China Entertainment: The happiness of being a director is as simple as that

Chapter 116 Lu Pingan, why don't you play your cards according to the routine!

On July 7th, "Returning the Pearl 7" was launched, and "Goddess Dragon" also started the pre-promotion.

Lu Pingan will not come forward about the publicity.

He only needs to contact Guangguang, some TV stations, and portal publicity platforms, and then let Wu Guohua operate it, and take a few main creators for a walk, while Lu Pingan himself continues to stare at the later stage.

In addition, at present, there is actually no need for a large amount of publicity before the general TV series are released. Only the projects that have attracted special attention will be promoted all the way before the release or even the shooting, such as Zhang Big Beard.

And this period is when "Returning the Pearl 3" is released, the popularity is huge, and it is not easy to compete with it, so it is good to maintain a certain degree of popularity. When the popularity of "Returning the Pearl 3" goes down, "Goddess Dragon" will naturally Will rely on its own strength to flourish.

However, "Goddess Dragon", as the first TV series released by Xingchen Film and Television, will still receive a lot of attention even if it is not specially promoted.

First of all, Xingchen Film and Television is a well-known film and television production company in China, and the boss Lu Pingan has a good reputation in the film industry.

Suddenly launching a TV drama announcement, this will naturally attract the attention of the outside world.

In addition, the production cost of "Goddess Dragon" is said to be very low. It is still a three-no drama, no famous director, no star, and the only one, Sun Yaowei, is still out of date.

And such a TV series would actually let Lu Pingan personally participate in the distribution, which has to make people think too much.

The protagonist of Lu Ping'an's last movie was also Dong Xuan, and the two were in the same class, and Dong Xuan was the protagonist in the play. Could there be something else going on here?

This kind of discussion started after "Dragon Goddess" started to be previewed by Guangguang and two TV stations.

This also increased the popularity of "Goddess Dragon" to a certain extent.

Xingchen and Lu Pingan didn't explain it for the time being, so it was free publicity.

On July 7, the word of mouth of "Returning the Pearl 10" began to collapse after three days of release. Although the ratings were still high, it also gave up a considerable share to other TV dramas.

At the same time, the pre-promotional program of "Goddess Dragon" also began to air, and the scandal between Lu Pingan and Dong Xuan was officially mentioned by some media.

At this time, Wu Guohua held a press conference.

The first thing is about the scandal: "Lu Ping'an and the goddess dragon Dong Xuan are just ordinary classmates, please don't speculate."

Feng Ke immediately continued: "I heard that "Dragon Goddess" is a low-cost martial arts film. It has no famous director and no stars. The only big star, Sun Yaowei, has passed away now. Compared with other martial arts films, the competitive advantage is Almost none, if there is no relationship as you mentioned, why did the road guide take over the distribution business of this project?"

Wu Guohua said calmly: "Director Lu took over the announcement of "Dragon Goddess" because although "Dragon Goddess" has a small cost, it is well-produced. Director Lu believes that the show will achieve good results."

Soon the reporter asked again: "What if "Goddess Dragon" fails?"

After Wu Guohua gritted his teeth slightly, he said what Lu Pingan asked him to say: "The director Lu said that "Goddess Dragon" is very suitable for dinner, and the whole family can watch TV while having dinner at night. It will help digestion. Its ratings may not enter the domestic ratings this year The top [-] or even the top [-], but it is definitely not bad."

A reporter was curious: "Guidance Lu has researched the TV drama market?"

Wu Guohua directly revealed: "Yes."

The reporters were suddenly curious: "Will Director Lu get involved in TV dramas in the future?"

Wu Guohua nodded and said: "Director Lu currently has a script. He originally wanted to make a movie, but after several revisions, he feels that it is a TV series that can be presented more perfectly. Therefore, after the script is completed in the future, the work will be shown to everyone in the form of a TV series. " "Goddess Dragon" is an attempt for our company to enter the TV drama business in the future."

Reporter: "What kind of subject matter? When will the production start? How much production cost will be invested?"

A series of questions were quickly asked.

Wu Guohua remained calm: "The script is not perfect yet, and the production time has yet to be determined. The only thing I can reveal is that if the show is really put into production in the future, the investment will not be small."

The reporters are happy now.

It is not new in the current film and television industry that film directors want to get involved in TV dramas.

Poet Chen has filmed a very magical TV series before, and Feng Dapao also co-produced a TV series with Warner some time ago.

Although the quality is average, it does not prevent everyone from having expectations for Lu Ping An TV series.

After all, he is a great movie director, and Lu Ping'an's works are always different from others, so the reporters on the scene were very happy, and they didn't come in vain, and found a good news.

