China Entertainment: The happiness of being a director is as simple as that

"House of Flying Daggers" became like this just one week after it was released, and word of mouth collapsed.

The biggest benefit for "Wonderful Night" is that it saves a lot of publicity and distribution costs.

As one of the "dual heroes" of mainland commercial blockbusters, it is also one of the "dual heroes" of this summer's file.

Lao Mouzi and his film have basically been mailed now, so the rest is Lu Pingan and his film.

Of course, the collapse of Lao Mouzi's word of mouth will also affect Lu Pingan to some extent.

But the wonderful thing is that Lu Ping'an and Lao Mouzi are not even in the same way as all Chinese directors.

Everyone else is making feature films, even blockbusters are feature films.

But Lu Pingan has set up a "brain hole" signboard from the very beginning.

After the last two movies, this sign has become more rigid.

Therefore, "Wonderful Night" has become a place for movie fans to vent their desire to watch movies to a certain extent.

A lot of people are expecting that.

Lu Ping'an, don't be as bad as Lao Mouzi!

Of course, Lu Ping'an will not show off.

He also knows what to do when promoting.

So the promotional theme this time is not a "blockbuster", but "a happy summer".

A comedy movie should look like a comedy movie.

We also don't want how high your spiritual sublimation will be after watching the movie, and how much your aesthetic ability will be improved.

What we want is that you come to the cinema happily, try the new and interesting 3D viewing, watch the interesting and changed "Wonderful Night", and leave a happy memory for this summer.

This is enough.

As for any super publicity, these are even more unnecessary.

After being baptized by "House of Flying Daggers", movie fans already had a rebellious mentality towards this "excessive deceptive marketing".

And it costs a lot of money to do so.

Of course Lu Pingan would not do this.

Of course, he won't really do publicity simply and lightly.

Strictly speaking, the scale of his propaganda may be larger than "House of Flying Daggers".

It's just a battlefield invisible to traditional media.

Beginning on the 28th, when countless QQ users across the country went online, a pop-up window popped up on their computers.

"Jay invites you to experience the 3D "Night at the Museum", come and see it together!"

In the pop-up window, there are stills of Milk Tea Week.

The current milk tea week has a very large fan base in China.

Such a jump attracted the interest of countless fans of Milk Tea Week.

Click in and see, it turns out that you can buy tickets at a designated theater with your QQ number verification code and get a discount.

A ticket can save at least [-] yuan, and you can get Coke snacks!
This has made countless netizens eager to move.

"Wonderful Night" has attracted a lot of attention, and the 3D one has attracted even more attention.

Now there are more discounts.

So for a while, everyone thanked Milk Tea Week
In fact, the "pop-up advertisement" is not just a star of Milk Tea Week.

There are also various versions such as Lu Ping'an, Fan Wei, and Northeast Lao Zhao.

Within a day, nearly 1000 million active users across the country received advertisement reminders.

And this reminder will continue for a week in the future.

The cost was less than 300 million.

Because this is Penguin's first attempt, they don't know how to charge.

Therefore, Lu Ping An was given a preferential price. As a shareholder of Penguin, Lu Ping An took 10.8% of the price, and it was only natural that he won the internal price.

Of course, this kind of publicity method also has its limitations. For example, other theaters cannot get discounts, and they can only be used in Lupingan’s own theaters.

But in Lu Ping'an's view, this will save a lot of effort and money compared to "House of Flying Daggers" with so many sub-venues.

It's July 7th.

At this time, "House of Flying Daggers" was released for two weeks, and the announced box office has reached 9500 million.

In fact, there must be moisture.

Because the data of Lu Ping'an's movie theater cannot be faked.

But Lu Pingan didn't bother to pay attention to it.

Your own movies are the most important.

5 pm.

At this time, there were crowds of people outside the No. [-] store of Planetary Cinema in Beijing, which was very lively.

An hour later, the premiere of "Night at the Museum" will be held here.

The premiere of "Wonderful Night" was not as grand as "House of Flying Daggers", but simple, with the nationwide premiere starting at 6 pm.

This may seem petty.

But not many people really feel that way.

Because the premiere of "Wonderful Night" is different from many previous movies.

This time, it is the premiere of the 3D version.

Xingchen Film and Television said that because of the projection technology involved, it is not easy to choose places such as the Cultural Palace.

Only in the Planetary Cinema can the premiere be realized and 3D viewing can be performed.

Many people don't know much about technology.

And it sounds high-end, so everyone quickly accepted this reason, and there was more interest in the premiere than other movies in the past.

In fact, it is not a particular choice to achieve perfect 3D viewing. Lu Pingan has the technology in his hands, and the employees of IMAX Technology have already been familiar with various technologies in the past few months. can be realised.

But Lu Pingan is the owner of a movie theater after all, so he has to take care of his own business.

And the more mysterious you promote this thing, the fewer theaters that support watching movies, and the higher everyone's sense of expectation.

The publicity in the past few days has made everyone very enthusiastic about watching the 3D version of the movie.

So much so that the seats for today's premiere were overwhelmed by fans and reporters, so that the remaining 20 theaters that support 3D viewing, the movie tickets for the first two days were almost sold out.

Many people in the industry are also inquiring about places in various parties, wanting to try something new in advance.

Among them are potential customers of the theater chain.

Launching 3D movie viewing, Lu Pingan naturally wouldn't just use this as a publicity stunt, otherwise it would be too wasteful.

To do it, we must not only achieve publicity effects, but also promote technology.

The good effect produced by one 3D viewing is used to promote technology.

Back then, "Avatar" was a case in point.

