China Entertainment: The happiness of being a director is as simple as that

There are many things that my family doesn’t pay much attention to, and it’s not until foreigners start to pay attention to them that I know how to cherish them.

As early as August when "Kung Fu Panda" was released.

At that time, domestic animation did make the Chinese people proud for a while.

But because of the overall subject matter restrictions of the movie.

It’s a cartoon again, and it’s a relatively old-fashioned kung fu theme.

So even if the animation quality is excellent, the overall domestic box office does not exceed 3 million.

In the end, the mainland box office was set at 2.76 million yuan.

This result is certainly quite explosive compared to other movies.

But for Star Movies, it can only be said to be average.

Compared to its cost.

The capital investment of nearly [-] million and possibly more than [-] million is only a small part.

What is more, it is five years of investment in talent training and other aspects.

Using box office accounting, Xingchen lost a lot of money this time.

So "Kung Fu Panda" was regarded by some people as a thankless thing at the time.

Others were making fun of what Lu Ping'an said at that time.

At that time, Lu Ping'an said that the overseas box office of "Kung Fu Panda" would be at least as high as the US$[-] million of "The Ring".

As a result, due to various reasons of poor information, the overseas box office performance was indeed good, but the increase was only increasing bit by bit, completely ignoring the fact that the film's largest box office has not yet been released in North America.

Many people then rashly concluded that it was impossible for "Panda" to exceed [-] million.

In addition, in the past few months after the release of "Kung Fu Panda" in mainland China, the popularity has been occupied by "Lust, Caution" and other movies, so many people really think that "Kung Fu Panda" is Lu Ping'an's first film since "The Sun Also Rises" 》After another fall.

But this situation continued until yesterday, and everything was different.

Yesterday, the controversy over "Lust, Caution" was still hot in the film market.

But suddenly a state media outlet exposed a report:

“In October this year, Chengdu will see its peak flow of foreign tourists.”

A simple report about the tourism market, not many people paid attention to it at first, especially people in the circle who didn’t care about it at all.

But soon a series of reports appeared.

""Kung Fu Panda" goes overseas, many countries seek panda rental cooperation"

""Kung Fu Panda" has set off a global panda craze, and my country has ushered in a peak of overseas tourists, making the Chengdu Panda Base the first choice."

“The British Times published October’s hot words: kung fu, panda.”

Various major media suddenly reported it.

Like Tang Wei, "Kung Fu Panda" has become the hottest topic at the moment overnight.

Many people in the industry were confused and did not turn around for a while.

Everyone really can’t figure out why “Kung Fu Panda” is suddenly getting so much attention after it has already been released.

Then after careful analysis, the result is a series of exclamations of "Good guy!"

"Kung Fu Panda" now has a global box office of 4.1 million? !

At this time, many people who had always ignored the topic of "Panda" going overseas suddenly realized it.

It turns out that all of a sudden, "Kung Fu Panda" is really about to equal the box office of "Huan Tai"!

Then everyone analyzed it and soon discovered that "Kung Fu Panda" might be far better than "Huan Tai"!

why?

Because so far, "Kung Fu Panda" has not been released in North America.

North America is the largest ticket warehouse in the world.

Based on the performance of Lu Pingan's films in North America, we conservatively estimate that "Kung Fu Panda" will have a box office of 1 million.

In addition, there are still more than [-] countries that have not yet been released, and more than [-] countries are currently showing it.

In the end, "Kung Fu Panda" may break 6 million or even 7 million US dollars!

$7 million!

Converted into RMB, that is twice the total domestic box office in 2006!

Some things will never be taken seriously if they are not made clear.

But once it was revealed, many people truly felt the terror of the stars.

One movie can catch up with the total box office of a big country in a year.

And this is not a co-production film like "Huan Tai" or "Batman".

Because this is a truly domestic film.

The kind where the stars definitely dominate!

The most important thing is that if a movie becomes a big hit overseas, it will have a huge impact on the entire country.

How can there be such a strong commercial movie in China over the years?

