They are all reborn, who will fall in love?.

Chapter 749: Are you hungry?

In 2015, Pintuan shifted part of its business focus overseas, which was viewed by the outside world as being restricted by Alibaba.

Enterprises need growth points, and entering overseas markets is expansion and avoidance at the same time.

In this year when group-building companies deliberately avoided fighting, Alibaba launched an all-out attack and targeted it from multiple angles, and indeed it took away part of the group-building market.

Among them, the most rewarding thing is whether you are hungry or not.

In this sniper war with no smoke but only undercurrents, Hungry failed to reverse the previous decline and its market share increased by 11%.

Eleven percent does not sound like a lot, but in the national market it is still a huge amount.

Zhang Xuhao was very excited.

Although he has been suppressed by Jiang Qin these years, his ambition has not diminished.

Because there is a saying that goes well, it is better to laugh louder than to laugh longer.

So after discovering that the effect of sniper warfare was so outstanding, he immediately notified the upstream supply chain to expand quickly to ensure greater results after the year.

In line with the market trend, Hongrun Supply used price reduction policies to win over partners in the group supply chain. It really tasted the sweetness, so after receiving the notice from Hungry Bu, it immediately began to expand.

But this year, everything was quiet and nothing happened.

This is equivalent to someone telling you that there will be a war next year. If you hurry up and recruit troops this year, you may be able to become the king.

When the time comes to conquer this world, you and I will share the glory.

As a result, the battle was delayed, but the camp was already full of soldiers eating food.

At the end of August 2016, the utilization rate of Hongrun Supply Chain's expanded warehouse was only 8%, and half of the fleet had nothing to do.

The security guards in the park drag idle drivers around all day, playing mahjong during the day and dancing in the square at night.

There are no more monsters, but a bunch of Ultraman are raised to make a living?
How can a capitalist tolerate this?

Duan Hong has average abilities and poor vision. He doesn't know why Ali suddenly stopped sniping the market, so he has been watching The Art of War at home recently.

It is said in ancient times that the victor must take advantage of the victory to pursue it.

Seeing that I have the advantage, what does it mean to cease all activities?
It's just that he really misjudged the situation.

In 2015, it can indeed be seen as everyone surrounded the group. There were constant negative voices in the market, predicting that 2016 would be a weak period for the group. But this year, the group suddenly turned around and one person surrounded everyone.

Chinese is really interesting, everything makes sense...

In the evening, the sun was sinking in the western sky, and the sunset was spreading across the sky. It was almost time to have dinner.

Jiang Qin led his two little cuties eating ice cream up the escalator to the fourth floor of Wanzhong Mall.

The little rich woman was a foodie girl, and Jiang Ainan also inherited this character. The two rich women from the Jiang family, one big and one small, couldn't move around in the food city. They wanted to eat one and the other.

Wang Haini and Gao Wenhui were following behind. Don't ask, asking would just be a waste of money.

While waiting for the food, Wang Haini was checking out the handsome brothers on Douyin when she suddenly saw a prompt pop up on the right side of Douyin.

"I've been watching for too long. Let's take a break and have dinner, right?"

"?"

Wang Haini was stunned for a moment and saw the group takeaway logo appearing in the lower right corner.

As she clicked in, Douyin automatically jumped and entered the nearby food high score list.

A wide variety of takeaway meals are distributed in a list for users to place orders at will. After the order is successfully placed, there will be an option to return to Douyin.

"what is this?"

"Kind tips."

Jiang Qin carried his daughter to a chair and said, "It reminds you that although the video is beautiful, don't forget to eat. It cares about you more than your mother. Are you touched?"

Wang Haini clicked her tongue twice: "It's indeed very considerate."

"Then do you think this function is practical?"

"It's so practical. I often use Douyin to the point where I forget to eat. When I come back to my senses, it's already past meal time."

Gao Wenhui couldn't help but nodded: "I was asked by the publishing house to revise the manuscript before, and I only had two hours to eat at noon every day. As a result, I was busy writing, and it was half past one when I came back to my senses."

Feng Nanshu couldn't help turning his head: "Why does it take so long to change?"

"We are not allowed to write more about Maple Grove, we have to delete it."

The little rich woman was dumbfounded for a moment, knowing that she shouldn't have asked. Then she turned her head and rinsed the dishes with a cold expression.

However, her little face couldn't help but blush slightly as she looked at him, looking like a cool but a bit shy idiot.

Jiang Qin also took out his mobile phone and tried out the new functions. He said that when the linkage effect of a software can be so convenient that you can bypass the desktop, then friendly companies will almost become "another choice".

Because exiting, swiping the page, and clicking on the friend merchant software require three steps, while jumping from Douyin to group shopping only requires one step.

