China Entertainment: I became a capital tycoon

Chapter 567 565. Boss Cao’s clarion call for counterattack (two in one)

"clang!"

A crisp gong sounded on the Hong Kong Stock Exchange, and Huanyu Group was successfully listed.

The company's issue price was HK$7.2 and the opening price was HK$8.3. Huanyu Real Estate's market value reached more than HK$ billion.

Cao Yu owns 10% of the shares of Huanyu Group, and his net worth has once again increased by US$ billion.

However, Huanyu's annual sales have reached more than 150 billion, and his annual dividends from his shares are in the billions.

Yang Shuxue holds 42% of the shares and has surpassed Lu Huateng in terms of assets to become the second largest company.

If she hadn't been suppressed by Cao Yu, with her net worth of more than 50 billion, she would have been the richest woman in the mainland.

But Cao Yu is my man. Without him, I wouldn't be where I am today. This second Yang Shuxue is also very calm.

After some celebrations, Boss Xu came over again and said: "Mr. Cao, if you have nothing to do today, let's go to Yangcheng to sit down together, watch the team training, and then help me with the selection of members of the dance troupe."

"Forget it, I won't go. I'm busy with the concert these two days."

Seeing that the other party still refused to give up, Cao Yu had no choice but to reject him.

Wang Sicong also wanted to make an appointment with Boss Cao, but was pushed to wait until he returned to Yanjing to make an appointment.

At the listing celebration party, only Cao Yu and Yang Shuxue were present.

"Dear, we must not let the company have too much debt. We are developing steadily, and we must not let the underlying companies default on migrant workers."

"I know, you've said this several times."

Although Yang Shuxue said it casually, Cao Yu had told her this several times, and she still remembered it in her heart.

He picked up the wine glass with a smile, drank a toast with Cao Yu, and said: "Today, Boss Xu asked me to invest in football. I think this idea is good. Last time I wanted to name Guoan, but you didn't let me. Don't you want to do something for China Football?" What to order?”

"It's not that I don't want to do it, it's just that I really don't dare to do it."

Cao Yu shook his head first, but then he thought of Hengtai and said, "If you really want to name Guoan, it doesn't matter. At least it's an advertisement."

"Okay, then I'll talk about it when I get back to Yanjing."

Yang Shuxue nodded and said: "But your Fei'e Video is now a multinational company and can sponsor a world-class team. This year is also a World Cup year, so the advertising effect will definitely be better."

"makes sense"

Cao Yu's heart moved, and he immediately said: "But why do we need to name it? Why not just buy a strong international team and select some young domestic children to go out for training, which can be regarded as helping China Football."

"Buying a strong team is not cheap."

Yang Shuxue didn't expect that her man would just do what he said and actually want to buy the team.

"This can be considered an investment. I'll talk to Wang Jianlin when I have time. He should be familiar with this."

Cao Yu remembered that Wang Xiaotai had invested in Atletico Madrid. This team was very good and he would buy it if he could.

"It's really courageous."

Yang Shuxue knew that Cao Yu couldn't spend all his money now, so he smiled and praised, and then asked: "By the way, how is your Meituan?"

"Start the counterattack when we return to Yanjing!"

The current situation of Meituan is indeed not optimistic.

Two months ago, Cao Yu only allocated 50 million to Cai Chongxin for Meituan and asked him to carry it for two months. Now more than a month has passed, and the opportunity to counterattack has arrived.

In the group buying market at this time, the money-burning war has come to an end.

Ali's Juhuasuan has invested a lot of money and has controlled all the first and second tier markets in the south. It has also taken away nearly half of the users in large cities such as Yanjing and Tianmen, and has the best record.

At the same time, Ali has also annexed many small group buying websites. With Alipay’s payment advantages, it has basically secured the top spot among group buying websites.

Ma Yun is very satisfied with this result. Now as long as we stabilize our position and fight steadily, it will be a matter of time to unify the country.

Most of the territory in the north belongs to LaShou. They have also burned nearly 300 million in the past few years and control most of the cities in northern China.

Wang Xing's Youtuan not only occupies 80% of the third- and fourth-tier cities, but also takes over several second-tier cities. The third position is worthy of its name.

Now he just needs to solve the payment problem and get another round of financing to launch attacks on second-tier cities.

This is Wang Xing's strategy of surrounding the city from the countryside.

Group buying websites such as 24coupon, Wowotuan, and Nuomi also burned more than one or two billion in funds and got a share of the market.

But they know that the time for this market reshuffle is coming soon, and now they are waiting to be acquired and cash out.

