Gou is practicing medicine in the clinic
Chapter 465: War of public opinion, Black Hand cried and fainted in the toilet
If the matter was not serious, Wen Tianqi would not be so serious, let alone emphasize it again and again.
Li Jingsheng's expression also became a little more serious.
"It seems that someone is trying to cause trouble! Our Sunshine Clinic has been able to develop step by step to what it is today, and it can be said that we have made it through the wind and rain. You are the operations officer of our clinic, and you have a keen sense of smell and experience in dealing with these things. Very rich too.
First, get to know the other party's background and collect strong evidence. When the time comes, you will sue and report the case. "
Li Jingsheng delegates power as much as possible when it comes to clinic development.
Wen Tianqi has been working at Sunshine Clinic for a few months. He is free-spirited, informal and sincere to his friends.
He is not the kind of person who cares about interests.
Li Jingsheng quite admired him.
Now I am taking this opportunity to deliberately put more burdens on Wen Tianqi.
Sunshine Clinic is developing rapidly. If Wen Tianqi performs well enough and is loyal to the clinic, then it would be a good choice for him to be responsible for the clinic's publicity and public relations business in the future.
"The other party is very cunning. You see, for example, this news. There are family members of patients in the Sunshine Clinic laying wreaths and burning paper money to demand justice. It clearly says that it is reprinted, and all the content is reprinted.
Then I looked up the original source of this news and found that it was an individual author with only fifteen fans.
To put it bluntly, this person is just an ordinary netizen.
On the day of the medical incident, you might just be at the scene, take a photo of the scene, and then post it online.
The number of clicks and reprints is very small.
Even if we sue him, the most we can do is delete the article and apologize to us.
If you look at this negative news again, cancer patients made a fuss about Sunshine Clinic, calling it a black clinic.
The person who forwarded this article deliberately cut off his tail.
Although the cancer patient later apologized in the newspaper and clarified the facts. But people who read this news should not search for the results of the matter again.
Then he will definitely think that our clinic is a shady clinic that doesn’t even spare poor cancer patients, and defrauds them of a hundred yuan in examination fees.
In this way, people who see this news will have a particularly bad impression of our clinic.
A casual search for similar negative news will bring up more than [-] items.
The means used by this troublemaker were very despicable. It is to turn a normal piece of news into negative news through irresponsible reprinting or deliberately cutting off the beginning and end.
In this silent way of moistening things with continuous spring rain, we are discrediting Sunshine Clinic and you bit by bit.
Ultimately, the goal was to destroy the reputation of our clinic.
This kind of public opinion war is rarely used in our country. It is commonly used by foreign capitalists.
It is costly but can effectively avoid legal risks. To put it bluntly, there is no fear of being sued. "
After listening to Wen Tianqi's analysis, Li Jingsheng realized the seriousness of the problem.
To deal with ordinary rumormongers, he can directly collect evidence and then file a lawsuit in court to claim compensation.
In serious cases, you can also report the crime and send the other person directly to jail.
But this method of breaking things down into parts is very clever. It is impossible for Li Jingsheng to sue everyone. The time and money costs are enough to cause his Sunshine Clinic to close down.
"Are all these negative news coming out recently?"
"Basically, they are. And there are thousands or tens of thousands of them added every day. But this is also related to the high popularity of searches for our Sunshine Clinic."
"Is there any way to deal with it?"
"Big foreign capitalists and politicians usually have many ways to deal with this kind of black fans. For example, they hire trolls to wash the land. If the influence is great, they can directly mobilize fans to fight back directly. There are also the same methods. , publish several times more positive news than the other party.
Just like selling goods on an e-commerce platform, if the total transaction volume is ten orders and a total of nine positive reviews and one negative review are received, then this negative review will have a great impact on the merchant.
A one-tenth negative review will seriously lower the ratings in all aspects.
But what if there are [-] sales and [-] positive reviews? Then the impact of a negative review will be greatly reduced.
This counterattack method is very effective, but we simply cannot afford it.
Because he creates one piece of negative news, we need to create more than ten pieces of positive news to dilute it. In other words, cover it up.
The cost is ten times that of other people, so we can’t afford it. "
Good things don't go out, bad things pass thousands of miles.
The rumor maker is the offensive party and takes the initiative.
Sunshine Clinic is defensive and very passive.
Burning money to play with public opinion, if others burn one yuan, Sunshine Clinic needs to burn ten yuan, so how can you still play with it?
"If it doesn't work, let him hack it."
Don't even think about asking Li Jingsheng to spend a lot of money to fight a public opinion war.
Anyway, no matter how those people spread rumors, Sunshine Clinic’s current revenue is considerable. As long as the Sunshine Clinic is maintained for a few more months, Li Jingsheng can achieve initial financial freedom.
No matter how bad the situation is, there will still be no food to eat.
If you work as a doctor in the Second Hospital, you can earn [-] to [-] yuan a month.
If you work full-time, it should be higher.
Besides, patients are not stupid. After going to Sunshine Clinic for treatment once, you can naturally know whether it is good or bad.
Sunshine Clinic should not go bankrupt.
At best, development is hindered.
