China Entertainment: The happiness of being a director is as simple as that

Chapter 181
It's July 7th.

"The Hunger Platform" was released for a week, with a box office of 2100 million. The media predicted that if "House of Flying Daggers" hadn't been released soon, it would not be a big problem for "Hunger" to exceed 5000 million before the draw.

The evaluation on the Internet continues to stabilize at the standard of 8.4 points.

And as a film that is more appealing to the audience and not so commercial, it is already very good to achieve this result.

"Happy Death Day" was released for two weeks, with a box office of 3800 million, and it is very likely to break through 6000 million before it is released. However, most of the media are not optimistic, because "House of Flying Daggers" is about to be released, and there will not be many films scheduled for that time, so the media predicts, "Death Day" can pass 5000 million is already very good.

No matter how much it exceeds, the current box office of the two films has exceeded the expectations of Star Films.

Moreover, the word-of-mouth of the two films is very stable, making Lu Ping'an's brand deeper and bigger.

At the same time, the expected box office results of the two films are based on last year's film market, and the top ten are stable.

But not necessarily this year.

Many people think that this year's film market will be much larger than last year's.

In addition to the 15% increase in the number of new movie theaters, the movie box office in the first half of the year was also very impressive.

Several Hollywood blockbusters, such as "The Lord of the Rings 3", "The Day After Tomorrow" and "Troy", all have a box office of more than 7000 million.

Compared with last year's Hollywood blockbusters, there is an increase of more than 2000 million.

This has also raised everyone's expectations for the box office of the two blockbusters "House of Flying Daggers" and "Wonderful Night" in this summer.

Therefore, the predicted score of "Happy Death Day" is about 5000 million, which does not make people feel very amazing.

It's just that Lu Pingan knows.

This year's film market looks big, but in fact it is still the same, and the increase is not much.

Cheng Long's "New Police Story" ranked eighth at the domestic box office this year, with 4300 million.

The tenth place is Wang Jiawan's "2046", with 3000 million.

And "House of Flying Daggers", which has high hopes, only has 1.5 million, which is not as good as Zhou Xingxing's "Kung Fu".

So after the end of this year, Lu Pingan is likely to occupy three places in the top ten list.

But these data are definitely not known to others.

So while everyone is a little regretful about the results of Lu Pingan's two films, the box office expectations for "House of Flying Daggers" have once again risen a lot.

Some media predicted that it would be no problem for "House of Flying Daggers" to surpass the box office performance of "Hero".

After all, in terms of new graphics, the momentum shown in the announcement of "House of Flying Daggers" far exceeds that of "Heroes".

On July 7st, "House of Flying Daggers", a recognized big fish in the film market, finally embarked on the fast track of publicity and distribution.

The first is copyright.

Zhang Weiping revealed in a high profile on the new screen that the North American distribution rights of "House of Flying Daggers" were sold for about 1.15 million yuan, and the distribution rights of Neon were sold for 0.85 million yuan. The sum of the two is exactly 2 million yuan.

Zhang Weiping expressed confidently: The total investment of "House of Flying Daggers" is 2.9 million yuan. It can be said that the film has not been released yet, and most of the cost has been recovered. This does not include the income from distribution rights in other overseas regions and all VCD copyright income. Flying Daggers" is sure to make a profit.

The huge sale of copyrights not only boosted the confidence of investors, but also dropped a confidence bomb on fans, and the enthusiasm for watching movies skyrocketed again.

Zhang Weiping took advantage of the opportunity to start the press preview.

Later, the media said that the preview on the 2nd was very successful.

When the "Little Sister" International Chapter, who was dressed in Tang Dynasty costumes and was especially graceful and luxurious, danced her long water sleeves and danced the dazzling "pan drum" in Peony Square, the auditorium sounded "tsk tsk" admiration , with the development of the storyline and the revelation of the fate of the characters, applause rang out in the theater again and again
Spend big money and get good things to say.

Fans were once again tantalized with impatience.

This is not over yet, and the premiere celebration on the 16th has not yet begun. "House of Flying Daggers" once again showed a strong "lethal force".

According to a reporter from CCTV's "Economic Half-hour" column, the car refrigerator manufacturer that registered the trademark of the film "House of Flying Daggers" in advance, shortly after the registration, its product sales quadrupled.

Zhang Weiping stepped forward in time, both angry and happy: "This shows that "House of Flying Daggers" has become a household name and well-known to women and children before the premiere campaign even started."

Immediately, the joint cooperation between Founder Technology and New Screen made Zhang Weiping happy: "Founder is a national brand, and "House of Flying Daggers" is also a national film, showing the essence of Chinese culture. The cooperation between the two parties will definitely be a win-win situation." .”

A series of publicity methods have made the popularity of the film rise steadily.

On the new screen, "Online Ticket Sales for the Premiere Sub-venue Concert" was immediately launched.

