring Festival effect?"

"No, the Spring Festival has passed for a long time, and it has been a month since work resumed. This is not right, especially the overall decline in daily activity, frequency and new user registration rate. It cannot be regarded as an ordinary fluctuation. There must be a reason."

"It's impossible. The people in charge of Bibi and Kuai are both sick. This is a normal fluctuation. Don't be too nervous. The market is already ours."

Trotter opened his mouth: "Mr. Travis, there is Didi in the market. Its boss is the great Jiang Qin. If you underestimate him, you will be cursed."

Travis laughed instantly: "Trot, this is the funniest joke I've ever heard. You should have saved it for April Fool's Day."

Trott said with a serious expression: "Sir, I have seen such data fluctuations before."

"?"

“The data performance of Lashou.com during its period from prosperity to decline was like this.”

Fenton was also staring at Trott at this time: "Mr. Trott, are you Chinese or Japanese?"

Trot narrowed his eyes: "Speak as you say, don't curse!"

"Hey, this sentence seems to be in Chinese. It seems that you are Chinese. I have always been interested in Chinese culture. Can I know your Chinese name?"

"My name is...Kang Jingtao."

When Travis established the Chinese team, he learned from the failed experiences of Amazon, Gaopeng and Takeaway Superman, and specifically chose the most localized team.

At first, Kang Jingtao was working at Word of Mouth Food Delivery. Because he was afraid that Jiang Qin would leave, he subsequently joined Uber.

There are many reasons. Foreign companies provide more and have ample rest time, but the most important reason is that Jiang Qin is not interested in this market.

But who would have known that at the end of the year, Jiang Qin would suddenly end his life, which made Kang Jingtao worried all the time.

However, Didi's subsequent performance has always been unsatisfactory, which relieved his anxiety until this month's overall data table came out.

Some people are afraid of being bitten by a snake for ten years.

He has really seen this data, and he thinks that this kind of data fluctuation can be named Jiang's Wave Line.

In the next half month, things began to develop rapidly in the direction that Kang Jingtao was most worried about. Kang Jingtao, who had been staring at the data, discovered that the data was still falling, but Travis still didn't believe what was hidden in it. Crisis, this is the arrogance unique to Americans.

And some small things are not noticed when they first appear, but when they attract attention, the crisis has already come.

"Private car……?"

As Uber's data continued to decline for several days, a large number of private cars suddenly flooded into the entire Shanghai and Kyoto markets, and all of them were private cars with the Didi Chuxing logo.

Didi's taxi response speed has gradually changed from the original fifteen minutes to one to two minutes.

In mid-March 2014, less than a few days before April Fools' Day, a piece of news that was only available in Shanghai and Kyoto was quickly transferred to WeChat users' WeChat Moments.

"I work part-time as a driver in Didi and earn over 10,000 yuan a month." So in the first half of March, the number of Didi drivers increased rapidly. This rate of increase has never been seen by many people.

Because Didi did not occupy the opponent's market, it opened up a brand new market.

Travis' whole body exploded. Looking at Didi walking all over the street, he felt a huge shadow roaring towards him, making him feel suffocated like never before.

[Didi is coming, Uber should leave immediately]

[China’s best business war dog is here, and the time left for Uber is running out]

Travis suddenly remembered the comments he had seen online before, and thought of the person who was mythologized by many people. His deep eyes widened: "What the fuck?"

As a bystander, Fenton realized that the dangers of the Chinese market did not seem to be deliberately exaggerated by Amazon to save face. There was no grand show, and what appeared now... was a disaster!

In just half a month, one-third of Uber’s users were swallowed up.

When they came, they were turbulent, like wild waves, but now they seemed to have been turned back...

"Private car?"

"How could it be a private car?!"

"The Shanghai Transportation Commission issued regulations just last month. Private cars are not allowed to operate without permission!"

You know, in the Chinese market, private cars are prohibited from carrying passengers to make money.

Bibi and Kuaidi have always cooperated with the taxi industry in their marketing efforts, and their initial concept was to move taxis online.

Uber specializes in high-end products at low prices, but it also contracts formal business travel companies, high-end escort companies, luxury car fleets with operating qualifications, and event-type celebration fleets.

Now Didi directly uses a part-time method to allow every private car to be operated online after the information is registered. This is equivalent to breaking the market rules.

How many taxis are there in Shanghai? How many private cars are there?

At this time, Bibi and Kuaidi, who had already learned about the matter in advance, had organized personnel to conduct a private investigation.

"Currently, Shanghai and Kyoto have clear management regulations that prohibit the operation of private cars carrying passengers. If you dare to do so, you will be fined."

"But there is another question here. For private cars that have gone through a formal real-name system and information registration, are controlled by the platform, and can be tracked, do this provision apply?"

"The boundaries are very blurry and the regulations are not clear. We can call it a gray industry, which is not clearly illegal but not completely legal."

