China Entertainment: I became a capital tycoon

Chapter 536 534. Meituan goes online, the beginning of the war (two-in-one)

On January 5th, the second day after the Xiaohan solar term, the entire capital became colder and colder.

However, compared with the cold outside, the scene inside the Feiyu Group Building is in full swing.

"Mr. Cao, according to your arrangement last time, we have signed a cooperation agreement with Gaode, the user and merchant management system of the group buying platform has also been completed, and the advertisement that Miss Yang Mi and Yang shot for Meituan has been completed."

In the conference room, Cai Chongxin gave a work report to Boss Cao during this period: "In addition, we have merged the software of Damai.com and Meituan. Since many people are trying to grab the movie tickets for "Avatar" this year, this platform now has 5,000 people. million basic users.”

"Well done."

Cao Yu nodded. With these 50 million users, the starting point is much higher than others.

"Mr. Cao, the 3,000 marketing personnel and 5,000 market distribution personnel you requested to recruit last time have all been trained and distributed in 60 first- and second-tier cities."

Cai Chongxin is also full of confidence in the project proposed by Cao Yu. As long as "Meituan" is officially promoted, it will be a historic change in China's consumption style.

If Jingdong and Taobao moved retail to the Internet, then the group buying website proposed by Boss Cao moved the service industry to the Internet.

"Yes!"

You have to scan all the supermarkets, restaurants, hotels, entertainment, beauty and other food, drink and entertainment industries in these cities within three days, and inform them that on January 9th, Meituan will be officially launched! "

Solar power generation system, fingerprint recognition, wife coverage, automatic temperature and humidity control, lifting desk, etc., are full of technology.

Unexpectedly, on New Year's Day, WeChat directly updated the online payment function, which caught him off guard.

Ma Yun didn't finish her New Year's Day holiday at all, so she returned to the company from Japan and threw herself into work.

"I have already thought about this, so I asked Amap to accurately locate merchants. This will be our trump card against competitors in the future. In addition, we also have two management systems, a strong team, and service and discounts. , after occupying first- and second-tier cities, we will promote Meituan nationwide through WeChat after the Spring Festival.”

Cao Yu smiled and said: "There is only one thing, we don't want 996."

With the support of these points, it would be strange if the boss's group buying plan fails.

Cai Chongxin and others who accompanied him were also looking forward to settling in the new building.

Now Penguin's WeChat users are still growing rapidly, and there is also QQ, an old software, and my boss has basically mastered the communication field.

"Mr. Cao, is there any room for improvement?"

After Cao Yu finished talking about his plan, he added: "Register an investment company under the name of Feiyu Group. From now on, the main business of the entire group will be the five major sectors of technology, Internet, industry, entertainment, and investment."

Today, as usual, he was sitting in the back seat of his BMW 760, reading the newspaper.

Cao Yu said, paused, and continued: "Also, in terms of advertising, we need to make sure that everyone in these cities can see our advertising on the day it goes online!"

"Makes sense!"

This situation is very common, but next to the salesperson, there are two people wearing yellow vests, with the word Meituan printed on the backs of these people.

He also uses movie tickets to attract traffic, and uses his influence in the entertainment industry to allow people to accept group purchases more quickly.

After listening to Boss Cao's series of preparation plans, Cai Chongxin was already in admiration.

After listening to Cai Chongxin's report, Cao Yu flipped through the data and made arrangements: "Arrange immediately. Marketing staff and delivery staff will work together to launch carpet promotion in first- and second-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, and Chongqing. Use Feiyu The group’s reputation has persuaded businesses to settle in Meituan.

Mr. Ma once advocated that 996 will bring blessings, but Mr. Cao firmly opposed it. This is the pattern.

"Boss, you are very ambitious."

After watching for a while, he felt his eyes were a little tired. He looked up out of the window and found some salesmen wearing suits and carrying bags on the street, talking to a merchant.

In addition, Fei'e Technology also cooperates with Fei'e Technology in fields such as mobile phones, search, and social networking.

This is one of his habits. Some of the policies in newspapers can help him make correct business judgments.

Now that Wangxin wants to further expand its influence and compete with WeChat for the market, it needs star power, so he arranged for Zhao Yanzi to come to the company today to shoot an advertisement about Wangxin.

"Haha, if humans didn't have ambition, they would probably still be digging for wood to make fire."

After hearing Mr. Cao's order, the heads of Meituan in different cities present immediately felt like they were on fire.

Three brand-new buildings stand in the Science and Technology Park, with parking lots downstairs, three canteens, five basketball and tennis courts, a small football field, an indoor badminton court, a swimming pool and a gym.

Furthermore, Wangxin has been launched on New Year's Day and has attracted traffic through Taobao. The number of registrations has also reached 3 million. Although there is a gap with WeChat, it is still a good start.

With the endorsement of a large company like Feiyu Group, which business would not want to cooperate?
And this is a promising industry. If you do it well, the future is limitless.