"It's definitely not good to let him be black. We can also take the initiative to expose the enemy's intentions and let Sunshine Clinic fans spontaneously help fight back. Thousands or tens of thousands of negative news about our clinic appear every day. The cost is not low, at least tens of thousands of yuan, and may even reach more than [-] to [-] yuan.
This person spent so much money and persisted for more than ten days. The total investment was at least [-] to [-] yuan.
It shouldn't be possible for him to spend so much money every day.
The purpose is also obvious, which is to make us stink and make us lose vitality in the two markets of drug sales and diagnosis and treatment, making it difficult to acquire new customers. ” ˆ ˆ Wen Tianqi is worthy of being the operations director of a large company.
His knowledge is really beyond the reach of ordinary people.
If he hadn't told these things thoroughly, Li Jingsheng would never have thought of them.
"You said that person spent tens of thousands of yuan a day to punish me?"
Li Jingsheng's eyes widened.
Which god did you offend?
Spending tens of thousands of yuan a day just to discredit Sunshine Clinic and Li Jingsheng himself. That person is either a fool or has a big conspiracy.
Sunshine Clinic's current monthly sales volume of medicines is astonishing. It has touched many people's cakes and provoked the boss to fight back and secretly stumble him, which is understandable.
This man is really generous.
"Just a lot more! Don't think it's easy to reprint a piece of news. It's impossible for one person to produce thousands or tens of thousands of news of the same type a day.
You can only spend money to find a specialized network operation company.
You see, each of these news articles is different, and the reprinters are also different.
It costs much more than imagined. "
Wen Tianqi said with great certainty.
When Li Jingsheng heard that the other party was burning more than [-] yuan a day, he became interested.
If the opponent's cost is so high, then drag the opponent to death.
"Tianqi, if we put this matter together carefully, we should be able to win the final victory."
"Boss, if you have any good ideas, please tell me!"
"I have a group of fans both online and offline. They have all experienced my medical skills or bought medicine from us. They should not be easily affected by rumors. According to what you said, deliberately find someone to expose the enemy. The insidious tricks mobilize the fans' hearts of justice, allowing everyone to spontaneously help denounce the masterminds behind the scenes and fight back against them.
I can't defeat the mastermind behind the scenes with my own strength. If I have a thousand fans or even ten thousand fans to help me, then I believe that no matter how powerful that person is, he will still be defeated. "
Li Jingsheng believes that most people have a righteous heart.
After knowing the truth of the matter, it is impossible to let such a treacherous plot succeed.
If Sunshine Clinic can survive, it will only benefit more people in the future.
It can be regarded as a reward for these fans.
"The boss's idea is very clever. Let's start taking action today."
The two of them calculated it together, and then Wen Tianqi planned to launch a counterattack.
In less than three days, the counterattack has begun to bear fruit.
Many fans left messages online to support Li Jingsheng.
There were even enthusiastic fans who, after learning about the situation, went to the clinic to tell Li Jingsheng about it. Help him make suggestions.
The power of justice and fans is so strong that in less than ten days, the negative news about Sunshine Clinic on the Internet turned into a disguised form of propaganda.
For example, the news about the cancer patient making a big fuss at Sunshine Clinic, calling Sunshine Clinic a black clinic, and defrauding him of a [-]-yuan examination fee.
Many supporters of Li Jingsheng left messages below and posted the truth in the comments.
And some people liked it a lot, rising to the top.
In this way, everyone who reads this news will know what the truth is.
In turn, he scolded the cancer patient for not being a thing and framed the Sunshine Clinic in this way.
Li Jingsheng's counterattack has been effective, which is also reflected in the clinic's performance.
The number of people seeking medical treatment has increased instead of decreasing.
However, the number of doctors in the clinic is limited, and the quality of medical treatment must be ensured. Even Wang Zongxiao began to limit the number of doctors.
Not to mention Li Jingsheng, his number has been restricted for a long time.
His philosophy is that he would rather see one less patient than treat any patient hastily.
Because the patient did not get a call from him, he had to wait until the next day to get a call, or go to another hospital to see a doctor, which would not delay the treatment.
If you treat someone hastily and something goes wrong, you will be harming both yourself and others.
In the evening, Li Jingsheng checked the clinic's accounts after get off work.
Xiao Gao came over, his face full of joy.
"Boss, I don't know what happened to our clinic's online drug sales business recently. In less than half a month, it has grown by more than 40%. The online drug sales market is really huge. The growth is like It’s like there’s no upper limit.”
"Haha, this is a good thing! As the volume increases, we can discuss the price of the goods. By then, the benefits will be available to all customers and patients."
Li Jingsheng has to purchase medicine every day, so he can naturally feel the increase in the clinic's medicine sales.
Just at this time, Wen Tianqi came to Xiaogao to report his work.
"Tianqi, our clinic's medicine sales have surged in the past half month, and you are indispensable!"
"No, no, no, I actually didn't do anything. It was mainly because of your support and the support of the fans of the clinic. The rumormongers behind the scenes probably fainted in the toilet from crying. They never dreamed that your fans are so strong."
Wen Tianqi is not arrogant at all.
He was very happy to have initially won this public opinion war.
This is a war without gunpowder.
Only Li Jingsheng and Wen Tianqi know how dangerous it is.
At that time, Li Jingsheng even directly said that he would lie down and let the other party discredit him. Because there is really nothing we can do. (End of chapter)
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