China Entertainment: The happiness of being a director is as simple as that

The box office of "Under the Red Cliff" was so different from expectations.

Apart from anything else, everyone generally feels that the market potential is not as great as everyone thinks.

The market consumption potential during this period has been greatly tapped.

Fans were repeatedly plucked out of their pockets.

Going to the movies is still a high-consumption activity for most people. How many times can we do it again?

Some people say that this is also the reason why the two biggest periods of the year, the summer season and the Lunar New Year season, are several months apart.

After all, this place is old and beautiful.

In addition, the Spring Festival period has always been so cold, and there are fundamental factors.

Because the Spring Festival is the time to go home and celebrate the New Year.

Just this once a year.

Everyone is busy celebrating the New Year, so how can we have time to go to the cinema?

Therefore, going to the theater to consume is a matter for a few people and does not represent the public.

No matter how awesome you are, can you change thousands of years of tradition?

This can be seen from the online pre-sale data of three movies during the Spring Festival.

It’s January 1th, less than a week before the Spring Festival.

The total pre-sales of the three movies was only 1.2 million.

The three movies are scheduled in 4:3:3, among which "Wonderful Night 2" has the highest filming schedule.

The number 1.2 million would be explosive when compared to other movies, but of course it would fail when compared to Stars.

Market pessimism appears to be contagious.

When Lu Pingan announced the Spring Festival stalls at the beginning, everyone's emotions were not so strong.

But now there is the barometer warning of "Under the Red Cliff".

Many people felt that Lu Pingan was really impulsive this time.

The film business of "Red Cliff" was waiting for peace to fall.

Of course, there are still many optimistic people.

Some people are optimistic about Lu Ping An for no other reason than because that person is Lu Ping An.

Those who looked further ahead were already waiting for this delicious dish to be served.

There are many disturbances from the outside world.

The stars remain unmoved.

Everything is planned and executed in an orderly manner.

As for the results, again, just work hard!

The time soon came to January 1, the night of the New Year’s Eve.

So far, the total online box office pre-sales of the three movies have reached 1.7 million.

The average is less than 6000 million per unit.

From the perspective of the past, it was just one word: "miserable".

Which of the previous Star movies did not have pre-sales of more than 100 million?

Don't talk about the stars.

For the Lunar New Year releases "If You Are the One" and "Under the Red Cliff", pre-sales exceeded 1 million.

But in fact, Lu Pingan is still very satisfied because this has exceeded his expectations.

On the one hand, not all theaters across the country will be open during the Spring Festival.

Even though Lu Pingan has been calling for a Spring Festival stall for a long time, the New Year is getting bigger and bigger, and it involves costs. The Spring Festival has not been very profitable in the past few years, so many theaters have not responded to the call.

Fortunately, these are basically theaters in second-tier cities.

Most of them have one or two days off during the Spring Festival, and most have five or six days off.

If it is not open, there will be no pre-sale.

Therefore, the overall number of theaters currently open for pre-sale is more than 3% and nearly four levels lower than during the Lunar New Year period.

On the other hand, the higher authorities have begun to implement a new standard for "refund and change" of pre-purchased tickets, and Maoyan Piaopiao is the pilot because he is the only one in the family.

新的标准给出了“阶梯式”退费标准建议：购票手续费不得超过票价的20%，24小时以上免收“退改签”手续费，2到24小时收取不高于票价10%手续费。    同时限定了影院网络预购时间和场次。

In the past, no one cared about it. There were no restrictions on the number of pre-order shows in theaters, and movie fans could buy whatever they wanted. If they bought tickets for two weeks later, because there was a box office, no matter how bad the quality of the movie was, there was always a reason not to withdraw it or to cancel it. Adjusting the film schedule means adjusting the film schedule, and the refund process is also relatively cumbersome for movie fans.

This is very beneficial for blockbusters and some films with impure purposes.

This was how Xingchen used to be. As soon as pre-orders started, all the films scheduled for the next two weeks were released.

So the pre-order box office data is certainly terrifying.

Other blockbusters are also following the same example, but in this way, small films with little success are constantly being squeezed.

Now that the new policy has come down, the time for film studios to open pre-orders is limited to 3 to 7 days before release, and can be increased to 15 days for special schedules, such as summer schedules, Lunar New Year schedules, and the Spring Festival schedule that is very likely to be formed in the future.

In addition, once pre-orders are opened, screenings can only be scheduled within a maximum of seven days from the date of release.

Furthermore, during the screening period, fans who pre-purchase tickets can only purchase tickets for a maximum of 7 days.

This gives small films a lot of room for survival.

For Xingchen, the current box office of 1.7 million is only the box office of theaters that opened during the Spring Festival and opened pre-orders for the first week of movie schedules.

Nearly 4% of theaters have not opened pre-orders, and they have to wait until they open to join the battlefield.

So if we follow the previous standards, this time it will actually not be much less than when it was placed in the Lunar New Year stall.

Of course, some objective facts considered by the outside world must be recognized.

It's the Spring Festival.

New Year's Eve.

Watching movies is not a necessity.

Some big cities will become empty cities.

But.

Lu Ping'an doesn't think this is a problem.

Because movie-watching habits can be guided.

Otherwise, why would the Spring Festival stall become the largest slot later?

During the promotion, Lu Ping An also made no secret of expressing his confidence in the movie and the Spring Festival release.

He even directly announced that tomorrow he will open pre-orders for the New Year's Eve screenings in 8 theaters in 69 first- and second-tier cities across the country in the early morning of the first day of the Lunar New Year.

This time, the reporters and the audience were very surprised.

Many people feel that Lu Ping'an's confidence seems to be excessive.

After all, it was the early morning of the first day of the Lunar New Year. Would anyone really watch the movie?

Of course, most people expressed strong expectations.

The reason was mentioned before, just because he is Lu Pingping.

The best director in the country who never disappoints.

Speaking of which, the portion is beyond the reach of others.

So soon a reporter asked: "Will there be a screening?"

The reporters couldn't hold back anymore and wanted to feast their eyes on it in advance.

But Lu Ping'an still said confidently: "We agreed that it will be released during the Spring Festival, and it will be released during the Spring Festival. Of course, you can also regard the New Year's Eve screenings as spot screenings. There are huge discounts on the New Year's Eve screenings, so remember to grab your tickets!"

Confidence is contagious.

So soon, the next day, New Year’s Eve, Maoyan tickets opened for New Year’s Eve reservations.

Everyone thought sales would be bleak.

As a result, three films directly set sales records.

In just one second, all the New Year’s Eve movies in 1 theaters across the country were sold out on New Year’s Day!

At the same time, countless people shouted that they could not get tickets.

Countless people were also surprised there.

What the hell, there are so many people rushing to watch a movie during the Chinese New Year? !

Friends of Lu Ping An are also very curious about this issue.

Wu Jing asked this question when he was drinking wine.

Lu Pingan smiled slightly: "You don't understand the post-90s generation, just like you don't understand what type of role you are suitable for."

Wu Jing: "." (End of chapter)