The worst thing is of course Meituan. It was the first group-buying platform to take advantage of it. But now, due to everyone’s crazy money-burning, less than 10% of its market share has been eroded. It seems to be almost dying, with only Next breath.

However, Wang Xing's most difficult problem was payment. He originally wanted to talk to Penguin, which now has a huge number of users, but Penguin had Cao Yu's shares, so Wang Xing had no choice but to give up.

So he went south to Hangzhou, intending to have a chat with Ah Li first.

Ma Yun immediately received this young man who had failed to start a business nine times and is still persisting now.

"Mr. Wang, it seems that you are getting closer to success this time."

"Mr. Ma, there is still a long way to go."

Wang Xing was polite and stated his intention directly: "Mr. Ma, I want to cooperate with you and use Alipay to solve the payment problem of our Youtuan, so that we can achieve a win-win situation."

"Win-win, haha."

The reason why Juhuasuan is now the number one group buying website is due to Alipay.

However, Ma Yun doesn't just want a win-win situation, he wants a national market.

He looked at the young man in front of him and said with a smile: "There is an old saying that if we divide for a long time, we will reunite and we will divide. There are many group buying websites in the market now. In fact, sooner or later we will be part of the same family. Why don't you merge You Tuan into Ahli? I will give it to you." I am a CEO and I will give you some shares. You will run the group buying platform and we will make it bigger and stronger together.”

"Merge into Ahri?"

Wang Xing didn't expect Ah Li to be so ambitious. Did he really want to recruit him?
Ma Yun nodded and said: "Yes, Youtuan now occupies most of the third and fourth tier markets. I control more than half of the first and second tier cities in the country. If we all work together, in less than half a year, the whole country will be ours."

Wang Xing has long been experienced in starting a business. When he came, he had already thought about this outcome.

He pretended to hesitate, then shook his head and said: "I will not sell Youtuan. Although we are only developing in third- and fourth-tier cities, our scale is not small. Our cooperation can not only help Alipay to promote Alipay, This can also cultivate users’ consumption habits.”

"Of course I know this, but now that you've almost burned out your money, it's only a matter of time before we, Juhua, break into your territory."

Ma Yun said with a proud smile: "Now Meituan is nothing to worry about. Even if you want to start again, users will no longer recognize them. Sooner or later, we will win the group buying market. Now that your Youtuan is sold to Ali, I can still Give you a good price, otherwise your Youtuan may not be worth anything in a few months.”

"Then let's wait a few months and see!"

Seeing the domineering and threatening look of the other party, Wang Xing stood up directly and said, "See you in the market then!"

After that, leave directly.

Walking out of Ahri's building, Wang Xing looked at the park and thought to himself: "Ari's boss Ma is not a good man. Why don't I talk to Penguin? Now that Meituan is no longer good, Penguin might have to cultivate his own Group buying website, this kind of win-win opportunity, he shouldn’t give up.”

Thinking about it, he booked a ticket to Shenzhen the next day.

In President Ali's office, Ma Yun looked at Wang Xing from the window and said with a smile: "Nowadays, domestic group buying websites are almost burning money. It's time for me to clean up the battlefield."

Then he thought again: "That thief Cao is either busy with concerts or with the entertainment company. I guess he was just casually playing with the group buying website at the beginning. When he found that he couldn't play it, he stopped playing it. But that's fine, don't do it. Just let Penguin in."

Thinking of this, he immediately called a meeting.

A moment later, when he arrived at the door of the conference room, he heard several employees chatting inside.

"Tickets for the concert held by Feiyu Entertainment and Ai Hui have already started selling, but they can only be purchased on Meituan."

"why?"

"It's to prevent scalpers."

"I want to go see it. Do I have to go to Meituan to buy it? What if the boss finds out?"

"shush"

The three female employees were talking when they saw Ma Yun and quickly shut up.

Ma Yun heard the employees' discussion and stood at the door with a sneer in her heart: "Cao Cao, I just thought you would give up on the group buying market, but I didn't expect you to still want to struggle. How many tickets can a concert sell? With Meituan's current situation, The situation is beyond your control.”

Now that Juhuasuan is the largest, Ma Yun, who is a little proud, has not yet realized the seriousness of the matter.

"Today we are convening a meeting for two reasons. First, Juhuasuan's marketing department has begun to negotiate with other group buying websites to acquire those that can be acquired, and suppress those that cannot be acquired to seize their market!"

At the meeting, Ma Yun began to assign tasks: "Second, launch an attack on the third and fourth tier cities where Youtuan is located, and the northern region where LaShou.com is located!"

