They are all reborn, who will fall in love?.

Chapter 740 "Small" Track

In September, the back-to-school season is here, and the heat has not yet receded.

A junior student came to school and started browsing the Zhihu campus with nothing to do. While reading the posts, he suddenly found a promotion popping up on the mobile page.

The size of this software is very small, only a few tens of megabytes.

So from installation to downloading, it was completed almost in just an instant, and after opening the software, you will be prompted to update.

In the wifi state, the data package will be automatically updated the moment the download is completed, while in the traffic state, there will be options to update immediately and update after connecting to wifi.

This approach greatly lowers the download threshold, and at the same time, it immediately locks in users who have the desire to download.

In fact, with the development of the Internet industry, the functions of many software are getting larger and larger, which leads to the larger and larger size. Many users who cannot find wifi will give up downloading directly after seeing the file size.

When Jiang Qin threw this plan directly to the technical department, the entire technical department fell into silence.

Lowering the threshold for downloading infinitely and installing the main body of the software on the user’s mobile phone is a goddamn trick.

As a result, the entire promotion process of Douyin’s internal beta version was extremely smooth.

"Boss...have you ever worked in product direction before?"

In recent years, Pintuan has hired many engineers and product managers to upgrade its technology. They don’t know much about Jiang Qin’s past. Every time this happens, new engineers will always have questions.

Sunai shook his head: "The boss studied finance, but I always felt that he had seen the future with his own eyes."

"Wori, who can beat us?"

Douyin’s internal test was started after Zhihu Campus. Because no data is formed after the user logs in for the first time, the function of the algorithm does not work for the time being.

Therefore, the first video that almost all boys open is a girl in black stockings dancing in shorts.

As for the girls, they look like men with eight-pack abs.

There is no positive energy in the whole platform, it is all three vulgarities. Of course, the effect is extremely obvious.

Some students, because of their sharp eyesight and quick hands, have lived a magical life of playing music and dancing every night in just a few days.

With the use of the student group, the entire technical department of the group, including the big data center and algorithm center, began to continuously collect data and adjust the 1.0 version of Douyin.

Time flies by in October, Douyin’s internal beta continues into the later stages, and Toutiao’s first Creators Conference was held in Shanghai.

On the day of the meeting, the venue was crowded with people.

Jiang Qin appeared on the stage with a microphone in hand and talked about the development history of the group, focusing on creating a character who has never failed in his seven-year business career.

Then he announced that the group would spend one billion as a reward for short video creation, and invited self-media creators to start trying the creation of video mode.

This is a principle that Jiang Qin has always believed in, that is, under heavy rewards, there will be reckless people!
The series of actions made people in the industry unable to help but whisper.

Video software is not uncommon in the current market. Miaopai, Meipai and Kuaishou have all been around for a long time. This year, there is also a software called Xiaokaxiu that has also become popular. At the same time, Weibo and Youku are also doing Its own fragmented video platform.

Especially Youku, they have started to encourage users to upload self-made videos a long time ago, but they have not been able to do so for so many years.

Among so many examples, the best ones are Kuaishou and Xiaokaxiu.

Kuaishou mainly produces rural and earthy themes, while Xiaokaxiu’s track is called funny short videos, and most of the content is about jokes about villains, or cross-dressing imitations.

Although it has become popular rapidly, judging from the data, the traffic of these software is extremely unstable, and many capital parties will basically not choose to try this track when they see it.

One is because the rate of return is not high, and the other is because ordinary companies cannot afford to play in this industry.

In addition, in the traditional Internet business thinking model, text, pictures and videos are a supplementary part of the social matrix.

Everyone still thinks that the most important thing for users to post videos is to show themselves.

For example, QQ mobile phone has also updated its video function, but the user frequency is very low, and it is far less popular than the picture function.

Some people have also tried advertising on these software, but the conversion rate obtained in the later period was very low. Therefore, many people working on the Internet have a consensus that the field of selfie videos is too narrow.

Therefore, the strategic plans of some major manufacturers will never involve self-made videos.

So when the Douyin project was in internal testing, everyone expressed their confusion about the sudden shift in group-building into this direction.

Group sharing is the dominant player in the O2O field. It is engaged in the business of buying and selling. If you suddenly engage in this kind of thing, it will give people the feeling of a tough guy wearing a skirt.

"Actually, my last analysis was correct. What the group is facing now is traffic problem. When the influence rate of Toutiao and Zhihu becomes lower, he will have to find a new traffic pool."