Of course, some people will definitely think, I won’t listen to your fucking arrangements, I’m going to quit and click on Are you hungry?
Damn capital, don't even think about controlling my life! But this is only a minority.

When doing business, you always consider the majority.

Later, the restaurant started serving food, and when she smelled the mellow and fresh aroma, Wang Haini immediately put down her phone and picked up her chopsticks.

But what she didn't know was that the function she had just experienced had already turned the whole hungry mess into a mess.

It is impossible for people to eat every second, and the peak periods of eating are morning, noon and evening.

However, starting at 4 p.m., hungry employees discovered that the peak order period that was supposed to occur did not occur as scheduled, and the number of orders in their backend has been showing a downward trend.

This trend continued until five o'clock, when the supervisors of various branch stations couldn't help but call the headquarters.

The orders have become less and less, which makes people feel a little panicked.

It is obviously the peak dining period, but the actual number of orders is not as high as the orders this morning.

Many riders called when they were hungry, complaining that they couldn't get orders. There were even riders who traveled to fixed blocks and could only deliver two orders in one trip.

At this time, Zhang Xuhao looked out the window at the street and saw countless yellow-robed group delivery riders speeding along the road. He knew that the worries he had at the beginning of the year had gradually become a reality.

"Mr. Zhang, group delivery is connected to Douyin. Now most users jump directly within Douyin."

“They also set up warm reminders. Every time it’s meal time, Douyin will remind users to remember to eat.”

“From traffic to monetization, they have begun to close the loop.”

After hearing the report, all the executives at the headquarters fell into a state of doubt.

Douyin is now the software that accounts for the most user time. If you arrange for someone to randomly check a person, you will find that at least three out of five times, he is using Douyin.

After adding a jump excuse for group takeout on Douyin, group takeout has received a huge traffic supply.

This traffic is of course not as large as Alipay’s Wufu activity, and it can even be said to be far behind.

But the traffic of Alipay’s Wufu activity is only short-lived, but the traffic of Douyin can be continuous, and even continues to be huge.

Until the end of the ordering peak in the evening, compared with yesterday, Hungry Bu’s order volume dropped by 6%.

The next day, it fell 13%.

This trend continued until Hungry Bu's orders were cut in half, and this trend slowed down.

Internet business has always been about monetizing traffic.

Alipay first used Yu'e Bao to raise the traffic banner, and then used the Wufu activity to push the popularity to the peak. Hungry had never taken advantage of it, but at this moment it all disappeared.

“Make discounts and bring back the order volume!”

"As I said when we made the plan before, first stabilize the existing market and then start to break it."

"The difference between us and group takeout now is traffic. As for Li Zhi from the Ministry of Commerce, he went home to pack his things and go on a business trip to keep an eye on the progress of our cooperation with Kuaishou and Xiaokaxiu!"

Zhang Xuhao pressed the table and quickly issued two instructions with a sullen face, so the hungry people started to act frantically.

Not long after, I was hungry and opened a special sale with a 20% discount.

Under the real money discount, some of the users who had been lost before did come back, and orders gradually picked up. It can be seen that after the upward curve, no one was happy.

Because this increase is far less than their early predictions.

Douyin directly jumps to group takeout within the software, which leads to a large number of people who don’t even know that they are not offering discounts when they are hungry.

Seeing such a scene, the whole situation was shrouded in panic.

Chen Jiaxin now studies the reports every day and looks at the order fluctuation curve of the platform, her eyebrows never widening again.

Once the discount is started, it cannot be stopped. This aspect is a huge expenditure. If you are hungry, you will not be able to persist for long, and the traffic crisis still needs to be resolved with traffic.

At this time, cooperation negotiations between Hungry Bu and Kuaishou have begun to accelerate.

But the problem is that the two are not the same company. It is impossible for Kuaishou to directly open an interface to him like Douyin.

They only agreed to launch advertisements during the three peak hours of morning, afternoon and evening, and the cost was not low.

On the eve of the Mid-Autumn Festival, Kuaishou's advertisements for "I'm Hungry" were officially launched, and its share in lower-tier markets has slowly increased. However, the order volume in important markets such as the first, second and third tiers is still declining.

The reason is that Kuaishou does not have many users in first-, second- and third-tier cities.

"There are fewer and fewer orders that can be received."

"I won't compete with you anymore. I've switched to group sharing. You can afford to wait, but I can't afford to wait for my mortgage payment."

“There are too many riders on the group tour, and you may not be able to get a ride if you go there.”

"At least we have orders to share, right? Now we're hungry and we don't even have orders. No matter how few riders there are, what's the point."

(My wife saw that my double chin was so charming, so she signed me up for a fitness personal trainer, and I took classes at noon. Dear readers, I hope I come back alive, and then, please give me a monthly ticket, please give me a monthly ticket.)
(End of this chapter)