They are all reborn, who will fall in love?.
Chapter 761 The Future of Group Buying
Chapter 761 The Future of Group Buying
The success of group-building in overseas markets spread back to China, and it became popular due to a Korean variety show, which attracted more cooperative brands to join their overseas strategic cooperation plan.
History seems to be so interesting, there is always a sense of repetition.
At that time, Linchuan’s brands and group buying were deeply integrated, and finally every local brand became a national brand.
Now, brands across the country are deeply integrated with group buying, hoping to catch the fast boat that they once missed.
And a piece of news that came out later made this strategic cooperation even more valuable.
Douyin’s international version plan has officially begun preparations and is expected to be launched on the international app market in the middle of the year.
According to the 2017 development report of Duyin circulated on the Internet, the priority of Douyin’s international version is second only to overseas strategic cooperation plans.
“When group buying went global, there was no TikTok.”
“Yes, Douyin hadn’t appeared at that time.”
“What if TikTok goes with it?”
"The overseas market for group shopping will expand rapidly under the pressure of huge traffic."
When companies such as Alibaba, Tencent and Baidu learned that the international version of Douyin would be launched in the middle of the year, they suddenly understood what the next path Jiang Qin was about to open was.
First, lay the groundwork to send group sales and domestic brands overseas, then use Douyin to build a world-class traffic pool, and finally open up.
In fact, domestic companies face great resistance in entering the international market.
The first obstacle is the different market environment. The second is that many domestic Internet companies were built by imitating their foreign big brothers.
This also means that the international market is full of crises, and the opponents are extraordinary.
This has led to the fact that although Alibaba, Tencent and Baidu are all high-profile about their achievements in the international market, strictly speaking, they are still struggling in the Asian circle.
Compared with European and American companies that can rapidly expand globally after just one or two years of listing, the gap is quite obvious in this regard.
When Pintuan first came out, someone predicted that although Pintuan was strong, it would still be difficult to break through Asia.
But there was no Douyin at that time.
But with the emergence of Douyin, some things seem to be different.
If Jiang Qin releases TikTok and allows it to grow as rapidly as it does in China, and then lets it participate in the overseas business competition, group buying may really be able to go places that others cannot reach.
Because although the domestic and foreign environments are different, there is one business point in common, that is, marketing is king.
In capitalist countries, you can attract tens of millions of dollars in venture capital just by telling a story about black technology. But for consumers, there is no money to be made if the publicity is good.
And Tik Tok is simply a natural marketing saint.
From traffic to monetization tools, the large and sound group-building system has the temperament to conquer everything.
“If TikTok, as a pioneer, first eats up the traffic in the overseas market, and then the group-buying industry goes overseas with it, the scene will probably be shocking.”
“Can TikTok be so popular abroad?”
“It might get even hotter.”
"why?"
"Because the Internet culture abroad is more open."
Having said this, everyone was stunned for a moment, and then they realized that the first wave of traffic for the Tik Tok app was from the side.
After the international version is launched in overseas markets, you will probably experience redness and swelling here.
The most important thing is that, according to the nodes in the group-joining development report, after Douyin went overseas, the group-joining takeout and group buying business should have improved to a considerable extent.
Douyin started to take off, while group buying and takeout took advantage of this time to start vertical development and establish logistics and channel systems.
Then came the era of cross-border e-commerce, with Douyin as the vane.
Maybe one day, the gentlemen in the romantic city will wear old Kyoto cloth shoes and hold milk tea instead of coffee in their hands, singing "Old driver, take me". This is not impossible to happen.
They thought this way, imagining the scene when this path was opened, and they couldn't help but feel a little brilliant.
And it turns out that some people did get the idea right.
As group buying's business in the Asian market gradually stabilized, they did begin to develop vertically and built a related industrial chain.
For example, they invested in appropriate supply channels and continued to explore upstream and downstream industries. At the same time, under the leadership of the government, they signed cooperation plans with several domestic import and export trading companies.
During this process, Kang Jingtao led the Didi team and spent three months investigating the Asian taxi market.