Of course, Lu Pingan also knew that "Wonderful Night" was not a particularly suitable movie for 3D.

And even if "Avatar" is released now, it will be difficult to promote this kind of technology nationwide or even globally, let alone lead the 3D trend, because the overall market has not yet reached that point.

The time is not ripe, and it is not appropriate to push hard.

But doing so has its merits.

In addition to being used as a gimmick to stimulate enthusiasm for watching movies and increase the box office.

The most important thing is to stand in front of various international film studios and colleagues.

In the future, Lu Pingan will release similar movies, at least other theaters will have to ask him to join if they want to get a share.

Practitioners in the industry who want to try this kind of film have to find his company.

This can lay a good foundation for the commercialization of technology.

Having said that, just after 5 o'clock, Huang Bo and Zhu Yawen were sitting in a taxi in suits.

Passing by the museum studio in the trade city, the two turned their heads one after another.

At this time, the museum studio has lifted the curtain that has been covered in dust for nearly a year, revealing the true colors of the grand gate of the museum.

And there are already many people taking pictures in front of the gate.

The two knew that starting tomorrow, the museum would officially open for business.

Zhu Yawen was envious: "It's great, everyone can see your statue."

Huang Bo laughed and said: "What kind of statue was I at that time? It was not much bigger than a peanut. Uncle Ge was very talented."

"The most magnificent thing is the dinosaur. Hey, tell me, will someone actually go up and break the bones?"

"Haha, I guess there will be!"

The two were talking and laughing, and after a while, the car arrived at the entrance of the theater.

After getting out of the car, the two looked at the bustling scene in front of the theater, and immediately became nervous.

Zhu Yawen is nervous because his first big screen work is about to be released.

But this sense of tension is not particularly great, after all, he is just a cameo, only for a few seconds.

Huang Bo is different, his role in the movie is not small, which is related to his career.

And his career now seems to be not very good.

Because after the main creator's makeup photo was released earlier, everyone received good reviews, especially Zeng Li. Everyone said that this Hua Mulan is very heroic and beautiful.

But it was different when it was Huang Bo's turn.

Many people felt dissatisfied, saying that "Zhao Kuo" is not a handsome guy, why did he find such a thing to play?
Even if the prototype is not a handsome guy, the movie is a comedy, but you can't make such a joke, right?It's so embarrassing!

Such words are indeed very sad.

No matter how thick-skinned Huang Bo was, he was depressed for many days because of this.

But after Lu Pingan found out, he told him, saying don't worry, no one will say that about you after the movie is over.

Huang Bo himself knew how he behaved in the movie.

But the tension should still be tense.

What if the audience doesn't like it.

What if the movie crashes like "House of Flying Daggers"
Thinking of this, Huang Bo immediately slapped him across the face.

Bah, bah, bah, I don't want to say such unlucky words!
With that in mind, the two entered the theater.

Following the guidance of the staff, the two came to the rest area.

At this time, many people are already here.

Seeing Huang Bo and Huang Bo, Zhang Songwen laughed and teased: "It's so formal."

"That's a famous brand. I bought it specially."

Huang Bo lifted his collar, a little proud, it's not cheap.

However, Zhang Songwen's next sentence was: "Then you bought it for nothing. After a while, everyone will wear uniform T-shirts."

"... Huh?" Huang Bo was confused.

"Ah, what, when the movie hits, won't you become popular too, and then you'll still feel sorry for the little money?"

When Huang Bo heard it, he immediately tasted the subtlety in Zhang Songwen's tone, and he asked: "Brother Wen, have you watched the movie?"

Zhang Songwen nodded with a smile, and then patted Huang Bo on the shoulder: "Be mentally prepared! By the way, if you are hungry, eat something first, and you have to catch three games tonight."

"okay!"

Half an hour later, the main creators were in place one by one, and Zhang Songwen began to distribute clothes.

The red T-shirt, with the bronzing text of ""Wonderful Night" Happy Summer" printed on it, is simple but not simple.

Everyone put it on one by one, although there is no characteristic of competing for beauty, but looking at it this way, the entire creative team has added a bit of unity and celebration.

This form became more popular after many years.

Now it seems that there is no sense of incongruity.

Then Lu Pingan also came, wearing the same clothes.

After saying hello, Lu Pingan clapped his hands: "Get ready, let's go, get on stage!"

A group of creators went out talking and laughing.

At this time, the personnel in the premiere hall are basically in place.

In addition to leaders, there are also filmmakers, advertisers, investors, various film and television companies, and so on.

There are 300 movie fans, 200 journalists, and nearly [-] film producers, investors, advertisers, theater operators, relatives and friends, etc.

There were nearly 600 people in total, and the theater was packed to the brim, and many people were sitting on the steps.

Then the main creators appeared on the stage, and the cheers in the theater were deafening.

Everyone was refreshed by the costumes of the main creators, and a sense of down-to-earth, unity and confidence rushed over us.

There are still many movie fans wondering whether this T-shirt will be sold.
After a while, following the opening introduction of the premiere host Sa Beining.

The premiere begins.

Jay's performance of "Luan Wu Chun Qiu" won bursts of applause.

Guorong, who came to cheer, sang a song "Dongfeng Po" by Jay Chuang, which set off a climax.

Then Sa Beining began to control the field and distribute 3D glasses, and at the same time began to explain the difference between glasses and spectacle lenses.

Finally, Lu Pingan came to the conclusion: "I know you still have a lot of questions to ask, but let's watch the movie first."

Still crisp and neat.

After a while, the movie started. (end of this chapter)