After the show ended, Wu Guohua was still flustered.

He still doesn't have much confidence in "Goddess Dragon".

He felt that the boss might have talked too much.

That night, some information about the press conference was released on the portal website.

As expected, the rumor about the scandal was overwhelmed by the news that "Lu Pingan is about to enter the TV drama market, and it will be a big investment".

Under it is "Lu Ping'an believes that the three-no drama "Goddess Dragon" will create great success."

For a while, the audience quickly expressed their expectations for "Goddess Dragon", which will be broadcast in two days.

People in the industry, especially those in the TV drama industry, felt that Lu Ping An's entry into the TV drama market was a bit threatening, but more of them felt that Lu Ping An seemed to be a bit overbearing.

Can the TV drama market be the same as the movie market?

Do you really understand the TV drama market?

Don't you want stars to make movies?
And you didn't shoot this show, if you really did, then you really need to pay attention.

Of course, some people are thinking that according to Lu Ping'an's movie style, this drama may be a mind-boggling theme, and the quality may be good.

But when you think about it this way, everyone finds it strange that it doesn't seem to matter if you burn your brain and have a meal, right?

But this also makes everyone more curious about what kind of drama this is.

On the other side, the deputy directors of the two TV stations are a bit bigheaded.

"That's it, it's so high-profile, if "Goddess Dragon" pounces, it will be impossible for Tibet to hide."

The director of Guangdong Provincial Taiwan Film Purchase complained to the deputy director.

The deputy director thought the same way.

Earlier, he told Lu Pingan that if the ratings were not good, he would not take the show off the shelves, but would continue to broadcast it on another channel.

This is to give Lu Pingan a step to retreat safely, and it gives a lot of face.

But now Lu Pingan seems to be a little conceited, and he was on the program to promote it in the early stage, and he shouted that the results will be good.

Are you really not afraid of embarrassment by shouting like this?

Or, does Lu Pingan really have a relationship with the heroine?
Or is his vision really accurate?
The deputy director thought for a while and said, "Just follow the contract."

It's his business to be ashamed, and if it's not embarrassing, it means that the TV station is making money, and it has given all the face it should, so why bother so much.

This kind of dialogue is also happening in Beijing TV station.

Those who have watched the drama are not very optimistic about "Goddess Dragon".

Even producer Li Peng.

It has been so long since the filming of "Dragon Goddess", and he has also watched many martial arts dramas currently produced in the mainland, so he feels more and more that "Dragon Goddess" really does not seem to have much competitiveness.

Fortunately, it was sold at that time, and it was still at a high price.

Of course, as his own painstaking effort, he naturally has hope.

And if you really want to rush, it will have an impact on yourself in the future.

So he planned to burn incense tomorrow, not asking for too much, just asking not to hit the ground too hard.

Some relatives and friends of Lu Ping An also sent text messages or phone calls to greet her.

Either expressed support, or expressed concern, with different emotions.

The emotions of the main creator of "Goddess Dragon" are also quite torn.

They haven't seen the finished film, but they also know that the plot of this film is very simple, and the crew has no money.

Now that Lu Pingan is so optimistic about the film, they will be happy and worried.

Naturally, they are happy because as an actor, they now have such a high degree of attention, which is their favorite.

The worry is naturally because if you are praised too high, it will be even worse if you fall down.

Like Dong Xuan, the careers of many actors in the film have just started.

This fall may last a lifetime.

Dong Xuan wanted to call Lu Pingan to seek comfort, but she felt that Lu Pingan was probably under a lot of pressure now, so calling rashly would add to his troubles and ruin the little goodwill left at the moment, so in the end it was Put down the phone.

What he didn't know was that Lu Pingan wasn't paying attention to these things at all.

In the later stage of "Hunger Platform", there is only a 1% fault tolerance, which cannot be taken lightly.

On July 7, "Goddess Dragon" was finally launched.

Beijing, Taiwan, Guangdong and Taiwan are broadcast together.

At this time, countless viewers have already focused on the TV.

Everyone's thinking is very simple.

Director Lu is very optimistic, so watch it, if it’s not good, don’t read it, just look at how the newspaper arranges to tease Lu Pingan later.

The lives of the common people are so simple, and the matter of celebrities has nothing to do with them.

It's enough to bring good works.

People in the industry are also paying attention, and everyone wants to see what is going on with Lu Pingan's favorite TV series.

The main creators also watched in front of the TV, feeling very nervous.

Results followed a week later.

Reactions vary.

