China Entertainment: The happiness of being a director is as simple as that

Chapter 196 Income, Take It

On the night of the 29th, in a hotel in Beijing.

The "Wonderful Night" celebration banquet was held here.

As a group of main creators jointly lifted the hammer to smash the "1000 million" ice cube, the flash lights on the scene clicked.

It was released for one month, and the box office was 3.1 million, which made the producers present laugh from ear to ear.

This time "Wonderful Night" Lu Pingan only gave up 35% of the share.

Only 10% got the most share.

But who makes the revenue ratio of "Wonderful Night" really eye-catching.

4500 million production costs, 3000 million distribution costs, 3 million domestic box office, and nearly 4500 million advertising revenue.

Calculated in this way, it is equivalent to investing 3000 million and sharing 1.2 million, 4 times!
And this is just the domestic box office.

At present, "Wonderful Night" has been screened in Xiangjiang and Wanwan for a week, and the account sharing model is implemented.

The box office was 1250 million Hong Kong dollars and 3600 million NT dollars respectively.

Converted down, the account can be divided into about 600 million yuan.

Not much, but after one month is over, the profits of the three places across the strait can exceed [-] million.

In addition to sharing the box office, the distribution rights income of "Wonderful Night" still has about 900 million US dollars.

In short, for the producers, this is a luxurious meal!
So after breaking the ice cubes, all the main creators got big red envelopes, and no one has any objections.

For Lu Pingan, the benefits this movie brought him were even greater.

Just for the fried chicken restaurant, the nationwide turnover has exceeded 7000 million in the past month through joint marketing with movies!
Relying on a movie, Burger King has become a famous brand in the country.

With such a national foundation, Burger King was able to reap the dividends immediately when Liu Feiren's championship bombed the country the day before yesterday. Otherwise, relying on endorsement advertisements alone would not be able to contribute to the current fried chicken out-of-stock situation.

Once the fried chicken shop makes money, it can continue to expand.

Lu Pingan also drew a red line.

Now the spokesperson of the fried chicken restaurant is Liu Feiren. A spokesperson of this level means that the quality of the fried chicken restaurant will be different.

Therefore, we have to continue to upgrade food hygiene and services.

Otherwise, it would have killed the trapeze.

Li Chenggong is also aware of this, so the expansion of fried chicken shops will not be as fast as expected, but the purchase of stores and land will not be affected.

The fried chicken shop is one of them, and the most important one is the movie theater.

The producers share 43% of the bill, and most of the rest goes to the cinema!
And movie theaters don’t just make money from one movie.

So far in the entire summer season, in six, seven, eight and three months, the total box office has exceeded 7 million!
It is also a gluttonous feast for the cinema industry.

According to the data reported by Xiang Guoqiang, through the wave of summer vacation, the payback time of dozens of theaters under his name has been shortened by at least 5 months!

Moreover, movie theaters and fried chicken restaurants have similar advantages in terms of cash flow.

Pay back in 3 months.

Therefore, the expansion of Planetary Cinema will be smoother in the future.

The rest include income from technology promotion, income from merchandise around the museum, and so on.

With all these benefits and costs removed, Road Ping An's assets have skyrocketed by at least 3 million!

So the red envelope of [-] per capita is just a drizzle.

This also made the atmosphere of the celebration banquet lively.

So much so that everyone drank without counting.

Everyone catches up with each other, all kinds of good things come out, no matter what your identity is, anyway, Lu Pingan said, eat and drink well, and then switch to music and dance after a while.

Everyone really wants to use today to relax.

In the past month, I have been physically and mentally exhausted.

Take advantage of today, go crazy for a while, then take a good rest, and each face a new journey.

Hu Qingquan also came today.

He is a producer on the crew, but not just "Night of Wonders."

He is also one of the producers of "Batman" and "Brokeback Mountain".

During the filming of "Batman", he and Fengfeng provided logistical support to Lu Pingan at all times.

After the basic shooting of "Batman" was completed at the end of July, he began to prepare for the preparatory work of "Brokeback Mountain".

It wasn't until the preparations were completed a few days ago that I returned to China to join the "Wonderful Night" roadshow.

It can be said that Lao Hu has been on the axis for more than half a year, and he also took advantage of today to relax.

After a whole quarrel with the main creators, when the drunkenness came to seven or eight points, Lao Hu took the time to confided in Lu Ping'an.

This is the normal state of drinking.

It's just that Lao Hu didn't express any long emotion. He just reminded Lu Ping'an earnestly with drunken words: "Ping'an, after today, take it away."

"I understand, don't worry, old Hu."

"Really understand?"

"Understood, low-key, I understand."

Lu Pingan gave him a reassuring look.

When the box office exceeded 3 million, some media had already dubbed him the title of "King of Commercial Films".

This kind of title is actually not popular in China.

So this kind of report is also quite flattering.

Even if they are simply following along happily, in fact, when the box office won 2.35 million and became the first domestic film box office, the attitude of various media towards Lu Ping An has actually become less friendly.

Or strictly speaking, it was such an astonishing achievement that exploded a crowd of sensationalists.

These people don't like you, they will scold you or arrange you, they will not reason with you at all, and they don't care who you are.

"Wonderful Night" has such a high box office that it has become a phenomenon-level movie.

Lu Pingan was scolded, the script was scolded, and even the audience was scolded.

Some people say that audiences are vulgar and only like this kind of unnutritious movie.

As the movie box office is getting higher and higher, more and more people are participating in the naysayers.

Although, judging from Lu Pingan's current status and the strength behind him, this kind of voice should not be ignored at all.

But at his current stage, commercial film achievements have reached the peak, and it is indeed necessary to keep a low profile.

But Hu Qingquan shook his head after hearing this and said:
"When you reach the peak, you have to keep a low profile when you are a person and do things. This is just one of them. The important thing is to take advantage of the end of this time to settle down. Movies are not only commercial, you know what I mean?"

"I know, won't I be filming "Brokeback Mountain" in a few days."

"Are you in a good state?"

Lu Pingan knew what Hu Qingquan was asking.

He smiled and poured Hu Qingquan a cup of coconut juice: "Don't worry, Hu, during this month's road show, what I am most concerned about is actually how to make this movie. I will discuss it with Tian Zhuangzhuang every few days. When the time comes You can look at it when you shoot it, and you are absolutely sure."

"That's good."

Hu Qingquan nodded, as if he was relieved, or because he couldn't stop his drunkenness so that his whole strength was exhausted, and he sat on the back, but he was still talking, but the words became more and more confused, "What I'm afraid of is your tail. It’s cocked up, arrogant, thinking that the box office is everything, and then doesn’t want to make progress, and is going to lie down on the credit book, that’s not okay, you know.”

"I know."

Hu Qingquan didn't forget to admonish him when he was drunk, Lu Ping'an was moved and was about to say something when Huang Bo yelled, "Shouldn't it be K-singing?"

Old Hu Shu stood up with a jerk: "Xiao Huang, Dao Lang!"

Huang Bo tacitly replied loudly: "Understood, the first snow, the first song must be played!"

Hu Qingquan, a loyal fan of Dao Lang, is about to open his voice again.

Everyone immediately booed, Lao Hu's singing is still very good.

It's just that Lu Ping'an looked surprised: "Old Hu, are you not drunk?"

Hu Qingquan was drunk, with a lonely face: "Love song sober up, don't you understand?"

Lu Ping'an: "That...does the teacher understand?"

Hu Qingquan suddenly became aroused, and looked around, and he really woke up from the drink.

Everyone laughed and went downstairs to karaoke.
(End of this chapter)