They are all reborn, who will fall in love?.

Chapter 737 Traffic is gold
“I heard that group booking is very difficult in overseas markets.”

"I've also heard that many saturated brands are following Keeta, an overseas group-sharing platform, to do business for foreigners."

"I went to Singapore some time ago, and I did see the overseas store of Xitian. The sea salt flavor seemed to be sold out."

“So Cloud Flash Pass has also gone overseas?”

"Yes, but the acceptance rate of mobile payment among foreigners is generally not high. Keeta's focus is still on establishing an overseas membership database."

"The market is not a big cabbage. He does overseas business as he pleases. How does he do it?"

"Plastic bags made by yourself will not leak, but those made for others will leak. Foreign platforms have never seen this kind of business war method, and every brand that follows the group to go overseas has found a local benchmark brand and is crazy about the popularity. , as soon as it became famous, it became a century-old brand.”

"Damn it, businessmen really sell stories!"

On the occasion of the hot summer, the Internet Entrepreneurs Club held a party.

All kinds of entrepreneurs who are deeply involved in this industry are all present, and when everyone talks about the development of the industry, the one that cannot be avoided is naturally the group.

Some people who had just traveled to neighboring countries couldn't help but turn on their mobile phones and showed them "Century-old Korean brands" and "Thailand century-old brands", which made everyone look at each other.

In fact, before joining a group to go overseas, many people thought that Chinese companies would only fight against each other.

You punch me, I kick you, you smear me online, I go to the park to have a fight with you.

In sharp contrast, American companies can spread around the world and become international companies in three to five years as long as they can quickly raise funds locally.

Facebook, Twitter, YouTube, Google, Amazon, and even Uber are all rapidly expanding internationally, not to mention Coca-Cola, KFC, and McDonald's.

Therefore, many people think that American enterprises should take a higher dimension and not worship foreigners.

Group-building has now become a variable.

People like Jiang Qin, who are extremely good at business wars, are like wolves among sheep after going overseas. They are really biting at random.

What he does at home is also acceptable abroad, which shows that those domestic companies really did not lose unfairly.

There are three giants in the domestic Internet industry, BAT. Among them, A is in the limelight, T is slightly lacking, and B is showing its age.

However, this newly promoted P is in his prime period in the Spring and Autumn Period and is a fierce group.

As wealth and age continue to accumulate, what is growing in people's hearts is desire, and what is constantly being worn away is courage. Therefore, once many companies gain status, they basically focus on making money. This company, P, or Jiang Qin, Man, but still brave.

They simply can’t imagine what the group will be like in another ten or eight years.

However, in this world, no matter what happens, there are two voices, so if some people criticize the group, then some people will criticize the group. The main point of these people is that it is difficult for the group to be brilliant for a few more years.

"Although group sharing is doing very well in overseas markets, don't forget that the domestic market for group sharing has begun to shrink."

"It's normal. Now Alibaba and Tencent are restricting the development of group sharing from upstream to downstream. If they don't shrink, they will be really amazing."

"I think the group suddenly shifted its focus to overseas markets, perhaps because the domestic market is full of crises and chose to retreat temporarily."

“It’s not that there are always dangers, but it’s certain that development will be limited. Some time ago, some people even reported that WeChat would block group-buying links.”

"Tencent is better, while Alibaba is more direct and is working hard on functional aggregation."

The so-called functional aggregation is actually what Pang Rui conceived during the payment war.

Because group shopping was a waste of money through online ordering, which disrupted Alipay's promotion rhythm, this approach has not been implemented, but it did make a splash this year.

They aggregated Elebu, Word of Mouth, Taopiaopiao, Fliggy, etc. on the homepage of the Alipay platform, and used the overall traffic to bring all projects to life. The current results are indeed good.

The size of Hungry is not in the food delivery market has obviously increased, and its reputation has gradually improved. Taopiao Piao, Group Movies, and Damai are even more powerful. Fliggy is also closely following group travel in the tourism industry. Second to Ctrip.

In addition, the development path of WeChat seems to have embarked on this path after continuous attempts in the early stage.

According to internal rumors, WeChat will then build a traffic interface for itself and connect all Internet services on the market to WeChat.

The development paths of these three companies are different, but they have similar goals.

Take payment software as an example. Currently, the three PAT companies have three forms.

The first form is Cloud QuickPass, which is a basic form that only has payment functions and is used to link with group-buying software.

The second form is Alipay, which regards itself as a big bag and puts all the functions in it, trying to use one software to meet all needs.

The third form is WeChat payment, which relies on social functions, which is equivalent to soaking in a huge traffic pool. Wherever there is social interaction, there will be WeChat payment.

Now many experts are making predictions, saying that WeChat's form is the most perfect.

Because social networking has traffic attributes and is also needed by the public, Tencent has concentrated all industries in the center of traffic and will surely become stronger and stronger.