In three days, more than 60% of the tickets for the main venue have been pre-sold, and overseas Chinese and overseas Chinese have ordered more than 600 tickets for the premiere.

In addition, the new screen announced that "House of Flying Daggers" will hold premiere ceremonies in 7 venues including Chengdu, Shanghai, Yangcheng, Hangzhou, Shenzhen, Xiamen, and Yongchuan.

The Xiamen branch venue will be the largest one, with a capacity of 2 spectators.

The pre-sale of tickets by the local organizers is quite good. "I am not in a position to disclose the specific situation and figures, but they are full of confidence and are ready to apply for the Guinness World Records."

Now that the Guinness Book of Records is out, these movie fans feel that it is not a big problem for "House of Flying Daggers" to surpass "Hero".

Therefore, everyone feels more and more that the reputation of "Heroes" is pulling the hips, which is Lao Mouzi's mistake.

As a result, the enthusiasm for watching movies has increased.

And such a large-scale announcement, with such a good effect, also made Zhang Weiping even stronger in front of the cinema.

In the end, the producer’s theater share is determined to be 43%, and the movie ticket price will be increased by 5 yuan. The film schedule within two weeks must not be lower than 80%, and the box office final payment shall be settled no later than 3 months.

Under the combination of propaganda and warfare, "House of Flying Daggers" really has the momentum of fighting and invincible.

Many media began to follow up and report, one of which was to whitewash the protection period of "House of Flying Daggers".

Regarding the preferential treatment of "House of Flying Daggers" with an unimpeded two-week schedule, Zhang Weiping is not shy about it: "All governments in the world will take measures to protect their national films, especially the United States and France. It is the policy of the United States that "Hero" is frozen in the United States. As a direct result of protecting our own national films, "House of Flying Daggers" received such courtesy. On the one hand, we are very grateful to the relevant government departments for their support and protection of domestic films. On the other hand, it is also a manifestation of "House of Flying Daggers" itself. We welcome more More domestic blockbusters can also be squeezed into the summer schedule, winning more market share for domestic films."

Standing on his feet morally, Zhang Weiping took advantage of the situation and announced that this time "House of Flying Daggers" will be led by the State Administration of Radio, Film and Television, and jointly issued by four ministries including the Ministry of Culture, State Administration for Industry and Commerce, and General Administration of Press and Publication to help prevent piracy.

The intensity seems to be greater than that of "Hero".

So when the reporter asked Zhang Weiping: What are your expectations for the box office of "House of Flying Daggers"?

Zhang Weiping said firmly: With the warming up of the market and the feedback of information, I am confident that the box office of "House of Flying Daggers" will surpass that of "Hero" this time!
"It's so loud!"

Lu Pingan, who was far away in London, couldn't help feeling emotional after seeing this interview.

He said so in the original time and space, and he still says so now.

For a while, Lu Pingan really began to wonder if the plot of this version of "House of Flying Daggers" had been changed.

Hu Qingquan on the side also knew the news, he said worriedly: "Now the announcement of "House of Flying Daggers" completely overwhelms your "Wonderful Night"."

"It's okay, old Hu."

Lu Pingan is full of confidence, "We win by word of mouth, not to mention that "Wonderful Night" will be released on the 30th, so it's early."

Hu Qingquan asked again: "What if "House of Flying Daggers" exceeds expectations?"

"That is indeed a problem."

Lu Pingan nodded, and then said, "Then give him more strength."

So that night, the first rumor spread on the Internet:

"Zhang Weiping: "House of Flying Daggers" will break the domestic box office record of "Titanic"!"

In 98, "Titanic" was released in China for at least half a year, setting a box office record of 3.6 million.

This time Zhang Weiping suddenly said that he would surpass "Titanic".

This time, everyone was shocked.

But soon, before Zhang Weiping began to clarify, spontaneous rumor refuting posts appeared on the Internet.

"Don't talk nonsense, what Zhang Weiping said in the new screen is that "House of Flying Daggers" will definitely surpass "Hero". According to the ticket price increase, it will be 3 million yuan!"

Suddenly, a group of people who eat melons suddenly realized.

It turned out to be 3 million!

That's too bad!

support!
In the non-real-name online environment, with the successive relays of a group of sailors.

Soon, "over 3 million" became the official goal of "House of Flying Daggers".

Zhang Weiping can naturally see this, but he wants to clarify in time that neither the timing nor the motive is appropriate.

In fact, he doesn't think this number is too exaggerated.

He has confidence in Lao Mouzi.

Be more confident in your marketing abilities.

He didn't think he was over-marketing, nor did he think there was anything wrong with over-marketing.

Anyway, commercial movies are marketing.

Without marketing, how can there be a box office?

So 3 million is 3 million.

Although this number is slightly more than I expected.

But what if it does come true.

Even if it can't be achieved, but there is not much difference, it can be justified.

On the 16th, "House of Flying Daggers" went online.
(End of this chapter)