In the afternoon of that day, as the sunset approached, Kang Jingtao's team left a taxi company in Japan and took a trip to Hokkaido.
There was a movie called If You Are the One starring Ge Da Ye and Shu Qi, in which a long section was filmed here. Kang Jingtao is a loyal fan, so he wanted to come and see it a long time ago. As a result, this time, he took advantage of the public travel to travel.
And it was here that he met Peter Fenton, whom he had not seen since Uber withdrew from the market.
Peter Fenton is an investor from the United States. He came here for an investment plan. He did not expect to meet Trott, so he was also surprised.
When Peter Fenton saw the work badges hanging on their chests, his eyes were slightly stunned.
At the top of the work badge is the group buying logo, and at the bottom is the Didi Chuxing logo, but in the third row, the name of Didi Chuxing has been changed to Japanese and English.
"It seems that the group-building crisis in China has been resolved."
Peter Fenton couldn't help but think to himself.
When Uber withdrew from the market, Peter Fenton developed a keen interest in the group buying business.
Later I heard that Didi directly took up most of the taxi market share, but was chased by Alibaba.
He has been in contact with Alibaba many times, because he took the lead in Yahoo's investment in Alibaba.
Alibaba Group has a high reputation in the United States because Ma Yun is an excellent speaker and speaks English very well. In the eyes of foreign investors, this seems to be the top Internet company in China.
So when Peter Fenton learned that Ali was going to attack the team in an all-out way, he felt that there was little chance that the team could survive.
But seeing Kang Jingtao appear here with his work badge, he knew that the commercial competition in the Chinese market had come to an end and that this company was about to start an era of great exploration.
So it didn't take long for Travis, who was far away in the United States, to receive the news.
At this moment, he seemed to have returned to the day when he was forced to withdraw from the Chinese market.
A black car came to see him off that day. After the car windows were rolled down, someone said goodbye to him.
He said there was no need to say goodbye, but the other party told him that if he didn't come back, he would go there.
What he didn’t know was that in the nearby Times Square, an app promotion video with energetic songs and dances covered all the LED screens.
"Jiang Qin, you can really do anything."
"Yes, he runs wherever he has money. It feels like a dog holding a world map in its mouth..."
“Are you the ancient Greek god of metaphor?”
In a villa in Shanghai, two old men were walking on the lakeshore, reading newspapers and making hissing sounds.
Zhang Baiqing retired this year, and Lao Yantou was getting old. He finally resigned from his position as the person in charge of college student entrepreneurship in the first half of this year, and the two officially started a pension model.
Then every day I play chess, take a walk, and read the news.
In fact, in the year when Jiang Qin's Zhihu campus was successful, that is, 2009, they knew that Jiang Qin would become a great success.
But looking at the newspaper now, I can't help but feel that this device is too big.
They thought that the nationwide popularity of Zhihu would be Jiang Qin’s peak, and later group buying also became popular nationwide.
Then came supply chain, online payment, Didi taxi, and finally Douyin and e-commerce. As a result, now, he has gone abroad again.
Who could have thought that the silly boy who had been yelling for a refund of his tuition fees would end up like this.
"Hey, what is an Apple Store?"
“Apple’s App Store.”
"The download volume has already reached the top five..."
Old Man Yan, wearing reading glasses, muttered something silently, then walked forward slowly.
The villa that Jiang Qin gave them was not far from his own villa and could be reached by walking a distance.
At this time, two people passed by Jiang Qin's house. Through the fence gate, they saw Jiang Qin and his daughter squatting in the yard and muddying.
Two clever kids, one big and one small, one pouring water while the other mixing, got themselves covered with mud.
"Look, Daddy made a plane for you. Do you like planes?"
Jiang Ainan nodded politely and said that she likes airplanes.
So Jiang Qin immediately started to pinch it, confidently pinching it for a long time, and then pursed his lips: "It's a bit like a house, why not make a house."
Jiang Ainan was stunned for a moment: "?"
Under the bright sunshine, the branches of the willow trees kept swinging in the air, and the cicadas kept chirping, calling for summer.
The father and daughter had a great time playing, and finally made a super square and large square.
(End of this chapter)
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