"Yes!"

All the executives at Juhuasuan agreed in unison, but a marketing manager asked: "Mr. Ma, where is Meituan?"

"Meituan has only one breath left now. When we control the entire market, it will be useless even if he tries to mess around. Sooner or later, it will be completely finished."

Ma Yun felt that there was no problem with this strategic idea, and she could finally win against Cao Cao in the group buying market.

He felt a little happy: "Victory over Meituan is a good start, and there will be more and more victories in the future." The group-buying website has great prospects. If it wins the group-buying market, Ali will take off and it's just around the corner!
Ma Yun was having a meeting with confidence, while Cao Yu and Lu Huateng were drinking tea and chatting at the Penguin headquarters in Shenzhen City.

Cao Yu: "Brother Lu, stop smoking. You'll choke to death. Why don't you quit?"

Lu Huateng: “I won’t quit smoking even if I quit smoking!”

Cao Yu: "If you smoke too much, you will become weak, and sooner or later you will be forced to quit."

"I"

Lu Huateng was told that he was not confident, so he had to put away his cigarette and said with a smile: "Actually, I also want to quit, but it's too difficult."

As he said that, he didn’t want to talk about quitting smoking: “Looking at the group buying market, Meituan now only has a small market share in Yanjing, Magic City, Shencheng, Yangcheng, etc. Can it really rise with just one concert? "

Cao Yu smiled and said, "You don't believe it?"

"It's not that I don't believe it, I just think it's really difficult."

Lu Huateng is one of the shareholders of Meituan and has analyzed the group buying market. He feels that Cao Yu's operation on the group buying website is really hard to understand.

You are not short of money. I have invested 500 million US dollars. You can kill other websites even if you spend money on it.

He suddenly suggested: "How about you use the name of Meituan to directly acquire Lashou.com. Some time ago, Lashou.com even approached me to discuss payment issues. This way we can have the confidence to fight Juhuasuan."

"Haha, I was busy in the past few months, so I took my fist back, and then I also let those foreign capitals lose a little more on the group buying platform."

Cao Yu smiled slyly: "Now that they have almost burned out their money, it's time for us to take action."

"Oh?"

Lu Huateng asked doubtfully: "What are you going to do?"

"Just wait and see the good show."

Cao Yu pretended to be mysterious and did not say anything about his plan, but also changed the topic: "How is the game now?"

Lu Huateng said: "Last year, a company called Xishanju launched a game called Jian Wang III, which attracted many players of "Sword and Soul" and "World of Warcraft". I'm thinking of countermeasures recently."

"I have also seen this game. Their company is not big at the moment. Just invest some money and hold a controlling stake."

Cao Yu not only saw Jian Wang San, he was also a disciple of the Beggar Clan who specialized in beating women, and later even played Tiance and other games.

Lu Huateng asked curiously: "Then you won't vote?"

Cao Yu smiled and said: "You make the game, I don't. I like the entertainment industry, but after you become a shareholder, we can cooperate with this company in the future to adapt the game into a movie or something."

"It's really interesting."

Lu Huateng laughed. With Cao Yu's creativity in games, he would be afraid if he really tried it.

At this time, there was already a quarrel on the Internet about the concerts organized by Feiyu in China, Japan and South Korea.

Some people think, why can’t I buy tickets offline, why can I only buy them on Meituan?

But most people support this action, because the ticket price is directly discounted by 20% through Meituan, and there are no scalpers. How can real viewers and fans not support it?

Mainly this method is more convenient, and you can complete the purchase with just a few clicks of your finger.

Many netizens who objected to those people thought they just wanted to speculate on ticket prices and were probably scalpers.

In fact, netizens’ guess is correct. Those who object to booking tickets exclusively on Meituan are indeed scalpers. Boss Cao is cutting off their financial path.

Moreover, fans from abroad who come to China to watch the concert can only purchase it offline, and all are at the original price.

Because of this incident, Meituan, which had been marginalized on the group buying website, was reminded again.

Who made that concert so influential?

That night, nearly half of the 60,000 tickets for the Shencheng concert were sold.

However, the concert only reminded people of Meituan and had no impact on other group buying websites.

In the evening, Lu Huateng was sitting in his office, looking at the data, and he really couldn't figure out how his brother Cao could reverse Meituan's decline.

If it’s just burning money, it’s probably not enough, right?
In fact, the concert is just the first step for Cao Yu. At this time, he is also holding a video conference with several management members of Meituan.