"WeChat has a social matrix, and Alipay is now constantly engaging in financial services to hard control users. It will be very dangerous if the group does not find new traffic entrances."

"But the track Jiang Qin chose..." "Oh, I can't say."

Many people in the industry believe that Douyin may be Jiang Qin’s exploration and attempt to attract external traffic.

It's like Alibaba acquired Youku and Tudou. After a long period of hard work, it became increasingly unsatisfactory. There is also Xiami Music, which is enjoyable every day. These attempts failed without exception.

Jiang Qin's attempt may not care about success or failure, but just to find a new direction in the process.

Alibaba and Tencent also knew about this news, and then chose to ignore it after studying the development status of Xiaokaxiu and Kuaishou in the same track.

They have more important things to do.

In 2012, League of Legends became very popular in China. Cao Guangyu held parties at Internet cafes and made a lot of money.

Three years later, Tencent benchmarked this game and created a mobile version of LoL "Honor of Kings", which will be launched soon.

Alibaba, on the other hand, is keeping a close eye on the O2O market. If it is hungry, it will not use subsidies in second-tier cities. Taopiaopiao even launched a one-yuan movie watching activity.

At the same time, they also launched two new actions.

One is the new retail IP Hema Fresh, and the second is an unmanned vending supermarket.

The unmanned supermarket is actually a gimmick. Ali intends to use this thing to promote that Ali can change the world and emphasize how safe Alipay is. The promotional significance is greater than the actual significance.

As for the new retail IP of Hema Fresh, it is said that it is a project that has been prepared for more than a year. The Jinqiao store in Shanghai is being renovated and will open at the end of the year. The target is Mr. Xianhui of Jiang Qin.

What can I say about the location of the two stores? They are completely opposite each other, just like the relationship between Wanzhong in Kyoto and Joy City.

According to unconfirmed rumors, when selecting products, Hema Xiansheng will even ask the other party whether they have cooperated with Mr. Xianhui.

It can be seen that Ali really does not want to give the group any chance to breathe.

Adjust, update, adjust, update.

Douyin was officially launched after the internal beta test. Because it has not yet been fully promoted, the increase in users is not fast, not even as fast as Xiaokaxiu, a competing product in the same period.

But Jiang Qin didn't seem to be in a hurry.

They focused their work on poaching outstanding video creators from the same industry, and looked for people who fit the tonality of their products from Bilibili, Kuaishou, Xiaokaxiu and other software.

Once outstanding video creators are found, Pintuan will sign them under the name of China Entertainment Film and Television Company.

To this end, China Entertainment has also specially set up an MCN department to provide talent training and personality packaging for the first generation of Internet celebrities with creative abilities.

They will be the mainstay of Douyin after it officially starts to be fully promoted. Jiang Qin has made every preparation, hoping to achieve a blockbuster effect.

With a serious and responsible attitude towards the project, Jiang Qin often followed the training projects of female Internet celebrities on the spot, and used his experience in his previous life to help plan several classic characters.

He even shamelessly helped copy the songs.

What about "Let Me Be Your Eyes", "The Rest of My Life", "We Are Different", "The Wind Rises" and "Learning to Meow".

Jiang Qin wrote about ten songs in about an afternoon, but because he didn't know the music, he hummed them live for a music director hired by China Entertainment to listen.

The music director was stunned after hearing this, and even Dong Wenhao, who followed Jiang Qin, opened his eyes in shock.

Wori, if it weren't for business, boss, you would almost become a singer!

later……

Later, I didn’t know who filed the complaint, but the little rich woman found out that he was training female internet celebrities, and then Jiang Qin didn’t dare to go.

"My brother likes to see beautiful women, and he doesn't even like the ones at home."

"Slander, I always watched it through the glass, and Dong Wenhao forced me to do it every time. Look, the creases on my leather shoes are evidence of my struggle!"

"Dong Wenhao is a bad person."

In the blink of an eye, winter comes quietly.

Pintuan has been busy with the Douyin project. From the outside world, their O2O field seems to be sluggish.

If group buying had not been deeply rooted in the group buying industry and had the supply chain as a killer, perhaps the current market share would have fallen even worse.

Kang Jingtao had just joined Uber and joined the group. Looking at this scene, he felt very cold. He thought to himself that I can’t join the National Army in 49 every time...

(Please give me a monthly pass, please give me a monthly pass, please give me a monthly pass...)
(End of this chapter)