There are also popular celebrities as endorsements, which also have a strong fan effect.

After the regional managers left excitedly, Cai Chongxin said: "Mr. Cao, the threshold for group buying websites is not high. After we launch this business, I am afraid other companies will follow suit. If foreign capital smells the prospect and intervenes, it will probably be a big war." ”

"I wonder what Mr. Ma is doing now?"

Mainly, he felt that every step of Boss Cao's arrangement was very stable.

In addition, the entire company is also full of technology.

"Meituan?"

Cai Chongxin grinned, and if he followed his boss, he would definitely build a world-famous business empire. As a participant, he felt very proud.

Speaking of 996, Cai Chongxin immediately thought of his former boss Ma Yun.

Hangcheng.

Tudou Video is about to be launched, and he needs to personally supervise the operation. This is an important part of his future business empire, and he cannot be careless.

After making arrangements for Meituan, Cao Yu went to the completed science and technology park again.

Ma Yun just thought the name was interesting and didn't care.

The car drove through several more streets, and he saw a similar scene as before.

“What kind of company is Meituan that has so many salespeople?”

With his business acumen, he said to the driver: "Stop the car and I'll go take a look."

The car pulled over, and he pretended to be unintentional and came to these salesmen: "Hello, what are you doing?"

"Hello, we are salesmen from Meituan. Are you the owner of a business nearby?"

The salesman didn't recognize Ma Yun and thought he was the owner of a nearby business. He politely took out his business card and handed it over.

Ma Yun took the business card, which had the words "Meituan" printed on it, as well as the Feiyu Group's LOGO.

"Feiyu Group."

Seeing this familiar symbol, Ma Yun narrowed her eyes.

Although this was his first time meeting Meituan, he was not too familiar with the opponent Feiyu Group.

"What does Thief Cao want to do again?"

Just when Ma Yun was thinking, a delivery man in yellow robes, who was accompanying the salesman to distribute flyers, suddenly whispered to his colleagues: "He looks like that Ma Yun from Ahri."

"Ma Yun?"

The salesman was startled, and then he looked more and more like it.

Ma Yun doesn't deal with her boss. This is an open secret of the company. Could it be that the person in front of her is the boss's competitor.

The salesman didn't have time to think too much and snatched the business card that had just been sent out from Ma Yun's hand: "Sorry, we are still busy."

"???"

Ma Yun was stunned when her business card was taken away.

Is there anyone who snatched the business card from me? I'm Ma Yun. No matter how many people want to give me their business cards, they don't have a chance.

But the promotion salesperson ignored him at all and started to mutter after walking some distance away: "The Wangxin that Ahri just launched was copied from WeChat. If he knew about our Meituan, he wouldn't know how to copy it."

"Depend on!"

Ma Yun stood there and cursed, feeling insulted.

After a while, he returned to the car depressed. “Find out what Meituan is!”

The first thing Ma Yun did when she came to the company was to ask her employees to find out what Meituan was about.

Not only because he was humiliated, but mainly because he also wanted to see what the monster Boss Cao had come up with.

Half a day later, the staff came back to report: "We asked several shops and hotels, and they said that this is a group buying software. After it is settled, it can bring orders to merchants and also bring discounts to users."

"Hiss...group purchase..."

When Ma Yun heard this return, she couldn't help but take a breath of air.

This business model is amazing. If there are more merchants, you can get not only transaction commissions, but also merchant service fees, advertising fees and other income.

This is letting others make money for you.

I really regret it. I regret why I didn’t bring you, a thief of Cao, into Ahri.

Ma Yun really felt like beating her chest.

However, since group buying is an emerging industry, there will definitely be people who imitate you after you launch it. It should not be too late for me to invest in a few companies and compete with you by then.

He who laughs first is not necessarily the one who laughs last!

January 8, evening.

The red glow of the setting sun reflects this ancient and modern capital city.

The whole city is already busy due to the arrival of the rush hour, but a group of people in the Meituan Project Department of Feiyu Group are still having a meeting.

"Mr. Cao, our local promotion staff has scanned all first- and second-tier cities. There are 21,327 businesses that have agreed to join Meituan. After screening, 18,950 of them have Meets our standards.”

"Quite a lot."

Cao Yu didn't expect there to be so many. He took the document and asked, "Isn't there any case of signing a fake contract for the sake of performance?"

The project manager hurriedly said: "Absolutely not. These merchants are all run by our local promoters one by one. They all have on-site photos. Moreover, the merchants heard that it is a cooperation with Feiyu Group and are very willing to settle in."

Another manager in charge of local promotion also added: "Yes, boss, your reputation is very big in the country. The local promotion staff can promote it and save a lot of words."

"That's good."

Cao Yu nodded and took a closer look at the data.

Nowadays, there are really all kinds of businesses willing to enter Meituan. In addition to regular hotels, restaurants, retail, etc., there are also bathing, beauty salons, farmhouses, etc.

"very good."

After reading the data, Cao Yu immediately issued the final order: "At midnight tomorrow, Meituan will be officially launched!"