Insider: That's it?It has nothing to do with brain burn, I'm afraid Lu Pingan will be ashamed!

Chief Creator: Seems like it's okay?
Older viewers: Okay.

And the young viewers who occupy the bulk of the summer TV drama market are: good-looking!
Finally, the deputy directors of the two TV stations: This data. Bring the contract!

The two deputy directors searched the gambling contract again.

The basic average ratings are not less than 0.5%, and the episode price is 2 per episode. If it falls below 0.5%, it will be withdrawn. The national average ratings exceed 2% to 5%. Every 2% jumps.

In 03, the top ten TV dramas with the lowest ratings in the country were all above 5% and close to 6%.

According to the current situation, the national ratings started from 2.5% at the beginning, and rose instead of falling, to the current 4.1%. If the average ratings are at this number in the future, the price of each episode will be 8, and they will have to make up 6 !
The high price of 8 is comparable to the price of 7 episodes in the first round of "Dragon Babu".

How does this work?
The two directors didn't have time to regret that the price of the betting contract was too low, so they decided directly: increase the price of the advertisement!

So the next day, the news that the ratings of "Goddess Dragon" broke a new high became a hot topic at the moment.

The audience rating of 4.1% is not particularly high, but it can also squeeze into the top three of the two satellite TVs and the top 50 of the year in the country!
"Lu Ping'an's vision is really accurate!"

"This drama is too bloody, are the ratings fake?"

"Don't tell me, my kids love to watch it!"

"Dong Xuan is so beautiful, and the posture of biting her hair is so handsome."

"..."

Most of the Internet is bullish.

Because people who use the Internet are younger.

Many people in the industry are stunned.

Can this kind of film get such a good score?

This market is so magical!

But facts don't lie.

The two TV stations then announced that the transaction prices of advertisements before the broadcast both exceeded 500 million!
That's the price of a big hit.

It shows that the ratings can't be wrong, the two TV stations have really made money!
Confused reporters interviewed several experts from the TV station. They said that such a result just reflects that in the current fierce competition in the TV drama market, big investment, big lineup and big background do not necessarily guarantee success. People's stories can really touch the hearts of the audience.

The expert's words seem to indicate that "Snowflake Goddess and Dragon" also has a touching story, which is just right for my appetite.

However, the reporter interviewed a few viewers at random, and everyone said that they don't really remember what the show said, and they just know that they can easily spend the night without using their brains.

The broadcast of the series happens to be the time for the whole family to eat in the summer night. The whole family can understand it, and there are no "unsuitable" plots such as exaggerating violence and adult emotions.
This is a fulfillment of Lu Pingan's saying "helps digestion".

People in the industry looked at this report and were speechless again.

Do you dare to say that my family's drama is too brain-intensive?

You, Lu Ping An, have been making brain-burning movies for two years, so now many film and television works will rely on brain-burning aspects.

If you don't do this, it will appear that your own work has no grade.

As a result, you now push a cool movie without thinking.

Lu Pingan, why don't you play your cards according to the routine!

Some media also had opinions, so they quickly issued a report:
If such miracles of "promiscuous drama" happen again and again, it will not be a comedy but a tragedy. It is an indisputable fact that audiences love to watch light-hearted and interesting TV dramas, but if audiences accept too many low-level and low-quality TV dramas, it is worth reflecting Improving the audience's ratings is the direction that the main creators of TV stations and TV dramas need to work hard in the future.

For this kind of thing, Lu Pingan didn't care at all.

It's not the drama he made, he just released it.

This is well-known in the industry, if you insist on arguing with the distribution, so many distribution companies will be offended by you to death!
If you really want to scold, you have to scold the production unit.

Now, he only cares about how much money he makes.

Wu Guohua reported: "The revenue from pre-roll advertising can already support the return of costs. If the TV series bet on 4.0% of the ratings, it is expected to earn about 500 million. After tax, the price of the second round has already reached 2 per episode. , the revenue after the second round is not expected to be less than 300 million.”

"Oh, it's okay."

Lu Pingan nodded, expressionless.

as expected.

So after listening to the report, he continued to return to the post-stage room and liver stage.

But the producer Li Peng didn't know whether to be happy or sad at this time.

The film became popular, and although word of mouth was torn, he also became famous.

But the problem is that Lu Ping'an is sure to make a lot of money when the movie is a big hit, but it has nothing to do with him.

I really don't know how much Lu Ping An earned.

Li Peng would like to ask if he has earned more than 300 million, which is what he himself has earned from the project.

But in the end, he decided not to be curious anymore. He had a premonition that his heart would not be able to bear it when he heard the answer.
(End of this chapter)