China Entertainment: I became a capital tycoon

Chapter 182. 180. Regret

In the office, Ma Yun was dumbfounded.

Jingdong's operation caught him off guard.

Today is November [-]th, if the advertisements and publicity are removed now, the previous work will be wasted.

This is only secondary, more important, what about today's sales plan?
After sitting there for a long time, Ma Yun finally said, "Chongxin, can 'Double Eleven' be registered as a trademark? Have you seen the relevant documents?"

"some."

Cai Chongxin came back from the United States, so he is very clear about this kind of trademark registration, and nodded immediately: "It is true, and it has been registered for two years."

"Oh!"

Ma Yun's fist slammed on the table: "Last year's Double Eleven was fine, but today I'm bothering us, it seems that it's premeditated!"

"Mr. Ma, it is said that Cao Yu seemed to be filming during Double Eleven last year."

"Oh!"

It’s okay not to mention Cao Yu, but when he mentioned this name, Ma Yun directly gave the table a Eighteen Dragon Subduing Palms, and then said: "Cao Yu! It must be his fault!"

Last year we also used Double Eleven to hold events, and you didn’t say anything. Today we just cooperated with Yahoo and launched Tmall. The sales finally exceeded one billion, so you come to make trouble?

"What now?"

After Cai Chongxin asked this sentence, Ma Yun fell into deep thought again.

The huge office was as silent as death, and a needle could be heard falling.

Cai Chongxin also slowed down his breathing, for fear of disturbing President Ma's thinking about countermeasures.

After more than ten minutes, Ma Yun gritted her teeth and asked, "If we issue a statement saying that Jingdong is trying to take ordinary dates as its own in a 'legal' way, which is against the open spirit of the Internet, would you Do you think it will work?"

"The effect may be there, but this may only be temporary. After all, they have trademark documents in their hands. If they sue in the future, we will lose, and maybe we will need to pay a large sum of money."

Cai Chongxin shook his head, denying the boss's idea.

However, seeing Mr. Ma's disbelief, he added: "Jingdong's letter also said that they invested a large amount of money in order to create this brand, and we use it now, which is infringement."

Ma Yun didn't know how to refute this sentence, and the office was quiet again.

After several minutes, Ma Yun, who suddenly thought of a bad way, had to ask: "Then what good advice do you have?"

"Talk to Jingdong, maybe there will be a turning point."

Cai Chongxin can only suggest this, negotiation is the best way now, and we can't let the previous work go to waste.

"Ok."

Ma Yun nodded feebly, and now she can only try to communicate.

"Then I'll go first."

The boss wanted to make a call, so Cai Chongxin was naturally embarrassed to stay here.

When she was alone in the office, Ma Yun grabbed the phone, held it in her hand for a long time, and finally dialed Liu Qiangdong's number helplessly.

"Mr. Liu, what do you mean?"

Ma Yun's first sentence turned out to be questioning.

As soon as the words came out of his mouth, he regretted a little.

Fortunately, Liu Qiangdong didn't mind, as if he had expected it, and said with a smile: "Mr. Ma, since we have applied for the registration of the 'Double Eleven' trademark, you want to use it, and we want to defend our rights. There should be no problem, right?"

Ma Yun was immediately at a loss for words, and he also knew that if he registered for "Double Eleven", he would probably do the same in the face of competitors in the same industry.

But before he made the call, he thought it over a long time ago, and said, "Mr. Liu, although we are competitors, we know each other well. Even if you want to defend your rights, isn't it a little bit during this time period? Our early publicity, but the investment A lot of money has been raised.”

Hearing what Ma Yun said, Liu Qiangdong, who was leaning on the boss chair on the other end of the phone, felt very good at this moment.

At this time, he admired his good brother Cao Yu even more, and this move directly forced Ari to the point of negotiating with him.

He pretended to be silent for a few seconds, and according to the countermeasures discussed with Cao Yu, he said with a smile: "I was too busy a few days ago, so I didn't see it, otherwise I would have reminded Mr. Ma earlier."

At this point, he changed his tone: "Actually, the lawyer's letter this time is not aimed at you alone. We have sent it to all companies that use 'Double Eleven'."

Ma Yun was taken aback, she didn't expect Jingdong to be like this, and immediately pretended to be friends and said earnestly: "Mr. Liu, if you do this, you want to make an enemy of the entire e-commerce industry?"

"No, it's not an enemy, I plan to create a shopping carnival together."

Unexpectedly, Liu Qiangdong denied it.