Alipay itself is a tool application. If one software can really satisfy everyone, it can indeed break through the limitations of tool applications.

And group buying... to be honest, according to experts' estimates, the future of group buying is not good. One of the main reasons is that there is no traffic source for group buying.

With the development of 4G networks, the traffic of cultural media platforms has gradually declined, and even giants like Weibo have been affected.

Pintuan’s two major traffic pools, one is Toutiao and the other is Zhihu Campus, are currently entering a period of declining traffic.

So as time goes by, groups that lack traffic pools, and even Alibaba, will be at a disadvantage, while Tencent will remain evergreen with its amazing social matrix of daily activity.

After all, with 4G and even 5G, as network speeds continue to accelerate, the future will be all about traffic.

That’s why Alibaba is crazy about social networking, first with Laihui, and then with Momo. It is said that Alipay will set up interest communities and discussion groups.

Chatting in the payment software and controlling users hard, Pang Rui's imagination is quite big.

Many people also laughed at them, saying that Alipay's management is stupid, who would use a payment software to chat.

But they don’t know that some things are insisted on because they can’t be done without doing it. Traffic is the gold of the future.

Therefore, in this case, although group building is still rapid, most people in the industry are not very optimistic about his future because he has never made a new layout for traffic.

Amid the discussion, three people stood together on the west side of the hall.

Zhang Xuhao from Hungry, Cheng Wei from Beep, and Zhang Tao from Dianping.

They have all lost to team fights, but they still have hope today.

Just as those naysayers feel, under the bilateral attacks from Alibaba and Tencent, groups that lack traffic entrances will always fall into a period of weakness.

They look forward to the fall of a whale, the birth of all things, the decline of one thing and the growth of the other.

However, what they don't know is that the algorithm center of the group has started to rapidly update and iterate during this period. The technical department has been working hard all night, and it seems that a bigger storm is brewing that will overturn all the existing structures.

At this time, the evening darkness slowly came in, and the evening breeze of summer night blew gently.

In the living room of Shanti Villa, a cute baby is sitting on the sofa, with his short legs spread apart, looking at his father who is making tea, his eyes wandering.

Finally, she couldn't help but lie forward and called daddy with a sweet voice.

Jiang Qin's eyes were so gentle that he immediately held her in his arms and kissed her little face.

Jiang Ainan showed a cute smile and kept calling daddy.

Just last night, when Jiang Qin hugged Feng Nanshu to sleep, Jiang Ainan suddenly woke up crying. That was the first time she called her parents that night.

At that moment, Jiang Qin felt that it was almost dawn, and he immediately called Cao Guangyu the next morning and invited him to come to his house for dinner in the evening!
When Cao Guangyu thought about it, he felt that there was a trap. Damn it, if Lao Jiang could take the initiative to treat guests to dinner, it would be better to believe that solar energy comes from the west.

Sure enough, when his father called out, Cao Guangyu felt like half of his life had been wiped out.

Ding Xue had agreed to give him a baby this year, but the two of them had been working hard for half a year and there was still no progress. Lao Cao was now in the stage of extreme longing. When he saw Jiang Ainan calling him daddy, he exploded with envy, jealousy and hatred.

"It's so happy to be a father. Are you happy for me, Lao Cao?"

Jiang Qin hugged his daughter and spoke loudly, without caring about the young master's life or death.

Cao Guangyu pinched Ren Zhong to regain his composure, his voice trembling: "Is this why you invited me to dinner?"

Jiang Qin was slightly startled while holding his daughter: "Who wants to treat you to dinner?"

Jiang Ainan couldn't help but turn around and look at this uncle, as if he was saying when did my father invite you to dinner.

"?"

After hearing this, Cao Guangyu almost gritted his teeth. He thought to himself, "You're going to finish fucking me and you won't even give me food?" You just want to achieve your goal, you are so damn unscrupulous!
"You are so wicked. You deserve to have fewer and fewer Cloud QuickPass users!"

Jiang Qin turned to look at him, frowning slightly: "Even you can tell that there are fewer and fewer users of UnionPay QuickPass?"

Cao Guangyu twisted his lips: "I run a store. Of course I know. Last month we calculated the accounts of Qianzuo. WeChat Pay accounted for 38%, Alipay accounted for 37%, and UnionPay only accounted for 100%. It’s twenty-five.”

“There is no new traffic entrance for Cloud Quick Pass, and offline promotion has temporarily slowed down. It is normal for users to drop.”

"So I rebelled."

Jiang Qin: "?"

Cao Guangyu grinned: "Alipay has now launched a red envelope code. Scan it before payment and you can receive the red envelope immediately. My store is full of them."

Jiang Qin was silent for a long time: "But you don't have a baby."

"Damn it, Lao Jiang, I'm going to strangle you to death!"

(Please give me a monthly pass, please give me a monthly pass, please give me a monthly pass...)
(End of this chapter)