Reminds me of the Chinese culture in the movie.

Currently, among the movies with Chinese cultural themes, "Crouching Tiger, Hidden Dragon" has the highest box office in the world, but it only has more than [-] million. The key is that the culture in it is still nondescript!

But "Kung Fu Panda" is a real success!

Now, everyone finally knows why the superiors attach so much importance to this movie!

Then, everyone started to follow suit and report on foreign tourists.

And there is indeed nothing fake about this. Many reporters went to the Bashu Panda Conservation Base and saw many foreigners.

Following the interview, most foreigners decided to come to China after watching "Kung Fu Panda".

Then I heard from the staff at the conservation base that the number of tourists has more than doubled recently, and there are not enough pandas!

So there are so many foreigners coming, how can the popularity be reduced?

Many of the more powerful ones report directly overseas.

And it really confirmed this.

Pandas are indeed very popular overseas.

Then reports began to appear.

There are all kinds of angles.

Soon, "Kung Fu Panda" became a global hit" and became the biggest hot topic right now, surpassing "Lust, Caution".

And "Kung Fu Panda" has become one of the most popular films this year, and even in the history of Chinese films.

Faced with this fire situation.

The preparations of the domestic Ministry of Culture are obviously relatively unfamiliar.

In the history of Chinese film, or in the history of cultural communication since the country entered the 21st century, there has never been such an intense situation.

But fortunately, those who can reach the top are capable people.

So they made adjustments immediately.

As for such an adjustment, Lu Ping'an also knows that this is indeed a east wind.

At present, there are more and more voices opposing the BJ Olympics from abroad.

I won’t go into details about this matter, it’s easy to 404.

Anyway, things started to get worse.

Furthermore, the current domestic film and literary circles are in a special situation due to controversial movies such as "Lust, Caution".

So all the situations are combined.

The overseas hit of "Kung Fu Panda" couldn't have come at a better time!

If we don't report positively on "Kung Fu Panda" right now, when will we?

Therefore, the Ministry of Culture has only one thing to talk about when looking for road safety this time: get in the car quickly!

"how should I do?"

Lu Ping'an asked directly.

Because the movie is a hit and he can contribute to the country in other dimensions, he will naturally not refuse.

And the leader also said directly: "We need your international influence to make this matter more beautiful."

. . . . . .

On the 7th, many domestic and foreign reporters gathered in Bashu.

"Kung Fu Panda" is now extremely popular overseas, and many foreign reporters come to watch it uninvited.

And this time with the intervention of the superiors, the invited reporters will be treated very well this time.

In fact, in this era, there are not many methods that can be used for domestic and foreign publicity on certain matters.

Invite some friendly reporters and do some exchanges, which is basically a blessing.

There is no way, the Internet has not developed, and there are not many external output ports. Unlike later, many up owners came to China to shoot videos, and foreigners were shocked, and then they felt that the Western media was not human.

Now, basically only through traditional media.

And it is difficult to get traditional media to report positive things in China.

On the one hand, they are far more interested in trivial bad things than positive events. Even positive events will be filtered.

On the other hand, there are actually not many ZTE incidents in China that can actively attract foreign media coverage.

It is also because of this that the 08 Olympic Games are so meaningful.

So this time, the superiors attach great importance to the new battlefield opened up by "Panda".

After discussion, this time we will use movies and panda diplomacy to try to show new aspects to the world and strive to achieve a certain degree of change.

In this regard, Cheng Long was very happy.

He once again mentally thanked himself for making the right decision.

You see, with Lu Ping'an, "Peak 3" now has 5.2 million US dollars, and he has become the top star among the international first-line stars.

In addition, the "Kung Fu Panda" currently "endorsed" is a box office hit, and he can also gain the status of an international recommender of Giant Panda.

This means that domestic and foreign, official and business affairs will blossom more and win!

So Cheng Long didn't even think about Lu Ping'an's suggestion of calling in some celebrities and just picked up the phone.

So the international celebrities who came to Bashu today directly gathered together (End of Chapter)