"Mr. Cai, the popularity on the Internet has been enough. At twelve o'clock tonight, the Meituan map function will be opened!"

"Okay, Mr. Cao."

Cai Chongxin looked at Boss Cao relaxingly drinking coffee in the video and felt that the hard days were finally over.

Cao Yu continued: "Let all the three thousand trained pushers attack and start to regain the lost ground!"

"understand!"

After listening to these orders, everyone present at the meeting immediately felt confident.

But, where’s the money?
Just when everyone didn't know how much money the boss was planning to burn, Cao Yu asked: "Mr. Cai, how much money have been spent on various group buying websites in the past three months?"

"Ali's Juhuasuan burned a total of 24 million, Lashou.com burned million, Nuomi burned million, coupons million. Youtuan only burned million, but they put most of their capital into Push on the ground.”

"You Tuan."

Cao Yu knew that the boss of this platform was created by Wang Xing, the original founder of Meituan. He was indeed very stubborn.

It's a pity that you met me.

Cao Yu took a sip of coffee and said: "Since they are almost done, it will be our turn tomorrow. I will allocate 500 million to Meituan today, all of which will be used to subsidize users. At the same time, Penguin's WeChat, QQ, Weibo, as well as our Fei’e Video, began to promote Meituan’s preferential policies indiscriminately!”

"Ok!"

When Cai Chongxin heard this, he finally breathed a sigh of relief. The boss was finally willing to spend money, and it was 500 million!

It seems that the boss is waiting for other houses to be burned down before taking action. Before, he deliberately sat back and watched the tigers fight. He wrongly blamed the boss.

It's just that I've been having a hard time these past few months.

The next day, many mobile phone and computer users opened QQ or WeChat and saw a push message on Penguin News.

"Meituan's upgrade has been completed, and a 500 million subsidy will start today. Saving money is the last word."

Just because of the concerts in the past two days, Meituan's reputation has been hyped up, and many people immediately clicked on Meituan's page.

"Hey, after the upgrade, Meituan can actually see the distance between stores!"

"real or fake?"

"Of course it's true. There's also route guidance on the map, which will make it easier to find places to eat and rent a room in the future."

"This store has a good reputation. You can get a meal for only fifteen yuan, and it's so close to us. Let's go check it out at noon."

“It’s a pity that Meituan has few stores.”

"Don't worry, if they subsidize and promote it like this, merchants will definitely join in soon!"

Even if someone is not on QQ or WeChat, you still can’t escape Meituan’s promotion through advertisements on Fei’e Video and Weibo.

At the same time, Feiyu’s popular stars such as Liu Yifei, Yang Mi, and Zhao Liying also recommended Meituan’s preferential policies on Weibo, which is completely pervasive.

Even the publicity this time is even bigger than when Meituan was first launched.

In just half a day, Meituan’s sales began to soar like a rocket.

At the same time, the number of visits to Juhuasuan, Lashou.com, Youtuan and other platforms has dropped sharply.

Many merchants who abandoned Meituan during the money-burning war are now seeing the competitors who have been cooperating with Meituan making a lot of money. While regretting it, they are thinking about how to cooperate with Meituan again.

Coincidentally, Meituan’s local push came to your door very soon.
At Hangcheng Airport, Wang Xing was about to board the plane to Shenzhen. When he saw the news from the company, he was completely at a loss.

"Map function, 500 million subsidy, advertising bombardment! Was Meituan just pretending before?"

Wang Xing slowly realized that Cao, the richest man, should have deliberately retreated and let himself fight first, and when it was almost over, he would come out to clean up the mess.

So cunning and terrible!

Ahri headquarters.

"It turns out that Thief Cao didn't give up on group buying?"

Ma Yun looked at Meituan's series of actions with the same astonishment on her face.

He originally thought that Cao Zhiyuan would give up group buying and settle down to engage in entertainment and physical entities. It turned out that that guy was waiting for himself and other platforms to burn a lot of money to expand the group buying market. Now he comes out and wants to pick up what's already available?
Thief Cao is indeed not a good person.

"You have money, but I can't lose my territory!"

After Ma Yun finished speaking fiercely, she immediately gave an order to Juhuasuan: "Burn! Allocate another 500 million and continue burning! Let's see who has the last laugh!"

I am still at an advantage now, and Juhuasuan still occupies the majority of the market share. Isn't it just burning money?
You, thief Cao, are rich, but I have foreign capital behind me, so I am not afraid of you!

We must not let traitor Cao succeed!
However, the horn of Meituan’s counterattack has sounded, and a turbulent storm is coming.

(End of this chapter)