"Shopping carnival?"

Ma Yun doesn't understand why you want to create a carnival, why do you need to send a lawyer's letter?Do you want a family carnival?
Liu Qiangdong said with a smile: "We have built the Double Eleven brand for three years and have gained a certain influence. If you want to come, we will naturally welcome you, but the cost of using this brand will be high."

"cost?"

Ma Yun finally understood that this was forcing herself to bleed.

The other party's meaning could not be more clear, deliberately making trouble at such a juncture, it seems that they want to benefit.

"If you want to pay, it's good to be able to negotiate. It's much better than giving up the Double Eleven promotion."

Thinking of this, Ma Yun tentatively asked: "How do you plan to charge this usage fee?"

"this one"

Liu Qiangdong pretended to think, but secretly laughed in his heart: "Brother Cao is Mr. Ma's relative? How do you know him so well? How can he be so sure that Mr. Ma will always pay?"

How did he know that Mr. Cao had already used a domain name to cheat Mr. Ma a lot of money. He knew that Ma was always a decent person. In the eyes of Mr. Ma, problems that could be solved with money were not problems.

The phone was silent for a while, before Liu Qiangdong said: "Mr. Ma also knows that I have a good relationship with Penguin Laolu. Laolu has QQ in his hand, as well as Penguin Weibo and other platforms. In the future, on Double Eleven every year, these platforms can Promote the Double Eleven shopping carnival and make this event bigger and stronger.”

"Boss Liu's idea is really good."

Ma Yun was a little anxious, and said in her heart: "You have said so much, you just want to make more points."

"President Ma supports it."

Liu Qiangdong pretended to thank you, and then said: "Promotion is more or less important, and there is always a cost. In addition to the Double Eleven brand, I feel that it is not too much to charge 2% of the transaction volume of the day from the merchants who are willing to participate in this event." Bar?"

"2%? Another 2%, isn't that too much?"

Ma Yun instantly remembered that Cao Yu wanted to exchange the domain name for 2% of his Ari's shares. Now that he heard 2% again, he felt as if he had eaten flies.

And 2% is too much, why don't you grab it?
And every year on Double Eleven, even if your company can't continue, relying on this, you can live a very chic life.

"Maybe it's that guy Cao Yu's idea again, or it's such a coincidence, and it's 2% again, I really think I'm second!"

Suppressing the nausea in her heart, Ma Yun said, "2%, isn't it a bit much?"

"Not much, we only charge for one day. Think about it, if the publicity is good on this day, the rest of the income will be yours."

Liu Qiangdong and Cao Yu have already discussed, they just plan to cut the leeks.

If the old horse is forced to come up with a Ali 618, carnival 919 or something, it will be boring. Maybe the effect of the shopping carnival will get worse and worse, which is not good for anyone.

Ma Yun was also doing some calculations in her mind: "If you are lucky this year and the transaction volume exceeds 20 billion, according to this algorithm, you will have to give him more than 4000 million?"

He felt that his heart was bleeding, and there was a faint colic.
Seeing that Ma Yun didn't speak, Liu Qiangdong continued to laugh and said: "Nowadays, several e-commerce companies have agreed to join the Double Eleven Carnival. Mr. Ma should not think about it, but you must give me an answer before twelve o'clock at noon today, otherwise it will be troublesome." Mr. Ma stopped using our brand for publicity."

"I'll give you an answer in a moment."

Ma Yun looked at the time, it was already 11:30, and there was only half an hour left.
"Niang Xipi!"

Ma Yun cursed, then looked at the table with her fingers.

Tick ​​tock. Tick tock.
A monotonous voice echoed throughout the office.

Ma Yun is very reluctant to pay the 2%, but now she has been completely captured, and the other party has not given her a way out.

"Promise him that we will really create a shopping carnival in the future, so that we can save some publicity costs every year. Maybe, maybe it's not just Cao Yu."

Thinking of Cao Yu, he sighed. He has seen this young man once, and he is really good at acting.

"If I had known, when he sold the domain name to me, he should really have pulled him into Ahri. Maybe, the latter things would not have happened."

Ma Yun regretted for a while, rubbed her temples, and checked the time, it was already 55:[-].

"It seems that there is no choice but to compromise, and it will be cheaper for that surnamed Cao!"

Picking up the phone, Ma Yun felt a little unwilling, but she had no other choice, and called Liu Qiangdong: "Mr. Liu, I will do as you say!"

(End of this chapter)