"Nowadays, the management of urban road traffic is under the sole control of the local transportation committee. The operation of illegal vehicles is prohibited. The original intention is to maintain social order. So if Didi's behavior does not endanger urban management, what should be done?"

"The most important thing is that Didi's current operating rules are to reward drivers based on the order quantity, rather than direct transactions between passengers and drivers. This loophole is exploited."

Cheng Wei's eyes widened after hearing this: "In other words, if we also follow Didi's bonus model, we can also operate private cars?!"

The expert invited by Bibi nodded: "Yes, as long as the local transportation committee allows it."

"Then I'll go to the Transportation Commission right away!"

After getting this answer, Cheng Wei quickly left the company, and with full of questions and new hope, he found Director Chen, who was in charge of road operations.

Director Chen just had dinner with Cheng Wei a year ago and was too embarrassed to see him when he came to visit: "Mr. Cheng, what do you want to see me for?"

"That's it, Director Chen. I found that Didi seems to hire private cars to carry passengers. Is it okay for us to do so?"

"I'm sorry, Mr. Cheng, this won't work."

"why?"

Director Chen pursed his lips and said, "Didi got the approval last month, but you didn't."

Cheng Wei frowned: "Isn't it a matter of your words whether to approve or not, Director?"

"But what reason do I have to approve you? I didn't make the regulations for road operation. I don't have the right."

"Then why did you approve Didi's operation?"

Director Chen smacked his lips: "Mr. Cheng, Didi is not doing road operations, he is doing charity activities."

After hearing this, Cheng Wei felt numb and thought to himself, just lie to me. Damn it, the taxi war has been going on for a fucking year. Everyone knows that they are fighting each other in the market, but now it turns into a charity event here in Didi?
"Director Chen, I don't know much about reading, so I don't quite understand why this Didi is a charity event?"

"You know, international public opinion is constantly accusing our country of excessive carbon emissions, and has repeatedly criticized China for its unscrupulous pursuit of development. Some countries in Europe and the United States are protesting on the streets, and the United Nations has repeatedly stated that China needs to reduce carbon emissions. This is very important. It’s damaging to our international image.”

Director Chen sighed: "This year, the green indicators for energy conservation and emission reduction have come out again. They are twice as high as last year. City leaders are very worried about how to achieve results in energy conservation and emission reduction."

Cheng Wei opened his mouth: "So Didi saves energy and reduces emissions?"

"Did Didi come up with a carpooling function? It probably means that four people can sit with me on my way to work. In this way, four people don't have to drive. This is energy saving and emission reduction!"

"Then we can also beep. I will do it immediately when I get back. We also say that we save energy and reduce emissions!"

Director Chen waved his hand: "Just talking is not enough. We are not fools."

Cheng Wei had a question mark on his face: "Didi said that he saves energy and reduces emissions, so it means saving energy and reducing emissions. Why can't we just say that?"

"Mr. Cheng, I've eaten a lot of your food, and there are some things I shouldn't show you, but since you asked, I can only show you. Didi's energy saving and emission reduction are not their own words. "

"?"

Director Chen opened his drawer and took out a sheepskin document bag.

Cheng Wei had seen this document bag the last time he came here. It was printed with the logo of the Linchuan Municipal Government.

Director Chen reached out and took out a piece of paper from the document bag and placed it in front of Cheng Wei. This was a copy of the certificate.

At the end of February this year, Didi won the 2 Energy Saving and Emission Reduction Science and Technology Innovation Award. The awarding unit was China Environment News and the Ministry of Ecology and Environmental Protection, and the recommending unit was Linchuan Municipal Government.

Seeing this, Cheng Wei suddenly understood.

The platform's hiring of private cars to carry passengers is a gray industry, but it can greatly increase urban employment rates, even ease the pressure on urban traffic and reduce the burden on the transportation department.

The attitude of local transportation committees towards platforms hiring private cars has always been ambiguous.

This thing is very good. It promotes economic development and helps per capita income. But the problem is that there was a previous document that stipulated that private cars cannot carry passengers. What should I do?
I really want to turn a blind eye, but I have to have a reason and a name.

And Jiang Qin’s medal certificate directly sent his name to their hands. Everyone is doing it for environmental protection.

“What Didi gives to drivers is not a share of orders, but low-carbon incentives.”

Director Chen added: "You can understand that Didi is a large public welfare organization that has gathered a large group of environmental enthusiasts and made outstanding contributions to reducing vehicle use."

"How...how can there be such logic?"

"You can also run for election. Let's do this. I will communicate with the city leaders and recommend you to run for election. You can win the award next March."

Cheng Wei opened his mouth: "Next March, the market will be completely taken over by Didi!"

Director Chen was stunned for a moment, and a trace of confusion flashed in his eyes: "What market do you mean? We are talking about environmental protection."

(Double monthly ticket at the beginning of the month, please vote for 2 words...or, my family must be pitiful)

(End of this chapter)