China Entertainment: I became a capital tycoon

Chapter 292 290. PK between two major e-commerce companies
Although Cao Yu knew that the bidding for sponsorship of the Spring Festival Gala might be fiercely competitive, his main purpose of coming this time was just to stop Ah Li.

"The boss won't bid for a while, and we won't bid either. If the price is right, we'll see if we want to win."

Although he also wanted Jingdong to do some shopping on the Spring Festival Gala, the low price given by Brother Dong was a bit low, so he could only plan ahead like this.

"Well, I understand. After all, we are still a small business, not as good as that wine seller."

Liu Qiangdong nodded in agreement tacitly.

Although Jingdong is developing well, it is still a young company after all. Compared with those old wineries, there is still a gap in strength.

"We will be able to match it in the future."

Cao Yu is very confident about Jingdong's future. Jingdong Express currently occupies 40% of the market share in the express delivery business, and it will definitely be better in the future.

Looking at several program materials on the stage that could be used to embed advertisements, he said to Lu Huateng: "Brother Lu, your competitors here are Baidu and Xinlang, but we must win Baiyun in the sketch "Planning" That advertisement in Auntie’s mouth.”

"Ah."

Lu Huateng also noticed this skit and nodded immediately.

After a while, Dong Qing and Li Yong, who were in charge of the bidding, came up and the bidding officially began.

Naturally, at the beginning, there were some appetizers such as oral broadcasts, plug-ins, and implants. Even so, the competition was quite fierce.

But this is not surprising. The annual ratings of the Spring Festival Gala are unmatched by any program or TV series.

Yi used 140 million to win the product placement in the sketch "Gift Giving".

Originally, there was also MP4, but the product was too small. An M4 manufacturer only spent 50 to get it. As for the effect, it depends on whether the lens can provide close-ups.

After a while, the bidding for product placement in the sketch "Planning" began, and several Internet companies immediately cheered up.

Uncle Benshan's sketches are the most popular almost every year, and he has won the Sketch King several times.

Moreover, the advertising slogan was spoken by Aunt Baiyun, so the publicity effect is absolutely stunning.

When Li Yong announced the start of the bidding, Baidu took the lead and directly quoted a price of 80. New Wolf did not dare to lag behind and immediately increased it to 100 million.

"Brother Lu, what are you waiting for?"

Seeing the two companies frequently increasing prices, while Lu Huateng remained calm, Liu Qiangdong was a little curious.

"Not in a hurry."

Lu Huateng smiled calmly and had no intention of raising a sign.

Cao Yu understood that Lao Lu was now very wealthy and was waiting for the last moment to win in one fell swoop.

The bidding price from both parties soon reached 160 million, which was already considered very high according to the advertisement.

However, who said "your uncle will always be your uncle"?

"New Wolf Blog bids 160 million, are there any more bids?"

Dong Qing's eyes scanned the entrepreneurs below expectantly, waiting for someone else to raise a sign.

"200 million!"

Lu Huateng, who was holding a placard for the first time, directly raised the price by 40.

"Oh"

Although the people present were all big guys, many people still looked over. When they found that Penguin Lu Huateng, Jingdong Liu Qiangdong, and Feiyu Cao Yu were sitting here, they all understood why they were so arrogant.

The smile on Dong Qing's face became even brighter, and he asked with a smile: "Is there any increase in price?"

Mr. Wang of New Wolf glanced at Lu Huateng, then reluctantly raised the sign: "210 million."

"240 million!"

Cao Yu said that this advertisement must be won, so Lu Huateng directly added another 30 this time.

"Penguin is awesome."

This price has already broken the record for product placement.

After Lu Huateng finished quoting the price, he looked at Mr. Wang of Xinlang, meaning, as long as you raise your sign, I dare to follow.

New Wolf Wang's expression was a little ugly. He added another hundred thousand, which would be two hundred and five. However, New Wolf was not a vegetarian, so he raised his sign again: "260 million."

"Brother Lu, don't waste time."

Cao Yu saw the two of them competing and suggested in a low voice.

"Ah."

Lu Huateng agreed and then said: "300 million!"

"Cattle."

Mengniu’s bosses all gave Lu Huateng a thumbs up.

Looking at Lu Huateng with a relaxed look on his face, Mr. Wang of the New Wolf knew that it would not be worthwhile to add more. He glanced at it unwillingly, clicked the sign, and stopped playing.

"Congratulations Penguin!"

Li Yong immediately announced the bidding results. He did not expect that a one-sentence advertisement would be so popular.