……

Cao Feifei is an ordinary account manager at Ali's Yanjing branch. Her main job is to be responsible for the promotion and customer service of Ali's international station.

At Ali, they have to go out to meet clients during the day, and when they return to the company at night, they have to hold summary meetings and arrange the next work plan.

After finishing all this work, it was already past 11:50 pm when I left the company.

Although tomorrow is the weekend, they still have to invite customers to some sharing meeting.

When she came to the bus stop sign downstairs of the company, she suddenly discovered that the original milk advertisements on the stop sign had all turned into a platform called "Meituan" at some point.

On the billboard, Yang Mi, a celebrity she liked very much, was shouting a few words with her mouth open: "If you want a discount, go to Meituan!"

There is also an eye-catching slogan below: Go to Meituan and you will have everything you need to eat, drink and have fun.

“Meituan, I’ve never heard of it.”

Although it was the first time she heard about this platform, she liked Yang Mi's dramas very much, especially "Palace" and "Sword and Sword III".

If Yang Mi can be invited to be the spokesperson, this platform should not be bad.

"The day after tomorrow, I happen to invite a client to a flying exchange meeting. I'll go see if there are any discounts and find a suitable place for the meeting."

Before the last train came, Cao Feifei took out her mobile phone, downloaded Meituan's software, and selected her location. Sure enough, a number of businesses appeared on the software, including not only places to eat, but also foot washes, cinemas, KTVs and other businesses. .

He entered the words farmhouse in the search bar, and a dozen farmhouses with good surroundings around Yanjing immediately appeared.

"For new registered users, do you still have a fifty yuan coupon?"

Although fifty yuan was not much, but in line with the mentality of not taking advantage of the bastard, she chose a farmhouse that looked good from the photos, and booked a private room and a farmhouse package.

“The price is indeed much cheaper than when I went there before.”

She was overjoyed and was about to register when she found that two options popped up, one was to register via mobile phone and the other was to bind directly to WeChat.

"Mr. Ma doesn't allow Ali's employees to use WeChat. It's so troublesome."

Registering with a mobile phone number and entering various information made Cao Feifei a little dissatisfied with Mr. Ma
When she got home, she had secretly downloaded WeChat.

"This chat software is really good, and it also has its own payment function. It's much better than the Wangxin one that my company forces employees to follow."

After adding a few friends recommended through QQ, she turned on the TV.

On TV, the static advertisement of Meituan just now has turned into a dynamic advertisement of Yang Mi, with the same slogan: If you want a discount, go to Meituan! Meituan has everything to eat, drink and have fun!
This advertisement, through this advertisement, has flown into the ears of thousands of households.

…………

"Ding Ding Ding"

Early on the morning of January 9, Cao Yu was still sleeping when he was woken up by the urgent ringing of the phone.

"Are you going to let me sleep so early in the morning?"

Today is the weekend. Cao Yu originally wanted to take a nap, then go to the farm, ride a horse, and take a rest. Unexpectedly, he was woken up by the clock after seven o'clock.

He grabbed his cell phone and found that it was Lu Huateng calling, and asked, "It's a big weekend, aren't you taking a break?"

"How can I be as comfortable as you?"

On the phone, Lu Huateng's voice was full of excitement: "Brother, your Meituan traffic is so powerful. The number of registered users of WeChat increased by more than 30 million last night, and it will soon exceed 100 million."

"I know, hang up now."

Cao Yu mumbled in a daze and was about to hang up when Lu Huateng continued: "Don't worry, do you want to invest in your Meituan? Tell me how much?"

"I don't want it for now. I'll let you know when I want it."

Regarding investment, Cao Yu is really not lacking now, but if Meituan wants to develop, cooperation with Penguin is a must.

It's just that it's still a little early to ask for money. Cao Yu plans to wait a little longer. When the valuation rises, it won't be too late to attract investment.

"I'm very optimistic about this industry. Don't forget me when you ask for money. I'm going to participate in the Spring Festival Gala sponsor bidding soon and ask Brother Dong to have a drink with me."

In just one night, Meituan attracted more than 30 million users to WeChat, which Lu Huateng had never expected before.

Such a platform has unlimited future.

In another apartment in Yanjing, a young man surnamed Wang, whose previous investments had failed nine times, was also getting up from the bed.

He stretched, put on his glasses, and came to the window. Suddenly he spotted a billboard not far away. His sleepiness disappeared, and he quickly opened the window and stretched his head out.

"Meituan? Group buying?"

Building a group-buying website was a project he had been planning for more than a month after the failure of his "Fanfou.com" project. Unexpectedly, he was preempted by someone else.

He turned on his phone and searched for this website called "Meituan", and found that it was launched at midnight last night.

"There's still time, there's still time."

He immediately called his entrepreneurial team: "Someone has already launched a group buying website first. While their market share is not yet high, we will speed up the progress immediately so that we can get a share of the pie!"

(End of this chapter)