But Cao Yu knew very well how many people across the country actually went to blogs to search for the name "Baiyun Piaopiao" based on the line "Aunt Baiyun".

This investment is definitely worth it.

After a few appetizers were finished, it was the turn of the two highlight advertisements, namely the New Year’s title sponsorship of “8pm Time” and “0pm Countdown”.

Everyone present immediately cheered up, knowing that the real battle was about to begin.

Although the base price was 300 million, as soon as the bidding started, it immediately increased to millions.

"500 million!"

"600 million!" "650 million!"

"800 million!"

……

Major manufacturers have stepped out one after another, and the competition this time is more intense than ever before.

"900 million!"

An electrical appliance manufacturer directly shouted out today's highest price.

The advertisement for the start of the Spring Festival Gala at 100 o'clock only lasts less than ten seconds. The price is equivalent to more than [-] million per second, which is simply more expensive than gold.

But everyone knows that the benefits brought by this advertisement are unmatched by other advertisements.

"1000 million!"

Wuliangye has always been a leader in the liquor industry. Although it is not as good as Moutai, its sales volume has always been the first. With his deep pockets, he has directly made the price exceed [-] million.

"Sure enough, it's tens of millions."

Cao Yu approached Liu Qiangdong and smiled: "Do you still have confidence?"

"Damn, it's so much higher than last year."

Liu Qiangdong muttered dissatisfiedly.

"With the rapid economic development in the past two years, prices have certainly risen."

Cao Yu explained with a smile, but he knew very well that 15 years later, your brother Dong spent [-] billion on the Spring Festival Gala.

The bidding on the spot seemed to be at a fever pitch. Several big brands were spending huge sums of money, and the price was constantly being raised, and soon it reached 300 million.

"Brother, do you think the old horse doesn't want to bark? Or is it waiting?"

"do not know."

Cao Yu shook his head. He couldn't understand why Ma Yun was still silent.

"350 million!"

Midea, which sells electrical appliances, seems to be determined to win this advertisement and continues to increase prices.

"never mind."

Seeing this attitude, Wuliangye also planned to give up. After all, Wuliangye had filmed so many music and television commercials, and the brand was already very famous.

Just when Li Yong thought that this year's prices would end here, suddenly, another sign was raised at the scene.

"Fourteen million, Ahri offered fourteen million."

This was the first time an Internet company had made such a big move, and everyone at the scene looked over.

"500 million!"

Electrical appliances dealer Midea naturally wouldn't let the opportunity slip away and began to raise prices.

"550 million!"

Ma Yun is now very unwilling. Her platform has been suppressed by Jingdong from the beginning. If she can get this advertisement, she may be able to overtake this biggest enemy.

"We finally took action, Brother Dong. It's over budget. Are you still calling?"

Watching the battle between Ah Li and Mei, Cao Yu smiled at Liu Qiangdong again.

"I underestimated the situation."

Liu Qiangdong thought for a while, then gritted his teeth: "If Meimei wins in a while, forget it, Ah Li also wins, let's just scream!"

"Brother, good job!"

Cao Yu gave Brother Dong a thumbs up and then secretly looked at Ma Yun.

Ma Yun's face seemed very calm, just staring at the beauty.

The current price has nearly doubled compared to last year, which is something no one expected.

Midea has been the top sponsor of the Spring Festival Gala since 03. They did not expect that Ahli would show up today.

Looking at the number of 700 million on the screen, he finally thought: "We still have cooperation with Ahri, forget it, give him the chance."

Seeing Midea put down the number plate, Li Yong actually felt that it was almost done. He was about to congratulate Ah Li. What everyone present didn't expect was that a middle-aged man with a slightly dark face raised the sign and directly increased the price. 100.

"I went, and the two major e-commerce platforms have launched it. I guess the price this year may exceed 2000 million."

"possible."

"Guess who will win?"

"It's hard to say. There is an old beauty and a Japanese behind Ahri. Jingdong may not be able to fight."

"Behind Jingdong, there are Mr. Cao and Penguin from Feiyu. Didn't you see how they kept mumbling?"

"That's true."

……

Many companies present, many of which have cooperation with Ahri and Jingdong, really don’t know who will win.

"Niang Xipi!"

Seeing Jingdong coming out at the critical moment, Ma Yun cursed in her heart and raised her number plate.

"Great."

The director of Yangma's advertising department likes to see this situation the most, as if he is seeing a golden mountain.

(End of this chapter)